E Cafe

What E Cafe does

red e café (also referenced in the input data as E Cafe) is an independently owned craft coffee roaster and single-location neighborhood café, founded by co-owners Keith Miller and Mindy Farley after they entered the coffee industry in 1996 and opened the retail café at 1006 North Killingsworth Street in North Portland, Oregon, in Spring 2009. The business operates a small-batch, hand-roasting production model using a vintage Probat L-12 roaster and serves hand-roasted coffee beverages to walk-in customers during daily hours of 7 AM to 2 PM, with knowledge-forward barista service positioned as the primary functional offering.

The product set spans three streams: in-café beverage service, e-commerce sales of whole bean coffee, gift cards, and branded merchandise (notably a 12-ounce ceramic mug with a cork base sold at $20 and a $25 gift card that unlocks $30 of buying power), and a subscription offering whose page exists in 'STAY TUNED' status, indicating a planned but not yet live recurring-revenue line. Online sales run through a Shopify storefront with broad payment-method support (American Express, Apple Pay, Diners Club, Discover, Google Pay, JCB, Mastercard, Visa).

The go-to-market model is direct-to-consumer across two channels: a single physical café and Shopify e-commerce. Marketing relies on organic social (Twitter, Facebook, Instagram), a blog/news content channel, and an email newsletter. Customer segments include general walk-in coffee consumers in the North Portland catchment and a community-relations partnership targeting first responders and healthcare workers, established via a 2020 program with Country Financial representative Tara Mcshane. The company has approximately 10 employees, no outside funding, no parent company, and no disclosed revenue.

Name

E Cafe

Legal name

red e café - coffee roasters

Website

https://theredecafe.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

red e café (E Cafe) is an independently owned North Portland craft coffee roaster and single-location café, founded in 1996 by Keith Miller and Mindy Farley, serving small-batch hand-roasted coffee to walk-in customers and selling gift cards and branded merchandise online via Shopify.

Ownership category

akta.pro rank

Product category

Specialty Coffee Café

NAICS

Snack and Nonalcoholic Beverage Bars (722515), Coffee and Tea Manufacturing (311920)

SIC

Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Independent Neighborhood Cafes (THAFADAC), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Craft coffee roasting
• Specialty coffee cafe
• Small batch coffee
• Neighborhood coffee shop
• Artisan coffee beans

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Coffee Sales: In-café coffee service to walk-in customers during operating hours (7AM-2PM). Serves hand-roasted coffee by knowledgeable baristas.
2. E-commerce Whole Bean and Merchandise Sales: Online Shopify store selling whole bean coffee, gift cards, and branded merchandise including mugs. Direct consumer online purchases.
3. Coffee Subscription (Developing): Subscription service page exists but currently displays 'STAY TUNED' - indicates planned recurring revenue stream not yet operational.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Hand-roasted craft coffee beverages served in a neighborhood café at 1006 North Killingsworth Street in North Portland, complemented by a Shopify online store selling whole bean coffee, gift cards, and branded merchandise such as a 12oz ceramic mug. The business is operated daily by co-owners Keith Miller and Mindy Farley using a Probat L-12 roaster for small-batch production since Spring 2009.

Product overview

E Cafe is a single-location coffee roaster and café operated by co-owners Keith Miller and Mindy Farley since 1996. The company operates as a unified craft coffee offering combining in-store café service with retail products. Core offerings include freshly roasted whole bean coffee and brewed beverages served at their North Portland location. Additional retail products include branded merchandise (The Red E Café 12 ounce mug) and gift cards. Coffee subscriptions are mentioned but listed as forthcoming.

Differentiator

Problem solved

Functional benefit

Products and services

• Gift Card - $25 = $30 Digital gift card sold online for $25 that provides $30 in buying power redeemable at the red e café North Portland location. Promotion available exclusively online.
• The Red E Café 12 ounce mug White ceramic 12oz travel mug with a natural cork base that serves as heat protection and built-in coaster, plus a secure lid for on-the-go use. Suitable for both hot coffee and decaffeinated beverages; sold online at $20.
• In-Café Hand-Roasted Coffee Service Daily in-café service of hand-roasted coffee beverages prepared by knowledgeable baristas at the North Portland storefront, operating 7 AM to 2 PM every day since Spring 2009.
• Whole Bean Coffee (Online) Hand-roasted whole bean coffee from the red e café roastery offered for direct online purchase via the Shopify storefront for home brewing.

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Tara Mcshane / Country FinancialminorGTM or Marketing Partner · 1 April 2020Tara Mcshane, a Financial Representative with Country Financial and native Oregonian, partnered with red e café to establish a community fund providing free beverages (up to $5) for first responders and healthcare professionals on the frontlines of the COVID-19 pandemic. This was a charitable community initiative rather than a commercial business partnership.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Regional players

• Ruby Coffee Roasters: Wisconsin-based specialty coffee roaster with a strong craft reputation and limited retail presence. Comparable roaster-only operation with similar craft positioning but different geography.

Broad incumbents

• Starbucks Reserve: Starbucks' specialty roastery and reserve café line, with a flagship roastery in Seattle and growing presence in Portland. Represents the scaled incumbent competing for the same third-wave coffee consumer.
• Peet's Coffee: Large specialty coffee chain and parent of Stumptown, with broad retail, grocery, and DTC reach. Sets the broader competitive context against which small craft roasters like red e café compete.

Direct peers

• Coava Coffee Roasters: Portland specialty coffee roaster with a flagship café and subscription program. Operates a small-batch roasting and café model very similar to red e café.
• Heart Coffee Roasters: Portland-based specialty coffee roaster with cafés and a popular DTC subscription service. Comparable craft roastery-cafe operating model in the same metro.
• Counter Culture Coffee: Specialty coffee roaster with cafés and a strong training/wholesale program. Comparable craft roaster operating its own cafés plus a B2B distribution arm.
• Stumptown Coffee Roasters: Portland-originated specialty coffee roaster operating its own cafés and a robust DTC subscription business. Closest direct peer in craft coffee roasting with retail café, third-wave positioning, and Pacific Northwest roots.
• Trailhead Coffee Roasters: Portland-area craft roaster serving wholesale and retail customers. Comparable small-batch craft roaster competing in the same local specialty market.
• Blue Bottle Coffee: Craft coffee roaster with cafés and a nationally scaled DTC subscription. Comparable third-wave roaster-cafe model, though operating at much larger scale.
• Verve Coffee Roasters: West Coast craft coffee roaster with cafés and DTC subscriptions. Similar small-batch roastery-cafe positioning and third-wave coffee ethos.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/the_red_e
• Facebookfacebook.com/redecoffee
• Instagraminstagram.com/the_red_e
• LinkedInlinkedin.com/company/e-cafe

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E Cafe