The PENZ Hotel

Name

The PENZ Hotel

Legal name

The PENZ Hotel GesmbH

Website

https://the-penz.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Design Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAGAAAD

Resort-Area Full-Service Hotels (Non–All-Inclusive)

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAFACAH

Hotel & Resort Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

SECONDARYTHAFAEAI

Lounge Bars & Hotel Bars

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bars, Pubs & Nightlife Venues

Keywords

• Design hotel accommodation
• Boutique hotel rooms
• Meeting conference venues
• Rooftop bar hospitality
• Gourmet breakfast service

Headquarters

HQ city

Innsbruck

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Accommodation: Room bookings across three room categories: Superior Room (ca. 25 m²), Deluxe Room (ca. 30 m²), and Junior Suite (ca. 50 m²). Prices include the Genuss-Frühstück (gourmet breakfast) and VAT. Additional charges include local tax of EUR 4.00 per person per night.
2. 5th Floor American Bar: Rooftop bar serving cocktails, whiskey, gin, rum, champagne, and wines. Open Monday-Thursday 17:00-00:00, Friday 17:00-01:00, Saturday 16:00-01:00, Sunday 16:00-23:00. Generates beverage revenue from hotel guests and external visitors.
3. Genuss-Frühstück (Gourmet Breakfast): Breakfast service offered daily until 11:00, weekends until 12:00, in the restaurant or rooftop terrace. Includes cereals, pastries, fish delicacies, eggs, bacon, coffee, tea, juices, and Prosecco. Reservations required.
4. Parking Services: Underground parking in Rathaus Galerien with direct hotel access at EUR 18.00 per 24 hours. Includes EV charging stations for electric vehicles. Provides additional ancillary revenue for hotel guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The PENZ Hotel is a design hotel in central Innsbruck offering overnight accommodation across three room categories (Superior Room, Deluxe Room, Junior Suite) with inclusive gourmet breakfast. The property also operates the 5th Floor Rooftop American Bar and provides meeting and conference facilities for business events, complemented by 24-hour reception, on-site parking with EV charging, and direct access to the Rathaus Galerien shopping complex.

Product overview

The PENZ Hotel is a design hotel offering a unified hospitality experience centered on accommodation, dining, and events. The core product portfolio consists of three room categories (Superior Room, Deluxe Room, Junior Suite) providing overnight stays with inclusive gourmet breakfast. The 5th Floor Rooftop Bar & American Bar serves as the hotel's signature food & beverage venue. Meeting and conference facilities support business events, with three on-site meeting rooms plus access to a larger plenary hall at the adjacent Rathaus. Supporting services include 24-hour reception, wireless internet, Nespresso in rooms, laundry, room service, parking with EV charging, and business center access.

Differentiator

Problem solved

Functional benefit

Brands

• 5th Floor Rooftop Bar & American Bar: The rooftop bar and American bar located on the 5th floor of the hotel, featuring cocktails, whiskey, gin, rum selection, and panoramic views over Innsbruck.
• Genuss-Frühstück

Products and services

• Superior Room Standard double or single occupancy room approximately 22-25 m² featuring an adjustable bedside table for working or relaxing, flat-screen TV on a rail system, and optional barrier-free configuration. Inclusive of Genuss-Frühstück (gourmet breakfast) and VAT.
• Deluxe Room Air-conditioned double room approximately 30 m² with tile/marble flooring, minibar, and exceptionally quiet location with views of the city and surrounding mountain panorama. Inclusive of gourmet breakfast and VAT.
• Junior Suite Elegant suite approximately 50 m² (46 m² referenced) with custom modern interior, kingsize bed (2m x 2.10m), private kitchenette, Minotti couch / Wiener Werkstätten sofa, and two separate bathrooms with mountain views. Inclusive of gourmet breakfast and VAT.
• Genuss-Frühstück (Gourmet Breakfast) Gourmet breakfast buffet served until 11:00 (weekends until 12:00) featuring cereals, homemade muesli, jams, cheese, cold cuts, fresh pastries, fish delicacies, hot specialties, coffee, tea, juices, and Prosecco. Available in the restaurant or on the 5th-floor rooftop terrace; reservations required.
• 5th Floor Rooftop Bar & American Bar Rooftop cocktail bar and American bar offering a premium whiskey, gin, and rum selection with panoramic city views over Innsbruck. Open Monday-Thursday 17:00-00:00, Friday 17:00-01:00, Saturday 16:00-01:00, and Sunday 16:00-23:00. Serves hotel guests and external visitors.
• Meeting & Conference Services Three on-site meeting rooms (approximately 45 m² each, suitable for up to 30 persons) plus access to the adjacent Rathaus plenary hall (approximately 240 m², up to 140 persons). Restaurant, American Bar, and Lounge are available as event spaces.
• Hotel Services Package Comprehensive guest services including 24-hour reception, complimentary high-speed wireless internet, Nespresso machines with complimentary capsules, laundry service, room service, business center, underground parking garage with EV charging stations, and direct access to the Rathaus Galerie shopping center.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Innsbruck TourismuscoreGTM or Marketing PartnerOfficial tourism partner providing guest recommendations and local activity information. Promotes Innsbruck attractions including sightseeing, events, and regional experiences. Listed on hotel's partner page.
• Swarovski KristallweltencoreGTM or Marketing PartnerPromotional partnership for the famous crystal attractions in Wattens and Innsbruck store. Highlights include multimedia installations by André Heller and over 18 million visitors since 1995. Hotel provides guest recommendations and booking assistance.
• Hotel Das Triest WienminorOthersSister property in Vienna offering simple design and timeless elegance for travelers continuing to Austria's capital. Mutual referral relationship between design hotels.
• Hotel Augarten GrazminorOthersPartner hotel in Graz for business trips, family excursions, or couples getaways. Modern property with exceptional style.
• Arthotel Blaue Gans SalzburgminorOthersSalzburg's oldest inn opposite the Festival Theatre. Premium destination for discerning guests with taste. Referral partner for guests visiting Salzburg.
• Tiroler LandestheaterminorGTM or Marketing PartnerPartnership for opera, symphony concerts, and theatrical performances. Hotel recommends theater visits to guests seeking cultural experiences.
• Föger Woman Pure TelfsminorGTM or Marketing PartnerFirst-class fashion shopping destination in Telfs offering exclusive luxury brands. Hotel recommends to guests seeking upscale shopping experiences.
• Fink'sminorGTM or Marketing PartnerFashion retailer for men and women with international brands and premium consultation. Four locations in Innsbruck. Recommended for hotel guests.
• Rathaus GaleriencoreStrategic or Co-development PartnerThe PENZ Hotel is integrated into the Rathaus Galerie complex designed by Dominique Perrault. Hotel has direct access to the shopping gallery. The 2002-opened complex connects Maria-Theresien-Straße, Adolf-Pichler-Platz, and Anichstraße.
• Congress InnsbruckcoreGTM or Marketing PartnerNearby conference venue (5-minute walk) used for larger meetings and events beyond hotel's own facilities. Recommended on hotel's meetings page.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Hotel Sacher Wien: Iconic Austrian luxury hotel group with a wider portfolio (Vienna, Salzburg, Innsbruck). Comparable as a high-end Austrian hotel serving luxury leisure and event guests, but operates at a larger scale and broader brand.
• AC Hotel Innsbruck (Marriott): International brand hotel in Innsbruck serving business and leisure travelers with a focus on modern design. Comparable on brand and city-center lodging, but operates at broader scale under a global flag.

Direct peers

• Hotel Das Triest Wien: A design hotel in Vienna explicitly listed as a reciprocal partner of The PENZ. Comparable as a four-star Austrian design property with overlapping leisure/business segments and shared referral network.
• NALA Individuellhotel Innsbruck: Boutique design hotel in Innsbruck targeting individual travelers. Comparable as an independent Innsbruck design-led property competing for similar leisure and business segments.
• Arthotel Blaue Gans Salzburg: Premium design/art hotel in Salzburg's old town, a reciprocal partner of The PENZ. Comparable for its design positioning, central location in an Austrian tourism city, and inclusion in the same informal referral network.
• Motel One Innsbruck: Design-focused budget-to-mid hotel chain with a property in Innsbruck. Direct competitor in the Innsbruck urban market, targeting the same design-conscious travelers at a lower price point.
• Hotel Goldener Hirsch: Historic luxury hotel in Salzburg's old town. Comparable as a high-end Austrian city-center hotel targeting cultural and leisure travelers with a strong design-and-heritage identity.
• Adlers Hotel Innsbruck: Design hotel in Innsbruck's city center with rooftop bar/dining. Direct competitor offering similar panoramic views, central location, and mixed leisure/business positioning.
• Hotel Maximilian Innsbruck: Design hotel in Innsbruck focused on individual style and city-center stays. Comparable as an independent Innsbruck city-center hotel pursuing the same cultural/leisure traveler.
• Hotel Augarten Graz: Modern Austrian design hotel in Graz that is a listed partner of The PENZ. Comparable in category (design-led mid-upscale), market (austrian city travel), and business model (independent, design-focused, mixed leisure/business).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thepenzhotel
• Instagraminstagram.com/thepenzhotel
• LinkedInlinkedin.com/company/the-penz-hotel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The PENZ Hotel