What Everleaf does

Everleaf GmbH is an Austrian direct-to-consumer company, founded in Vienna in 2023 by Christophe Vermeersch, that designs, assembles, and sells a vertical hydroponic indoor garden called the Everleaf Garden. The core product is a 175 cm tall, 45 cm diameter tower that grows up to 24 plants simultaneously using a proprietary silent internal water distribution system, a 20-liter reservoir with hourly automated watering, and a 95W dimmable full-spectrum LED light with sunrise/sunset modes — all operated without an app or WiFi connection. The device ships with a starter set of pre-seeded coconut-fiber capsules (non-GMO, peat-free) and 6–9 months of nutrient solution, and the company offers 45+ seed varieties plus curated mixes (Salat, Asia, Mediterran) and a full accessory and replacement-part catalog.

The business model is a one-time hardware sale (€749) layered with recurring revenue from consumables — seed capsules (€1.79–€2.49 each), nutrient sets (€19.99), pH kits, and replacement parts — plus a €100-per-sale affiliate/partner program. Distribution is exclusively DTC via a Shopify storefront, with shipping to 27 EU countries plus Switzerland (taxes pre-paid), fulfilled from a Vienna workshop using Österreichische Post and DPD. Marketing combines Instagram UGC, blog/SEO content, Klaviyo email, paid search and social retargeting, a Facebook customer community, and earned media in Austrian and German publications (Mein schöner Garten, Bild der Frau, Falstaff, Kurier, Die Presse) and the TV show '2 Minuten 2 Millionen'.

Everleaf has raised approximately €153,000 cumulatively across two small rounds — €50,000 from Michael Grabner in February 2024 and ~€103,000 in May 2025 — operates with a 1–10 person team, and reports an installed base of 1,000+ customers with a 4.8/5 average review. The target customer is health-conscious, urban apartment dwellers seeking pesticide-free, year-round fresh produce in a 45 cm footprint, with secondary appeal to families and sustainability-oriented consumers.

Name

Everleaf

Legal name

Everleaf GmbH

Website

https://myeverleaf.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Everleaf GmbH is an Austrian DTC startup that sells the Everleaf Garden, a vertical hydroponic indoor tower enabling apartment dwellers to grow 24 plants automatically, with recurring revenue from seed capsules, nutrients, and accessories shipped across 27 EU countries.

Ownership category

akta.pro rank

Product category

Indoor Hydroponic Gardening Systems

NAICS

Greenhouse, Nursery, and Floriculture Production (1114), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Hydroponic & Soilless Greenhouse Production (NFT, DWC, Substrate Grow Bags) (AFAGAHAI)

akta.pro secondary industries

Specialty Fertilizers for Horticulture & Controlled Environment (Greenhouse, Hydroponic, Nursery) (AFABACAL), Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC)

Keywords

• Indoor hydroponic gardens
• Vertical farming systems
• Home growing equipment
• Hydroponic consumables
• Smart garden appliances

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Sales - Everleaf Garden: Primary revenue from selling the Everleaf Garden unit (749€), which includes the vertical hydroponic system with LED lighting, 24 plant pods, nutrients for 6-9 months, pH test kit, pH regulator, measuring cup and pipette, and 6x neoprene covers. One-time hardware purchase with no ongoing subscription required.
2. Plants and Seed Pods: Replacement plant capsules sold individually (2.49€), in 12-packs (1.99€ each = 23.88€), or 24-packs (1.79€ each = 42.96€). Three pre-made mixes available: Salad Mix, Asia Mix, and Mediterran Mix at 36€ (24 plants). Continuous consumable revenue as plants are harvested and replaced.
3. Accessories and Replacement Parts: Nutrient solution sets (19.99€), pH regulators (7.99€), pH test kits (5.99€), plant labels (14.90€), rolling plant stands (34.90€), plant supports (64.90€), neoprene covers (5.90€), empty capsules (24.00€ for 48), measuring cups (2.79€), and replacement parts including pumps (28.50€), power supplies (44.90€), tubing sets (12.99€), plant segments (12.90€), and pots.
4. Partner Program: Affiliates earn 100€ commission per Garden sold through their referral code. Partners receive a free demo Garden after successfully selling 3 units.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels8 records

Core offering

Everleaf designs, assembles and sells a vertical hydroponic indoor garden system (the Everleaf Garden) that grows up to 24 plants simultaneously on a 45 cm tower footprint using a proprietary silent water-distribution system, automatic irrigation from a 20-liter reservoir, and an integrated dimmable full-spectrum LED grow light with sunrise/sunset modes. The hardware (€749 one-time) is bundled with pre-seeded coconut-fiber plant capsules, a starter set of 6-9 months of nutrients, and a pH kit, with ongoing revenue from replacement plant capsules, mixes (Salat, Asia, Mediterran), nutrients, pH consumables, plant accessories, replacement parts, and gift vouchers, sold exclusively via the company's own D2C Shopify storefront across Europe.

Product overview

Everleaf offers a single primary product — the Everleaf Garden — a vertical hydroponic indoor gardening system that is complemented by a range of consumable and accessory products. The core Everleaf Garden is a 45cm-diameter, 175cm-tall vertical tower that grows up to 24 plants simultaneously using hydroponics, automatic watering, and integrated LED grow lighting. It is bundled with starter plant sets (Salat Mix, Asia Mix, Mediterran Mix) containing pre-seeded coconut fiber pods, and supported by a growing portfolio of accessories (plant nutrients, pH kits, plant labels, support stakes, rolling coasters) and replacement parts (pump, segments, hoses, power supply, pots). All products are designed, assembled, and quality-tested in Vienna, Austria.

Differentiator

Problem solved

Functional benefit

Products and services

• Everleaf Garden Vertical hydroponic indoor garden (45 cm diameter, 175 cm height) that grows up to 24 plants simultaneously using automatic watering from a 20-liter reservoir, a dimmable 95W full-spectrum LED light bar with sunrise/sunset modes, a patented silent water-flow system, and 100% coconut-fiber pre-seeded capsules; operates without app or Wi-Fi and is manufactured in Vienna. Sold to individual urban consumers via direct e-commerce at €749 as a one-time hardware purchase.
• Salat Mix Pre-assembled 24-plant capsule set combining 12 bestseller varieties with 12 rotating salad-themed specials (e.g., Bataviasalat, Roter Kopfsalat, Eichblatt grün/rot, Lollo Bionda, Endivie, Grünkohl, Blattsenf, Dill, Pak Choi, Mizuna rot, Roter Senf, Thai Basilikum). Sold as a €36 bundle to Everleaf Garden owners as a recurring consumable.
• Asia Mix Pre-assembled 24-plant capsule set combining the 12 bestseller varieties with 12 Asia-themed rotating specials (e.g., Koriander, Zitronenmelisse, Schnittsellerie, Chili, Palmkohl, Oregano, Thymian, Rosmarin, Roter Basilikum, Salbei, Aubergine, Jalapeño). Sold as a recurring consumable bundle to Everleaf Garden consumers.
• Mediterran Mix Pre-assembled 24-plant capsule set combining the 12 bestseller varieties with 12 Mediterranean-themed rotating specials. Sold as a recurring consumable bundle to Everleaf Garden consumers.
• Pflanzennahrung Set A & B Two-part liquid plant nutrient solution (A & B) for hydroponic fertilization of the Everleaf Garden, providing nutrients for 6-9 months per €19.99 set. Sold as a recurring consumable to existing Everleaf Garden owners.
• pH Test Kit Water testing kit for measuring pH levels in the Everleaf hydroponic system, with optimal range of 5.0-6.5. Sold as an accessory to Everleaf Garden owners.
• pH Regulator pH- pH-down regulator solution for adjusting water pH in the Everleaf hydroponic system; a 3 ml pipette reduces pH by approximately 0.5. Sold as a recurring accessory consumable to Everleaf Garden owners.
• Everleaf Zubehör (Accessories and Replacement Parts) Accessory and replacement-part portfolio for the Everleaf Garden, including: Pflanzenschilder 24-piece plant labels (€14.90), Rolluntersetzer rolling coaster base with casters (€34.90), Rankhilfe 2-pack plant support stakes (€64.90), Messbecher & Pipette measuring cup and pipette (€2.79), Pflanzenkapseln leer 48-pack empty coconut-fiber pods (€24.00), 6er-Set Neoprendeckel neoprene covers (€5.90), and replacement parts comprising 12V pump (€28.50), power supply (€44.90), tubing set (€12.99), plant segment (€12.90), end-cap segment, and individual growing pots. Sold as standalone items to Everleaf Garden owners.
• Geschenkgutschein (Gift Voucher) Gift voucher available in denominations starting from €50, allowing recipients to redeem against any Everleaf Garden product on myeverleaf.com. Sold via the online storefront to consumers seeking a gift option.

Quantifiable outcome

• Uses 95% less water than conventional outdoor gardening
• +6 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationE-commerce platform hosting Everleaf's online store. Shopify handles website hosting, payment processing integration, and order management. Data also transmitted to Shopify Inc. in Canada.
• Österreichische Post AGminorChannel Partner/ Reseller/ DistributorPrimary shipping carrier for domestic Austrian deliveries. Used alongside DPD for European shipments.
• DPD AustriaminorChannel Partner/ Reseller/ DistributorEuropean shipping partner for international deliveries outside Austria.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Plantui: Finland-based smart hydroponic indoor garden company with a tower-style design and automated light/water cycles, offering plant capsules as recurring consumables. Closely comparable European competitor with similar target customer (urban apartment dwellers) and product format.
• AeroGarden: US-based indoor hydroponic garden brand owned by The Scotts Miracle-Gro Company, offering countertop and floor-standing gardens with seed pod kits. Most established direct competitor globally with much larger scale, broader retail distribution, and similar core product proposition.
• Rise Gardens: US-based modular hydroponic indoor garden system targeted at urban consumers with app-controlled lighting and recurring seed pod subscriptions. Comparable in product architecture and consumables revenue model, though currently focused on the North American market.
• Click & Grow: Estonia-based smart indoor garden company selling hydroponic herb and vegetable growing systems with proprietary Smart Soil pods and LED lighting. Most direct European competitor to Everleaf with overlapping customer base, similar price point, and consumable pod revenue model.
• OGarden Smart: Canada-based rotating indoor garden that grows up to 90 plants simultaneously using soil-less cultivation and automated lighting/watering. Direct functional peer addressing the same consumer pain point (limited urban space, fresh produce year-round) with similar hardware + consumable business model.
• Veritable: France-based smart indoor garden maker selling autonomous LED hydroponic gardens with Lingot seed pods. Direct competitor in the European market with similar automation philosophy, recurring consumable model, and emphasis on pesticide-free home growing.

Emerging players

• iDOOBOT Smart Garden: Emerging direct-to-consumer smart indoor garden brand offering hydroponic systems with LED lighting and app integration. Niche peer competing on price and design in the same entry-level/mid-tier smart garden category as Everleaf.
• SproutsIO: Smaller US-based smart indoor garden company combining hydroponics with app-based monitoring and curated seed pods. Partial overlap with Everleaf on the connected-soilless-growing concept, though smaller scale and more limited geographic reach.

Broad incumbents

• Gardena (Husqvarna Group): Germany-based garden equipment brand owned by Husqvarna Group, offering a wide range of outdoor and increasingly smart indoor garden products. Competitor in the broader European gardening category with greater scale, retail distribution, and brand recognition than Everleaf.
• Bosch SmartGrow: Smart indoor garden line from Bosch, a large German home appliance manufacturer. Overlaps with Everleaf on hydroponic home growing but is part of a much broader home appliances portfolio with significantly greater R&D, marketing, and retail shelf presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/myeverleaf
• Facebookfacebook.com/100088432897437

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Everleaf