What The RAP Foundation does

The RAP Foundation is a UK-registered charity (No. 1184576) founded in 2019 by Deana Puccio and Allison Havey, evolving from the earlier RAP Project established in 2012. The organization delivers Relationship, Sex & Health Education (RSHE) workshops to state-maintained schools and academies across the United Kingdom. Its core offering is an age-stratified curriculum spanning Year 5 through Year 13, addressing online harms, consent, sextortion, pornography literacy, UK sex crime law, and digital citizenship, delivered alongside complementary programs for parents (Screenagers workshops) and teachers (INSET training). Workshop delivery is the primary technical method, with presenters operating on-site at schools.

The foundation operates on a donation-based revenue model, with schools contributing voluntarily to support workshop delivery rather than paying fixed fees. Its go-to-market is event-driven and inbound: schools contact the foundation via website form, email, or phone to book workshops, and awareness is built through social media (Instagram, Facebook, LinkedIn), educational conference speaking, and media commentary including Sky News appearances by co-founder Deana Puccio. The customer base spans 100+ secondary schools (including the Harris Academies network and Fortismere School), 20+ primary schools, and pupil referral units across London, Manchester, Birmingham, Derby, Bristol, and other UK regions.

The organization is led by CEO Jessica Hawley (20+ years education experience, MA from King's College London) with co-founder Deana Puccio providing subject-matter authority as a former Senior Assistant District Attorney from Brooklyn's first Sex Crimes/Special Victims Unit. The charity is governed by a board of seven trustees and operates with approximately 6 employees from London. It claims to have empowered over 50,000 pupils since establishment and has published related content including the book "Sex, Likes & Social Media" (Random House/Ebury).

Name

The RAP Foundation

Legal name

The RAP Foundation

Website

https://therapfoundation.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

The RAP Foundation is a UK-registered charity delivering Relationship, Sex & Health Education (RSHE) workshops to state-maintained schools and academies. It offers age-tailored programs from Year 5 through Year 13, plus parent and teacher training, on a donation basis.

Ownership category

akta.pro rank

Product category

Relationships, Sex & Health Education (RSHE) Workshops

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Study Habits & Homework Systems Workshops (EDAMAIAL)

akta.pro secondary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

• RSHE education services
• School workshop programmes
• Consent education
• Online safety training
• Teacher professional development

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations from Schools: The RAP Foundation works on a donation basis with state-maintained schools and academies. Schools contribute donations to fund workshop delivery, making this a philanthropic funding model rather than a commercial transaction.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The RAP Foundation delivers age-tailored Relationship, Sex & Health Education (RSHE) workshops to UK state-maintained schools and academies, organized by year group from Year 5 through Year 13. In addition to pupil workshops, it offers parent education (Screenagers programme) and teacher INSET training, all delivered on a donation basis. The foundation uses a rights-based, consent-led methodology that links PSHE, RSHE, and Citizenship Education and addresses contemporary issues including online harms, AI/misinformation, sextortion, and pornography's impact on young people.

Product overview

The RAP Foundation is a registered charity providing Relationship, Sex & Health Education (RSHE) workshops to state-maintained schools and academies. The organization offers age-tailored workshop programs organized by year groups (Year 5-6 through Year 13), professional development for teachers, and parent workshops. These cross-curricular programs link PSHE, RSHE, and Citizenship Education, promoting a Rights-Based, Consent-Led approach centered around student wellbeing. The offerings include: primary school workshops on online safety and relationships; secondary school workshops addressing social media, consent, UK law, and online harms; sixth form/university preparation workshops; educator training programs; and parent education sessions. All programs are delivered on a donation basis.

Differentiator

Problem solved

Functional benefit

Products and services

• Year 5 & 6: Besties, Bullies & Bots Workshop

Quantifiable outcome

• Empowered over 50,000 pupils across the UK
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• National Online Safety: National Online Safety sells training, resources and guidance to schools on online safety, digital wellbeing and current technology risks. It overlaps the RAP Foundation's online-safety workshops and educator audience, with a more commercial and scaled delivery model.
• Childnet International: Childnet International provides online-safety education, resources and training for children, educators and families. It is a direct thematic peer because online safety, digital wellbeing and online harms are central parts of the RAP Foundation's curriculum.
• Brook: Brook provides sexual-health and relationships education, advice and professional training for young people, including work with schools. It is comparable on sexual-health, consent and relationships-education content and the same youth and school customer base.
• Respect (RespectEd): Respect is a UK domestic-abuse charity whose RespectEd work provides healthy-relationships, consent and coercive-control education to young people and professionals. It is comparable because it targets the same relationship-safety and consent problems through school-facing education, although its program focus is broader on domestic abuse.
• Coram Life Education: Coram Life Education provides school-based PSHE, relationships, wellbeing and digital-safety education, including workshops and classroom resources for children. It is one of the closest operating comparables because it serves UK schools with age-appropriate preventative education similar to the RAP Foundation's RSHE workshops.
• Lovewise: Lovewise delivers relationships and sex education to children and young people, including school sessions and resources. It matches the RAP Foundation's RSHE subject matter, age-sensitive curriculum and school delivery model.

Others

• Internet Matters: Internet Matters provides online-safety guidance, educational resources and campaigns for children, parents and schools. It is a relevant adjacent peer for the RAP Foundation's digital-safety curriculum and school and parent channels, but it is more of a resource and awareness platform than a direct RSHE workshop provider.
• The PSHE Association: The PSHE Association is the national membership and professional body supporting PSHE education, curriculum development, teacher training and resources. It is a highly relevant ecosystem comparator for RSHE content and school adoption, although it is not primarily a direct workshop-delivery competitor.
• Sex Education Forum: The Sex Education Forum is a national forum for relationships and sex education, providing policy work, resources and professional support to educators. It is comparable to the RAP Foundation in RSHE expertise and school engagement, but functions more as an enabling network and advocacy body than a workshop operator.

Broad incumbents

• NSPCC: The NSPCC is a large established children's charity with school safeguarding, child-safety and abuse-prevention education programs. It overlaps the RAP Foundation's harm-prevention mission and school audience, while serving a much broader portfolio of children's services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-rap-foundation1

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The RAP Foundation