Pass Academy

What Pass Academy does

Pass Academy is a privately held football (soccer) training academy and event organizer founded in 2021 and headquartered in Montmeló, Catalonia, Spain. It operates with approximately 5 employees and a pool of 10 or more qualified coaches drawn from professional Catalan clubs including RCD Espanyol, CF Damm, UE Cornellà, and EC Granollers. Its core offering is a portfolio of four training programs — Personal Training, Programa PRO (hybrid individual and group), Programa DUAL (pair-based real-game training), and Group Training — delivered through a four-block methodology covering conditional, technical, tactical, and cognitive work.

The company supplements its recurring training revenue with a year-round event calendar: Summer Camp, Winter Days, Stage Futfem (a 7-day, 6-night all-inclusive women's football camp at El Collell in Girona), and the 12 Horas Fem tournament. Revenue is generated through monthly subscription fees, one-time event fees priced from 30€ to 615€, and ancillary add-ons such as a 49.99€ apparel pack and a 30€ photography package. Distribution is direct-to-consumer via the company's website and third-party registration platforms (TPV Sports), with a reciprocal partnership with CF Montmeló UE providing embedded access to that club's youth member base. Marketing relies on organic social channels (Facebook, Instagram, LinkedIn, TikTok) and event-driven word-of-mouth. No external funding, ownership structure, revenue figures, or financial disclosures are available.

Name

Pass Academy

Website

https://thepass-academy.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pass Academy is a football training academy and event organizer in Montmeló, Catalonia, offering individual, pair, and group coaching plus seasonal camps and women's football events, serving youth players, families, and female footballers with a coach-led methodology.

Ownership category

akta.pro rank

Product category

Youth Football Training Services

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB)

akta.pro secondary industry

Sports Boarding Schools & Residential Academies (MPAKAJAL)

Keywords

• Youth football training
• Football skills academy
• Football training programs
• Soccer camps
• Women's football events

Headquarters

HQ city

Montmeló

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Training Programs (Monthly Subscription): Recurring monthly fees from Personal Training, Programa PRO, and Programa DUAL subscription programs. Includes registration fees and monthly payments.
2. Seasonal Camps and Events: One-time fees for Summer Camp, Winter Days, Stage Futfem, and 12 Horas Fem tournaments. Revenue recognized at point of registration.
3. Apparel/Pack Sales: Sale of training apparel packs including sweatshirt, shirt, pants, and socks for 49.99€ as optional add-on to training programs.
4. Photography Packages: Optional 30€ add-on for professional digital photography package (10 exclusive photos) during Stage Futfem event.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Pass Academy is a football training academy that sells individual and group coaching programs (Personal Training, Programa PRO, Programa DUAL, and Group Training) for young footballers, run by coaches sourced from top Catalan clubs. The academy complements these recurring programs with seasonal paid events and camps, including Summer Camp, Winter Days, Stage Futfem (an exclusive women's football training event), and the 12 Horas Fem tournament, plus optional apparel and photography add-ons.

Product overview

Pass Academy is a football training academy offering a unified portfolio of four training programs plus seasonal camps and events. The core offerings include Personal Training (individual sessions), Programa PRO (combined personal and group training), Programa DUAL (pair-based training in real game situations), and Group Training. These programs are complemented by seasonal camps (Summer Camp, Winter Days) and signature events (Stage Futfem women's football event, 12 Horas Fem tournament). All programs follow a professional methodology combining technical-tactical, conditional, and cognitive work with a personalized approach.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Training One-on-one individualized football training sessions tailored to each player's goals, strengthening skills and elevating performance under expert coaches with personalized attention.
• Programa PRO Training program combining weekly personal training with group training sessions to work both individual and collective aspects with increased intensity, competitiveness, and requirements.
• Programa DUAL Pair-based football training program focusing on real game situations, working technique, tactics, and coordination while developing leadership, communication, and teamwork skills, with psychological support and strong coach-player connection.
• Group Training Group football training sessions delivered as part of the academy's four-program lineup, complementing Personal Training, Programa PRO, and Programa DUAL.
• Summer Camp Multi-week summer football camp for young players combining training with recreational activities including weekly excursions, daily pool access, dynamic activities, professional player visits, and raffles.
• Winter Days Christmas training camp offering 7 days of high-performance training designed to enhance technical, tactical, and physical skills, with daily sessions, competitions, raffles, and prizes.
• Stage Futfem Exclusive 7-day/6-night all-inclusive women's football training event held at the El Collell complex in Girona, combining high-level training sessions with competitive activities and adventure experiences.
• 12 Horas Fem Tournament A 12-hour exclusive women's football tournament held in Montmeló, featuring improved prizes, greater organization, and a competitive format offering economic prizes to winning teams.

Quantifiable outcome

• Personalized quarterly progress reports with match analysis for individual training clients

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• El Collell ComplexcoreStrategic or Co-development Partner · 12 July 2025Sports and leisure complex in Girona province serving as venue for Stage Futfem events. A ludico-sports facility surrounded by nature offering professional football fields, accommodation, pool, theater, and recreational spaces for an all-inclusive training camp experience.
• Futbol EmotionminorGTM or Marketing Partner · 1 October 2024Sports equipment and football retail company listed under 'CON LA COLABORACIÓN DE' (In collaboration with) section on Pass Academy website. Provides sponsorship/support for academy events and programs.
• Ferret VisualsminorGTM or Marketing Partner · 1 October 2024Visual content creator/marketing partner listed under collaboration section. Provides creative services for academy marketing materials.
• MacronminorGTM or Marketing Partner · 1 October 2024International sportswear and activewear brand listed as collaborator. Macron supplies apparel and sports equipment, visible in partnership section alongside other sponsors.
• CF Montmeló UEcoreChannel Partner/ Reseller/ DistributorLocal football club providing members discounted access to Pass Academy training programs. Reciprocal arrangement where Pass Academy serves as training supplement for club's youth players.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• CF Damm: Catalan football club whose academy staff feeds into Pass Academy's coaching roster. As a local competitor/feeder, it represents the regional professional club alternative against which Pass Academy must position.

Broad incumbents

• IMG Academy: Large-scale multi-sport performance and training academy in the U.S. with a football (soccer) program. Represents the scaled, vertically integrated version of the residential sports academy model Pass Academy's Stage Futfem aspires to.
• Fundación Real Madrid: Brand-backed football academy network run by Real Madrid operating in Spain and internationally. Competes for the same youth football training customers, leveraging the parent club's brand to subsidize access.
• Coerver Coaching: Established global football coaching method and academy network with licensed programs in dozens of countries. Represents a scaled, brand-driven version of the same instructional football training niche Pass Academy operates in.

Direct peers

• Soccer Inter-Action (SIA Academy): High-performance football academy based in the Barcelona area offering personal training, group programs, and residential camps. Operates the same combination of subscription training and seasonal event revenue as Pass Academy in the same regional market.
• Football Elite Barcelona: Barcelona-based football academy targeting youth players with technical training, camps, and trial programs. Direct competitor for the same Catalan youth training customer.
• Next Level Football Academy: International football academy offering skill development, residential camps, and personalized coaching programs. Comparable subscription-plus-event product mix and methodology-driven positioning.
• MBP Football School: Football training school offering technical-tactical coaching, camps, and personalized programs. Closely mirrors Pass Academy's four-block training methodology and product packaging.
• BF Academy Barcelona: Barcelona-based football training academy offering individual and group programs plus residential camps. Directly comparable business model and customer base to Pass Academy in the same Catalan market.

Emerging players

• Pro Training Academy: Smaller-scale football training provider offering personalized sessions and small-group coaching. Comparable early-stage position focused on individualized methodology rather than mass-market camps.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thepassacademy21
• LinkedInlinkedin.com/company/passacademy
• Instagraminstagram.com/passacademy21
• TikToktiktok.com/@passacademy21

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pass Academy