What THERESA. does

THERESA. Warenvertrieb GmbH is the German retail entity operating the Mytheresa luxury fashion business, registered at Einsteinring 9 in Aschheim near Munich (HRB 175721, Amtsgericht München). The company traces its origin to 1987, when Susanne and Christoph Botschen founded a designer boutique in central Munich; the business expanded globally in 2006 with the launch of the Mytheresa online shop and was rebranded in 2020 to unify the physical stores and the e-commerce platform under the Mytheresa name. Current Managing Directors are Michael Kliger and Sebastian Dietzmann.

The company operates a two-store omnichannel luxury fashion retail concept in Munich — a three-floor women's flagship at Maffeistraße 3 and a dedicated men's store at Schäfflerstraße 4 — alongside the connected mytheresa.com e-commerce platform offering 200+ international designer brands (Balenciaga, Gucci, Prada, Saint Laurent, Valentino, Christian Louboutin, Jimmy Choo, The Row, Dolce & Gabbana, among others) and shipping to 130+ countries with 15+ language customer support. The technology stack is standard e-commerce infrastructure: SSL-secured checkout, Google Analytics, Google AdWords and Dynamic Remarketing for marketing, Emarsys for email, and a multi-rail payment stack (PayPal, BS PAYONE for cards, Wirecard for iDEAL, Klarna for SOFORT) layered with Riskified and Whitepages for fraud prevention. There is no disclosed proprietary AI, ML, or data-asset layer.

The business model is direct-to-consumer retail: one-time product sales of luxury designer apparel, footwear, bags, and accessories, supplemented by ancillary services (personal shopping appointments, gift cards, tax-free processing for non-EU customers, alterations, home/hotel delivery, and luxury gift packaging). Pricing is per-product at luxury price points and is not publicly disclosed. The primary customer segment is affluent fashion-conscious consumers globally, with a secondary segment of international buyers seeking European luxury brands with reliable cross-border fulfillment; the company is privately held, founder-influenced, and reports no funding rounds, M&A, or parent-company affiliations in the available data.

Name

THERESA.

Legal name

THERESA. WARENVERTRIEB GMBH

Website

https://theresa.de

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

THERESA. Warenvertrieb GmbH operates the Mytheresa luxury fashion business: two Munich flagship boutiques and a global e-commerce platform selling 200+ international designer brands to affluent consumers across 130+ countries, supplemented by personal shopping, alterations, and tax-free services.

Ownership category

akta.pro rank

Product category

Luxury Fashion Retail

NAICS

Clothing and Clothing Accessories Retailers (458110), Jewelry, Luggage, and Leather Goods Retailers (4583)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury & Designer Apparel Retail (CRAAABAI)

akta.pro secondary industries

Luxury Fashion (Ready-to-Wear & Couture) (CRAKAFAE), Jewelry, Watches & Luxury Goods Online Retailers (CRAFADAN), Luxury Fashion & Designer Department Stores (CRAGADAC)

Keywords

• Luxury fashion retail
• Designer apparel sales
• Online luxury boutique
• Personal shopping service
• High-end e-commerce

Headquarters

HQ city

Aschheim

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: Sale of luxury fashion items including clothing, shoes, bags, and accessories from over 200 international designers through physical retail stores and e-commerce platform.
2. Gift Cards: Sale of gift cards for use in stores and online.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Mytheresa sells luxury designer fashion including women's and men's clothing, shoes, bags, and accessories from over 200 international designers through two physical boutiques in Munich and a global e-commerce platform. The retailer offers 24/7 online shopping with delivery to more than 130 countries, customer service in 15+ languages, and complementary in-store services such as personal shopping appointments, alterations, gift cards, tax-free shopping for non-EU customers, and luxury gift packaging.

Product overview

Mytheresa is a luxury fashion retailer operating a unified multi-channel platform consisting of two physical brick-and-mortar boutiques in Munich (Mytheresa Women Store and Mytheresa Men's Store) and a global e-commerce online shop (mytheresa.com), all under the unified Mytheresa brand following the 2020 rebranding from THERESA. The portfolio also includes complementary services such as Personal Shopping appointments, Gift Cards, Tax Free services, Alteration Services, Delivery, and Luxury Packaging. The company offers over 200 international luxury designer brands including Balenciaga, Gucci, Prada, Saint Laurent, Valentino, Christian Louboutin, Jimmy Choo, and The Row, spanning women's and men's clothing, shoes, bags, and accessories across all channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Mytheresa Online Shop Global e-commerce platform (mytheresa.com) offering luxury fashion from 200+ international designer brands, available 24/7 with customer service in 15+ languages and delivery to 130+ countries.
• Mytheresa Women Store Three-floor physical luxury boutique in central Munich (Maffeistraße 3) featuring women's fashion, shoes, bags, and accessories from 100+ international luxury designers, with personal styling services and VIP dressing rooms.
• Mytheresa Men's Store Dedicated men's luxury fashion boutique in Munich (Schäfflerstraße 4) offering curated designer clothing, shoes, bags, and accessories for men.
• Gift Cards Gift certificates (Geschenkgutschein) allowing recipients to explore and purchase from the Mytheresa luxury fashion assortment in stores and online.
• Personal Shopping Service

Quantifiable outcome

• Over 130 countries served worldwide
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• PayPalcoreTechnology or IntegrationPayment processing partner for e-wallet transactions. Customers can pay using their PayPal account without sharing financial data with Mytheresa.
• BS PAYONEcoreTechnology or IntegrationPayment service provider for card transactions (Visa, Mastercard, American Express) and EPS payments via integrated iFrame solution.
• WirecardcoreTechnology or IntegrationPayment partner for iDEAL transactions enabling Dutch customers to pay directly from their bank accounts.
• KlarnacoreTechnology or IntegrationPayment service provider for SOFORT Überweisung allowing customers to pay directly via bank transfer.
• Google (Analytics, AdWords, Dynamic Remarketing)coreTechnology or IntegrationWeb analytics, search advertising, and dynamic remarketing services for personalized marketing and customer behavior tracking.
• Commission Junction / ZanoxminorChannel Partner/ Reseller/ DistributorAffiliate marketing networks connecting Mytheresa with publishers who drive traffic through editorial content and promotional codes.
• Social Media Platforms (Facebook, Twitter, Pinterest, LinkedIn)coreGTM or Marketing PartnerSocial sharing and bookmarking integration enabling customers to share products and Mytheresa to maintain brand presence across major social networks.

Scale indicators5 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Farfetch: Global luxury fashion platform connecting customers with brands and boutiques worldwide; competes for the same affluent digital luxury consumer and brand wholesale relationships.
• MR PORTER: Global luxury e-commerce destination dedicated to men's designer clothing, shoes, bags, and accessories; directly comparable to Mytheresa's dedicated men's store and online men's assortment.
• 24S: LVMH-owned multi-brand luxury e-commerce platform featuring the group's maisons and external designers; parallels Mytheresa's curated luxury online model with a strong European base.
• SSENSE: Canada-based global multi-brand luxury and streetwear e-commerce platform; comparable as a multi-brand luxury e-tailer targeting fashion-forward affluent shoppers worldwide.
• LuisaViaRoma: Florence-based luxury multi-brand retailer combining a flagship boutique with global e-commerce delivering to 200+ countries; comparable heritage, omni-channel model, and designer breadth.
• Net-a-Porter: Premier global multi-brand luxury fashion e-commerce platform curating 800+ designer brands for affluent consumers worldwide; most direct comparable for the Mytheresa online shop's curation-led, inventory-led luxury model.
• MatchesFashion: London-headquartered global luxury multi-brand retailer combining curated e-commerce with private-shopping experiences; directly comparable curation- and service-led approach.

Broad incumbents

• Selfridges: Iconic UK luxury department store combining physical flagships with a global online luxury offering; comparable for premium multi-category luxury retailing and curated brand experience.
• Bergdorf Goodman: Iconic US luxury department store offering curated designer fashion, shoes, bags, and accessories across women's and men's; comparable for premium multi-category luxury retailing at high service levels.

Regional players

• Breuninger: Leading German premium multibrand retailer with flagship stores and strong e-commerce; the closest regional German comparable combining high-end designer assortments with omnichannel service.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mytheresa_com
• Facebookfacebook.com/mytheresa
• LinkedInlinkedin.com/company/theresa.
• Instagraminstagram.com/mytheresa.store
• Pinterestpinterest.de/mytheresacom

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THERESA.