Coava Coffee Roasters
Coava Coffee Roasters is a Portland-based specialty coffee roaster serving wholesale partners, direct-to-consumer subscribers, and cafe guests with single origin coffees sourced through long-term producer relationships and roast-to-order nationwide shipping.
- Company typePrivate
- Founded2008
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Coava Coffee Roasters does
Coava Coffee Roasters is a specialty coffee roasting company founded in 2008 by Matt Higgins in Portland, Oregon, and operating as a privately held, bootstrapped business. The company roasts single origin specialty coffees sourced through long-term direct relationships with more than 28 producer partners across Latin America, Africa, and Asia, with a portfolio spanning washed, honey, natural, and Swiss Water decaf process methods. Roasting is performed on Probat 12 kilo and 60 kilo drum machines with in-house aftermarket modifications inside a 13,000 square foot facility in inner SE Portland. Coava operates a distinctive on-site density separation table, currently unique among known U.S. roasters, and a custom-fabricated silo system that integrates material handling across the roastery.
The business generates revenue across four primary channels: direct-to-consumer e-commerce (roast-to-order shipping nationwide via Shopify), a B2B wholesale program serving independent cafes, restaurants, and offices through the Wholesail portal, five company-owned cafes (four in Portland plus one in San Diego), and grocery retail. Customer segments include specialty coffee enthusiasts and at-home brewers, wholesale operators across dedicated, multi-roaster, and rotating roaster programs, and walk-in cafe guests. Ancillary revenue streams include AutoShip coffee subscriptions (currently paused for refresh), public coffee cuppings, brew workshops, equipment sales, branded merchandise, gift cards, and a rewards loyalty program offering 4 points per dollar spent.
The operational footprint is deliberately compact, with approximately 50 employees across cafes, roastery, and headquarters, and no external institutional capital disclosed. The company emphasizes freshness through a roast-to-order model that ships within 24 to 48 hours, a medium roasting approach focused on development rather than color, and educational content marketing including brew method guides, producer profiles, and event-driven customer engagement. Recent product extensions include Instant Adventure Blend and Adventure Camp Cups marking entry into the instant coffee category alongside the core whole bean offering.
Coava Coffee Roasters firmographics
Firmographics- Name
- Coava Coffee Roasters
- Legal name
- Coava Coffee Roasters
- Website
- https://coavacoffee.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Coava Coffee Roasters is a Portland-based specialty coffee roaster serving wholesale partners, direct-to-consumer subscribers, and cafe guests with single origin coffees sourced through long-term producer relationships and roast-to-order nationwide shipping.
- Ownership category
- akta.pro rank
Coava Coffee Roasters industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (31192)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
- akta.pro secondary industries
- Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)
Keywords
Where Coava Coffee Roasters is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Coava Coffee Roasters business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- E-commerce Coffee & Product Sales: Direct-to-consumer online sales of freshly roasted whole bean coffee, instant coffee, brew equipment, and merchandise. All coffee is roasted to order and shipped within 24-48 hours. Coffee sold as whole bean only for online orders.
- Coffee Subscription (AutoShip): Recurring bi-weekly or monthly delivery of freshly roasted whole bean coffee. Subscribers receive a 5% discount on each order. Available for year-round offerings including blends and decaf. Temporarily paused for new enrollments while being refreshed.
- Wholesale Coffee Partnerships: Supply of roasted coffee to B2B partners including coffee shops, restaurants, and offices. Partners receive training, equipment consultation, and ongoing support. Billed through Wholesail portal.
- Retail Cafe Operations: Four Portland cafe locations (Flagship on SE Grand Ave, Espresso Bar on SE Hawthorne, Cafe & Roastery on SE Main St, and Downtown Portland location) serving specialty espresso drinks, pour-overs, cold brew, and seasonal offerings. Also one San Diego location and one in San Diego area.
- Rewards/Loyalty Program: Coava Rewards program offering 4 points per dollar spent (5 points for subscribers), 100 bonus points for sign-up, and redemption for discounts, mugs, chocolate, and free coffee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Shipping |
| Subscription | Monthly | AutoShip Coffee Subscription |
| Unit Pricing | Pay-as-you-go | Public Coffee Cupping |
| Subscription | Monthly | Coava Rewards Loyalty Program |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels10 records
Coava Coffee Roasters product offering
Product offeringCore offering
Coava Coffee Roasters is a specialty coffee roaster that sources single origin green coffees through long-term direct-trade partnerships with 28+ producer partners worldwide, roasts them to order on Probat drum machines in its Portland, Oregon facility, and distributes the finished coffee via three channels: direct-to-consumer e-commerce (shop.coavacoffee.com), a recurring AutoShip subscription program, and a B2B wholesale program serving independent cafes, restaurants, and offices. The company also operates four retail cafes in Portland and one brew bar in San Diego, and runs paid public cuppings and brew workshops at the Portland roastery.
Product overview
Coava Coffee Roasters is a specialty coffee company offering a portfolio of single origin coffees roasted to order. The core products include whole bean coffee (available in drip and espresso roast profiles), coffee subscriptions with bi-weekly or monthly delivery, and instant coffee products. The company also sells coffee equipment (brewers, grinders, accessories) and branded merchandise. Additional offerings include physical cafe locations serving single origin pour-overs and espresso drinks, a wholesale program for cafes and offices, public coffee cuppings and educational classes, a VIP rewards program, and community donation partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Whole Bean Specialty Coffee Single origin specialty whole bean coffee roasted to order on Probat drum machines, shipped fresh within 24-48 hours, offered in drip and espresso roast profiles. Sold to individual consumers nationwide via shop.coavacoffee.com and through wholesale partner cafes.
- AutoShip Coffee Subscription Recurring bi-weekly or monthly delivery of freshly roasted whole bean specialty coffee, available as year-round blends and decaf offerings. Subscribers receive a 5% discount on each order and 5 points per dollar in Coava Rewards.
- Instant Coffee Ready-to-brew instant coffee products, including the Instant Adventure Blend and Adventure Camp Cups, targeted at outdoor and on-the-go coffee drinkers.
- Coffee Equipment & Brew Gear Brew gear including French Press, AeroPress, Chemex, Kalita Wave, V60, Moka Pot, Phin, Cold Brew systems, grinders (Baratza Encore, Fellow Opus, Fellow Ode Gen 2, Mahlkönig X54), scales, and Coava's proprietary stainless steel metal cone filter designed for the Chemex brew method.
- Wholesale Coffee Program B2B partnership program providing cafes, restaurants, and offices with roasted single origin specialty coffee, plus world-class barista training, equipment advice, sourcing consultation, bar flow and target metrics support. Wholesale invoicing is managed through the Wholesail portal.
- Coava Retail Cafes & Brew Bars Physical retail cafes in Portland (Flagship on SE Grand Ave, Espresso Bar on SE Hawthorne, Cafe & Roastery on SE Main St, and Downtown on SW Jefferson) plus one brew bar in San Diego on W Broadway, serving single origin pour-overs, espresso drinks, cold brew, seasonal beverages, and pastries from local partner producers.
- Public Coffee Cuppings & Brew Workshops Paid 60-minute guided coffee cupping sessions ($20 per person, including a free 300g bag of coffee to take home) and educational workshops covering espresso, milk steaming, and pour-over brewing, hosted at the Portland Roastery and ticketed via Eventbrite.
Quantifiable outcome
- Orders typically ship within 24-48 hours of being roasted
- +3 more outcomes
Companies that use Coava Coffee Roasters
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Coava Coffee Roasters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Coava Coffee Roasters partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- BakeshopminorLocal Portland bakery supplying pastries to Coava's cafe locations. One of several local food and beverage partners featured at Coava cafes.
- Gluten Free GemminorLocal Portland gluten-free bakery supplying baked goods to Coava's cafe locations.
- The CommissaryminorLocal Portland supplier of syrups to Coava's cafe locations.
- Woodblock ChocolateminorLocal Portland artisan chocolate maker supplying chocolate to Coava cafes. Also featured in the Honduras Hurricane Relief Trio bundle.
- Smith TeaminorLocal Portland tea company supplying teas to Coava's cafe locations.
- Tanglewood ChaiminorLocal Portland chai supplier featured at Coava's cafe locations.
- Loft & Bear VodkaminorAM/PM Care Package collaboration giveaway featuring a 3-month Coava coffee subscription, Loft & Bear small-batch vodka, and Mazama drinkware. Partnership included cocktail recipe development combining Coava coffee with Loft & Bear vodka.
- Mazama (Tanner Goods)minorPortland-based drinkware company. Partnered with Coava on the AM/PM Care Package giveaway, providing The Standard Mug and cocktail glass.
- Swiss Water Decaffeinated Coffee CompanycorePartnership for 100% chemical-free, solvent-free decaf coffee using the Swiss Water process. Preserves subtle and distinct origin and flavor characteristics of the coffee. Seasonal single origin decaf rotations.
- Atlas Coffee ImporterscoreLong-standing import partner through whom Coava works with producers including the Lo Mejor de Monserrate microlot competition in Colombia. Atlas facilitates farm-level relationships and quality competitions.
- Wholesale Partner Cafes & RestaurantscoreB2B wholesale partners including dedicated roaster, multi-roaster, and rotating roaster coffee programs. Partners receive world-class training, equipment advice, sourcing consultation, bar flow metrics, and ongoing support. Invoiced through Wholesail portal.
- ShopifycoreE-commerce platform hosting Coava's online store (shop.coavacoffee.com). Provides online sales infrastructure, payment processing, and customer data management. Shopify stores credit card data encrypted through PCI-DSS.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
Coava Coffee Roasters competitors and assessment
Company assessmentDirect peers
- Stumptown Coffee Roasters: Portland-born specialty coffee roaster with cafes, DTC e-commerce, and wholesale, founded around the same era as Coava. Highly analogous direct-trade roastery-cafe-retail model.
- Heart Coffee Roasters: Portland-based third-wave specialty roaster operating roastery cafes and a wholesale program. Direct peer due to shared Portland origin, single-origin focus, cafe-retail format, and similar scale.
- Intelligentsia Coffee: Pioneering third-wave specialty roaster with direct-trade sourcing, multiple cafes, robust wholesale program, and DTC e-commerce. Closely comparable business model, sourcing depth, and channel mix.
- Counter Culture Coffee: Specialty third-wave roaster with deep direct-trade producer relationships, strong wholesale channel, training programs, and DTC. Comparable sourcing philosophy and wholesale-led go-to-market.
- Blue Bottle Coffee: Premium specialty roaster with cafe network, DTC e-commerce, and wholesale; very similar product and channel mix though at much larger scale (Nestlé-owned). Useful peer for benchmarking channel strategy and brand-building.
- Verve Coffee Roasters: California-origin specialty roaster with multiple cafes, wholesale partnerships, and DTC subscriptions; comparable as a regional-to-national scaled single-origin roaster-cafe operator.
- Onyx Coffee Lab: Award-winning specialty roaster known for competition-level sourcing/roasting, with cafe, e-commerce, and wholesale channels. Closely comparable craft positioning and quality-led brand identity.
- La Colombe Coffee Roasters: Specialty roaster operating a national cafe network, DTC e-commerce, and broad CPG grocery distribution. Similar multi-channel model at a larger scale, including RTD and draft latte products Coava does not currently offer.
Broad incumbents
- Peet's Coffee: Major US specialty coffee incumbent with cafe chain, broad wholesale, grocery CPG, and DTC. Overlaps with Coava in wholesale and roasted coffee CPG but at vastly greater scale and with broader portfolio.
Regional players
- Réveille Coffee Co. San Francisco-based specialty coffee roaster with cafes, wholesale, and DTC. Comparable craft-roaster-cafe operator though concentrated in a different West Coast metro.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights8 records
Customer concentration
Coava Coffee Roasters social profiles
Digital presenceCoava Coffee Roasters compliance and trust
Trust signalCompliance2 records
Coava Coffee Roasters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coava Coffee Roasters leadership team
Management profileNumber of profiles
Profiles1 record
Coava Coffee Roasters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coava Coffee Roasters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coava Coffee Roasters
What does Coava Coffee Roasters do?
Coava Coffee Roasters is a specialty coffee roaster that sources single origin green coffees through long-term direct-trade partnerships with 28+ producer partners worldwide, roasts them to order on Probat drum machines in its Portland, Oregon facility, and distributes the finished coffee via three channels: direct-to-consumer e-commerce (shop.coavacoffee.com), a recurring AutoShip subscription program, and a B2B wholesale program serving independent cafes, restaurants, and offices. The company also operates four retail cafes in Portland and one brew bar in San Diego, and runs paid public cuppings and brew workshops at the Portland roastery.
Is Coava Coffee Roasters a public or private company?
Coava Coffee Roasters is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Coava Coffee Roasters founded?
Coava Coffee Roasters was founded in 2008. It employs 11 to 50 people.
Where is Coava Coffee Roasters based?
Coava Coffee Roasters is headquartered in Portland, United States, in the North America region.
How does Coava Coffee Roasters make money?
Five revenue lines are on record. E-commerce Coffee & Product Sales are the primary driver. The others are coffee Subscription (AutoShip), wholesale Coffee Partnerships, retail Cafe Operations and rewards/Loyalty Program.
Who are Coava Coffee Roasters's main competitors?
Direct peers on record are Stumptown Coffee Roasters, Heart Coffee Roasters, Intelligentsia Coffee, Counter Culture Coffee, Blue Bottle Coffee, Verve Coffee Roasters, Onyx Coffee Lab and La Colombe Coffee Roasters. Peet's Coffee is listed as a broad incumbent. Réveille Coffee Co. is listed as a regional player.
Does Coava Coffee Roasters have an API?
No public API is recorded for Coava Coffee Roasters.
What industry is Coava Coffee Roasters in?
Coava Coffee Roasters's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes), with a secondary code of THAFADAA, Specialty Coffee Shops (Single-Origin, Third-Wave). Its NAICS code is 31192 and its SIC code is 2080.