The ROUNDUP

What The ROUNDUP does

The ROUNDUP is a print and digital magazine serving as the official publication of the Square Dance Federation of Minnesota, Inc., a private nonprofit headquartered in Minnesota and founded as a web presence in March 2017. It publishes six issues per year covering club news, dance listings, special events, recipes, and community spotlights for square and round dancers across the state. Its product portfolio comprises the core magazine (print subscription, six issues annually), the MN SQ Dance App — a mobile application for iOS and Android co-developed as a joint venture with the Federation to surface club nights, locations, and learn-to-dance opportunities with automatically updated content — and ROUNDUP Forms, a set of fillable PDF forms (class listing, open dance listing, special events listing) used by member clubs to submit content.

The business model is subscription-based: an annual subscription costs $15 if paid by cash or check and $16 if paid by credit card via PayPal, with a new-dancer introductory package offering 15 issues for $16. Distribution is handled through mail-in PDF subscription forms and PayPal online checkout, supplemented by digital reach via the website and the joint-venture mobile app. Go-to-market is community-led, leveraging the Federation's member-club network, reciprocal links with the Minnesota State Square & Round Dance Convention, and the mobile app for community discovery. Operations are run by a 14-person board structure with editorial roles (Editor, Assistant Editor, Club News Editor, Dance Listing Editor, Spotlight Editor, Recipe Editor, Enhancin' Dancin' Editor), Advertising Manager, Business Manager, Circulation Manager, Subscription Editor, and Webmaster — a structure indicative of a member-supported nonprofit rather than a commercial enterprise. No external investment, advertising-rate card disclosure, or financial metrics are reported in the source data.

Name

The ROUNDUP

Legal name

Square Dance Federation of Minnesota, Inc.

Website

https://theroundupmn.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

The ROUNDUP is the official print and digital magazine of the Square Dance Federation of Minnesota, published six times per year for square and round dance enthusiasts across Minnesota, supported by annual subscriptions and a companion mobile app.

Ownership category

akta.pro rank

Product category

Community Dance Magazine

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Dance Competitions & Showcases (Non-Esports) (MPAGADAH)

Keywords

• Square dance publication
• Community magazine subscription
• Dance federation newsletter
• Print dance magazine
• Recreational dance news

Headquarters

HQ city

Minnesota

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Magazine Subscriptions: The ROUNDUP generates revenue through annual magazine subscriptions. The publication is issued six times per year. Subscribers can pay via cash/check ($15/year) or credit card ($16/year) processed through PayPal. New dancer packages offer 15 issues for $16.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The ROUNDUP is the official publication of the Square Dance Federation of Minnesota, Inc., publishing a community magazine six times per year covering square and round dance club news, dance listings, special events, recipes, and community spotlights. The publication is distributed via annual subscriptions and is complemented by the MN SQ Dance mobile app (a joint venture with the Federation) and online fillable submission forms for clubs and dancers.

Product overview

The ROUNDUP operates as a print and digital magazine publishing six issues per year, serving as the official publication of the Square Dance Federation of Minnesota. The product portfolio consists of The ROUNDUP Magazine as the core publication, supplemented by the MN SQ Dance App (a mobile application for iOS and Android) that provides club information and dance calendars, and R OUNDUP Forms (fillable PDF forms for class listings, dance listings, and special events). Subscriptions are available at $15-16 per year with payment processing via PayPal.

Differentiator

Problem solved

Functional benefit

Products and services

• The ROUNDUP Magazine The official publication of the Square Dance Federation of Minnesota, published six times per year. Contains club news, dance listings, special events, recipes, and spotlights for the square and round dance community. Sold via annual subscriptions.
• MN SQ Dance App Mobile application created as a joint venture between the Square Dance Federation of Minnesota and The ROUNDUP magazine. Available on Android (Google Play Store) and iOS (Apple App Store). Provides information about member clubs including dance nights, locations, and learn-to-dance opportunities, with automatically updated content.
• ROUNDUP Forms Online fillable PDF forms including Class Listing Form, Open Dance Listing Form, and Special Events Listing Form that allow clubs and dancers to submit content to The ROUNDUP publication.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Square Dance Federation of MinnesotacoreStrategic or Co-development PartnerThe ROUNDUP and the Square Dance Federation of Minnesota have a formal relationship where The ROUNDUP serves as the official publication of the Federation. They co-created the MN SQ Dance App as a joint venture to provide dancer information including club nights, locations, and dance calendars.
• Minnesota State Square & Round Dance ConventionminorGTM or Marketing PartnerThe ROUNDUP website links to the Minnesota State Square & Round Dance Convention website, indicating a collaborative relationship within the Minnesota square and round dance community.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Pointe Magazine: A dance-focused publication targeting ballet dancers and enthusiasts. It overlaps with The ROUNDUP in being a niche community periodical but serves a different (ballet) audience and operates at national scale.
• Dance Magazine: A longstanding performing arts publication covering multiple dance genres including ballet, modern, and social dance. It is a broader incumbent in dance publishing — overlapping in audience interest but far larger in scope than The ROUNDUP's narrow square dance focus.

Direct peers

• Square Dancing magazine (United Square Dancers of America): The publication associated with the United Square Dancers of America, the national umbrella body for square dancing. It competes for the same hobbyist readership and shares the model of a federation-affiliated periodical serving square dance clubs across the U.S.
• American Square Dance magazine: A long-running subscription-based magazine covering the national square dance community. It directly competes with The ROUNDUP for square dance readership and serves as the most analogous peer in content, audience, and business model, though at a national rather than state scope.

Others

• Callerlab: The international association of square dance callers. While not a publication itself, it is an adjacent organization in the square dance ecosystem that competes for the attention and dues of the same Minnesota dancer community The ROUNDUP serves.
• United Square Dancers of America (USADA): The national federation that supports state square dance organizations including the Square Dance Federation of Minnesota. It is a peer stakeholder in the square dance ecosystem whose publications and communications overlap with The ROUNDUP's mission.

Regional players

• Minnesota State Square & Round Dance Convention: An annual convention event for the Minnesota square and round dance community. The ROUNDUP already has a marketing partnership with it, and the two share the same regional audience — making the convention a comparable regional community touchpoint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-roundup

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The ROUNDUP