The Piggy Brewing Company

What The Piggy Brewing Company does

The Piggy Brewing Company is a privately held French craft brewery founded in 2016 in Liverdun, Lorraine, by three founders collectively known as "Les trois Gros". The brewery operates a single production site at 40 avenue du Gard, Liverdun, with a stated annual production capacity of 8,000 hectoliters and approximately 12 full-time staff. It releases roughly 100 new beer recipes per year across a hop-forward portfolio spanning West Coast IPAs, NEIPAs, Double NEIPAs, fruited and pastry Sours, Imperial Stouts, Belgian Tripels, Saisons (including barrel-aged), and novel hybrids such as Coffee NEIPAs and Sichuan Lime Pale Ales. In 2026 it extended the range into non-alcoholic and craft lemonade SKUs (Testa Rossa 0,0%, Paradise Limo).

The brewery's technical signature is GDH (Gros Dry Hopping), a generous cold-side dry hopping methodology using substantial quantities of hops (Mosaic, Simcoe, Citra, Nectaron, El Dorado, Nelson Sauvin, Idaho 7, Centennial, Galaxy, Enigma) to maximize aromatic intensity without raising bitterness. This technique is formalized in the GDH IPA product line (Samo, 6% ABV) and is the central pillar of the brand's differentiation against generic French craft producers.

The business model is direct-to-consumer: revenue is generated through the owned e-commerce storefront at thepiggybrewingcompany.com with home delivery across metropolitan France and Europe (free delivery from €80 orders), on-site taproom sales at the brewery Monday to Friday 9h-16h, and periodic festival sales at events such as the Saint-Malo Craft Beer Expo and Lyon Bière Festival. A secondary merchandise stream (apparel, glassware, caps, bar mats, pins) is sold alongside beer, with bundle packs (e.g., 4+1 offers) driving average order value. Single-can pricing ranges from €2.90 to €9.50 depending on style and ABV, with most core IPAs at €2.90-€4.50 and premium Imperial Stouts/Triple Belgiques at €6-€9.50. There is no disclosed institutional ownership, no funding rounds, no B2B/wholesale channel, and no app, AI/ML capability, or third-party integrations of note.

Name

The Piggy Brewing Company

Legal name

ThePiggyBrewingCompany

Website

https://thepiggybrewingcompany.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

The Piggy Brewing Company is a French craft brewery founded in 2016 in Liverdun, Lorraine. It produces approximately 100 new hop-forward craft beers annually at 8,000 hl capacity and sells direct-to-consumer online across France and Europe and on-site at its brewery.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212)

SIC

Malt Beverages (2082)

akta.pro primary industry

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)

akta.pro secondary industry

Beer Retail (Bottle Shops & Beer Merchants) (CRANABAC)

Keywords

• Craft beer brewing
• Hop-forward IPAs
• Barrel-aged stouts
• Sour beer fermentation
• Brewery merchandise

Headquarters

HQ city

Liverdun

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Craft Beer Direct Sales: Direct-to-consumer online sales of craft beers across France and Europe. Products include canned and bottled beers in styles ranging from IPAs (West Coast, Hazy, NEIPA, Double NEIPA) to Sours, Stouts, Saisons, and specialty beers. Revenue generated through individual can purchases and bundle/pack offers.
2. Merchandise Sales: Sale of branded merchandise including t-shirts, trucker caps, bottle caps, socks, bar mats, tasting glasses, pint glasses, hoodies, sweatshirts, pins, and beer packs with branded glassware.
3. On-site Brewery Sales: Direct on-site sales at the brewery location in Liverdun, France, Monday to Friday 9h-16h, bypassing e-commerce channel.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Piggy Brewing Company is an independent French craft brewery based in Liverdun, Lorraine that brews, packages and sells its own beer. It produces approximately 100 new releases per year across styles such as IPAs, Sours, Stouts, Saisons and Pale Ales, and reaches consumers through a direct-to-consumer e-commerce shop, on-site sales at its brewery, and presence at craft beer festivals in France and across Europe. Its production capacity is 8,000 hl per year, and it also sells branded merchandise and gift packs alongside its beer.

Product overview

The Piggy Brewing Company is a French craft brewery based in Liverdun, Lorraine, producing over 100 new beer varieties annually with a production capacity of 8,000 hl per year. The company's product portfolio centers on craft beers spanning multiple styles including IPAs (West Coast, Hazy, NEIPA, Double NEIPA), Sours (Fruited, Pastry), Stouts (Imperial, Dry), Belgian styles (Triple, Saison), and specialty styles (Coffee NEIPA, Black IPA). The company has developed a signature brewing technique called GDH (Gros Dry Hopping) involving generous hop additions for maximum aromatic intensity. Beyond beers, the company offers a merchandise line including apparel (t-shirts, hoodies, sweatshirts), accessories (caps, socks, pins), glassware (tasting glasses, steins, bar mats), and gift packs. They also produce non-alcoholic craft beverages like lemonade. The brewery operates direct-to-consumer sales through their online store with delivery across France and Europe, and maintains a taproom open Monday to Friday from 9h to 16h.

Differentiator

Problem solved

Functional benefit

Products and services

• Beach IPA

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor.

• Les Alchimistes IvresminorStrategic or Co-development Partner · 16 March 2026Collaboration beer project resulting in a Double NEIPA (8%) brewed with Galaxy, Citra, Enigma, Simcoe & Nectaron hops. The collaboration featured a shared brewing day emphasizing texture and nuance in the recipe, with deep camaraderie between the two breweries.
• La TuilerieminorStrategic or Co-development PartnerCollaboration on QG Torpedo (Triple NEIPA 9.5%) with La Tuilerie. The beer is described as a 'Grosse Bière de Lorraine' — a powerful, fruit-forward collaboration referencing the shared Lorraine region origin.
• SPO (Les Sbires de la Picole Originelle)minorStrategic or Co-development PartnerBlended barrel-aged collaboration on Season Ticket (Wild B.A. Saison 6.2%) and Rebel Arch (B.A. Saison 7.2%). Season Ticket uses 'Blended Barrels Piggy Brewing x SPO'; Rebel Arch uses 'Blended Barrels Piggy Brewing x SPO x L'Ékeuyesse'.
• L'ÉkeuyesseminorStrategic or Co-development PartnerBarrel-aged Saison collaboration on Rebel Arch alongside Piggy Brewing and SPO. Three-way blended barrel-aged project creating a wild Saison with rustic, woody, and dry characteristics.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tree House Brewing Company: Massachusetts craft brewery renowned for premium NEIPAs and direct-to-consumer distribution model. Comparable in hop-forward product signature, premium pricing positioning, and DTC-led growth without traditional wholesale dependence.
• Brasserie Caulier: Northern French craft brewery producing a broad portfolio including IPAs, blondes, and ambers with strong local/regional distribution. Similar portfolio diversification strategy and French craft positioning.
• Brasserie La Débauche: French craft brewery based in Poitiers producing hop-forward, experimental IPAs and barrel-aged beers with similar SKU innovation pace. Comparable in scale (~mid-size craft), direct-to-consumer retail model, and creative/innovation-led brand positioning.
• Cloudwater Brew Co. UK-based craft brewery widely regarded as a benchmark for modern, hop-forward brewing and high-SKU-velocity model. Strongly comparable in product philosophy (NEIPA-led, high innovation rate) and DTC-first GTM.
• Omnipollo: Sweden-origin craft brewery famous for innovation-heavy, label-driven, pastry/Imperial Stout and IPA-forward portfolio. Comparable in creative product experimentation pace, design-led brand presentation, and limited-edition collaborations.
• Paname Brewing Company: Paris-based French craft brewery focused on hop-forward IPAs and NEIPAs with strong DTC e-commerce presence. Highly comparable product mix, similar DTC-led GTM, and similar French craft positioning targeting hop-enthusiast consumers.
• Verdant Brewing Co. Cornwall-based craft brewery focused on hop-forward IPAs, NEIPAs, and pastry sours. Comparable in style mix, high-SKU rotation, and DTC e-commerce model targeting craft beer enthusiasts.
• Gallia Paris: Paris-based craft brewery producing hop-forward, modern IPAs and seasonal beers. Comparable target audience (craft enthusiasts), similar French metropolitan GTM, and similar innovation-led portfolio.
• Ninkasi Brewing Co. One of France's largest independent craft breweries, headquartered in Tarare with multiple taprooms and broad beer portfolio. Comparable in DTC and taproom retail focus, though operating at much larger scale (multi-million hl) — useful as an aspirational peer.

Broad incumbents

• BrewDog: Largest independent craft brewery globally, with extensive taproom network, broad distribution, and high-SKU innovation. Useful as a scaled benchmark for craft DTC+retail growth, though significantly larger and more diversified.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ThePiggyBrewingCompany
• Facebookfacebook.com/thepiggybrewingcompany
• Instagraminstagram.com/thepiggybrew/?hl=fr
• LinkedInlinkedin.com/company/the-piggy-brewing-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Piggy Brewing Company