Pro Training Programs
Pro Training Programs is a private Australian company that sells sport-specific training programs as digital PDFs to individual athletes and teams worldwide. Founded in 2011 by NRL performance coach Jeremy Hickmans, it offers progressive 6-8 week training programs across 12 sports via the Gumroad marketplace.
- Company typePrivate
- Founded2011
- HeadquartersVictor, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Pro Training Programs does
Pro Training Programs is a private Australian sports performance training company founded in 2011 that sells sport-specific training programs as digital PDFs to individual athletes worldwide. The company offers a catalog of 12 sport-specific programs covering Rugby League, Rugby Union, Rugby Sevens, Touch Football, Netball, AFL, Soccer, Basketball, Tennis, Badminton, Field Hockey, and Ultimate Frisbee. Each program is structured as a progressive 6-8 week training schedule with up to four sessions per week, comprising Foundation Strength (3 levels), Development Strength (3 levels with over 100 sport-specific exercises), Speed & Agility modules, and Conditioning modules, with embedded video demonstrations and pre/post testing regimes. The programs are designed by founder Jeremy Hickmans, who has over 18 years of High Performance Management experience in the NRL and international game and currently serves as Head of Performance at the Dolphins NRL franchise, alongside Athletic Performance Coach Blake Duncan.
The company operates a direct-to-consumer e-commerce model, selling programs through the Gumroad digital marketplace with instant email delivery upon purchase. Pricing is listed in AUD but card transactions settle in USD, and the model is one-time purchase rather than subscription. Marketing is driven primarily by elite athlete testimonials (including Olympic gold medalist Ariarne Titmus, NRL/Origin player Darius Boyd, and AFLW Best & Fairest Emily Bates) and professional team endorsements (World Champion Diamonds, ANZ Champion Firebirds, Brisbane Lions AFLW 2021 Premiers, Brisbane Broncos, St George Illawarra Dragons, and Dolphins NRL franchise). The company is privately held, founder-owned with no disclosed institutional investors, and operates with 1-10 employees out of Victor, United States, with a related sub-brand called The Apex Project also led by Hickmans.
The underlying technology is content-based rather than platform-based: Squarespace-hosted website driving traffic to Gumroad, with programs delivered as PDF documents via email. There is no proprietary software platform, no mobile app, no AI/ML components, and no enterprise SaaS contracts evident in the source material. The competitive positioning relies on the credibility of the founder's professional coaching credentials and high-profile athlete endorsements rather than on technology differentiation.
Pro Training Programs firmographics
Firmographics- Name
- Pro Training Programs
- Legal name
- Pro Training Programs
- Website
- https://protrainingprograms.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pro Training Programs is a private Australian company that sells sport-specific training programs as digital PDFs to individual athletes and teams worldwide. Founded in 2011 by NRL performance coach Jeremy Hickmans, it offers progressive 6-8 week training programs across 12 sports via the Gumroad marketplace.
- Ownership category
- akta.pro rank
Pro Training Programs industry classification
Industry- Product category
- Sports Training Programs
- NAICS
- Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162)
- SIC
- Services-Educational Services (8200), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Sports Performance Personal Training (HSADAAAF)
Keywords
Where Pro Training Programs is headquartered
LocationHeadquarters
- HQ city
- Victor
- HQ country
- United States
- HQ region
- North America
Markets served
Pro Training Programs business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Training Program Sales: Sale of digital training program PDFs delivered via email. Programs are sold at tiered levels (Level 1, 2, 3) for different training focuses including Fitness & Strength, Speed & Agility, and Conditioning. One-time purchase model per program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Netball Fitness & Strength Level 1 - 6 week program, 2x strength sessions per week |
| One time/ perpetual license | Pay-as-you-go | Netball Fitness & Strength Level 2 - Builds on Level 1 |
| One time/ perpetual license | Pay-as-you-go | Netball Fitness & Strength Level 3 - Builds on Level 1 & 2 |
| One time/ perpetual license | Pay-as-you-go | Netball Development Strength Level 1 - 6 week schedule, 3x 90 min sessions per week |
| One time/ perpetual license | Pay-as-you-go | Netball Development Strength Level 2 - Builds on Level 1 |
| One time/ perpetual license | Pay-as-you-go | Netball Development Strength Level 3 - Builds on Level 1 & 2 |
| One time/ perpetual license | Pay-as-you-go | Netball Speed & Agility - 2x court sessions per week |
| One time/ perpetual license | Pay-as-you-go | Netball Conditioning - 2x field sessions per week |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Pro Training Programs product offering
Product offeringCore offering
Pro Training Programs sells sport-specific digital training programs (PDFs with video demonstrations) across 12 sports including Rugby League, Rugby Union, AFL, Netball, Soccer, Basketball, and Tennis. Programs are delivered instantly by email upon purchase through the Gumroad marketplace, structured as tiered modules (Foundation Strength Levels 1-3, Development Strength Levels 1-3, Speed & Agility, Conditioning) featuring over 100 sport-specific exercises per program with progressive training schedules.
Product overview
Pro Training Programs is a sports performance training company offering a portfolio of sport-specific training programs across 12 sports (Rugby League, Rugby Union, Rugby Sevens, Touch Football, Netball, Soccer, Basketball, Tennis, Badminton, AFL, Field Hockey, and Ultimate Frisbee). The company provides structured training programs with standardized tiers: Foundation Strength (3 progressive levels), Development Strength (3 progressive levels with 100+ sport-specific exercises), Speed & Agility modules, and Conditioning programs. All programs follow a progressive 6-8 week training schedule with up to four training sessions per week, deliverable as digital content via email. Programs are designed by professional sports performance coaches and used by elite athletes and teams including NRL Brisbane Broncos, Brisbane Lions AFLW, and World Champion Netball teams.
Differentiator
Problem solved
Functional benefit
Brands
- The Apex Project: Related performance training initiative led by Jeremy Hickmans, Director of Pro Training Programs
Products and services
- Rugby League Training Programs Sport-specific digital training programs for Rugby League covering Fitness & Conditioning, Speed & Agility, and Strength & Power training. Used by NRL Champion Brisbane Broncos and St George Illawarra Dragons.
- Rugby Union Training Programs Sport-specific digital training programs for Rugby Union including Fitness & Conditioning, Speed & Agility, and Strength & Power training sessions, delivered as PDFs via email.
- Rugby Sevens Training Programs Sport-specific digital training programs for Rugby Sevens including Fitness & Conditioning, Speed & Agility, and Strength & Power training sessions with over 100 Rugby Sevens-specific exercises.
- Touch Football Training Programs Sport-specific digital training programs for Touch Football including Fitness & Conditioning, Speed & Agility, and Strength & Power training sessions designed by professional athletes.
- Netball Training Programs Sport-specific digital training programs for Netball including Fitness & Conditioning, Speed & Agility, and Strength & Power training sessions, with Foundation Strength (3 levels) and Development Strength (3 levels) modules. Used by the World Champion Diamonds and ANZ Champion Firebirds.
- AFL Training Programs Sport-specific digital training programs for the Australian Football League (AFL) including speed, strength, power, and conditioning sessions. Used by AFLW Brisbane Lions, 2021 Premiers.
- Soccer Training Programs Sport-specific digital training programs for Soccer including Fitness & Conditioning, Speed & Agility, and Strength & Power training sessions with over 100 Football-specific exercises.
- Basketball Training Programs Sport-specific digital training programs for Basketball including Fitness & Conditioning, Speed & Agility, and Strength & Power training sessions with over 100 Basketball-specific exercises.
- Tennis Training Programs Sport-specific digital training programs for Tennis including Fitness & Conditioning, Speed & Agility, Movement, and Strength & Power training sessions designed for all experience levels.
- Badminton Training Programs Sport-specific digital training programs for Badminton including Fitness & Conditioning, Speed & Agility, and Strength & Power training sessions with 8-week programs and over 100 Badminton-specific exercises.
- Ultimate Frisbee Training Programs Sport-specific digital training programs for Ultimate Frisbee including Fitness & Conditioning, Speed & Agility, and Strength & Power training sessions with progressive 3-level strength programs.
- Field Hockey Training Programs Sport-specific digital training programs for Field Hockey including Fitness & Conditioning, Speed & Agility, and Strength & Power training sessions with over 100 Field Hockey-specific exercises.
Quantifiable outcome
- Programs used by elite athletes including Olympic gold medalists and professional sports teams
- +2 more outcomes
Companies that use Pro Training Programs
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
Pro Training Programs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Pro Training Programs partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Brisbane Lions AFLWcore2021 AFLW Premiers Brisbane Lions use Pro Training Programs. Emily Bates, AFLW Best & Fairest 2022 and Premiership winner 2021, is a testimonial advocate for the programs.
- Dolphins NRL FranchisecorePro Training Programs founder Jeremy Hickmans serves as Head of Performance at the Dolphins NRL franchise. Blake Duncan also serves as Athletic Performance Coach for the Dolphins. This represents a deep embedded partnership where Pro Training Programs' founders are integral to the professional team's performance staff.
- World Champion Diamonds (Netball)coreThe Australian Netball team's premier program uses Pro Training Programs for athlete development, providing elite-level validation of the program's effectiveness.
- ANZ Champion Firebirds (Netball)coreSuncorp Super Netball champion team Firebirds uses Pro Training Programs for their athlete development and training regimens.
- Brisbane Broncos (NRL)coreNRL Champion Brisbane Broncos use Pro Training Programs for athlete development and training.
- St George Illawarra Dragons (NRL)coreNRL team St George Illawarra Dragons use Pro Training Programs for their athlete development and training regimens.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Pro Training Programs competitors and assessment
Company assessmentDirect peers
- BridgeAthletic: Performance training software serving collegiate and professional sports teams with structured workout programming. Comparable as a sport-specific training content platform targeting serious athletes and elite teams.
- STACK: Digital platform offering sport-specific training programs, workout plans, and performance content to athletes. Comparable product offering and distribution model (digital training content) targeting individual athletes across multiple sports.
- Renaissance Periodization: Sells sport-specific training programs and books (e.g., for combat sports) authored by Dr. Mike Israetel. Comparable digital training program business selling sport-tailored content directly to individual athletes.
- SimpliFaster: Provider of sports performance training content, coaching education, and resources for S&C coaches. Comparable as a sport-specific training content business serving performance professionals and athletes.
- Mike Boyle Strength & Conditioning: Online training programs and educational content from a renowned S&C coach targeting athletes and coaches. Comparable as a coach-led digital training program business built around an individual expert's methodology.
- Train Heroic: Digital platform delivering sport-specific strength and conditioning training programs to athletes and teams worldwide. Most directly comparable to Pro Training Programs as a software/content-based sports training provider selling to both individuals and team customers.
Others
- GymAware: Provider of velocity-based training technology and supporting training content for performance coaches. Adjacent ecosystem participant that supports sport-specific S&C training delivery to athletes and teams.
Emerging players
- MySwimPro: Mobile swim training app offering structured swim workouts and coaching content. Comparable as a single-sport digital training program business with direct-to-consumer distribution, though with a native app rather than PDFs.
Broad incumbents
- EXOS: Large performance training company serving professional athletes, teams, and corporate wellness. Comparable sport-specific performance methodology and elite-team customer base, though at much larger scale and with in-person services.
- Elite FTS: Established retailer and content publisher for strength training and athletic performance. Comparable through their digital training content and educational resources for athletes, though they also sell physical equipment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Pro Training Programs social profiles
Digital presencePro Training Programs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pro Training Programs leadership team
Management profileNumber of profiles
Profiles2 records
Pro Training Programs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pro Training Programs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pro Training Programs
What does Pro Training Programs do?
Pro Training Programs sells sport-specific digital training programs (PDFs with video demonstrations) across 12 sports including Rugby League, Rugby Union, AFL, Netball, Soccer, Basketball, and Tennis. Programs are delivered instantly by email upon purchase through the Gumroad marketplace, structured as tiered modules (Foundation Strength Levels 1-3, Development Strength Levels 1-3, Speed & Agility, Conditioning) featuring over 100 sport-specific exercises per program with progressive training schedules.
Is Pro Training Programs a public or private company?
Pro Training Programs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pro Training Programs founded?
Pro Training Programs was founded in 2011. It employs 1 to 10 people.
Where is Pro Training Programs based?
Pro Training Programs is headquartered in Victor, United States, in the North America region.
How does Pro Training Programs make money?
One revenue line is on record: training Program Sales.
Who are Pro Training Programs's main competitors?
Direct peers on record are BridgeAthletic, STACK, Renaissance Periodization, SimpliFaster, Mike Boyle Strength & Conditioning and Train Heroic. GymAware is listed as an others. MySwimPro is listed as an emerging player. Broad incumbents are EXOS and Elite FTS.
Does Pro Training Programs have an API?
No public API is recorded for Pro Training Programs.
What industry is Pro Training Programs in?
Pro Training Programs's product category is Sports Training Programs. Its primary akta.pro industry code is HSADAAAF, Sports Performance Personal Training. Its NAICS code is 611620 and its SIC code is 8200.