The Pigs, Edgefield
The Pigs is a privately held countryside pub and spa hotel in Edgefield, North Norfolk, operating since 2006. It serves UK leisure guests with 18 spa-equipped rooms, a British pub restaurant, and the on-site PIGSPA, generating revenue through room bookings, F&B, spa treatments, and gift cards via direct-to-consumer channels.
- Company typePrivate
- Founded2006
- HeadquartersEdgefield, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Pigs, Edgefield does
The Pigs is a privately held countryside hospitality business operating a single-site pub, restaurant, and spa hotel in the village of Edgefield, North Norfolk, England, established in 2006. It serves primarily UK domestic leisure travelers — couples seeking romantic getaways, families, and small groups — through 18 spa-equipped rooms (across five room types ranging from £200 to £450+ per night), an on-site British pub restaurant, and PIGSPA, a treatment spa offering massages, facials, and curated packages. Each room features private in-room spa facilities (saunas, steam rooms, hot tubs, dual-bathing bathtubs, and courtyards with firepits), which is the core differentiating product capability.
The business operates a direct-to-consumer, event-driven go-to-market model: customers book through the company's own website (thepigs.org.uk) for rooms and restaurant reservations, and through a third-party platform (try.be) for spa treatments. Revenue is generated across four streams — room accommodations, food and beverage, spa treatments and packages, and gift cards/merchandise — with pricing varying by season, day of week, and room tier. A free Norfolk Passport membership drives repeat visits via a 10% discount, while curated packages (Best of Pigs, Half-Day Spa Experience, Pamper-in & Pig-Out) capture special-occasion demand. Supporting technology is limited to standard online booking, an Apollo 3D virtual tour for pre-purchase engagement, and a small e-commerce shop for gift cards and TEMPLESPA products. The business has no external funding, no parent company, and operates with approximately 11 employees.
The Pigs, Edgefield firmographics
Firmographics- Name
- The Pigs, Edgefield
- Legal name
- The Pigs
- Website
- https://thepigs.org.uk
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Pigs is a privately held countryside pub and spa hotel in Edgefield, North Norfolk, operating since 2006. It serves UK leisure guests with 18 spa-equipped rooms, a British pub restaurant, and the on-site PIGSPA, generating revenue through room bookings, F&B, spa treatments, and gift cards via direct-to-consumer channels.
- Ownership category
- akta.pro rank
The Pigs, Edgefield industry classification
Industry- Product category
- Boutique Spa Hotel and Pub
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Luxury Wellness & Spa Resorts (THAGACAG)
- akta.pro secondary industries
- Destination Spas & Spa Resorts (HSALAFAC), Destination Spa Resorts (THAGAMAA)
Keywords
Where The Pigs, Edgefield is headquartered
LocationHeadquarters
- HQ city
- Edgefield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Pigs, Edgefield business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Room Accommodations: Overnight stays in 18 luxury spa rooms ranging from Original Spa Rooms (£200/night) to premium suites (£450+/night). Revenue generated through direct bookings with breakfast/brunch included. Additional revenue from Z beds (£35/child/night) and extra adult charges (£75/person/night in family rooms).
- Food and Beverage: Full-service pub restaurant serving British and Norfolk-influenced menus including dinner, brunch, Sunday lunch, and children's menus. Revenue from cover charges, à la carte dining, and drinks including wines, ales, cocktails, and non-alcoholic beverages.
- Spa Treatments and Packages: PIGSPA offers various treatment packages including Half-Day Spa experiences (£135+/person), Pamper-in & Pig-Out (£115/person), and à la carte treatments. Revenue from booking fees and treatment upcharges.
- Gift Cards and Merchandise: Online shop selling physical and digital gift cards (starting from £10), overnight stay gift cards, and TEMPLESPA product gift sets. Revenue from direct consumer purchases.
- Norfolk Passport Membership: Free-to-join membership program offering 10% discounts on food, drink, and stays. While membership is free, it drives customer loyalty and increased spending through perceived savings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Original Spa Room - rustic spa getaway with sauna, dual bath, and courtyard |
| Subscription | Pay-as-you-go | Spa Suite - upgraded spa experience with steam room |
| Subscription | Pay-as-you-go | Bubble & Squeak - family spa suite sleeping up to four |
| Subscription | Pay-as-you-go | Sty in the Sky - two-floor super suite with premium amenities |
| Subscription | Pay-as-you-go | The Wallow - Norfolk's premier spa room with largest footprint |
| Subscription | Multi-year contract | Best of Pigs - curated romantic package with treatment and fizz |
| Transaction based/ take rate | Pay-as-you-go | Half-Day Spa Experience - exclusive spa garden access |
| Transaction based/ take rate | Pay-as-you-go | Pamper-in & Pig-Out - one-hour treatment with meal |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
The Pigs, Edgefield product offering
Product offeringCore offering
The Pigs is a countryside luxury spa and pub destination in North Norfolk operating 18 spa rooms across five room types, each featuring private in-room spa facilities such as saunas, steam rooms, hot tubs, and dual-bathing bathtubs. The property includes an on-site PIGSPA offering massages, facials, and body treatments using handmade PIGSPA and TEMPLESPA products, plus a British pub restaurant serving seasonal, locally-sourced dishes. It also sells gift cards, TEMPLESPA retail products, and curated packages such as the Best of Pigs romantic getaway.
Product overview
The Pigs is a countryside luxury spa and pub destination in North Norfolk, operating as a unified brand with multiple integrated offerings. The core product comprises 18 spa rooms across five distinct room types: Original Spa Rooms (from £200), Spa Suites (from £275), Bubble & Squeak family suites (from £360), Sty in the Sky super suites (from £450), and The Wallow premium suites (from £450) — each featuring private in-room spa facilities (saunas, steam rooms, hot tubs, and bathing options). PIGSPA serves as the on-site spa delivering massages, facials, and body treatments using handmade PIGSPA and TEMPLESPA products. Spa packages include the Half-Day Spa Experience (from £135) and Pamper-In & Pig-Out (£115), plus the Best of Pigs curated package (from £300). The Pigs Pub Restaurant provides British dining with seasonal menus. Additional offerings include gift vouchers, TEMPLESPA products for retail, and 3D virtual tours.
Differentiator
Problem solved
Functional benefit
Products and services
- Original Spa Room Intimate private spa rooms featuring a sauna, dual-bathing bathtub, drench shower, and private courtyard with firepit. Dog-friendly options available. From £200 per night with complimentary brunch included.
- Spa Suite Luxurious spa suites with private steam room, sauna, drench bucket, drench shower, dual-bathing bathtub, and private courtyard garden with firepit. From £275 per night with complimentary brunch included.
- Bubble & Squeak Family spa suite accommodating up to four guests with private sauna, double bath, hot tub, and al fresco dining area with firepit. Dog-friendly. From £360 per night with complimentary brunch included.
- Sty in the Sky Two-floor super suite with private sauna, steam room, hot tub, drench shower, William Holland bathtub, spa lounge with loungers, and private courtyard. From £450 per night with complimentary brunch included.
- The Wallow Norfolk's largest spa room featuring private sauna, steam room, dual-bathing bathtub, and exclusive hot tub deck in a secluded garden with firepit. From £450 per night with complimentary brunch included.
- PIGSPA On-site spa offering massages, facials, body treatments, pregnancy treatments, and couples experiences using handmade PIGSPA and TEMPLESPA products with natural ingredients.
- Half-Day Spa Experience Three-hour exclusive Spa Garden access with private hot tub, sauna, heated loungers, drench showers, a 45-minute treatment, and two-course meal. From £135 per person, bookable for 2-6 people.
- Pamper-In & Pig-Out One-hour treatment including Piggy Back Massage and TEMPLESPA facial, relaxation room access, and meal at The Pigs Pub. £115 per person, bookable for up to four people.
- Best of Pigs Package Curated romantic package with overnight stay in Original Spa Room or Spa Suite, 45-minute couples PIGSPA treatment, bottle of fizz, and brunch. From £300 per couple, Sunday-Thursday only. 25% off additional nights.
- The Pigs Pub Restaurant British pub restaurant serving locally-sourced seasonal dishes including signature pork dishes, with menus for dinner, brunch, Sunday lunch, and a children's menu.
- Gift Vouchers Physical and digital gift cards starting from £10, usable for overnight stays, dining, drinks, and PIGSPA treatments.
- TEMPLESPA Gift Sets Luxury skincare products used in PIGSPA treatments, available for purchase to continue the spa experience at home.
Companies that use The Pigs, Edgefield
Customer profileSegments4 records
Ideal customer profiles4 records
The Pigs, Edgefield technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Pigs, Edgefield partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, minor and supporting.
- Norfolk PassportcoreNorfolk Passport is a free-to-join membership program partnering with top Norfolk businesses. The Pigs offers 10% discounts on food, drink, and overnight stays to members. The partnership drives customer acquisition through the Norfolk Passport platform and provides cross-promotion with partner businesses like Ffolkes, Byfords of Holt, and The Assembly House.
- TEMPLESPAcoreTEMPLESPA products are featured exclusively in all PIGSPA treatments and sold in the spa shop. The partnership provides The Pigs with premium skincare products that complement their spa offerings, featuring natural ingredients in their massage, facial, and relaxation treatments.
- FfolkesminorFfolkes is a partner venue in Hillington, West Norfolk featuring bold bedrooms, feast-style dining, FFOLKESPA, and Container Golf. Listed as a Norfolk Passport partner for cross-promotion.
- Byfords of HoltminorLocated in the Georgian town of Holt, Byfords offers beautifully decorated rooms, afternoon tea, and seasonal menus. Listed as a Norfolk Passport partner for cross-promotion.
- The Assembly HouseminorA Georgian gem in Norwich offering characterful bedrooms and award-winning themed afternoon teas. Listed as a Norfolk Passport partner for cross-promotion.
- Apollo 3DsupportingProvides interactive 3D tour technology for The Pigs website, allowing potential guests to virtually explore rooms, PIGSPA, and the pub before booking.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
The Pigs, Edgefield competitors and assessment
Company assessmentBroad incumbents
- Hand Picked Hotels: UK collection of country house hotels with spas (e.g., Pennyhill Park, Storrs Hall). Comparable as a multi-property operator of luxury spa hotels in UK countryside settings.
- Calcot Manor: Cotswolds countryside hotel with spa and multiple dining outlets. Comparable as a UK rural spa hotel combining accommodations, spa, and on-site food and beverage.
- Lime Wood Hotel: Luxury New Forest country house hotel with EH House spa and fine dining. Comparable as a higher-end UK countryside spa retreat with rooms, spa, and destination dining.
- The Scarlet Hotel: Luxury eco-friendly clifftop spa hotel in Cornwall with spa and dining. Comparable as a UK coastal spa hotel with premium positioning and integrated wellness offerings.
- Center Parcs UK: Large-scale UK forest village resort operator with lodges, spa (Aqua Sana), and dining. Comparable as a UK destination resort combining accommodation, spa, and family/couple experiences in a natural setting.
Direct peers
- Hoar Cross Hall: Staffordshire destination spa hotel with bedrooms, spa treatments, and dining. Comparable as a destination UK spa resort combining overnight stays with comprehensive spa facilities.
- Ragdale Hall Spa: Established UK destination spa resort in Leicestershire offering luxury spa breaks with rooms and dining. Comparable as a standalone countryside spa destination with overnight packages.
- Ffolkes: A Norfolk Passport partner offering bold bedrooms, feast-style dining, and FFOLKESPA in West Norfolk. Directly comparable as a UK countryside destination hotel with integrated spa and dining.
- Byfords of Holt: Norfolk Passport partner in Holt offering bedrooms, afternoon tea, and seasonal menus. Comparable as a small Norfolk countryside hospitality business with rooms and dining.
Regional players
- Barns Hotel Bedford: Independently operated UK countryside hotel with spa and dining. Comparable as a small independent UK spa hotel serving a domestic market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Pigs, Edgefield social profiles
Digital presenceThe Pigs, Edgefield financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Pigs, Edgefield leadership team
Management profileNumber of profiles
Profiles1 record
The Pigs, Edgefield funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Pigs, Edgefield M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Pigs, Edgefield
What does The Pigs, Edgefield do?
The Pigs is a countryside luxury spa and pub destination in North Norfolk operating 18 spa rooms across five room types, each featuring private in-room spa facilities such as saunas, steam rooms, hot tubs, and dual-bathing bathtubs. The property includes an on-site PIGSPA offering massages, facials, and body treatments using handmade PIGSPA and TEMPLESPA products, plus a British pub restaurant serving seasonal, locally-sourced dishes. It also sells gift cards, TEMPLESPA retail products, and curated packages such as the Best of Pigs romantic getaway.
Is The Pigs, Edgefield a public or private company?
The Pigs, Edgefield is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Pigs, Edgefield founded?
The Pigs, Edgefield was founded in 2006. It employs 11 to 50 people.
Where is The Pigs, Edgefield based?
The Pigs, Edgefield is headquartered in Edgefield, United Kingdom, in the Europe region.
How does The Pigs, Edgefield make money?
Five revenue lines are on record. Room Accommodations are the primary driver. The others are food and Beverage, spa Treatments and Packages, gift Cards and Merchandise and norfolk Passport Membership.
Who are The Pigs, Edgefield's main competitors?
Broad incumbents on record are Hand Picked Hotels, Calcot Manor, Lime Wood Hotel, The Scarlet Hotel and Center Parcs UK. Direct peers are Hoar Cross Hall, Ragdale Hall Spa, Ffolkes and Byfords of Holt. Barns Hotel Bedford is listed as a regional player.
Does The Pigs, Edgefield have an API?
No public API is recorded for The Pigs, Edgefield.
What industry is The Pigs, Edgefield in?
The Pigs, Edgefield's product category is Boutique Spa Hotel and Pub. Its primary akta.pro industry code is THAGACAG, Luxury Wellness & Spa Resorts, with a secondary code of HSALAFAC, Destination Spas & Spa Resorts. Its NAICS code is 72111 and its SIC code is 7000.