Pet Wash

What Pet Wash does

The Pet Wash (legal name: "The Pet Wash") is a privately-held, single-location pet grooming establishment headquartered in El Segundo, California, operating with a team of 18 employees. The company serves local dog owners through a dual-format service model consisting of customer-operated self-serve wash rooms and full-service grooming delivered on-site by trained staff. Its service philosophy is built around a cage-free, kennel-free, and back-room-free operating posture under which no dog is left unattended, positioning the business against conventional kennel-based grooming alternatives.

Name

Pet Wash

Legal name

The Pet Wash

Website

https://thepetwash.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Pet Wash is a privately-held, single-location pet grooming establishment in El Segundo, CA operating cage-free self-serve wash rooms and full-service grooming on time-based pricing for local dog owners.

Ownership category

akta.pro rank

Product category

Pet Grooming Services

NAICS

Pet Care (except Veterinary) Services (812910), Pet Care (except Veterinary) Services (81291)

akta.pro primary industry

DIY Wash + Full-Service Hybrid Grooming (HSANACAC)

akta.pro secondary industries

De-Shedding & Undercoat Self-Wash Add-Ons (HSANACAH), Bath & Brush Packages (HSANAAAC)

Keywords

• Pet grooming services
• Self-serve dog wash
• Full-service bathing
• Pet spa treatments
• Dog grooming salon

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Full-Service Pet Grooming: Full-service wash and grooming packages priced by time duration (30 min to 3.5 hrs). Includes shampooing, conditioning, blow drying, ear cleaning, nail trimming, and full body haircuts. Add-on services available at additional cost.
2. Self-Serve Washing: Customers rent private washing rooms equipped with grooming tables, tubs, dryers, and premium shampoos. Priced starting at $22 for 40 minutes with additional charges for extra time and add-on services like nail trimming.
3. Specialized Treatments: Premium add-on services including Shed Less treatment ($25 per 15 min), de-skunk treatment ($50), anti-itch treatment ($15), blueberry facial scrub ($10), and other specialized coat and skin treatments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Pet Wash operates a brick-and-mortar pet grooming facility in El Segundo, California, offering self-serve wash rooms, full-service washes, and full grooming services for dogs. The business uses a cage-free, kennel-free model where dogs are never left alone and all services are performed in open, transparent spaces in front of owners.

Product overview

The Pet Wash operates as a cage-free, kennel-free pet grooming establishment offering two primary service delivery models: Self-Serve Wash (starting at $22) where customers use dedicated private rooms with provided equipment, and Full-Serve options (starting at $40 for Express Wash, $60 for Full Service Wash, and $90 for Full Grooming) where professional staff handle all grooming tasks. The product portfolio centers on the Self-Serve Wash and Full-Service/Grooming as core offerings, with various add-on services including Shed Less Treatment, nail trimming, teeth brushing, de-skunk treatment, flea dips, and special spa treatments. All services are performed by hand with a cage-free philosophy where dogs are never left alone during grooming.

Differentiator

Problem solved

Functional benefit

Products and services

• Self-Serve Wash Private self-serve washing room with commercial-grade tubs, professional shampoos, conditioners, brushes, and high-powered dryers for dog owners to bathe their pets themselves, starting at $22.
• Full Service Wash Staff-performed wash service including shampoo, conditioner, blow-dry, and brush-out, starting at $60.
• Full Grooming Complete grooming service including wash, blow-dry, haircut, and styling performed by professional groomers, starting at $90.
• 15 Minute Full-Service Express Wash Quick 15-minute staff-performed wash service priced at $40+ for time-pressed dog owners.
• Shed Less Treatment Special de-shedding treatment priced at $25 per 15-minute increment to reduce loose fur.
• Nail Trim Standalone nail trimming service for dogs.
• All-Natural Flea Dip Natural flea treatment dip service.
• De-Skunk Treatment Specialized treatment to remove skunk odor from dogs.
• Teeth Brushing Dental hygiene add-on service for dogs.
• Special Treatments Premium add-on treatments including blueberry facial, whitening shampoo, anti-fungal/anti-bacterial shampoo, and paw pad treatment.
• Sanitary Trim Hygiene-focused trimming service.
• Anti-Itch Treatment Soothing treatment to relieve skin itchiness in dogs.
• Section Trims Partial haircut/trimming service for specific body sections (face, feet, etc.).

Quantifiable outcome

• Shed Less treatment removes up to 90% of shedding hair

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights2 records

Others

• Barkbox / Bark: Subscription pet products and content brand serving the same premium dog-owner demographic; useful as an indirect marketing/distribution partner rather than a grooming competitor.
• Rover: Online marketplace for pet sitting, dog walking, and in-home grooming services; competes indirectly for share-of-wallet with local grooming and pet-care spend.

Direct peers

• Dogtopia: National cage-free dog daycare and spa chain with grooming add-ons; competes for the same premium, low-stress-handling dog owner in suburban markets.
• Wag N' Wash Natural Pet Food & Grooming: Multi-unit franchise offering self-serve dog wash stations plus full-service grooming and natural pet retail; the closest direct competitor to The Pet Wash's hybrid DIY + full-service model.
• Hounds Town USA: Interactive dog daycare and spa franchise with self-service wash add-ons; overlaps in cage-free, socialization-first positioning and suburban roll-out strategy.
• Splash & Dash Groomerie & Boutique: Self-serve dog wash + full-service grooming franchise with private rooms and add-on treatments; near-identical service format and target customer to The Pet Wash.

Regional players

• Zoom Room: Multi-unit dog training and socialization franchise with select locations offering self-wash; targets a similar urban/suburban premium dog-owner demographic.

Broad incumbents

• Petco Grooming: National pet retailer with full-service grooming salons across the U.S.; competes for walk-in and scheduled grooming demand in the same Los Angeles trade area.
• Camp Bow Wow: Established multi-unit dog daycare and grooming franchise with broader footprint and brand scale; overlaps in full-service grooming and cage-free positioning.
• PetSmart Grooming: National pet retail giant offering in-store full-service grooming at lower price points; competes on convenience and pricing rather than on premium, low-stress experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pet-wash

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pet Wash