the palace hotel kota kinabalu

Name

the palace hotel kota kinabalu

Legal name

The Palace Ventures Sdn Bhd

Website

https://thepalacehotelkk.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Hotel Accommodation & Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

City/Urban Convention Hotels (THAGALAA), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Hotel accommodation
• Hospitality services
• Wedding event venues
• Hotel dining restaurants
• Wellness spa fitness

Headquarters

HQ city

Kota Kinabalu, Sabah

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Room Accommodation: The hotel generates primary revenue from room bookings, offering Deluxe Rooms (from RM300/night) and Palace Suites (RM800/night). Rooms feature modern amenities including 50-inch TVs, complimentary Wi-Fi, hot showers, mini bars, and safety boxes.
2. Food & Beverage - Tangerine Restaurant: Tangerine Restaurant serves breakfast buffet (RM33 adult), dinner buffets (RM88-148 adult), Sunday brunch (RM65-78 adult), and à la carte menu. Operating hours 6:30am to 10:30pm.
3. Kokomo Bar: Kokomo Bar generates revenue from light snacks, beverages, and all-day dining. Operating hours 5:00pm to 11:00pm.
4. Weddings & Events: The Palace Ballroom (capacity 330 guests) and function halls host weddings, corporate meetings, and private events. Wedding packages start from RM888nett per table (weekday) to RM1380nett per table (weekend, minimum 20 tables).
5. Club 9 Fitness Centre Membership: Monthly gym membership starting from RM180nett per person, offering state-of-the-art fitness facilities and steam bath access to in-house guests and external members.
6. Midas Wellness and Spa: Spa services including massage therapies, facials, manicures, and pedicures offered at the Midas Wellness and Spa facility.
7. Tangy Rewards Loyalty Program: Annual membership (RM50 nett per year) offering member-only rates for dining events, priority access to promotions, and dining discounts throughout the year.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Palace Hotel Kota Kinabalu is a 4-star hotel operating Deluxe Rooms (from RM300/night) and Palace Suites (RM800/night), alongside Tangerine Restaurant, Kokomo Bar, Club 9 Fitness Centre, Midas Wellness and Spa, and event venues including the Palace Ballroom (capacity 330 guests) and 8 function halls for weddings, corporate meetings, and private celebrations.

Product overview

The Palace Hotel Kota Kinabalu is a 4-star hotel offering a comprehensive hospitality portfolio comprising accommodation (Deluxe Rooms and Palace Suites), dining (Tangerine Restaurant with Asian-Western fusion cuisine and Kokomo Bar), wellness facilities (Club 9 Fitness Center and Midas Wellness and Spa), and event venues (Palace Ballroom accommodating up to 330 guests and Garden Wedding venue). The hotel also operates a Tangy Rewards loyalty program and seasonal promotional room packages for special occasions like Kaamatan and Valentine's Day. All services are coordinated through the hotel's central operations with bookings handled via MySoftinn platform.

Differentiator

Problem solved

Functional benefit

Brands

• Tangerine Restaurant: All-day dining restaurant at The Palace Hotel Kota Kinabalu, specializing in International, Malaysian, and Asian cuisines. Features an open kitchen, buffet breakfast, lunch, and dinner services, and a Sunday brunch buffet.
• Kokomo Bar
• Club 9 Fitness Centre
• Midas Wellness and Spa
• Tangy Rewards

Products and services

• Deluxe Room Hotel room featuring 2 single beds or 1 king bed, accommodating up to 2 adults and 1 child, equipped with 50-inch TV, hot shower, toiletries, coffee maker, hair dryer, mini bar, safety box, and complimentary Wi-Fi. Starting from RM300 per night.
• Palace Suite Luxury suite with master bedroom, modern living room, and two bathrooms overlooking lush tropical greenery hills. Features 1 king bed, 50-inch TV, and accommodates up to 3 guests. Priced at RM800 per night.
• Tangerine Restaurant All-day dining restaurant offering Asian and Western cuisine with à la carte menus, buffet breakfast, Sunday brunch, Ramadan buffets, Chinese New Year celebrations, and special event dining. Operating 6:30am to 10:30pm.
• Kokomo Bar Bar serving light snacks, beverages, and à la carte menu for all-day dining, operating from 5:00 pm to 11:00 pm.
• Club 9 Fitness Centre Fitness center at pool level spanning 197 sq.m., equipped with dumbbells, treadmills, leg press, multi-extension machines, and steam bath facility. Monthly membership from RM180 nett per person, open to in-house guests and external members.
• Midas Wellness and Spa Spa offering massage therapies, facials, manicures, pedicures, and body treatments for hotel guests and visitors.
• Palace Ballroom & Wedding Venues Main ballroom venue accommodating up to 330 guests with high ceilings and chandelier lighting, alongside a Garden Wedding venue and 8 function halls. Includes wedding packages from RM888 nett per table (weekday) to RM1380 nett per table (weekend).
• Tangy Rewards Membership Hotel dining loyalty program offering member-only rates for restaurant events, priority access to promotions, and dining discounts throughout the year. Annual membership at RM50 nett per year.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Softiin SolutionsminorOthersSoftiin Solutions serves as the third-party payment collector for The Palace Hotel's online booking system. They handle payment processing for room reservations made through the MySoftInn booking platform, providing secure transaction processing for guests.

Scale indicators4 records

Direct peers

• The Klagan Regency: Independent 4-star hotel in Kota Kinabalu offering rooms, dining, and function facilities. Comparable as a similarly-sized independent property targeting similar customer segments in the same urban location.
• Shangri-La Tanjung Aru, Kota Kinabalu: Luxury 5-star resort hotel in Kota Kinabalu with extensive banquet facilities, multiple restaurants, spa, and large event capacity. Closest direct competitor on event/wedding segment and overall hospitality scale in the Sabah market.
• Hotel Capital Kota Kinabalu: Independent city hotel in Kota Kinabalu offering rooms, F&B, and small event facilities. Comparable on mid-tier positioning targeting similar business and leisure travelers in the same market.
• Hyatt Regency Kota Kinabalu: International 5-star hotel in Kota Kinabalu offering full-service lodging, dining, and event facilities for business and leisure travelers in the same primary market. Directly comparable on customer base (corporate, leisure, events) and product offering (rooms, F&B, MICE).
• Hilton Kota Kinabalu: International brand hotel in Kota Kinabalu offering full-service amenities including rooms, dining, and event facilities. Comparable on positioning as a 4-5 star urban property serving business, leisure, and event demand.
• Sutera Harbour Resort: Integrated resort complex in Kota Kinabalu with two hotels (Pacific Sutera and Magellan Sutera), golf, marina, and large convention facilities. Comparable on full-service amenities, event space, and broad F&B offering in the same destination market.
• Promenade Hotel Kota Kinabalu: Mid-to-upscale independent hotel in Kota Kinabalu with rooms, F&B outlets, and event spaces. Comparable on full-service positioning, leisure and corporate clientele, and event hosting capabilities.
• Avangio Hotel Kota Kinabalu: Locally operated 4-star hotel in Kota Kinabalu with rooms, F&B, and event offerings. Comparable on positioning as an independent/mid-tier full-service property serving similar leisure and corporate segments in the same market.
• Le Meridien Kota Kinabalu: International brand hotel in Kota Kinabalu city center with rooms, multiple F&B outlets, and event space. Comparable on urban full-service positioning, business and leisure mix, and event hosting capabilities.

Broad incumbents

• Marriott Hotel Kota Kinabalu: International chain hotel (part of Marriott Bonvoy) in Kota Kinabalu offering rooms, dining, MICE facilities. Comparable on event space and full-service offering, but operates with much greater brand reach, loyalty distribution, and scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/palacehotelkk
• LinkedInlinkedin.com/company/the-palace-hotel-kota-kinabalu

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about the palace hotel kota kinabalu