The Private Practice
- Company typePublic
- Founded1886
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
The Private Practice firmographics
Firmographics- Name
- The Private Practice
- Legal name
- Perpetual Trustee Company Limited
- Website
- https://theprivatepractice.com.au
- Company type
- Public
- Founded year
- 1886
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
The Private Practice industry classification
Industry- Product category
- Financial Advisory & Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940), Trust, Fiduciary, and Custody Activities (523991)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Private Banking Advisory & Discretionary Portfolio Management (FSABADAD)
- akta.pro secondary industries
- Personal & Family Trust Services (FSAAANAA), Personal Trust & Fiduciary Administration (FSAEAKAA)
Keywords
Where The Private Practice is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
The Private Practice business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Financial Advisory Services: Fees for personalized financial advice covering wealth management, investment strategies, insurance, superannuation, tax planning, estate planning, and business succession for medical professionals. Services are tailored to individual client circumstances and delivered through certified financial planners.
- Investment Management: Management fees from investment portfolios including direct shares, managed funds, fixed income, real estate, and alternative assets. Award-winning investment team managing assets across multiple classes.
- Insurance Advisory: Commissions and fees from insurance products including life insurance, total and permanent disability, trauma insurance, and income protection tailored for medical professionals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Personalized advisory services - no standardized tiers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
The Private Practice product offering
Product offeringCore offering
The Private Practice is Perpetual Private's specialist financial advisory service for medical professionals (doctors, surgeons and specialists) in private practice across Australia. It delivers integrated, personalized financial planning covering wealth management, investment management, insurance, superannuation (including SMSFs), tax planning via Fordham, succession/exit planning, estate planning and philanthropy advisory. Services are delivered by certified financial planners located across NSW, QLD, VIC, SA/TAS and NSW/ACT on a quote-based, fee and commission model.
Product overview
Perpetual Private is an integrated wealth management platform offering comprehensive financial advisory services for medical professionals and private clients. The platform combines strategic financial advice, wealth protection (insurance), debt management, property investing, strategic tax planning, asset protection, investments, superannuation, practice management, transition to retirement, succession planning, estate planning, and philanthropy advisory. The service ecosystem includes sub-brands Fordham (specialist accounting) and Priority Life (specialist risk advisory for doctors), with Perpetual serving as trustee for the Ramaciotti Foundations.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategic Financial Advice
Quantifiable outcome
- 97% of Perpetual Private clients report satisfaction with financial advice quality
Companies that use The Private Practice
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
The Private Practice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Private Practice partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Priority LifecoreIn late 2019, Perpetual acquired Priority Life - a specialist risk advisory firm for doctors and business owners. The team has deep understanding of complex insurance needs of doctors and helps with insurance protection for individuals, families, and practices.
- FordhamcoreSpecialist accounting firm specializing in work with business owners and managers. Fordham achieved an NPS score of 75 in 2020 and provides tax planning, accounting, and business advisory services to Perpetual's medical professional clients. Helps develop flexible, legal tax strategies to reduce tax bills and compliance burden.
- Ramaciotti FoundationsminorPerpetual serves as trustee for the Ramaciotti Foundations, collectively one of the largest private contributors to biomedical research in Australia. Has granted over $61 million to research projects since 1970.
- Education PartnersminorThrough education partners, Perpetual works with business experts who help medical practice clients with staff contracts, legal support, billing, and practice management. Enables comprehensive support for practice operations.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
The Private Practice competitors and assessment
Company assessmentBroad incumbents
- Shadforth Financial Group: Large Australian wealth management and advice business serving individuals and professionals across multiple states. Overlaps with The Private Practice in providing integrated financial advice to high-net-worth clients and professionals.
- Insignia Financial (formerly IOOF): Major Australian wealth and advice platform group (including MLC Wealth) offering financial advice, superannuation and investment solutions. Competes broadly across the same wealth advisory and platform space as Perpetual Private, though across a wider customer base.
- AMP Wealth Management: One of Australia's largest wealth managers with extensive financial adviser networks serving retail and high-net-worth clients. Competes with The Private Practice across investment, superannuation and advice services, though not specifically focused on medical professionals.
- Ord Minnett: Australian private wealth manager offering discretionary portfolio management, advisory and trading services to high-net-worth individuals. Comparable as a wealth management peer serving affluent clients but with a more generalist, less vertically-specialised model.
- NAB Private: Private banking division of National Australia Bank providing wealth advisory, portfolio management and lending to high-net-worth Australians. Overlaps with The Private Practice in serving affluent professional and family segments with an integrated service stack.
- Westpac Private Bank: Private banking and wealth arm of Westpac serving high-net-worth Australians. Comparable in providing integrated wealth advice, investments and super, with broader lending and banking capabilities that compete for the same high-net-worth and professional clientele.
Direct peers
- BOQ Specialist: A division of Bank of Queensland dedicated to banking, lending and wealth services for Australian medical professionals. Direct competitor targeting the same niche customer base with bundled financial products and deep market penetration among doctors.
- Sequoia Financial Group: Australian wealth management and financial advisory firm providing holistic advice to professionals and high-net-worth clients. Comparable in serving affluent segments with an integrated advice model and broad service offering across investments, super and insurance.
- Lifestyle Financial Planning: UK-based independent financial advisory firm specialising exclusively in financial planning for doctors and medical professionals. Closely comparable niche focus on the medical professional vertical with tailored advice across wealth, insurance and retirement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
The Private Practice social profiles
Digital presenceThe Private Practice compliance and trust
Trust signalCompliance1 record
The Private Practice financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Private Practice leadership team
Management profileNumber of profiles
Profiles8 records
The Private Practice subsidiaries and ownership
Company hierarchySubsidiaries2 records
The Private Practice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Private Practice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Private Practice
What does The Private Practice do?
The Private Practice is Perpetual Private's specialist financial advisory service for medical professionals (doctors, surgeons and specialists) in private practice across Australia. It delivers integrated, personalized financial planning covering wealth management, investment management, insurance, superannuation (including SMSFs), tax planning via Fordham, succession/exit planning, estate planning and philanthropy advisory. Services are delivered by certified financial planners located across NSW, QLD, VIC, SA/TAS and NSW/ACT on a quote-based, fee and commission model.
Is The Private Practice a public or private company?
The Private Practice is a public company. It is classified as public and is currently operating.
When was The Private Practice founded?
The Private Practice was founded in 1886. It employs 1 to 10 people.
Where is The Private Practice based?
The Private Practice is headquartered in Sydney, Australia, in the Oceania region.
How does The Private Practice make money?
Three revenue lines are on record. Financial Advisory Services are the primary driver. The others are investment Management and insurance Advisory.
Who are The Private Practice's main competitors?
Broad incumbents on record are Shadforth Financial Group, Insignia Financial (formerly IOOF), AMP Wealth Management, Ord Minnett, NAB Private and Westpac Private Bank. Direct peers are BOQ Specialist, Sequoia Financial Group and Lifestyle Financial Planning.
Does The Private Practice have an API?
No public API is recorded for The Private Practice.
What industry is The Private Practice in?
The Private Practice's product category is Financial Advisory & Wealth Management. Its primary akta.pro industry code is FSABADAD, Private Banking Advisory & Discretionary Portfolio Management, with a secondary code of FSAAANAA, Personal & Family Trust Services. Its NAICS code is 523940 and its SIC code is 6282.