The Princeton Group
The Princeton Group is an independent Wells Fargo Advisors Financial Network-affiliated wealth management practice delivering holistic AUM-based financial planning and advisory services to individuals, families, business owners, and plan sponsors through 10 offices across five eastern U.S. states.
- Company typePrivate
- Founded-
- HeadquartersCollegeville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Princeton Group does
The Princeton Group (legal name: The Princeton Group of Oxford Harriman & Company) is an independent financial advisory practice operating as part of the Wells Fargo Advisors Financial Network (WFAFN) independent contractor channel. Founded in 2009 and headquartered in Collegeville, Pennsylvania, the firm delivers holistic wealth management services — including investment planning, retirement income strategies, tax-efficient investing, estate planning, education savings, insurance review, charitable giving, and business succession/exit planning — to individuals, families, business owners, and retirement plan sponsors across the eastern United States. Client engagement is delivered through a network of 10 office locations across 5 states (PA, NJ, GA, IL, SC) and via virtual and phone channels, with more than 30 named advisors and staff holding advanced designations such as CFP, CIMA, CRPC, CRPS, CPM, CAP, and CLU.
The firm differentiates through a five-step advisory methodology branded as The Princeton Process (Listening, Planning, Creating, Improving, Updating) and a flat, AUM-based fee structure that aligns advisor compensation with client wealth accumulation rather than transaction commissions. The practice is organized around multiple senior-partner-led sub-brand teams (Lewis Litwinsky & Associates, Schraeder Kabala & Associates, Miller Garcia, JMEquity) that operate under the Princeton Group umbrella. There is no proprietary technology platform; the firm relies on tools and infrastructure provided through its WFAFN affiliation for portfolio management, financial planning, and client relationship management.
The business model is recurring, AUM-based fee generation across a distributed book of HNW households, business owners, and plan sponsors. There are no external funding rounds, no M&A activity, and no public-market signals; the firm appears to be wholly partner-owned and operated under the WFAFN umbrella, with revenue and AUM figures not publicly disclosed.
The Princeton Group firmographics
Firmographics- Name
- The Princeton Group
- Legal name
- The Princeton Group of Oxford Harriman & Company
- Website
- https://theprincetongrp.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Princeton Group is an independent Wells Fargo Advisors Financial Network-affiliated wealth management practice delivering holistic AUM-based financial planning and advisory services to individuals, families, business owners, and plan sponsors through 10 offices across five eastern U.S. states.
- Ownership category
- akta.pro rank
The Princeton Group industry classification
Industry- Product category
- Wealth Management Services
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)
- akta.pro secondary industries
- Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE), Retirement Plan Participant Advice & Managed Accounts (FSAEABAF), Bank-Affiliated Retail Wealth Management (FSAAAAAB), Family Office Advisory & Outsourced CIO (OCIO) (FSAAADAC)
Keywords
Where The Princeton Group is headquartered
LocationHeadquarters
- HQ city
- Collegeville
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
The Princeton Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel
Revenue model
- Asset-Based Advisory Fees: The firm operates on a flat-fee structure where the amount clients pay is based on how much wealth is managed for them. This AUM-based fee model aligns the firm's interests with clients' goals of building sustainable, generational wealth rather than generating transaction-based commissions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Flat-fee structure based on assets under management |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
The Princeton Group product offering
Product offeringCore offering
The Princeton Group is a financial advisory practice that delivers personalized wealth management services to individuals, families, and business owners. Core offerings include investment planning, retirement income strategies, estate planning, tax-efficient investing, education savings, insurance review, business succession planning, and charitable giving, structured around its proprietary five-step methodology called The Princeton Process. The firm is compensated through flat, asset-based advisory fees tied to assets under management rather than per-transaction commissions.
Product overview
The Princeton Group is a financial advisory firm operating as part of Oxford Harriman & Company, affiliated with Wells Fargo Advisors Financial Network. The firm offers a unified wealth management platform centered on personalized financial advisory services rather than a modular software product. The core offering consists of comprehensive wealth management that encompasses investment planning, retirement income strategies, estate planning, tax-efficient investing, insurance planning, education savings, charitable giving, and business succession planning. The firm differentiates itself through The Princeton Process, a structured five-step methodology (Listening, Planning, Creating, Improving, Updating) that guides advisors in developing customized investment strategies for clients across different life stages.
Differentiator
Problem solved
Functional benefit
Brands
- Lewis, Litwinsky & Associates of The Princeton Group: A team within The Princeton Group specializing in comprehensive wealth management and investment advisory services.
- Schraeder, Kabala & Associates of The Princeton Group
- Miller Garcia
- JMEquity
Products and services
- Wealth Management Services
- Savings and Retirement Planning
- Investment Planning
- Tax-Efficient Strategies
- Estate Planning Strategies
- Education Savings
- Insurance Planning
- Business Succession and Exit Strategies
- Legacy Building
- Charitable Giving Services
- The Princeton Process
- Retirement Income Planning
- Plan Sponsor Consulting Services
Quantifiable outcome
- Fee structure designed to help clients build sustainable, generational wealth rather than generate transaction commissions
Companies that use The Princeton Group
Customer profileSegments8 records
Ideal customer profiles4 records
The Princeton Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Princeton Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Wells Fargo Advisors Financial NetworkcoreThe Princeton Group operates as an independent contractor network under Wells Fargo Advisors Financial Network, the independent contractor business model of Wells Fargo Wealth & Investment Management. The firm provides financial products and services through various bank and brokerage affiliates of Wells Fargo & Company. Investment products and services are offered through WFAFN, Member SIPC, a registered broker-dealer and non-bank affiliate of Wells Fargo & Company.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
The Princeton Group competitors and assessment
Company assessmentEmerging players
- SageView Advisory Group: Specialized RIA focused on retirement plan consulting and wealth management for plan sponsors and HNW individuals. Comparable specialty in 401(k)/defined benefit plan consulting and business-owner wealth management — areas where The Princeton Group also competes.
Direct peers
- Cetera Financial Group: Independent broker-dealer supporting a network of financial advisors serving retail and mass-affluent clients with wealth management and retirement planning. Similar independent contractor model with regional, multi-advisor practices.
- LPL Financial: Largest independent broker-dealer in the U.S., supporting thousands of independent financial advisors with wealth management, retirement, and investment services. Closely comparable independent contractor advisor model with multi-office, multi-state practices.
- Advisor Group: Independent broker-dealer network supporting thousands of financial advisors with wealth management, retirement, and investment services. Comparable multi-firm, independent advisor network with similar fee-based revenue structure.
- Ameriprise Financial: Diversified financial services company with a large captive advisor network delivering wealth management, retirement planning, and investment advice to individuals and small businesses. Closely comparable fee-based advisor model serving similar life-stage client segments.
- Commonwealth Financial Network: Independent broker-dealer/RIA supporting independent financial advisors with wealth management, retirement, and planning services. Comparable independent advisor network model with similar fee-based, relationship-driven advisory practices.
- Edward Jones: Large U.S. financial advisory firm with a multi-state, branch-based financial advisor model targeting individuals and families across life stages. Operates on a similar local-advisor, relationship-driven wealth management model with comparable retail and HNW coverage.
- Cambridge Investment Research: Independent broker-dealer supporting a large network of financial advisors with wealth management and investment advisory services. Comparable independent contractor model with multi-office, advisor-led practices.
- Raymond James Financial: Diversified financial services firm with a large independent financial advisor network offering wealth management, retirement planning, and investment services. Operates a similar financial-advisor-led wealth management model serving retail and HNW clients.
Broad incumbents
- Merrill Lynch Wealth Management: Bank-affiliated wealth management division offering investment advisory, retirement, and planning services to retail and HNW clients. Directly comparable bank-affiliated advisor model; many Princeton Group advisors (including Lewis, Litwinsky & Associates) previously worked at Merrill.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Princeton Group social profiles
Digital presenceThe Princeton Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Princeton Group leadership team
Management profileNumber of profiles
Profiles29 records
The Princeton Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Princeton Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Princeton Group
What does The Princeton Group do?
The Princeton Group is a financial advisory practice that delivers personalized wealth management services to individuals, families, and business owners. Core offerings include investment planning, retirement income strategies, estate planning, tax-efficient investing, education savings, insurance review, business succession planning, and charitable giving, structured around its proprietary five-step methodology called The Princeton Process. The firm is compensated through flat, asset-based advisory fees tied to assets under management rather than per-transaction commissions.
Is The Princeton Group a public or private company?
The Princeton Group is a private company. It is classified as corporate owned and is currently operating.
When was The Princeton Group founded?
The Princeton Group was founded in -1. It employs 11 to 50 people.
Where is The Princeton Group based?
The Princeton Group is headquartered in Collegeville, United States, in the North America region.
How does The Princeton Group make money?
One revenue line is on record: asset-Based Advisory Fees.
Who are The Princeton Group's main competitors?
SageView Advisory Group is listed as an emerging player. Direct peers are Cetera Financial Group, LPL Financial, Advisor Group, Ameriprise Financial, Commonwealth Financial Network, Edward Jones, Cambridge Investment Research and Raymond James Financial. Merrill Lynch Wealth Management is listed as a broad incumbent.
Does The Princeton Group have an API?
No public API is recorded for The Princeton Group.
What industry is The Princeton Group in?
The Princeton Group's product category is Wealth Management Services. Its primary akta.pro industry code is FSAEABAA, Registered Investment Advisor (RIA) Wealth Management, with a secondary code of FSAEABAE, Employer Retirement Plan Advisory (401(k)/Pension). Its NAICS code is 523940 and its SIC code is 6282.