The Pill by Creapills

What The Pill by Creapills does

Creapills SAS, operating commercially as "The Pill by Creapills," is a Paris-based independent 360° creative advertising agency. The firm produces concept-led, viral marketing campaigns for a roster of more than 30 named enterprise and consumer clients spanning fashion, toys, entertainment, technology, financial services, retail, food and beverage, nonprofit, and public-sector communications. Documented engagements include UNIQLO, Hasbro, Paramount, Adobe, Tenable, Crédit Agricole Normandie, Gleeden, Foodcheri, V and B, Cybermalveillance.gouv.fr, the Fédération Française de Golf, Gallimard, and Fondation de la Mer, with measurable campaign outcomes such as 7.2M users reached for Gleeden and 5.2M users for Tenable. The company operates from two Paris office locations with a headcount of 11 employees, retains founder-led ownership, and is registered as a Société par Actions Simplifiée with €1,000 share capital under RCS Paris 810 517 797.

Alongside agency services, Creapills runs Creapills.com, an owned editorial media platform that curates and ranks creative campaigns globally. The platform functions as both a marketing showcase and an audience-development asset, accumulating approximately 6.5M aggregate followers across Facebook, LinkedIn, Instagram, YouTube, X, Threads, TikTok, and Pinterest. The combined offering positions the firm as a creative agency with a built-in owned-media distribution channel, supplying clients with campaign concepts, production, and amplification through its own audience infrastructure. Revenue mechanics are project- and retainer-based agency fees; no productized software, API, or licensing business is disclosed, and the firm holds no patents, only a registered INPI trademark.

The operating posture is conservative and independent: there are no disclosed funding rounds, no acquisitions, no leadership changes, and no public investor materials. Compliance and brand protection are evidenced by GDPR/RGPD notices on the digital properties and by a registered French trademark. Hosting infrastructure is provided by OVH, a routine vendor relationship with no strategic implication. Overall, Creapills presents as a profitable, founder-controlled boutique creative shop whose differentiation rests on owned audience reach and a track record of concept-led viral output rather than proprietary technology or platform scale.

Name

The Pill by Creapills

Legal name

Creapills SAS

Website

https://thepill.agency

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Pill by Creapills is a Paris-based, founder-led 360° creative advertising agency producing viral campaigns for enterprise and consumer brands, supported by an owned editorial media platform (Creapills.com) with roughly 6.5M aggregate social followers.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising Campaign Services: Creapills generates revenue by creating and executing creative advertising campaigns for brand clients. Services include strategy development, campaign creation, production, and viral activation across digital, social media, and experiential marketing channels.
2. Media Content Platform: The Creapills media platform curates and showcases creative advertising campaigns from around the world, generating traffic and engagement that supports the agency's positioning and client acquisition.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Pill by Creapills is a Paris-based 360° creative advertising agency that conceives and produces viral, buzz-oriented campaigns for major brands, government institutions, and nonprofits. The agency is known for absurd, humorous creative concepts—including hidden camera stunts, fake product innovations, and provocative social media content—designed to generate massive organic reach without heavy media budgets.

Product overview

Creapills operates as both a digital media platform and a 360° creative advertising agency. The Creapills Media Platform curates and showcases creative advertising campaigns and marketing innovations from brands worldwide, serving as an inspirational content destination. The advertising agency arm provides comprehensive services including strategy, campaign creation, viral activations, and production for clients such as UNIQLO, Hasbro, Paramount, and Credit Agricole. A free weekly newsletter delivers curated creative content to subscribers.

Differentiator

Problem solved

Functional benefit

Products and services

• Creapills 360° Advertising Agency Services
• Creapills Media Platform
• Creapills Newsletter

Quantifiable outcome

• Gleeden campaign: 7.2M internet users reached, 4.2M views, 98K interactions, 210 press coverages in 45 countries with zero media budget
• +1 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• OVHminorOthersOVH serves as the web hosting provider for creapills.com website. This is a standard vendor relationship for web infrastructure services.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Anomaly: Independent creative agency operating across New York, London, Toronto, Shanghai and elsewhere. Comparable to Creapills in independent positioning, integrated creative offering, and multi-market enterprise client work.
• Mother London: Independent creative agency headquartered in London with offices in New York, LA and Shanghai. Comparable to Creapills in independent creative model, signature-driven work, and enterprise brand portfolio.
• Publicis Conseil: Flagship Paris creative agency of the Publicis Groupe. Comparable to Creapills as a France-rooted full-service creative agency working with large enterprise brands across integrated channels.
• 72andSunny: Independent creative agency with offices in LA, Amsterdam, and New York. Comparable to Creapills in independent creative culture, multi-channel campaign focus, and emphasis on culturally resonant brand work for major clients.
• Droga5: New York-based independent creative agency (part of Accenture Song) renowned for headline-grabbing creative work and social-first campaigns. Comparable to Creapills in emphasis on culturally viral, earned-media-driven campaign design.
• TBWA\Paris: Paris hub of the global TBWA creative network. Direct comparable to Creapills as a French-headquartered creative agency offering strategy, campaign creation, and multi-channel execution for enterprise and government clients.
• Wieden+Kennedy: Independent creative agency with offices in Portland, New York, London, Tokyo and beyond. Comparable to Creapills as an independent creative shop built on signature creative work and iconic multi-channel campaigns.
• Marcel: Paris-based creative agency within Publicis, recognized for bold creative and PR-led campaigns. Comparable to Creapills in scale (mid-sized independent-feeling Paris agency) and signature creative positioning.
• Havas Paris: Paris-headquartered creative agency within Havas Creative Network. Similar full-service creative model and enterprise/government client mix as Creapills, though part of a global holding group.
• BETC Paris: Paris-based full-service creative agency known for bold, culturally resonant campaigns (e.g., Cancer du Sein, Loi Evin). Comparable to Creapills in geography, full-service 360° creative positioning, and emphasis on award-winning, newsworthy work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Creapills
• YouTubeyoutube.com/c/Creapills
• Facebookfacebook.com/Creapills
• LinkedInlinkedin.com/company/the-pill
• Instagraminstagram.com/creapills
• TikToktiktok.com/@creapills?lang=fr
• Pinterestfr.pinterest.com/creapills

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Pill by Creapills