The Rooted Table
The Rooted Table is a Vancouver-based, female-founded catering and meal prep company serving corporate clients, wedding and private event hosts, and individual subscribers in the Vancouver metro area through direct on-site catering, graze experiences, and recurring custom meal delivery.
- Company typePrivate
- Founded-
- HeadquartersVancouver, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Rooted Table does
The Rooted Table is a privately held, female-founded catering and meal preparation business operating from a single headquarters at 1370 East Georgia Street in Vancouver, British Columbia. The company serves three core customer segments: corporate clients (office lunches, recurring weekly catering, hot buffets, and full-service corporate events), wedding and private event hosts (full-service catering including menu planning, rentals, staffing, and on-site execution), and individual/family meal-prep subscribers receiving custom-prepared meals delivered to their homes. It also sells a distinct premium product line of Graze Boards and Tables, including a $30-per-person Graze Table Experience and a $700 flat-rate Abundance Graze Board, marketed as edible art with signature herbal and floral finishing touches.
The company generates revenue through per-event professional services fees, per-person or flat-rate unit pricing on graze experiences, and a recurring/subscription model for custom meal prep, with intake managed via a waitlist. Underlying operations are culinary rather than technology-driven: seasonal, local, and ethically sourced ingredients (no inflammatory seed oils, no refined sugars, organic produce) are prepared and plated on-site by a small in-house chef team. The go-to-market is direct-to-consumer in the Vancouver metro area, with customer acquisition driven by Instagram content, a brochure-driven website funnel via Dubsado inquiry forms, and a strong client referral base reflected on a dedicated 'Client Love' testimonials page.
The business is small, privately held, and founder-led with no disclosed institutional investors, parent company, or external funding. A six-person team supports a portfolio of named enterprise clients (Lululemon Head Office, Hudson Pacific Properties, VanCity, Teekay Shipping) alongside wedding, agency, and consumer meal-prep customers. Distribution is entirely direct delivery and on-site service within Vancouver, with no intermediaries, multi-location footprint, or geographic expansion documented in available data.
The Rooted Table firmographics
Firmographics- Name
- The Rooted Table
- Legal name
- The Rooted Table
- Website
- https://therootedtable.ca
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Rooted Table is a Vancouver-based, female-founded catering and meal prep company serving corporate clients, wedding and private event hosts, and individual subscribers in the Vancouver metro area through direct on-site catering, graze experiences, and recurring custom meal delivery.
- Ownership category
- akta.pro rank
The Rooted Table industry classification
Industry- Product category
- Catering Services
- NAICS
- Caterers (722320), Caterers (72232)
- akta.pro primary industry
- Full-Service Catering (Off-Premise) (HSACAGAA)
- akta.pro secondary industries
- Drop-Off Catering & Boxed Meals (HSACAGAB), Local Chef/Restaurant Meal Boxes & Marketplace Prepared Meals (CRAHAJAI), Specialty Dietary & Wellness Catering (Vegan, Halal, Kosher, Allergy-Friendly) (THAFAIAK)
Keywords
Where The Rooted Table is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
The Rooted Table business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Corporate Catering: One-time and recurring catering services for corporate events, office lunches, hot buffets, lunch bowls, sandwiches, and happy hour experiences. Revenue generated per event or recurring contract basis.
- Graze Boards and Tables: Premium grazing experiences sold at per-person pricing ($30+) or flat-rate boards ($700). Includes delivery, set up, and pickup services.
- Wedding and Event Catering: Full-service wedding and private event catering including menu planning, rentals, staffing, and on-site execution. Revenue based on event size and service requirements.
- Custom Meal Prep: Personal chef and custom meal preparation services delivered to individual clients. Subscription or recurring revenue model with waitlist-based intake.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Graze Table Experience - $30 per person |
| Unit Pricing | Pay-as-you-go | Abundance Graze Board - $700 flat rate |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
The Rooted Table product offering
Product offeringCore offering
The Rooted Table is a female-founded, values-driven catering and meal preparation company based in Vancouver, BC. It delivers colourful, abundant food experiences for corporate events, weddings, private celebrations, and individual clients, using seasonal, local, ethically sourced ingredients free of inflammatory seed oils and refined sugars. Services include full-service catering with staffing and cleanup, graze boards and tables, recurring office lunches, and custom personal chef meal prep delivered to clients.
Product overview
The Rooted Table is a female-founded catering company in Vancouver, BC, offering a portfolio of food service products. The core offerings include: Corporate Catering & Events (hot buffets, lunch bowls, happy hours, full-service corporate events, multi-day events); Graze Boards and Tables (including the Graze Table Experience and Abundance Graze Board); Custom Meal Prep (personal chef service with prepared meal delivery); and Weddings & Events (full-service wedding and private event catering). The company positions itself as a colourful, values-driven culinary service emphasizing organic, locally-sourced ingredients without inflammatory seed oils or refined sugars.
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate Catering & Events
Companies that use The Rooted Table
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
The Rooted Table technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Rooted Table partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
The Rooted Table competitors and assessment
Company assessmentOthers
Direct peers
- Crave Catering: Vancouver full-service catering company specializing in corporate events, weddings, and private functions with similar menu customization and event management approach.
- Lazy Gourmet Catering: Established Vancouver catering company serving corporate and private events with full-service catering, drop-off options, and event logistics. Same primary geography and overlapping corporate/wedding segments.
- The Dinner Ladies: Vancouver-based meal prep and catering company offering similar personal chef-style weekly meal delivery and small event catering to corporate and individual clients. Directly comparable business model and geography.
- Savoury City Catering: Toronto and Vancouver-based full-service caterer offering corporate, wedding, and private event catering with similar service tiers and target segments. Comparable mid-market Canadian catering operator.
- Fresh Prep: Canadian weekly meal kit and prepared meal delivery service operating in Vancouver and other Canadian cities. Comparable subscription-based meal delivery model in the same geography and target customer segment.
- Feast Events Group: Vancouver-based catering and events company serving weddings, corporate functions, and private events. Comparable local full-service catering competitor.
- The Graze Company: Specialty graze board and table provider offering edible art-style spreads for events and weddings. Directly comparable in the differentiated graze board category that anchors Rooted's premium offering.
Broad incumbents
- Chef's Plate: Large Canadian meal kit subscription service owned by HelloFresh, serving major Canadian markets. Comparable meal delivery category though operating at significantly larger scale via national distribution.
Emerging players
- Graze Craze: US-based franchise concept focused exclusively on charcuterie-style graze boards. Comparable differentiated product category though operating under a franchise model with broader geographic footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Rooted Table social profiles
Digital presenceThe Rooted Table financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Rooted Table leadership team
Management profileNumber of profiles
Profiles2 records
The Rooted Table funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Rooted Table M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Rooted Table
What does The Rooted Table do?
The Rooted Table is a female-founded, values-driven catering and meal preparation company based in Vancouver, BC. It delivers colourful, abundant food experiences for corporate events, weddings, private celebrations, and individual clients, using seasonal, local, ethically sourced ingredients free of inflammatory seed oils and refined sugars. Services include full-service catering with staffing and cleanup, graze boards and tables, recurring office lunches, and custom personal chef meal prep delivered to clients.
Is The Rooted Table a public or private company?
The Rooted Table is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Rooted Table founded?
The Rooted Table was founded in -1. It employs 1 to 10 people.
Where is The Rooted Table based?
The Rooted Table is headquartered in Vancouver, Canada, in the North America region.
How does The Rooted Table make money?
Four revenue lines are on record. Corporate Catering is the primary driver. The others are graze Boards and Tables, wedding and Event Catering and custom Meal Prep.
Who are The Rooted Table's main competitors?
HelloFresh is listed as an others. Direct peers are Crave Catering, Lazy Gourmet Catering, The Dinner Ladies, Savoury City Catering, Fresh Prep, Feast Events Group and The Graze Company. Chef's Plate is listed as a broad incumbent. Graze Craze is listed as an emerging player.
Does The Rooted Table have an API?
No public API is recorded for The Rooted Table.
What industry is The Rooted Table in?
The Rooted Table's product category is Catering Services. Its primary akta.pro industry code is HSACAGAA, Full-Service Catering (Off-Premise), with a secondary code of HSACAGAB, Drop-Off Catering & Boxed Meals. Its NAICS code is 722320.