Schick
Schick is a 100-year-old razor and personal care brand, wholly owned by Edgewell Personal Care (NYSE: EWC), selling men's and women's wet-shave razors, blade refills, shave gels, dermaplaning tools, and at-home wax products through major US mass and drug retailers and 30+ international country sites.
- Company typePrivate
- Founded1921
- HeadquartersShelton, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Schick does
Schick is a 100-year-old personal care brand founded in 1921 by Colonel Jacob Schick and currently operated as a wholly-owned subsidiary of Edgewell Personal Care Company (NYSE: EWC). The brand designs, manufactures, and markets wet-shave razors, blade refills, shave preparations, and adjacent hair-removal products serving both male and female consumers. Its portfolio spans men's brands (Schick Hydro Sensitive, Xtreme 3, Ultra Pivot, Quattro), men's shave-gel and skincare lines (Edge), and traditional safety razors (Wilkinson Sword), alongside women's razor and grooming brands (Hydro Silk, Intuition, Skintimate, Quattro for Women, Silk Effects), and a growing dermaplaning and waxing range.
Technically, Schick's differentiation rests on proprietary mechanical and formulation IP rather than software: the portfolio includes Curve Sensing® five-blade cartridges, Hydra-Boost® serum-enclosed blade cartridges, Skin Guards on every blade for sensitive skin, Ultra Pivot multi-position locking heads, and Intuition's 360° built-in lathering bar with organic shea butter. The brand cites more than 500 patented innovations across its history and positions sustainability (reduced plastic, sustainable materials) as part of its product roadmap. The technology stack is therefore physical-product R&D rather than digital platform architecture.
Schick sells exclusively through third-party retail and e-commerce partners — Amazon, Walmart, Target, CVS, Kroger, and Walgreens in the US, plus country-specific websites across 30+ markets in the Americas, Europe, Asia Pacific, the Middle East and Africa. The dedicated schick.com site is no longer shoppable and redirects consumers to retailers. Revenue mechanics are predominantly consumable-driven: razor handles serve as the acquisition vehicle while recurring blade refills (designed for roughly one month of use) and shave-gel/after-shave consumables drive repeat revenue. Marketing has been repositioned in 2026 around a 'Do Right By Your Skin' skincare-first platform featuring Nick Jonas as global ambassador and BBH USA as creative partner, alongside a Skin Care Project in Japan in partnership with ARROWS targeting high-school education on shaving technique.
Schick firmographics
Firmographics- Name
- Schick
- Legal name
- Edgewell Personal Care Company
- Website
- https://schick.com
- Company type
- Private
- Founded year
- 1921
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Schick is a 100-year-old razor and personal care brand, wholly owned by Edgewell Personal Care (NYSE: EWC), selling men's and women's wet-shave razors, blade refills, shave gels, dermaplaning tools, and at-home wax products through major US mass and drug retailers and 30+ international country sites.
- Ownership category
- akta.pro rank
Schick industry classification
Industry- Product category
- Consumer Personal Care — Razors and Shave Care
- NAICS
- Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Men’s Hair Styling & Grooming (Pomades, Gels, Sprays, Hair Tonics) (CRABAGAE)
Keywords
Where Schick is headquartered
LocationHeadquarters
- HQ city
- Shelton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Schick business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel
Revenue model
- Razor Hardware Sales: Sale of razors and grooming tools including Hydro Sensitive, Xtreme 3, Quattro, Ultra Pivot, and dermaplaning wands
- Blade Refills and Consumables: Ongoing sales of blade refills, estimated to last about one month per refill based on usage
- Shave Gels and Skin Care Products: Sale of supporting shave gels and skincare products under the Edge and Skintimate brands including cooling gels, sensitive formulations, and moisturizing options
Go-to-market motion1 record
Distribution channels7 records
Marketing channels6 records
Schick product offering
Product offeringCore offering
Schick designs, manufactures, and distributes a portfolio of men's and women's razors, shave gels, skincare products, and hair-removal tools under brands including Schick, Hydro Silk, Intuition, Skintimate, Quattro, Silk Effects, Edge, and Wilkinson Sword. Products are sold globally through mass-market retailers and e-commerce channels, supported by 500+ patented innovations and a brand heritage dating to 1921.
Product overview
Schick is a personal care brand under Edgewell Personal Care Company with over 100 years of history (since 1921) offering a comprehensive portfolio of razors, shave gels, and hair removal products for both men and women. The men's line includes Schick brand razors (Hydro Sensitive, Xtreme 3, Ultra Pivot, Quattro), Edge shave gels and skincare products, and Wilkinson Sword traditional safety razors. The women's line features Hydro Silk razors with curve-sensing technology and dermaplaning tools, Intuition razors with built-in lathering bars, Skintimate shave gels, Quattro for Women, and Silk Effects Plus. The brand has patented over 500 innovations and is committed to sustainability through using sustainable materials and reducing plastic waste. Products are available through major retailers including Amazon, Walmart, Target, CVS, Kroger, and Walgreens.
Differentiator
Problem solved
Functional benefit
Brands
- Edge: Shave gel and post-shave care products for men, featuring cooling formulas with eucalyptus and tea tree, as well as sensitive skin formulations.
- Wilkinson Sword
- Hydro Silk
- Intuition
- Skintimate
- Quattro for Women
- Silk Effects
Products and services
- Schick Hydro Sensitive Razor
Quantifiable outcome
- 84% of men never received instruction on proper shaving methods, highlighting opportunity for education-based marketing
- +1 more outcomes
Companies that use Schick
Customer profileSegments3 records
Ideal customer profiles2 records
Schick technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Schick partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- ARROWSminorSchick Japan partnered with ARROWS, which operates Japan's largest educator platform, to launch educational classes for high school students on proper shaving techniques as part of the Skin Care Project. The initiative includes distributing educational materials compatible with high school health classes.
- BBH USAcoreBBH USA developed the creative campaign 'Do Right By Your Skin' for Schick, using skincare brand marketing visuals and ingredients-focused messaging to reposition shaving as a skin-care step rather than merely hair removal.
- Nick JonascoreGlobal superstar Nick Jonas serves as featured ambassador for Schick's 'Do Right By Your Skin' campaign, helping reposition the brand around skin-first shaving principles.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Schick competitors and assessment
Company assessmentDirect peers
- Billie: DTC women's body care and razor brand acquired by Procter & Gamble in 2021. Billie directly targets the same women's grooming consumer as Schick's Hydro Silk and Intuition brands, with a subscription model and body-positive positioning.
- Gillette: Procter & Gamble's flagship men's razor brand and the global category leader. Schick directly competes with Gillette on shelf placement, blade technology, and brand spend across essentially the same consumer segments and retail channels.
- Harry's: DTC-native men's shaving and grooming brand with a direct-to-consumer subscription model. Harry's competes with Schick for the same male shaver demographic but with first-party data, subscription economics, and a digital brand-building playbook that Schick lacks.
- Cremo: Men's grooming brand offering shaving creams, aftershave, and barbershop-style grooming products widely sold in US mass and drug channels. Cremo is a partial-overlap competitor to Schick's men's grooming portfolio, particularly the Edge shave gel line.
- Venus: P&G's women's razor brand, the dominant competitor to Schick's Hydro Silk, Intuition, and Skintimate franchises. Both brands target female shavers across drug, mass, and grocery channels with multi-blade system razors and shave preparation SKUs.
- Flamingo: Women's body care brand launched by Harry's Inc. with razors, body care, and hair removal products. Direct competitor to Schick's women's portfolio (Hydro Silk, Intuition, Skintimate) in DTC channels and increasingly in mass retail.
- Dorco: South Korean razor manufacturer and brand selling multi-blade system razors and replacement cartridges globally, with strong US e-commerce presence. Dorco competes with Schick in both men's and women's system-razor segments, often at a lower price point.
Emerging players
- Estrid: DTC women's razor brand with a subscription model and design-led positioning, primarily in the UK and European markets. Estrid represents the same DTC subscription threat in women's shaving that Harry's represents in men's.
- Bevel: Men's grooming brand originally focused on razors and shave products for men of color, now owned by Procter & Gamble via Walker & Company. Bevel is a more specialized competitor to Schick's men's line, particularly in textured-hair and sensitive-skin segments.
- Oui the People: Premium women's shaving and body care brand focused on sensitive-skin razors and skincare-grade shave products. Competitor in the premium women's segment where Schick's Hydro Silk and the 'Do Right By Your Skin' repositioning are also competing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Schick social profiles
Digital presenceSchick financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schick leadership team
Management profileNumber of profiles
Schick subsidiaries and ownership
Company hierarchySubsidiaries7 records
Schick funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schick M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schick
What does Schick do?
Schick designs, manufactures, and distributes a portfolio of men's and women's razors, shave gels, skincare products, and hair-removal tools under brands including Schick, Hydro Silk, Intuition, Skintimate, Quattro, Silk Effects, Edge, and Wilkinson Sword. Products are sold globally through mass-market retailers and e-commerce channels, supported by 500+ patented innovations and a brand heritage dating to 1921.
Is Schick a public or private company?
Schick is a private company. It is classified as corporate owned and is currently operating.
When was Schick founded?
Schick was founded in 1921. It employs 1 to 10 people.
Where is Schick based?
Schick is headquartered in Shelton, United States, in the North America region.
How does Schick make money?
Three revenue lines are on record. Razor Hardware Sales are the primary driver. The others are blade Refills and Consumables and shave Gels and Skin Care Products.
Who are Schick's main competitors?
Direct peers on record are Billie, Gillette, Harry's, Cremo, Venus, Flamingo and Dorco. Emerging players are Estrid, Bevel and Oui the People.
Does Schick have an API?
No public API is recorded for Schick.
What industry is Schick in?
Schick's product category is Consumer Personal Care — Razors and Shave Care. Its primary akta.pro industry code is CRABAGAE, Men’s Hair Styling & Grooming (Pomades, Gels, Sprays, Hair Tonics). Its NAICS code is 32561 and its SIC code is 2844.