Therme Group US
Therme Group US develops and plans to operate large-scale urban wellness destinations in the U.S., combining thermal pools, saunas, waterslides, and biophilic environments. It is developing flagship facilities in Dallas and Washington, DC, targeting urban families, wellness-focused adults, and underserved communities.
- Company typePrivate
- Founded2009
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Therme Group US does
Therme Group US is the U.S. subsidiary of Vienna-based Therme Group RHTG AG, founded in 2021 to develop large-scale, climate-controlled urban wellness destinations in American cities. The company's core offering is the "Therme" concept — a multi-experience facility combining thermal bathing pools, saunas, mineral baths, swim-up bars, waterslides, holistic wellness therapies, fine dining, and biophilic indoor environments with thousands of plants and trees. Notable technical components include odor-free ozonation water treatment (99.99% pathogen neutralization), geothermal energy systems (up to 80%+ of energy sourced), heat-recovery HVAC, dynamic retractable roof structures, and 92% water recycling systems; all facilities are designed to LEED Platinum certification standards.
The company is currently pre-operational in the U.S., with two flagship projects in development: Therme Dallas (a 450,000 square-foot facility in the Cedars neighborhood, planned at $800 million investment) and Therme Washington, DC (a 15-acre site at Poplar Point, developed under a 2023 partnership with Mayor Bowser). Revenue mechanics for the U.S. operations will rely on tiered ticket-based admission (entry pricing starting around $50), on-site food and beverage, fee-based wellness therapies and treatments, and experiential programming. Customer segments span families with children, adults seeking wellness and relaxation, seniors and students (with discounted pricing), and — notably — underserved urban communities in Wards 7 and 8 in D.C. and Southern Dallas, where projects are positioned as vehicles for economic development, job creation, and greenspace investment.
The U.S. go-to-market combines an enterprise field sales motion (long-cycle municipal partnerships and community engagement to secure public land and entitlements) with eventual direct-to-consumer ticket sales. The company operates with a small U.S. headquarters team of 11 employees in New York while leveraging the operational expertise, brand recognition (5.3 million annual visitors across European facilities), and capital backing of its parent and financial partners. Capital structure is private and currently anchored by a 25% equity stake held by Georgetown Company and a >€1 billion ($1.2 billion) joint venture with CVC Capital Partners called Therme Horizon, established in June 2025.
Therme Group US firmographics
Firmographics- Name
- Therme Group US
- Legal name
- Therme Group RHTG AG
- Website
- https://therme.us
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Therme Group US develops and plans to operate large-scale urban wellness destinations in the U.S., combining thermal pools, saunas, waterslides, and biophilic environments. It is developing flagship facilities in Dallas and Washington, DC, targeting urban families, wellness-focused adults, and underserved communities.
- Ownership category
- akta.pro rank
Therme Group US industry classification
Industry- Product category
- Urban Wellness Facilities
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD)
- akta.pro secondary industries
- Hot Springs, Lagoons & Water-Based Wellness (Thermal Pools, Floating Spas) (THAJAJAN), Sauna & Steam Bath Facilities (HSADAKAC), Destination Spas & Spa Resorts (HSALAFAC)
Keywords
Where Therme Group US is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Therme Group US business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Day Admission and Entry Fees: Ticket-based admission with tiered pricing based on duration and experience level. Pricing starts around $50 for general entry, competitive with other leisure and recreation offerings. Includes discounted rates for local residents, seniors, students, and veterans.
- On-site Food and Beverage: Multiple dining options including swim-up bars, full-service restaurants with wholesome food, and local cultural dining experiences integrated into the facility.
- Wellness Therapies and Treatments: Adults-only areas featuring saunas, mineral baths, steam rooms, and holistic treatments and therapies available for additional fees.
- Experiential Programming: Additional fee-based activities including waterslides, fitness programming, attractions, and cultural experiences beyond base admission.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | General admission starting price |
| Unit Pricing | Pay-as-you-go | Full day experience with therapies and dining |
| Unit Pricing | Pay-as-you-go | Local resident, senior, student, and veteran discounts |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Therme Group US product offering
Product offeringCore offering
Therme Group US develops and operates large-scale urban wellbeing destinations combining thermal pools, saunas, waterslides, swim-up bars, botanical environments, holistic therapies, and on-site dining. In the U.S., the company is developing two anchor facilities — Therme Dallas (450,000 sq ft, $800M planned investment) and Therme DC (15 acres at Poplar Point, partnered with the District) — while its parent operates established European facilities serving 5.3 million annual visitors.
Product overview
Therme Group US offers state-of-the-art urban wellbeing destinations as a unified product concept. The core offering is the Therme urban oasis—a climate-controlled facility combining thermal pools, saunas, waterslides, swim-up bars, wellness therapies, dining, and lush greenery. The portfolio includes two U.S. projects in development: Therme Dallas (450,000 sq ft in the Cedars neighborhood) and Therme DC (15-acre facility at Poplar Point). European operational facilities include Therme Bucharest (LEED Platinum certified), Therme Erding, Therme Euskirchen, Therme Sinsheim, and Therme Titisee-Neustadt. Additional projects are planned for Manchester (construction), Toronto (pre-construction), Dubai, Singapore, and Incheon City.
Differentiator
Problem solved
Functional benefit
Products and services
- Therme Dallas A 450,000-square-foot year-round, climate-controlled urban wellbeing destination located in the Cedars neighborhood on the banks of the Trinity River south of downtown Dallas, featuring expansive thermal pools, immersive saunas, waterslides, swim-up bars, experiential programming, lush greenery, and dining. Projected to create 1,300 permanent jobs and $1.8 billion in local tax revenue over 30 years.
- Therme DC (Therme Washington, DC) A planned 15-acre urban wellbeing destination at Poplar Point in Washington, DC, featuring thermal baths, pools, dozens of saunas, resort-style waterslides, wet rooms, mineral pools, immersive art, and restaurants within a biophilic landscape. Developed in partnership with the District of Columbia and projected to create 5,000 construction jobs, 720+ permanent jobs, and $1.5 billion in District tax revenue over 25 years.
- Therme Urban Wellbeing Destination
Quantifiable outcome
- 5.3 million annual visitors across existing European facilities
- +5 more outcomes
Companies that use Therme Group US
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles4 records
Therme Group US technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Therme Group US partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core and minor.
- District of Columbia / Mayor Muriel BowserflagshipIn 2023, Therme Group US entered into an agreement with Mayor Bowser to bring transformative investment to the District with focus on Wards 7 and 8, specifically for development at Poplar Point. The partnership includes creating 70-acre public park, housing development potential, and $1.5B in District tax revenue over 25 years.
- Dallas Water CommonscorePartnership to unlock Dallas Water Commons as a community resource, integrating facility with adjacent wetlands and natural waterway access. The development will help reconnect Dallas residents with the Trinity River.
- D.C. Department of Parks and Recreation (DPR)minorCommunity partnership for Deanwood Community Design Workshop and ongoing community engagement activities.
- Friends of Oxon RunminorPartnership for Pinknic and Kite Fly event celebrating National Cherry Blossom Festival.
- Anacostia ArtCenterminorPartnership participation in Art All Night community event at Anacostia ArtCenter location.
- Dallas CollegeminorPartnership exploration to create career pathways for students and workforce programs in Dallas County.
- Paul Quinn CollegeminorEducational partnership providing career opportunities for students and community engagement.
- Cedars Neighborhood AssociationcoreCommunity advocacy and support organization for Dallas Cedars neighborhood, providing endorsement and local community engagement for project.
- Downtown Dallas, Inc (DDI)minorDowntown Dallas advocacy organization providing support and endorsement for urban development.
- DFW Minority Supplier Development CouncilminorOrganization supporting minority business participation in construction and economic development.
Scale indicators11 records
Recent moves2 records
Expansion highlights5 records
Therme Group US competitors and assessment
Company assessmentEmerging players
- Center Parcs: European family-focused short-break resort brand offering indoor subtropical swimming paradises, wellness, and nature-based activities. Comparable in combining family aquatic recreation with wellness amenities in a forested destination format.
- Great Wolf Lodge: Operator of large indoor water park resorts across North America targeting families with year-round aquatic recreation. Comparable in family-friendly indoor aquatic facility format and multi-revenue-stack economics, though without thermal/wellness focus.
Broad incumbents
- Canyon Ranch: Pioneer destination wellness resort brand in the US offering integrative spa, fitness, and nutrition programming. Comparable in comprehensive wellness positioning but differentiated by multi-day resort stays and health-programming focus.
- Miraval Resorts: Destination spa resort operator with properties in Arizona, Texas, and Massachusetts focused on holistic wellness. Comparable in wellness programming and treatment offerings, but differentiated by multi-day resort stays versus Therme's day-use model.
- Six Senses Hotels Resorts Spas: Global luxury wellness hospitality brand operating resorts and urban spas with strong sustainability positioning. Comparable in wellness programming and ESG credentials, but at a luxury price point and overnight-stay model.
Direct peers
- SpaWorld: Large-format Korean spa experience center in Houston, TX with gender-segregated bathing zones, thermal pools, and treatment services. Directly comparable in scale, day-use format, and broad demographic appeal.
- SoJo Spa Club: Large urban Korean-style spa and wellness destination in Edgewater, NJ offering multiple pools, saunas, thermal baths, and treatments. Comparable in operating a multi-zone day-use wellness complex with admission-based monetization.
- Aire Ancient Baths: Operator of urban thermal bath experiences across multiple US and European cities (NYC, Chicago, Toronto, Barcelona). Closely comparable to Therme's core thermal-bathing-as-third-space concept at a smaller facility footprint.
- Bathhouse: Brooklyn-based urban bathhouse combining thermal pools, saunas, steam rooms, and spa services in a hospitality-style day-use format. Directly comparable in target customer (urban wellness seekers) and service mix to Therme's adult-only zones.
Regional players
- Scandinave Spa: Canadian operator of Scandinavian-style thermal spa destinations with hot/cold plunge, saunas, and massage. Comparable in thermal-bathing core offering and adult-skewing wellness positioning, but operates primarily in Canadian markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Therme Group US social profiles
Digital presenceTherme Group US compliance and trust
Trust signalCompliance1 record
Therme Group US financial estimates
Financial estimateRevenue estimate
Valuation estimate
Therme Group US leadership team
Management profileNumber of profiles
Profiles2 records
Therme Group US subsidiaries and ownership
Company hierarchySubsidiaries12 records
Therme Group US funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Therme Group US M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Therme Group US
What does Therme Group US do?
Therme Group US develops and operates large-scale urban wellbeing destinations combining thermal pools, saunas, waterslides, swim-up bars, botanical environments, holistic therapies, and on-site dining. In the U.S., the company is developing two anchor facilities — Therme Dallas (450,000 sq ft, $800M planned investment) and Therme DC (15 acres at Poplar Point, partnered with the District) — while its parent operates established European facilities serving 5.3 million annual visitors.
Is Therme Group US a public or private company?
Therme Group US is a private company. It is classified as venture growth investor backed and is currently operating.
When was Therme Group US founded?
Therme Group US was founded in 2009. It employs 11 to 50 people.
Where is Therme Group US based?
Therme Group US is headquartered in New York, United States, in the North America region.
How does Therme Group US make money?
Four revenue lines are on record. Day Admission and Entry Fees are the primary driver. The others are on-site Food and Beverage, wellness Therapies and Treatments and experiential Programming.
Who are Therme Group US's main competitors?
Emerging players on record are Center Parcs and Great Wolf Lodge. Broad incumbents are Canyon Ranch, Miraval Resorts and Six Senses Hotels Resorts Spas. Direct peers are SpaWorld, SoJo Spa Club, Aire Ancient Baths and Bathhouse. Scandinave Spa is listed as a regional player.
Does Therme Group US have an API?
No public API is recorded for Therme Group US.
What industry is Therme Group US in?
Therme Group US's product category is Urban Wellness Facilities. Its primary akta.pro industry code is THAJAHAD, Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds), with a secondary code of THAJAJAN, Hot Springs, Lagoons & Water-Based Wellness (Thermal Pools, Floating Spas). Its SIC code is 7900.