RE/MAX Realty Team

What RE/MAX Realty Team does

RE/MAX Realty Team is a privately held residential real estate brokerage operating under the RE/MAX franchise brand, headquartered at 2326 Del Prado Blvd S in Cape Coral, Florida. The team serves buyers and sellers across five Southwest Florida markets: Cape Coral, Fort Myers, Bonita Springs, Estero, and Lehigh Acres. Led by Broker Associate Patrick Reid, who brings approximately 15 years of local market experience, the brokerage provides full-service buyer and seller representation with particular strength in relocation transactions, waterfront and golf course properties, and distressed sales including short sales and foreclosures.

The business operates an IDX-enabled property search platform with advanced filters for price, property type, waterfront status, golf course proximity, and foreclosure/short sale status. Supporting tools include an automated instant home valuation tool, a comparative market analysis service, a mortgage calculator, and property alert notifications. Lead generation relies on organic SEO through the property search website, content marketing via a regularly updated blog, an active YouTube channel, and social media presence across Facebook, Twitter, LinkedIn, and Instagram. The company is not publicly traded, has no disclosed institutional backing or funding rounds, and operates as a founder-led brokerage with no parent company structure beyond the RE/MAX franchise relationship.

The revenue model is transaction-based, earning standard real estate commissions on completed sales with commission rates negotiated individually with clients. Buyer agent compensation is structured through broker-to-broker agreements with amounts listed per MLS property. The customer base consists entirely of individual residential home buyers and sellers, with no enterprise or institutional clients. Go-to-market combines direct agent-led sales (property showings, negotiations, transaction management) with self-service digital property search and inside sales follow-up via phone, email, and SMS. Customer segments include primary residential buyers/sellers, waterfront property seekers, golf course community buyers, distressed property participants, and relocation clients from other U.S. states and international locations.

Name

RE/MAX Realty Team

Legal name

RE/MAX Realty Team

Website

https://thereidteam.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

RE/MAX Realty Team is a privately held residential real estate brokerage franchise serving buyers and sellers across five Southwest Florida markets (Cape Coral, Fort Myers, Bonita Springs, Estero, Lehigh Acres), led by Broker Associate Patrick Reid with IDX-enabled property search, valuation tools, and commission-based transaction revenue.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)

akta.pro secondary industries

Foreclosure/REO & Distressed Property Brokerage (BPAJAAAI), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate brokerage
• Buyer and seller representation
• Property search platform
• Comparative market analysis
• Southwest Florida homes

Headquarters

HQ city

Cape Coral

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Commission: Standard real estate commission earned on completed property sales transactions. Commission is split between listing agent and buyer's agent. The team also offers buyer agent compensation through broker-to-broker agreements.
2. Comparative Market Analysis: Home valuation reports prepared for sellers, comparing properties to similar listings and recently sold homes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

RE/MAX Realty Team is a residential real estate brokerage that provides buyer and seller representation for homes, condos, and vacant land in Southwest Florida, including Cape Coral, Fort Myers, Bonita Springs, Estero, and Lehigh Acres. Services include property search assistance, Comparative Market Analysis, pricing strategy, negotiation, and transaction management, supported by an IDX-powered property search website, home valuation tools, mortgage calculator, property alerts, and buyer-needs matching.

Product overview

RE/MAX Realty Team operates as a full-service residential real estate brokerage serving buyers and sellers in Lee County, Florida (Cape Coral, Fort Myers, Bonita Springs, Estero, and Lehigh Acres). The core offering is a property search platform integrated with MLS (Multiple Listing Service) data via IDX agreements, supplemented by valuation tools (Home Valuation, Instant Home Valuation), financial calculators (Mortgage Calculator), and buyer matching services (Meeting Your Needs). The Property Search Platform serves as the central interface for browsing listings filtered by price, property type (Single Family, Condos), waterfront status, golf course proximity, and listing condition (foreclosures, short sales). The product portfolio functions as a unified real estate service ecosystem where the search platform drives client acquisition, while valuation and calculator tools support transaction decision-making.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Search Platform IDX-enabled property search platform that allows buyers to search residential listings by price, property type, bedrooms, bathrooms, waterfront status, golf course proximity, foreclosure, and short sale status across Lee County, Florida.
• Real Estate Brokerage Services Full-service residential real estate brokerage providing buyer and seller representation, pricing strategy, negotiation, and transaction coordination for properties in Cape Coral, Fort Myers, Bonita Springs, Estero, and Lehigh Acres, Florida.
• Home Valuation Service Comparative Market Analysis (CMA) report that estimates property values by comparing against similar active and recently sold properties in the local MLS database, prepared for prospective sellers.
• Instant Home Valuation Automated property valuation tool that provides an instant estimated home value and rental value for a property based on address input.
• Mortgage Calculator Interactive financial calculator that estimates monthly mortgage payments including principal, interest, taxes, insurance, and HOA dues based on sales price, down payment, interest rate, and loan term inputs.
• Property Alerts Daily email notification service that delivers new property listings matching buyer-defined criteria including location, price range, property type, and features.
• Buyer Consultation Services Personalized questionnaire-based consultation that matches buyer needs with available properties based on location, home style, bedrooms, bathrooms, property type preference, investment criteria, and timeline.
• Market Trends Analysis Market data visualization tool providing 30-day price trends and historical sales data for popular property search areas in Southwest Florida.

Quantifiable outcome

• Property sold within 48 hours at full asking price with earnest money down
• +1 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• RE/MAX InternationalcoreChannel Partner/ Reseller/ DistributorRE/MAX Realty Team operates as a franchise under the RE/MAX brand, utilizing the brand's national recognition, marketing resources, and brokerage infrastructure while maintaining local team operations in Southwest Florida.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Compass: Compass is a technology-forward national residential brokerage with strong Florida presence. Comparable as a tech-enabled competitor targeting the same high-end and mid-market buyer/seller segments with digital marketing emphasis.
• Century 21 Real Estate: Century 21 is a global residential real estate franchise with significant Florida presence. Directly comparable as a competing franchise offering full-service buyer/seller representation in the same regional markets.
• Coldwell Banker Realty: Coldwell Banker is a major national residential brokerage franchise operating in the same Florida markets with similar agent-led service models. Directly comparable as a competing franchise brokerage serving the same buyer/seller segments.
• Keller Williams Realty: Keller Williams is the largest residential real estate franchise in the US with a team-based profit-sharing model. Directly comparable as a competing franchise brokerage with similar agent team structures and Florida market presence.
• Better Homes and Gardens Real Estate: Better Homes and Gardens Real Estate is a national residential franchise backed by Realogy/Anywhere. Comparable as a competing franchise brand competing for the same residential buyer/seller clients in Florida markets.
• RE/MAX: RE/MAX is the global franchisor of the RE/MAX brand under which the subject operates. Directly comparable as the parent network providing brand recognition, listing infrastructure, and franchise support to the subject's local team operations.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a major national residential brokerage franchise. Comparable as a competing premium franchise brand with active Florida agent networks and similar service offerings.

Emerging players

• Redfin: Redfin is a tech-enabled residential brokerage with a discount/MLS-online model and active Florida operations. Comparable as an alternative to traditional agent-led service for tech-savvy buyers and sellers in the same geography.

Direct peers

• HomeSmart International: HomeSmart is a national low-commission brokerage franchise with active agent teams across Florida. Comparable as a competing franchise offering reduced-fee alternatives to traditional brokerages like RE/MAX.
• eXp Realty: eXp Realty is a cloud-based brokerage with a similar team-based agent model and Florida operations. Comparable as a directly competing modern brokerage that competes for the same agents and buyer/seller clients in the region.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PatrickMAtoFL
• YouTubeyoutube.com/channel/UC3u_GFplqnRJ6J5ooYxk3Fg
• Facebookfacebook.com/TheReidTeamSWFL
• LinkedInlinkedin.com/company/re-max-realty-team_2
• Instagraminstagram.com/patrickreidrealtor

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX Realty Team