The Originals City, les Thermes de l'Avenue

What The Originals City, les Thermes de l'Avenue does

Les Thermes de l'Avenue, trading as 'The Originals City, les Thermes de l'Avenue', is a family-owned thermal hotel located at 17 avenue Georges Clemenceau in Dax, Landes, in France's Nouvelle-Aquitaine region. The property comprises 73 hotel rooms and 25 studios (the latter targeted at cure guests requiring extended stays), a thermal cure establishment offering traditional cures and a 5-day 'Mini-cure' format of 20 treatments, the Aqua Terra spa (supervised pool, sauna, hammam, aquabike/aquagym classes), the Lou Caçairot restaurant serving seasonal local cuisine, and seminar/event facilities with 60 free parking spaces. Operations are supported by 10 employees and a 24/7 reception.

The business operates as a direct-to-consumer hospitality destination serving three primary segments: thermal wellness seekers on prescribed cure programs, leisure travelers visiting the Landes/Basque Country/Atlantic coast region, and corporate groups booking seminars and events. Go-to-market is conducted through the hotel's own website, the The Originals Hotels cooperative platform, social media (Facebook/Instagram), email newsletter, and direct phone/email booking. Pricing is not publicly disclosed; guests are routed to contact the hotel directly or book through the cooperative platform.

The establishment traces its origins to 1931 when the Darracq family acquired a small hotel in central Dax; over generations it expanded and joined the The Originals Hotels Human & Resorts cooperative, operating today under the presidency of Frédéric Puythorac, the founding family's son-in-law. Revenue is generated across accommodation (per-stay), thermal cures and spa treatments (per-package), restaurant F&B (per-cover), seminars (per-event), and gift cards (prepaid voucher) — i.e., a multi-stream transactional hospitality model with no subscription or recurring revenue mechanics. The company is privately held with no institutional investment, PE backing, or public listing evidenced.

Name

The Originals City, les Thermes de l'Avenue

Legal name

Les Thermes de l'Avenue

Website

https://thermes-avenue.com

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

1–10 employees

Short description

The Originals City, les Thermes de l'Avenue is a family-owned thermal hotel in Dax, France, offering 73 rooms, 25 studios, thermal cures, a spa, and a restaurant to wellness tourists, leisure travelers, and corporate groups.

Ownership category

akta.pro rank

Product category

Thermal Spa Hotel Hospitality

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industries

Destination Spa Resorts (THAGAMAA), Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD), Destination Spas & Spa Resorts (HSALAFAC)

Keywords

• Thermal hotel hospitality
• Thermal cure services
• Wellness spa treatments
• Hotel accommodation
• Thermal tourism

Headquarters

HQ city

Dax

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Accommodation: Revenue from 73 hotel rooms and 25 studios offered to thermal cure guests (curistes) and leisure travelers visiting Dax.
2. Thermal Spa Treatments: Revenue from thermal cures and mini-cures offering 20 treatments over 5 days, including thermal and aesthetic treatments.
3. Restaurant Lou Caçairot: On-site restaurant serving seasonal local cuisine, open to hotel guests and external diners, with terrace seating.
4. Spa Aqua Terra: Spa facility with supervised pool, sauna, hammam, and fitness classes (aquabike, aquagym) available to hotel guests and day visitors.
5. Gift Shop: Gift card boutique offering experience gifts for stays, spa, and dining.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Les Thermes de l'Avenue is a thermal hotel in Dax, France that sells overnight accommodation (73 rooms and 25 studios), traditional thermal cures and 5-day mini-cures (20 thermal and esthetic treatments), an on-site restaurant (Lou Caçairot) with seasonal local cuisine, and a spa facility (Aqua Terra) with pool, sauna, hammam, and fitness classes. The property also hosts seminars and events and sells gift cards.

Product overview

The Originals City, les Thermes de l'Avenue is a family-owned thermal hotel offering a unified hospitality experience combining accommodation (73 rooms and 25 studios), thermal treatments (cures thermales and mini-cures), dining (Restaurant Lou Caçairot), and wellness (Spa Aqua Terra with pool, sauna, and hammam). The establishment, part of The Originals Hotels Human & Resorts cooperative, also offers seminar/event hosting and gift cards, positioning itself as a comprehensive thermal wellness destination in Dax, Landes.

Differentiator

Problem solved

Functional benefit

Brands

• Lou Caçairot: Restaurant offering gourmet and authentic cuisine with local and seasonal products
• Aqua Terra

Products and services

• Hôtel Thermes de l'Avenue (Hotel Accommodation) A thermal hotel in Dax, Landes offering 73 rooms and 25 studios for guests, including dedicated studios for thermal cure guests (curistes), with 24/7 reception, free secure parking, and on-site restaurant and spa facilities.
• Cures Thermales (Thermal Cures) Traditional thermal cure treatments offered at the establishment for guests undertaking prescribed thermal cures (cures thermales), typically extending across multiple weeks during cure programs.
• Mini-cure A condensed thermal treatment format consisting of 20 thermal and esthetic treatments delivered over 5 days, combining wellness with relaxation for guests seeking a shorter cure experience.
• Restaurant Lou Caçairot On-site gourmet restaurant featuring local and seasonal cuisine with fresh, locally-sourced products, refined cooking, and a menu that changes with the seasons. Open to hotel guests and external diners, with terrace seating.
• Spa Aqua Terra Spa facility featuring a supervised swimming pool, sauna, hammam, and fitness classes including aquabike and aquagym, available to hotel guests and day visitors.
• Séminaires & Événements (Seminars and Events) Seminar and event hosting services for corporate and group clients, providing meeting rooms and event spaces alongside accommodation, dining, and leisure amenities.
• Bons Cadeaux (Gift Cards) Gift cards offering experience gifts for stays, spa, restaurant, and thermal treatments at the establishment.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Originals Hotels Human & ResortscoreChannel Partner/ Reseller/ DistributorLes Thermes de l'Avenue is a member of the The Originals Hotels cooperative hotel group. The cooperative provides brand affiliation, marketing platform, and booking system access. The hotel operates under the brand name 'The Originals City, les Thermes de l'Avenue'. The affiliation began when the hotel joined the cooperative across generations.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Thermes de Bagnères-de-Luchon: A historic Pyrenean thermal spa complex offering cure programs, accommodation, and wellness services. Comparable as a French regional thermal destination targeting similar curiste and leisure wellness segments.
• Les Sources de Caudalíe: A luxury French wine-therapy hotel and spa near Bordeaux offering accommodation, gastronomy, and spa treatments. Comparable as a multi-revenue French heritage-luxury destination with similar mix of hotel + spa + restaurant positioning.
• Hôtel du Cheval Blanc Dax: Another long-established thermal hotel in Dax with cure-friendly accommodation, on-site dining, and spa services. Targets the same curiste and wellness-tourist segments within the same neighborhood.
• Hôtel Le Splendid Dax: A historic thermal hotel in central Dax with comparable room inventory, thermal spa, and proximity to the city's cure establishments. Closest local competitor given similar positioning around cure programs and heritage lodging.
• Thermes Marins de Saint-Malo: A French thalassotherapy and thermal spa resort in Brittany combining hotel, seawater cures, spa, and restaurant. Comparable as a French coastal/regional thermal-spa destination with multi-stream wellness revenue and cure-led demand.
• Best Western Hôtel Sourcéo Dax: A thermal spa hotel located in Dax operating under Best Western's brand, offering accommodation combined with thermal cure packages in the same Landes thermal market. Directly comparable as a co-located competitor pursuing the same curiste and leisure wellness customer.
• Grands Thermes de La Bourboule: One of France's flagship thermal cure establishments, combining hotel accommodation, thermal treatments, and on-site restaurant in the Auvergne thermal region. Directly comparable as a heritage thermal hotel with cure, hotel, and dining revenue streams.

Emerging players

• Domaine de la Forêt d'O: An independent French wellness retreat offering accommodation, spa, fitness programs, and on-site dining in a heritage property. Comparable in scale and multi-stream wellness-hospitality model, with a similar focus on short-stay wellness packages.

Others

• The Originals Hotels Human & Resorts (cooperative): The cooperative parent/brand to which Les Thermes de l'Avenue belongs, encompassing several hundred independent French hotels. Relevant because it defines the distribution, marketing, and brand standards that shape how this hotel competes in the French mid-market wellness/lodging segment.

Regional players

• Thermes de Saubusse: A thermal spa complex in nearby Saubusse (Landes), offering thermal cures and accommodation within the same Nouvelle-Aquitaine thermal ecosystem. Comparable on cure offering and customer profile but located in a different sub-region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-originals-hotels-les-thermes-de-l-avenue

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Originals City, les Thermes de l'Avenue