Rock Academy
Rock Academy is a private Christian K-12 school and licensed preschool in San Diego, California, serving approximately 570 students through a WASC-accredited, college-preparatory program with biblical worldview integration, AP Platinum recognition, and 14:1 student-to-faculty ratios.
- Company typePrivate
- Founded-
- HeadquartersSan Diego, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Rock Academy does
Rock Academy is a private Christian K-12 school and licensed preschool operating as a 501(c)(3) nonprofit ministry of The Rock Church in San Diego, California. Founded in 2002 and headquartered at 2277 Rosecrans Street in the Liberty Station historic naval training center area, the school enrolls approximately 470 students across kindergarten through 12th grade plus 100+ children in its Early Education Center (infants through Junior Kindergarten). The school maintains a 14:1 student-to-faculty ratio with an average class size of 17, and is staffed by roughly 64 employees across academic, administrative, athletic, and advancement functions under Head of Schools Santi Ruiz.
The core academic offering is a college-preparatory program integrating a biblical worldview across curriculum, with full WASC accreditation, UC A-G course certification, NCAA-approved coursework, and AP Platinum Honor Roll recognition from the College Board placing the high school in the top 7% nationally. Supporting products include the Educational Support Program (ESP) for students with mild to moderate learning differences at $4,750/year, a 40-team athletics program spanning elementary through high school CIF competition, visual and performing arts, college counseling, after-school care, summer camps, and an International Student Program with F-1 visa support and partner-agency homestay placement. The school holds ACSI membership and California Child Care Licensing for its preschool.
Revenue is generated primarily through annual subscription tuition ranging from $7,588 to $17,975 per K-12 student depending on grade level, with international students paying premium rates and one-time application and registration fees. A Variable Tuition program administered through FACTS provides needs-based discounts up to 50% of tuition, with approximately $1.5 million awarded annually to one-third of enrolled families. Ancillary revenue streams include activity fees, sports participation ($300-$700 per sport), AP exams, uniforms sold through Lands' End, and the after-school program ($14/hour or $700/month unlimited). The go-to-market model is sales-led, relying on personalized campus visits booked via Calendly, family interviews, an 8-step admissions process, and shadow days for prospective 7-12 grade students. As a nonprofit religious-affiliated institution with no venture capital, private equity, or public ownership, Rock Academy is governed by the parent church entity and reinvests operating revenue into the educational mission.
Rock Academy firmographics
Firmographics- Name
- Rock Academy
- Legal name
- Rock Academy
- Website
- https://therockacademy.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Rock Academy is a private Christian K-12 school and licensed preschool in San Diego, California, serving approximately 570 students through a WASC-accredited, college-preparatory program with biblical worldview integration, AP Platinum recognition, and 14:1 student-to-faculty ratios.
- Ownership category
- akta.pro rank
Rock Academy industry classification
Industry- Product category
- K-12 Private Education
- NAICS
- Elementary and Secondary Schools (6111)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Waldorf/Steiner K–12 Schools (EDAJABAE)
- akta.pro secondary industry
- Faith-Based Early Learning Academies (EDACADAH)
Keywords
Where Rock Academy is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rock Academy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- K-12 Tuition: Annual tuition payments from families for K-12 education, with variable tuition assistance available. Tuition ranges from $7,588-$17,975 per year depending on grade level.
- Preschool/Early Education Tuition: Tuition payments for early education center serving infants through junior kindergarten. Separate fee schedule applies.
- Variable Tuition Program: Needs-based tuition assistance program that adjusts tuition to affordable levels for qualifying families. Awards range from small percentage up to 50% of annual tuition. Approximately $1.5 million awarded annually.
- Activity Fees: Additional fees for optional activities including sports ($300-$700/sport), specialty classes ($200/class), AP exams ($150), after-school program ($14/hour or $700/month unlimited), and senior activities ($600).
- Educational Support Program: Specialized support services for students with mild disabilities and learning challenges, priced at $4,750 annually in addition to regular tuition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Elementary School (Grades K-6) |
| Subscription | Annual | Middle School (Grades 7-8) |
| Subscription | Annual | High School (Grades 9-12) |
| Subscription | Annual | International Students - Elementary (Grades 1-6) |
| Subscription | Annual | International Students - Middle School (Grades 7-8) |
| Subscription | Annual | International Students - High School (Grades 9-12) |
| One time/ perpetual license | Pay-as-you-go | K-12 Application Fee |
| One time/ perpetual license | Annual | Registration Fee |
| Unit Pricing | Annual | Uniforms |
| Unit Pricing | Pay-as-you-go | Sports |
| Usage-based | Monthly | After School Program |
| Subscription | Annual | Educational Support Program |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Rock Academy product offering
Product offeringCore offering
Rock Academy is a private Christian K-12 school in San Diego that delivers college-preparatory education integrated with a biblical worldview. It serves students from preschool (infants through Junior Kindergarten) through 12th grade with a 14:1 student-to-faculty ratio, an average class size of 17, and a UC A-G certified curriculum including AP courses. The school also offers an Educational Support Program for students with mild learning differences, athletics, arts, and a Variable Tuition financial assistance program.
Product overview
Rock Academy is a private Christian school offering a comprehensive educational ecosystem from preschool (infant to Junior Kindergarten) through 12th grade. The core offering is the K-12 college-preparatory academic program featuring rigorous academics with a biblical worldview, small class sizes (14:1 ratio), and UC a-g certified curriculum. Supporting programs include the Educational Support Program (ESP) for students with learning differences, a comprehensive Athletics Program with 13+ sports at the high school level, and a robust Arts Program spanning visual arts, photography, drama, and worship. Financial accessibility is enabled through the Variable Tuition program offering up to 50% tuition assistance. Additional offerings include After School Care, Summer Camps, an International Student Program with F-1 visa support, and Military Family Support services. The school is accredited by WASC and ACSI, and earned AP Platinum Honor Roll recognition from the College Board.
Differentiator
Problem solved
Functional benefit
Brands
- Educational Support Program (ESP): Specialized program providing individualized academic support plans for students K-12 with mild to moderate learning difficulties
- Variable Tuition
- Military Support Program
Products and services
- K-12 College-Preparatory Academic Program A college-preparatory Christian education program for grades K-12 featuring rigorous academics, biblical worldview integration, small class sizes (14:1 student-to-teacher ratio, average 17 students), UC A-G certified curriculum, NCAA eligibility, and AP course offerings including AP Calculus, AP Biology, AP Literature, AP US History, AP Psychology, AP Government, AP Statistics, and AP Language & Composition. Targets families seeking high-quality private Christian education for their children.
- Early Education Center (Preschool) Licensed preschool program for children ages 2 months through Junior Kindergarten, offering a play-based curriculum aligned with California learning foundations and developmental standards. Fully licensed through the California Department of Social Services Child Care Licensing division. Targets families seeking early childhood education with Christian foundations.
- Educational Support Program (ESP) Specialized academic support program for K-12 students with mild to moderate diagnosed learning needs including ADHD, dyslexia, processing disorders, executive functioning challenges, and high-functioning autism. Provides individualized education plans, learning strategies classes, study skills training, and accommodations. Priced at $4,750 annually in addition to regular tuition.
- Athletics Program Comprehensive athletic program offering 13 CIF sports at high school level (cheerleading, cross country, football, volleyball, basketball, soccer, baseball, beach volleyball, golf, track & field), 9 sports for middle school, and 6 sports for elementary, plus club sports including surf, winter baseball, and strength & conditioning. Includes 40 sports teams with 86% of students participating in at least one sport.
- Arts Program Visual and performing arts program including drama (Christmas and Spring musicals), visual arts, photography, advanced photography, AP Art, visual communications, graphic design, worship team, and CoLaboratory STEAM curriculum. 90% of 7-12 grade students participate in athletics or visual/performing arts.
- Variable Tuition Program Need-based tuition assistance program that adjusts tuition to affordable levels based on family financial circumstances. Administered through FACTS financial aid management with awards ranging from small percentages up to 50% of annual tuition. Approximately $1.5 million awarded annually to qualifying families.
- After School Program After-school care and enrichment for elementary students (K-6) available Monday through Friday from 2:30-5:30 PM, featuring outdoor activities, engaging games, and learning support. Priced at $14/hour or $700/month for unlimited pre-paid access.
- Summer Camps Summer enrichment camps offering academic and recreational activities for students during summer break.
- International Student Program Full integration program for international students in grades 1-12, including F-1 visa support (I-20 issuance), TOEFL proficiency requirements (60+ for grades 9-10, 75+ for grades 11-12), homestay arrangements through partner agencies, and college preparation for US university admission.
- College Counseling Program Comprehensive college and career counseling from freshman year through senior year, including individual meetings, college research guidance, essay support, and resume building. Alumni have been accepted to prestigious universities including Princeton, Stanford, and George Washington University. 95% of students go on to attend college.
- Military Support Program Special support services for active duty, reserve, national guard, retired, and gold star spouse service members, including waived application fees, needs-based tuition assistance, discounted re-enrollment fees, and refund flexibility for deployment orders. Approximately 20% of student population is military families.
Quantifiable outcome
- Top 7% of high schools nationally - AP Platinum Recognition from College Board
- +7 more outcomes
Companies that use Rock Academy
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles5 records
Rock Academy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Rock Academy partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- San Diego Food BankcoreCommunity service partnership where Rock Academy students serve alongside the San Diego Food Bank. Students served over 3,400 hours in community service last year through partnerships including this one.
- Sharia's ClosetminorLocal community service partnership providing clothing assistance to those in need. Students participate in service projects.
- Rock Church Provisions MinistrycorePartnership with Rock Church for provisions ministry. The Rock Academy is a ministry of The Rock Church.
- Rock Church Toys for JoyminorAnnual toy drive partnership with Rock Church during holiday season.
- Teressa Rosalind French FoundationcoreFoundation providing scholarships to Rock Academy students entering grades 10th-12th and grants to students in middle school through college (under age 25) for educational and spiritual growth.
- Rady Children's HospitalminorCommunity service partnership where students serve at Rady Children's Hospital.
- Loving the WiseminorCommunity service organization partnered with for student service opportunities.
- FACTs (Financial Aid Management)coreThird-party service partner for Variable Tuition financial assessments. FACTS evaluates family financial information to determine demonstrated need and makes recommendations for tuition assistance awards.
- International Partner AgenciescoreSelected partner agencies for international student recruitment. Agencies provide homestay and guardian placement services for international students.
- University of California SystemcoreCourse certification partnership - Rock Academy courses approved to meet UC A-G requirements for admission.
- California State University SystemcoreCourse certification - Rock Academy courses meet CSU admission requirements through UC A-G certification.
- National Collegiate Athletic Association (NCAA)coreCourse approval for NCAA eligibility - allows student-athletes to participate in college athletics.
- College BoardcoreAP course provider and administrator. Rock Academy earned AP Platinum Honor Roll recognition (top 7% nationally).
- Baylor UniversityminorCollege destination for Rock Academy graduates - featured in college acceptance highlights.
- Wheaton CollegeminorCollege destination for Rock Academy graduates - featured in college acceptance highlights.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Rock Academy competitors and assessment
Company assessmentDirect peers
- Escondido Christian School: Escondido-based private Christian school serving K-12 with similar faith-based model and tuition tier. Overlapping North County San Diego market.
- Christian Heritage Academy: El Cajon, CA-based private Christian K-12 school serving San Diego County families. Comparable faith-based college-preparatory model with similar tuition tier and family demographic.
- Vista Christian School: North San Diego County private Christian K-8 school offering comparable faith-integrated education to a similar family demographic. Competes in the broader San Diego faith-based school market.
- Calvary Christian Academy: San Diego-area private Christian K-12 school with similar faith-based curriculum and college-prep mission. Overlapping demographic and geographic target market.
- Foothills Christian High School: El Cajon, CA-based Christian school offering grades K-12 with similar college-preparatory focus and CIF athletics program. Comparable in size and faith-based identity to Rock Academy.
- Santa Fe Christian Schools: Solana Beach, CA-based private Christian K-12 school with similar college-preparatory mission, faith-based integration, and athletics programs. Directly competes with Rock Academy for Christian families in coastal San Diego County.
- Maranatha Christian Schools: San Diego-based private Christian K-12 school with similar biblical worldview integration, college-preparatory curriculum, and athletics emphasis. Competes directly for faith-seeking families in the same metro.
Broad incumbents
- Francis Parker School: San Diego-based prestigious independent K-12 college-preparatory school. Broader private school incumbent competing for high-academic families in the same region, with a more secular model.
- La Jolla Country Day School: San Diego-area prestigious independent K-12 college-preparatory school. Competes for high-income college-prep families in the same coastal San Diego corridor, though secular and significantly more expensive.
- The Bishop's School: La Jolla, CA-based elite independent college-preparatory school (grades 6-12). Operates in the same San Diego private school market with a much larger endowment and broader academic reputation; competes for top-tier college-prep families though not faith-based.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rock Academy social profiles
Digital presenceRock Academy compliance and trust
Trust signalCompliance6 records
Rock Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rock Academy leadership team
Management profileNumber of profiles
Profiles18 records
Rock Academy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rock Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rock Academy
What does Rock Academy do?
Rock Academy is a private Christian K-12 school in San Diego that delivers college-preparatory education integrated with a biblical worldview. It serves students from preschool (infants through Junior Kindergarten) through 12th grade with a 14:1 student-to-faculty ratio, an average class size of 17, and a UC A-G certified curriculum including AP courses. The school also offers an Educational Support Program for students with mild learning differences, athletics, arts, and a Variable Tuition financial assistance program.
Is Rock Academy a public or private company?
Rock Academy is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Rock Academy founded?
Rock Academy was founded in -1. It employs 51 to 100 people.
Where is Rock Academy based?
Rock Academy is headquartered in San Diego, United States, in the North America region.
How does Rock Academy make money?
Five revenue lines are on record. K-12 Tuition is the primary driver. The others are preschool/Early Education Tuition, variable Tuition Program, activity Fees and educational Support Program.
Who are Rock Academy's main competitors?
Direct peers on record are Escondido Christian School, Christian Heritage Academy, Vista Christian School, Calvary Christian Academy, Foothills Christian High School, Santa Fe Christian Schools and Maranatha Christian Schools. Broad incumbents are Francis Parker School, La Jolla Country Day School and The Bishop's School.
Does Rock Academy have an API?
No public API is recorded for Rock Academy.
What industry is Rock Academy in?
Rock Academy's product category is K-12 Private Education. Its primary akta.pro industry code is EDAJABAE, Waldorf/Steiner K–12 Schools, with a secondary code of EDACADAH, Faith-Based Early Learning Academies. Its NAICS code is 6111 and its SIC code is 8200.