The Oast House

What The Oast House does

The Oast House is a bar and restaurant venue located in The Avenue Courtyard, Spinningfields, Manchester, operating since 2011. It is owned by The New World Trading Company (UK) Limited (company number 7685158) under the registered entity The Oast House Restaurant Ltd, with a registered head office in Alderley Edge. The venue operates a direct-to-consumer hospitality model combining a full bar and food menu — rotisserie chicken, roasts, street food-style dishes, cocktails, beers, and spirits — with nightly live music programming (Open House, seven days a week, 365 days a year, with over 11,000 gigs hosted since opening).

The core product surface includes the main indoor dining room and outdoor terrace, the seasonal Teepee winter venue (fires, fairy lights, winter cocktails, tank-fresh Staropramen), monthly Oast House Live festivals, the spring/summer Manifest music festival (expanded to 7 events in 2023), and Christmas dining/group packages. There is no proprietary technology platform; digital touchpoints are limited to the company's website, online gift card sales via the Toggle platform (denominations £10–£200, 12-month validity), and online booking for groups of 6 or more and private hire.

Revenue is generated primarily through on-premises food and beverage sales, supplemented by deposits and pre-payments on group bookings and full/partial venue hire for birthdays, baby showers, graduations, and corporate events. The venue has 18 employees and relies on event-driven footfall, brand partnerships (Jägermeister, Madrí Excepcional, Jameson's, Beefeater, Everleaf, Staropramen), and an owned-channel marketing mix (email newsletter, Instagram, Facebook, X, website journal, Google Maps) to drive visitation. Distribution is single-site and domestic (United Kingdom only), with no public listing or external funding events disclosed.

Name

The Oast House

Legal name

The Oast House Restaurant Ltd

Website

https://theoasthouse.uk.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

The Oast House is a single-site bar and restaurant in Spinningfields, Manchester, operated by The New World Trading Company. It serves walk-in consumers and private groups with food, cocktails, and nightly live music programming, complemented by seasonal Teepee and festival activations.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurant & Bar

NAICS

Drinking Places (Alcoholic Beverages) (722410), Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Rooftop Bars & Outdoor Nightlife Venues (MPAGAIAF)

akta.pro secondary industries

Rooftop Bars & Beach/Pool Bars (THAFAEAJ), All-Day Dining Restaurants (THAFACAJ)

Keywords

• Bar and restaurant services
• Live music venue
• Casual dining
• Cocktail bar
• Private event hire

Headquarters

HQ city

Alderley Edge

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Food and Beverage Sales: The primary revenue stream is the sale of food and drinks (cocktails, beers, spirits, soft drinks) through dine-in and walk-in service at the bar and restaurant. The menu includes rotisserie chicken, roasts, street food style dishes, and seasonal specials.
2. Christmas and Festive Dining: Seasonal revenue from Christmas party bookings, group dining menus, festive specials, and The Teepee winter terrace experience. Deposits and pre-payments are collected for group bookings (tables of 6+).
3. Gift Cards: Digital gift cards sold online (minimum £10, maximum £200 per transaction), redeemable against food, drink, and masterclasses. Gift cards expire 12 months from purchase. Higher custom amounts available by email enquiry.
4. Private Hire and Venue Bookings: Revenue from semi-private hires and full venue buyouts, with deposits and pre-payments required. Contract-led bookings for special occasions including birthdays, baby showers, graduations, and corporate events.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

The Oast House operates a walk-in bar and restaurant in Spinningfields, Manchester, serving a street-food-inspired menu (rotisserie chicken, roasts, sharing plates), cocktails, craft beers and spirits, alongside free live music every night of the year. The venue supplements its core dine-in offering with seasonal experiences — the winter Teepee terrace, Manifest bank holiday music festival, and Christmas dining packages — and supports the experience with online gift cards and private/semi-private venue hire for groups of 6 or more.

Product overview

The Oast House is a bar and restaurant venue in Spinningfields, Manchester operated by The New World Trading Company. The business offers a unified hospitality experience centered on live music, street food-style dining, and crafted drinks. Core offerings include the main bar and restaurant with outdoor terrace, nightly Open House live music programming, the monthly Oast House Live festival, the seasonal Teepee winter venue, and special events like the Manifest music festival and Christmas celebrations. The product portfolio is supported by gift cards sold through the Toggle platform, enabling redemption against all food, drink, and masterclass experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• The Oast House Bar & Restaurant A walk-in bar and restaurant in Spinningfields, Manchester, offering street food-style menus, roasts, cocktails and craft beers, with an outdoor terrace and dog-friendly spaces, open seven days a week.
• The Oast House Menus

Quantifiable outcome

• Over 11,000 gigs performed since opening in 2011
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Jameson's Irish WhiskeycoreGTM or Marketing PartnerThe Oast House partnered with Jameson's Irish Whiskey for a St Patrick's Day weekender event from Thursday 16th to Sunday 19th March 2023. Jameson's signature serves (J.G.L, J.O.L) were available, with the venue decorated in Irish-themed décor and giveaways. Live music included duelling pianos, house bands, DJ sets, and a Clint Boon performance on Saturday 18th March.
• Madrí ExcepcionalcoreGTM or Marketing PartnerMadrí Excepcional partnered with The Oast House for ManiFest on Sunday 30th April 2023 — a fusion event combining Spanish and British music, art, and food. The event featured headline performances by rapper Ramz and Spanish X-Factor singer Fusa Nocta, street art by Sokram and Qubek, and a projection mapping display. Madrí Excepcional-inspired dishes were added to the menu, and the brand ran a wider Manchester city takeover including a 'Door Roja' pop-up at Exchange Square.
• JägermeistercoreGTM or Marketing PartnerJägermeister partnered with The Oast House for a Parklife weekend takeover from 9th–11th June 2023, bringing the Jägermeister stage lineup from the Parklife festival to the venue's terrace. Artful Dodger headlined on Saturday night, with additional sets from DJs Majestic, 220 Kid, and Charlotte Van de Peer. The event was free to attend.
• Beefeater GinminorGTM or Marketing PartnerBeefeater Gin was featured as the gin base for four signature Veganuary cocktails (January 2023): Beat The Blues (with Beefeater Pink Gin), Lilac Reviver (Beefeater Pink Gin), Rosemary Zing (Beefeater Gin), and Liquid Sunshine (Beefeater Gin). Each cocktail was also available with Everleaf non-alcoholic aperitif as a non-alcoholic alternative.
• EverleafminorGTM or Marketing PartnerEverleaf non-alcoholic aperitif was offered as an alternative base spirit in four signature Veganuary cocktails (January 2023), allowing non-drinking guests to enjoy the same cocktails as those choosing Beefeater Gin.
• StaropramenminorGTM or Marketing PartnerStaropramen beer is served straight from the tank at The Oast House, particularly featured in the Teepee winter terrace. The 'tank fresh beer' is highlighted as a key differentiator of the Teepee experience.
• Clint Boon (Inspiral Musicians)minorOthersClint Boon, Mancunian musician, performed at The Oast House's St Patrick's Day weekender on Saturday 18th March 2023 to keep the party going all night. He is referenced as a highlight performer in the event marketing.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Botanist: A bar and restaurant concept operated by The New World Trading Company (UK) Limited, the same parent company as The Oast House. Sister venue under the NWTC umbrella, sharing back-of-house, marketing, and group-level operational resources.
• The Alchemist: Another NWTC-operated bar and cocktail-led restaurant brand. Directly comparable as a sister venue within the same corporate group, sharing supply chain, marketing, and seasonal activation calendars with The Oast House.
• Albert's Schloss: Manchester-based bar and live music venue offering all-day dining, cocktails, and nightly entertainment. Closest direct competitor to The Oast House within the Spinningfields/Northern Quarter footprint, competing for the same walk-in crowd and live-music positioning.
• Band on the Wall: Iconic Manchester live music venue with a bar and small-scale food offering. Comparable to The Oast House's Open House programme as a Manchester music-led venue, though it leans more heavily on ticketed concerts than free walk-in music.
• The Head of Steam: UK craft beer and live music bar chain with multiple sites including Manchester. Comparable to The Oast House on the live-music-plus-drinks model, with broader geographic reach but smaller food offering.
• Night & Day Café: Long-running Manchester live music café/bar hosting nightly acts across genres. Comparable to The Oast House as a small-footprint, music-first Manchester venue relying on walk-in trade and F&B sales to monetise a free entertainment programme.
• Revs De Cuba: Manchester bar/club concept with Latin-themed drinks, food, and regular DJ/live entertainment. Comparable to The Oast House's event-driven footfall model in the same Manchester night-out market.
• The Blues Kitchen: UK bar and restaurant brand centred on live blues, soul, and rock music with a strong cocktail programme. Closely comparable to The Oast House's combination of street-food-style menu, crafted cocktails, and nightly free live music.
• The Fitzgerald: Manchester cocktail bar and restaurant with a strong weekend events programme. Comparable on the cocktail-led, group-bookings, and weekend-event-driven model in the same city-centre Manchester catchment.

Broad incumbents

• The Ivy Spinningfields: Premium all-day restaurant and bar in the same Spinningfields district as The Oast House. Comparable as a Spinningfields-located premium F&B competitor, though positioned higher-end and without the live-music focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/theoasthousemcr
• Facebookfacebook.com/oasthouse.manchester
• Instagraminstagram.com/theoasthousemcr
• LinkedInlinkedin.com/company/the-oast-house

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Oast House