Les Thermes de Bagnoles de l'Orne

What Les Thermes de Bagnoles de l'Orne does

Les Thermes de Bagnoles de l'Orne operates the b'o resort thermal & spa, a thermal wellness destination in Bagnoles-de-l'Orne, Normandy, France. The business is structured as a Société en Nom Collectif (S.N.C.) and functions as locataire-gérant (managing tenant) of Thalie Spa SNC. The resort is positioned as the only thermal spa resort in western France and is centered on a natural oligometallic thermal spring (pH 4.2, 24.3°C, rich in copper, silicon, molybdenum and dissolved CO2) with recognized therapeutic applications in phlebology, rheumatology, and gynecology. The integrated asset base comprises a premium and a standard thermal establishment, a thermal spa, the 158-apartment b'o cottage 4-star residence, the Résidence des Thermes 3-star, restaurants, a children's club (Tib'O), and access to over 280 km of marked trails in the Andaines forest.

The product portfolio spans 18-day conventional thermal cures prescribed by physicians and reimbursed 65–100% by Assurance Maladie, shorter prevention health mini-cures (1–6 half-days, not reimbursed), a la carte spa treatments, family and couple wellness stays, and a Poméol cosmetics line that combines thermal water with local Normandy apple extracts. The proprietary Soin de Compresse protocol is co-developed with Cizeta Medicali to combine thermal water application with medical compression for venous conditions. Retail is extended through an e-commerce boutique (thermal water mist, Argicur clay poultices, Aquapress compression kits, Poméol skincare) and Secretbox gift-voucher distribution.

The business operates seasonally from February to November and earns revenue across multiple streams: reimbursed thermal cures with patient-paid supplements, non-reimbursed prevention cures (€63–€439 per package), spa and wellness services (€16.50–€119 per treatment), nightly accommodation across two residences, corporate seminars and incentive trips (€60–€149 per person, minimum 15 participants), and retail product sales. Go-to-market combines direct-to-consumer online booking, content marketing and SEO around therapeutic indications, regional tourism partnerships with Normandie Tourisme, and a dedicated B2B sales motion for corporate groups and works councils.

Name

Les Thermes de Bagnoles de l'Orne

Legal name

S.N.C. Thermes de bagnoles de l'Orne

Website

https://thermes-bagnoles.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Les Thermes de Bagnoles de l'Orne operates b'o resort, a thermal spa resort in Normandy offering physician-prescribed 18-day cures, prevention mini-cures, spa treatments, accommodation, and thermal cosmetics, serving individual curists, wellness guests, families, and corporate groups.

Ownership category

akta.pro rank

Product category

Thermal Spa and Wellness Resort Hospitality

NAICS

Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Thermal Springs, Hot Springs & Thalassotherapy Resorts (THAGAMAE)

akta.pro secondary industries

Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

Keywords

• Thermal spa cures
• Wellness resort hospitality
• Medical thermal therapy
• Thermal water cosmetics
• Corporate seminar venue

Headquarters

HQ city

Bagnoles de l'Orne

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Thermal Cure Treatments: Conventional thermal cures (cures thermales conventionnées) prescribed by physicians and covered 65-100% by French health insurance (Assurance Maladie). Duration of 18 days with 4-6 daily treatments depending on single or double orientation.
2. Prevention Health Cures: Shorter wellness-focused thermal programs (mini cures) lasting 1-6 half-days with 4 daily treatments. Not reimbursed by social security but may be partially covered by supplemental health insurance.
3. Spa and Wellness Services: A la carte spa treatments and wellness packages at the thermal spa, including massages, hydrotherapy, and specialized treatments. Available to non-medical guests seeking relaxation and beauty services.
4. Accommodation: Two tourist residences: b'o cottage 4-star (158 apartments, 2-6 guests) and Residence des Thermes 3-star. Income from nightly and weekly rentals to resort guests and cure patients.
5. Product Sales (Boutique): Online boutique selling thermal water facial mist, cosmetic products (Poméol line), skincare, bath products, robes, and home care kits (Argicur, Aquapress). Products feature thermal water and apple-based ingredients.
6. Corporate Seminars and Events: Business packages for companies including meeting rooms, accommodation, team-building activities, and restaurant services. Minimum 15 participants for group rates.
7. Gift Boxes and Vouchers: Digital gift boxes and gift certificates sold through Secretbox platform and website for spa treatments and resort experiences.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Les Thermes de Bagnoles de l'Orne operates the b'o resort thermal & spa in Normandy, providing physician-prescribed 18-day conventional thermal cures in phlebology, rheumatology, and gynecology using the local oligometallic thermal spring water, alongside shorter prevention health programs, à la carte spa and wellness treatments, and on-site 3-star and 4-star accommodation. The resort also distributes a proprietary line of thermal-water and apple-based cosmetic products (Poméol) and home-care kits (Argicur, Aquapress) through an online boutique and gift-box partners.

Differentiator

Problem solved

Functional benefit

Brands

• b'o cottage: 4-star tourist residence with 158 fully-equipped apartments for 2-6 guests, featuring aqualudic pool, spa access, and family-friendly amenities.
• Résidence des Thermes
• Club Tib'O
• Poméol

Products and services

• Conventional Thermal Cure (18 days) Physician-prescribed 18-day thermal cure program available in single orientation (4 daily treatments) or double orientation (6 daily treatments) across phlebology, rheumatology, and gynecology. Covered 65–100% by French Assurance Maladie. Intended for patients with chronic venous, musculoskeletal, or gynecological conditions.
• Prevention Health Cure (Mini Cure) Shorter wellness-oriented thermal program lasting 1 to 6 half-days with 4 daily treatments, offered as Phléb'o (venous circulation), Rhumat'o (joint mobility), Moment de femme (menopausal support), and Discovery packages. Targeted at health-conscious individuals not requiring a physician prescription.
• Spa and Wellness Treatments (à la carte) Individual spa services including back massage, Hydrojet + Kneipp, muscle relaxation sessions in the thermal pool, Nordic walking sessions, and other thermal-water-based treatments. Sold individually or as add-ons to cures and stays.
• b'o cottage 4-star Tourist Residence 4-star residence comprising 158 fully equipped apartments for 2 to 6 guests, accommodating up to 442 participants when privatized, with aqualudic pool, spa access, and on-site restaurant. Targeted at families, couples, curists, and groups.
• Résidence des Thermes 3-star 3-star tourist residence offering accommodation for spa and wellness visitors and curists at the thermal resort.
• Corporate Seminar and Group Packages Business packages including b'o slow work (meeting room + breaks + lunch from €60/person), b'o slow meeting (room + meals + 1 night from €142/person), b'o slow incentive (with activity from €149/person), and 3-day/2-night group wellness stays with 6 spa treatments from €344/person. Minimum 15 participants. Targeted at companies, works councils, and associations.
• Gift Boxes and Gift Vouchers (b'o pass) Customizable digital gift packages starting from €74 including spa treatments, accommodation, and boutique products, sold via the website and the Secretbox marketplace.
• Thermal Water Mist Spray (150mL) Retail spray product based on Bagnoles de l'Orne thermal water (pH 4.2 at emergence) sold via the online boutique for anti-inflammatory, cardiovascular, analgesic, and healing home use. Priced at €6.95.
• Kit Aquapress (Thermal Water Spray + Compressive Towel) Home-care kit combining thermal water spray with compressive towel for Aquapress treatments to relieve heavy legs, supporting approximately 10 applications per spray bottle. Priced from €39.90.
• Kit Argicur (Reusable Thermal Clay Poultices) Kit of 4 reusable clay poultices (2 back format and 2 large-joint format) for thermal home treatments, each poultice reusable for 7 consecutive days. Priced from €43.50.
• Poméol Cosmetic and Skincare Line Proprietary cosmetic brand incorporating Normandy apple extracts and Bagnoles thermal water, including serums (€29.80–€49.90), face and body creams (€22.90–€44.80), massage oil (€54.90), and bathrobes (€119). Sold via the resort boutique and used in spa treatments.

Quantifiable outcome

• Curists with phlebology cures report reduced intensity and frequency of venous crisis, lasting months after treatment
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core, major, supporting and minor.

• Cizeta MedicalicoreStrategic or Co-development PartnerPartnership with Cizeta Medicali, a specialist in medical compression, for the development of the exclusive compression care treatment (Soin de Compresse) combining thermal water application with gentle vascular compression for improved venous circulation and lasting relief from leg heaviness.
• Normandie TourismemajorGTM or Marketing PartnerPartnership with Normandie Tourisme for promotional video content showcasing b'o resort, Bagnoles de l'Orne, and the Normandy region. Includes production of promotional materials highlighting thermal spa, accommodations, and wellness experiences.
• SecretboxsupportingChannel Partner/ Reseller/ DistributorSecretbox marketplace partnership for online sales and distribution of gift boxes and gift certificates for spa treatments and resort experiences, enabling gifting occasions and expanding customer reach.
• La Parisienne (Running Event)minorGTM or Marketing Partnerb'o resort is a partner of La Parisienne, the first women's running race in France with over 40,000 participants annually, supporting breast cancer awareness. Participation in the village éphémère and promotional activities.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=415vkNSqUhA
• LinkedInlinkedin.com/company/les-thermes-de-bagnoles-de-l'orne

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Les Thermes de Bagnoles de l'Orne