The Parlor Barbershop
The Parlor Barbershop is a privately held, two-location retail barbershop in Virginia Beach, Virginia, offering upscale men's haircuts, beard grooming, and straight razor shaves to walk-in and appointment-based consumers. Founded in 2014 by Master Barber Jay R, it serves the Hampton Roads market.
- Company typePrivate
- Founded2014
- HeadquartersVirginia Beach, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Parlor Barbershop does
The Parlor Barbershop is a privately held, two-location retail barbershop founded in 2014 by Jay R, a Master Barber and Instructor with over 20 years of men's grooming experience. The company operates physical storefronts in Virginia Beach, Virginia — the original "OG" Indian River Road location at 5660 Indian River Rd, Suite 105-106, and the Ocean Front location at 301 25th St, Unit 2, which opened in 2022. It serves individual male consumers in the Hampton Roads region on a horizontal-segmentation basis, targeting walk-in and appointment-based customers seeking haircuts (fades, tapers, pompadours, comb overs), straight razor shaves, beard grooming, and eyebrow shaping. The brand positions itself as an upscale, retro-style establishment emphasizing traditional techniques using shears and straight razor combined with modern styling.
The business generates revenue through one-time service transactions priced on a pay-as-you-go basis — Beard Trim & Haircut at $50 and Shave & Haircut at $57 — with no subscription or recurring component. Customers can either walk in or schedule appointments through the third-party Squire online booking platform integrated across both locations. The company employs 16 people and operates with no proprietary technology stack, no mobile application, no public API, and no disclosed integrations beyond the Squire scheduling channel. Marketing relies on organic search, the company website, and community word-of-mouth rather than paid acquisition or structured demand-generation.
The Parlor Barbershop is founder-owned and operated, with no venture capital, private equity, or parent company involvement disclosed. The business holds no patents, trademarks, or regulatory certifications on record, has no documented partnerships or alliances beyond the standard Squire booking integration, and has no M&A history. Its expansion to date has been entirely organic and confined to the Virginia Beach / Hampton Roads market.
The Parlor Barbershop firmographics
Firmographics- Name
- The Parlor Barbershop
- Legal name
- The Parlor Barbershop
- Website
- https://theparlorbarbershop.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Parlor Barbershop is a privately held, two-location retail barbershop in Virginia Beach, Virginia, offering upscale men's haircuts, beard grooming, and straight razor shaves to walk-in and appointment-based consumers. Founded in 2014 by Master Barber Jay R, it serves the Hampton Roads market.
- Ownership category
- akta.pro rank
The Parlor Barbershop industry classification
Industry- Product category
- Men's Barbering and Grooming Services
- NAICS
- Barber Shops (812111), Hair, Nail, and Skin Care Services (81211)
- akta.pro primary industry
- Classic Barbering (Cuts & Styling) (HSALABAA)
- akta.pro secondary industries
- Hot Towel Shaves & Straight-Razor Shaving (HSALABAC), Luxury/High-End Barber Lounges (HSALABAH)
Keywords
Where The Parlor Barbershop is headquartered
LocationHeadquarters
- HQ city
- Virginia Beach
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Parlor Barbershop business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Haircut and Grooming Services: The Parlor Barbershop generates revenue through one-time service transactions where customers pay per visit for haircuts, beard grooming, straight razor shaves, and other grooming services. Services are priced as individual units with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Beard Trim & Haircut |
| Unit Pricing | Pay-as-you-go | Shave & Haircut |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
The Parlor Barbershop product offering
Product offeringCore offering
The Parlor Barbershop is a full-service men's grooming establishment that sells professional haircuts, straight razor shaves, beard grooming, and eyebrow shaping services to individual customers. Two primary service bundles are offered: a Beard Trim & Haircut for $50 and a Shave & Haircut for $57, with additional offerings such as fades, tapers, pompadours, comb overs, and scissor work available. The business operates two walk-in-friendly storefronts in Virginia Beach, Virginia, with appointments scheduled through the third-party Squire platform.
Product overview
The Parlor Barbershop is a single-location full-service barbershop established in 2014, offering upscale men's grooming services. The company operates two physical locations in Virginia Beach (Indian River Road and Ocean Front) and provides two primary service offerings: Beard Trim & Haircut and Shave & Haircut, both combining hair cutting with facial hair grooming using straight razor and scissor techniques.
Differentiator
Problem solved
Functional benefit
Products and services
- Beard Trim & Haircut Combined hair cutting and beard trimming service providing a complete grooming experience for clients seeking professional hair and facial hair maintenance; priced at $50 per service.
- Shave & Haircut Combined hair cutting and straight razor shaving service offering clients either a trim or complete shave, delivering a premium grooming experience; priced at $57 per service.
Companies that use The Parlor Barbershop
Customer profileSegments1 record
Ideal customer profiles1 record
The Parlor Barbershop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Parlor Barbershop partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights3 records
The Parlor Barbershop competitors and assessment
Company assessmentBroad incumbents
- Great Clips: Largest hair salon franchise in North America, including men's and women's walk-in haircut services. Overlaps with The Parlor on basic haircut services but competes primarily on convenience and price rather than the premium positioning The Parlor emphasizes.
- Sport Clips: Largest men's and boys' hair care franchise in the U.S., offering sports-themed haircut and grooming services. Comparable to The Parlor in core barbering services but operates at vastly greater scale with a franchise model.
- Schick: Major men's grooming brand offering razors, shavers, and shave care products. Comparable to The Parlor in the broader men's grooming category, although Schick operates as a manufacturer/brand rather than a service provider.
- Dollar Shave Club: Subscription-based men's grooming brand delivering razors and personal care products. Comparable to The Parlor in serving the men's grooming/shaving consumer need, though via a recurring product model rather than barbering services.
- Harry's: Direct-to-consumer men's grooming brand selling razors, shave products, and personal care items. Adjacent comparable to The Parlor as both serve the men's grooming market, though Harry's operates via product sales rather than in-person barbering services.
Emerging players
- Beardbrand: Men's grooming and beard care brand selling products and content to the beardsman segment. Partially comparable to The Parlor given its emphasis on beard grooming services and the male grooming consumer overlap.
Direct peers
- The Art of Shaving: Premium men's grooming brand operating barbershop locations focused on straight-razor shaves and upscale grooming experiences. Highly comparable to The Parlor's straight-razor shave service line and premium positioning.
- Truefitt & Hill: Heritage luxury barbershop brand offering premium haircuts, traditional shaves, and grooming services. Comparable to The Parlor's retro-style, upscale men's grooming positioning and emphasis on traditional barbering techniques.
- Fellow Barber: Multi-location premium barbershop offering haircuts, shaves, and grooming services in an upscale atmosphere. Closely comparable to The Parlor's upscale, experience-driven positioning and full-service men's grooming offering.
- Floyd's 99 Barbershop: National upscale barbershop chain offering walk-in haircuts and grooming services with a stylized in-shop experience. Directly comparable to The Parlor as a premium, full-service men's grooming provider targeting a similar male consumer segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Parlor Barbershop social profiles
Digital presenceThe Parlor Barbershop financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Parlor Barbershop leadership team
Management profileNumber of profiles
Profiles1 record
The Parlor Barbershop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Parlor Barbershop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Parlor Barbershop
What does The Parlor Barbershop do?
The Parlor Barbershop is a full-service men's grooming establishment that sells professional haircuts, straight razor shaves, beard grooming, and eyebrow shaping services to individual customers. Two primary service bundles are offered: a Beard Trim & Haircut for $50 and a Shave & Haircut for $57, with additional offerings such as fades, tapers, pompadours, comb overs, and scissor work available. The business operates two walk-in-friendly storefronts in Virginia Beach, Virginia, with appointments scheduled through the third-party Squire platform.
Is The Parlor Barbershop a public or private company?
The Parlor Barbershop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Parlor Barbershop founded?
The Parlor Barbershop was founded in 2014. It employs 11 to 50 people.
Where is The Parlor Barbershop based?
The Parlor Barbershop is headquartered in Virginia Beach, United States, in the North America region.
How does The Parlor Barbershop make money?
One revenue line is on record: haircut and Grooming Services.
Who are The Parlor Barbershop's main competitors?
Broad incumbents on record are Great Clips, Sport Clips, Schick, Dollar Shave Club and Harry's. Beardbrand is listed as an emerging player. Direct peers are The Art of Shaving, Truefitt & Hill, Fellow Barber and Floyd's 99 Barbershop.
Does The Parlor Barbershop have an API?
No public API is recorded for The Parlor Barbershop.
What industry is The Parlor Barbershop in?
The Parlor Barbershop's product category is Men's Barbering and Grooming Services. Its primary akta.pro industry code is HSALABAA, Classic Barbering (Cuts & Styling), with a secondary code of HSALABAC, Hot Towel Shaves & Straight-Razor Shaving. Its NAICS code is 812111.