The House of Events

What The House of Events does

The House of Events (THE) is a privately held, founder-led event management company founded in 2002 and headquartered in Porto, Portugal. The firm delivers full-service event production across three integrated service lines — conferences, corporate meetings, and incentive travel programs — executed exclusively within Portugal. THE's client base is predominantly enterprise, spanning pharmaceuticals (Novartis), insurance (Allianz, Ageas), automotive (Audi, Continental), luxury goods (Shiseido), industrial firms (Voith, Saint-Gobain), government (U.S. Embassy Madrid), nonprofit (Aga Khan Foundation), education (Universidade do Porto), and hospitality (The Leading Hotels of the World).

THE's offering is operational and coordination-driven rather than technology-driven. Each engagement covers venue selection, supplier procurement, logistics (transport, AV, catering), accommodation, registration, on-site multilingual support, exhibition management, and graphic/digital design. The company holds ICCA membership and maintains referral partnerships with MeetPorto, MeetAlgarve, and Turismo do Porto e Norte, which function as top-of-funnel channels into international meeting planners.

The company operates a sales-led, project-based revenue model. Pricing is bespoke per engagement with no SaaS, subscription, or self-serve channel; clients engage via the website's 'Challenge Us' inquiry form or direct outreach. THE is a boutique firm — approximately six to nine employees, led by founder Pedro Cardoso and partner Liliana Mota — competing on relationship depth, supplier network, and delivery quality rather than headcount or technology. Revenue figures, external funding, and ownership beyond the founders are not publicly disclosed.

Name

The House of Events

Legal name

The House of Events

Website

https://the.pt

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The House of Events is a privately held, founder-led event management firm based in Porto, Portugal, delivering conferences, corporate meetings, and incentive travel programs to enterprise clients across pharma, insurance, automotive, luxury, industrial, and government sectors, exclusively within Portugal.

Ownership category

akta.pro rank

Product category

Event Management Services (MICE)

NAICS

Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• Event management services
• Corporate meeting planning
• Incentive travel programs
• Conference organization
• Experiential event agency

Headquarters

HQ city

Porto

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Planning & Management Services: THE generates revenue through professional event management and planning services, delivering customized conferences, corporate meetings, and incentive travel programs. Revenue is project-based, tied to individual client engagements, with no SaaS or subscription component indicated.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The House of Events is a Portugal-based event management agency that plans and delivers conferences, corporate meetings, and incentive travel programs on a bespoke, project-by-project basis. Services span concept development, supplier procurement, venue selection, logistics (transportation, AV, catering, health and safety), guest management, exhibition and sponsorship coordination, on-site multilingual support, and sustainable meeting practices, executed entirely within Portugal with a primary focus on Porto and Lisbon.

Product overview

The House of Events operates as a unified event management company offering three integrated service pillars: Conference Services, Corporate Meetings, and Incentive Travel Programs. All three services are delivered through a shared philosophy of personalization, co-creation, and meticulous attention to detail, supported by common capabilities including on-site multilingual support teams, sustainable meeting options, branding, and return-on-investment optimization. The company specializes exclusively in Portugal-based events, with particular expertise in Porto and Lisbon, and serves international corporate clients across sectors including pharmaceuticals (Novartis), insurance (Allianz, Ageas), automotive (Audi, Continental), luxury goods (Shiseido), and hospitality.

Differentiator

Problem solved

Functional benefit

Products and services

• Conference Services

Quantifiable outcome

• THE has organized events for organizations including the Aga Khan Foundation (Global Forum Escolas2030), U.S. Embassy Madrid (international climate viticulture symposium), CNMI (2,200 participants), and ANTRAM (annual congress), among others.

Named customers29 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• MeetAlgarveminorGTM or Marketing PartnerMeetAlgarve is a Destination Management Company (DMC) for the Algarve region of Portugal. THE partners with MeetAlgarve as a recommended event partner for incentive trips and events in southern Portugal, expanding THE's geographic service offering.
• MeetPortocoreGTM or Marketing PartnerMeetPorto is the official convention bureau for Porto and Northern Portugal. THE collaborates closely with MeetPorto, appearing on its success cases portal with detailed case studies (World Blasting Innovators, CNMI congress, II Schools 2030 Global Forum, ANTRAM congress). This partnership is a primary referral channel within the Porto MICE ecosystem.
• Turismo do Porto e NorteminorGTM or Marketing PartnerTurismo do Porto e Norte is the regional tourism authority for Northern Portugal. THE is featured as a partner event company, receiving referrals and promotional support within official tourism channels.
• ICCA (International Congress and Convention Association)coreGTM or Marketing PartnerTHE is a member of ICCA, the global industry association for the international meetings industry. ICCA membership provides access to a worldwide network of meeting planners, suppliers, and venues, and lends credibility to THE's international congress management capabilities.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Grass Roots Group: UK-based event marketing and engagement agency delivering corporate meetings, conferences, and incentive programs. Comparable service portfolio to THE across the three core pillars.
• cievents: International event agency offering corporate meetings, conferences, and incentive programs with multilingual on-site support. Closely comparable service model and target client mix to THE.
• MCI Group: Belgium-headquartered global association management and Professional Conference Organizer serving international associations, corporates, and governments. Most directly comparable to THE's conference and association management pillar at a global scale.
• CWT Meetings & Events: CWT's meetings and events division delivers corporate meetings, conferences, and incentive programs worldwide. Comparable service mix to THE, particularly in pharmaceutical and enterprise corporate meeting programs.
• BCD Meetings & Events: Global corporate meetings, events, and incentives agency operating across corporate clients in pharma, finance, and technology. Overlaps directly with THE's corporate meetings and incentive travel pillars.
• ITA Group: West Des Moines-based engagement agency specializing in incentive travel, meetings, and loyalty programs. Strong overlap with THE's Incentive Travel Programs pillar and similar enterprise client base.
• BI WORLDWIDE: Global engagement agency focused on incentive travel, meetings, and loyalty solutions for enterprise buyers. Directly comparable to THE's incentive travel and corporate meeting offerings.
• ATPI: UK-origin global travel management and corporate events company (including the Griffinstone events brand). Comparable mix of corporate meetings, incentive travel, and event logistics for enterprise clients.

Broad incumbents

• GL Events: France-based global live events company combining venue management, event services, and exhibitions. Overlaps with THE on event services while extending further into venue operations and trade shows.
• Maritz Global Events: Long-established US-headquartered events, incentives, and meetings company with broader portfolio including travel and loyalty. Larger and more diversified than THE, but overlapping substantially on incentive travel and corporate meetings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheHouseEvents
• LinkedInlinkedin.com/company/the-the-house-of-events
• Instagraminstagram.com/thehouseofeventspt

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The House of Events