The Pride

What The Pride does

The Pride is a London-headquartered alliance of independent UK creative and communications companies, organized as a collaboration network rather than a traditional agency or technology firm. The operating entity, The Pride Limited, is a private limited company registered in England and governed by English law, with its headquarters at 326 City Road, London EC1V 2PT and a regional office at 26 Dale St., Manchester M1 1FY. The alliance aggregates four specialist member companies — Frank Bright & Abel (creative brand communications), Gorilla Gorilla! (film and animation), Belonging Space (organizational belonging and culture consulting), and 22 Group Ltd. (independent digital agency) — under a single client-facing relationship. The Art of Explaining also appears in the network's contact directory, suggesting adjacent ecosystem participation beyond the four core members.

The core offering is the network itself: clients seeking multiple creative specialisms engage member agencies through the alliance rather than contracting each independently, on the stated rationale that the member companies share principles and practices. The model is professional services, quote-based, and not publicly priced. Go-to-market is community-led: client acquisition relies on referrals, the pre-existing client bases of member agencies, and the shared reputation of the alliance, with marketing limited to a single organic social channel (Twitter / @thepridelondon). Geographic scope is restricted to England, with no global footprint claimed and no online storefront, app, or self-service distribution in place.

Commercially, the structure insulates each member agency as an independent legal entity; The Pride Limited does not consolidate member revenue and discloses no institutional investors, funding rounds, or parent ownership. Headcount at the alliance level is reported as 7 employees, consistent with a coordination and member-servicing role rather than a billable services operation. No proprietary technology platform, product roadmap, AI/ML capability, certifications, or third-party integrations are disclosed across any of the four member companies in the input data.

Name

The Pride

Legal name

The Pride Limited

Website

https://the-pride.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Pride is a London-based alliance network of independent UK creative and communications agencies that provides clients coordinated access to specialist member firms in brand communications, film and animation, organizational belonging, and digital services.

Ownership category

akta.pro rank

Product category

Creative & Communications Services

NAICS

Public Relations Agencies (541820), Professional Organizations (813920)

SIC

Services-Advertising Agencies (7311), Services-Membership Organizations (8600)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Brand Partnerships & Endorsement Agencies (MPAIAGAF), Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Creative communications services
• Independent agency network
• Brand communications consulting
• Film and animation production
• Digital agency services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative and Communications Services: The Pride provides access to a network of independent creative and communications agencies. Revenue is generated through client engagements with member companies for brand communications, film and animation, organizational belonging services, and digital agency work.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

The Pride is a collaboration network (alliance) of independent creative and communications companies that provides clients with access to multiple specialist agencies through shared principles and practices. Member companies include Frank Bright & Abel (brand communications), Gorilla Gorilla! (film and animation), Belonging Space (organisational belonging), and 22 Group Ltd. (digital agency), enabling clients to engage multiple creative specialisms via a single vetted network.

Product overview

The Pride is a collaboration network of independent creative and communications companies, offering access to multiple specialist agencies through a unified alliance. The core offering is The Pride Network itself, which connects clients to four member companies: Frank Bright & Abel (brand communications), Gorilla Gorilla! (film and animation), Belonging Space (organisational belonging consultancy), and 22 Group Ltd. (digital agency). These companies share principles and practices, enabling seamless collaboration when clients need multiple creative services.

Differentiator

Problem solved

Functional benefit

Products and services

• The Pride Network
• Frank Bright & Abel
• Gorilla Gorilla!
• Belonging Space
• 22 Group Ltd.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Frank Bright & AbelcoreStrategic or Co-development PartnerCreative brand communications specialists and founding member of The Pride alliance. Provides strategic brand communications services to clients referred through the network.
• Gorilla Gorilla!coreStrategic or Co-development PartnerFilm and animation company combining filmmaking flair with content strategy and communications expertise. Helps brands make powerful connections with audiences through video content.
• Belonging SpacecoreStrategic or Co-development PartnerOrganization specializing in helping companies create a sense of belonging. Enables organizations to see, feel, and benefit from improved workplace culture and employee engagement.
• 22 Group Ltd.coreStrategic or Co-development PartnerIndependent digital agency focusing on creating stunning, innovative websites and digital campaigns that give clients a competitive advantage online.

Recent moves5 records

Expansion highlights3 records

Direct peers

• Mother Design: Independent design and creative studio within the Mother collective, offering integrated brand and digital services in a structure comparable to The Pride's federation-of-specialists approach.
• Wieden+Kennedy: Privately-held independent creative agency network offering integrated brand, film, and digital work globally; mirrors The Pride's emphasis on independence and integrated multi-disciplinary delivery.
• Mother London: Independent, full-service creative agency operating in London with a similar emphasis on creative independence and integrated brand, film, and digital capabilities for clients seeking non-holding-company alternatives.
• Bartle Bogle Hegarty (BBH): Long-standing independent creative agency in London offering integrated brand communications, film, and digital services - structurally similar to The Pride as an independent creative specialist rather than part of a holding group.
• Pentagram: Partnership of independent design studios sharing resources and reputation under a single brand; structurally analogous to The Pride as a federation of independent creative specialists rather than a traditional agency.
• Uncommon Creative Studio: London-based independent creative agency built on a collaborative, founder-led model with integrated brand, digital, and content production capabilities aimed at clients wanting non-network alternatives.
• The & Partnership (now &ADV): London-headquartered creative network built around collaborating independent agencies across disciplines, providing a directly comparable model to The Pride's alliance-of-specialists structure.

Broad incumbents

• R/GA London: Global digital and creative agency operating in London with integrated brand, digital, and product capabilities; serves a similar enterprise client base to The Pride but at much larger scale and as part of a global network.
• Dentsu Creative (UK): Creative arm of Dentsu International offering integrated creative, digital, and brand services in the UK as part of a global holding-company network - overlaps with The Pride's offering but with vastly greater scale and resources.
• Havas Creative (UK): UK arm of Havas' global creative network providing integrated brand, content, and digital services; competes for the same mid-market and enterprise clients as The Pride but as part of a large international holding group.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights4 records

Customer concentration

• Xx.com/thepridelondon
• LinkedInlinkedin.com/company/the-pride

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Pride