Sandler by The Ruby Group, LLC.

What Sandler by The Ruby Group, LLC. does

Sandler by The Ruby Group, LLC. is a privately held LLC operating as an authorized Sandler Training Center franchisee, headquartered in Fairlawn, Ohio, with regional offices in Worthington (Columbus) OH, Jacksonville FL, and Albany NY. The company delivers B2B sales training, sales leadership development, customer success training, and hiring assessments (DISC, Talogy, Harver) to enterprise organizations, mid-market companies, and scaling businesses primarily across Ohio, Florida, and New York. Its core methodology is the Sandler Selling System, a 50+ year-old proprietary framework built on the BAT (Behavior, Attitude, Technique) triangle, supplied through its franchise relationship with Sandler Systems, LLC.

The product portfolio spans instructor-led and on-site training (Sales Training Boot Camp, Sales Management Training, Sales Leaders Growth Series), a digital LMS for self-paced online learning, a tiered certification program (Bronze, Silver, Gold, Master), and ongoing reinforcement services including Sandler Summary, Sandler in CRM, and the Sandler AI Roleplay Coach. Coaching and consulting are delivered one-on-one and in team formats. Customers are engaged through direct field sales, on-site workshops at client locations, regional training centers, and event-driven demand generation including boot camps, Crash a Class sessions, and the annual Sandler Summit.

The business operates on a quote-based, customized pricing model with multi-year contracts, generating revenue primarily through professional services (training programs, coaching, consulting, assessments) with a subscription-recurring component from the LMS. Go-to-market is enterprise field sales supplemented by content marketing (blog, webinars, white papers, newsletters), SEO, and live events. The company reports 19 employees and is privately held with no disclosed institutional ownership, operating as a franchisee under the broader Sandler Systems brand.

Name

Sandler by The Ruby Group, LLC.

Legal name

The Ruby Group LLC

Website

https://therubygroup.sandler.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Authorized Sandler Training Center franchisee delivering the Sandler Selling System methodology — sales training, leadership development, customer success training, and assessments — to enterprise and mid-market clients across Ohio, Florida, and New York via instructor-led workshops, coaching, and digital LMS.

Ownership category

akta.pro rank

Product category

Sales Training Services

NAICS

Professional and Management Development Training (61143), Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Industry & Role-Specific Sales Training (e.g., SaaS, Enterprise, Med Device) (EDABABAL)

akta.pro secondary industries

Sales Management & Coaching (Frontline Leadership) (EDABABAI), Knowledge Management & Script/Playbook Development (EDABACAM), Sales, Customer Service & Soft Skills Training (BPACANAD), Solution Selling & Value-Based Selling (EDABABAD)

Keywords

• Sales training programs
• Leadership development services
• Sales coaching services
• Sales methodology training
• Customer success training

Headquarters

HQ city

Akron

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Sales Training Programs: Classroom and on-site sales training programs delivered to enterprise organizations, sales teams, and individual professionals. Programs include sales development series, foundations, mastery levels, and specialized boot camps.
2. Sales Leadership Training: Leadership development programs including Sales Leaders Growth Series, Sandler Management Solutions, and Leadership for Organizational Excellence targeting sales managers and executives.
3. Online Training Subscriptions: Digital learning management system access providing self-paced courses and ongoing educational content for continuous skill development.
4. Coaching & Consulting: One-on-one and team coaching services, consulting engagements, and Sandler Reinforcement Services including Sandler Summary and Sandler in CRM to sustain training outcomes.
5. Assessments: Pre-hire assessments and team evaluations using DISC, Talogy, and Harver platforms to inform hiring decisions and team development strategies.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

The Ruby Group LLC delivers Sandler-branded sales training, sales leadership training, customer success training, and assessments to business owners, sales managers, and sales teams through on-site workshops, regional classroom programs, online courses, and one-on-one coaching. Programs are built on the proprietary Sandler Selling System (Behavior-Attitude-Technique triangle) and include certification, reinforcement services, and an AI roleplay coach, sold primarily as customized B2B engagements.

Product overview

Sandler by The Ruby Group, LLC. is a sales training and consulting company operating as an authorized Sandler Training Center. The company offers a portfolio of instructor-led and digital training programs built on the Sandler Selling System methodology, which focuses on the BAT (Behavior, Attitude, Technique) framework. The core offerings include Sales Training, Sales Leadership Training, Customer Success Training, and Assessments, delivered through in-person workshops, online training via Sandler's LMS, coaching, and certification programs. Supporting offerings include Sales Management Training, Channel Sales Series, Sales Training Boot Camp, and Sandler Reinforcement Services (including AI Roleplay Coach, Sandler Summary, and Sandler in CRM). All programs are designed to transform sales team behavior and drive measurable business results through practical application and continuous reinforcement.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales Training

Quantifiable outcome

• One client scaled revenue from $150M to $300M using the Sandler methodology
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Sandler Systems, LLCcoreOEM/ Whitelabel/ Licensing PartnerThe Ruby Group LLC operates as an authorized Sandler franchise/training center, licensed to deliver Sandler's proprietary sales training methodology, programs, and brand experience. This franchise relationship provides access to the Sandler Selling System (50+ years old), training materials, LMS technology, AI roleplay tools, assessment platforms (DISC, Talogy, Harver), marketing resources, and the global Sandler network of certified instructors. The company operates under strict brand guidelines and quality standards set by Sandler Systems, LLC headquartered in Owings Mills, Maryland.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dale Carnegie Training: Dale Carnegie Training is a global training franchise offering sales, leadership, communication, and customer service programs. It is comparable to The Ruby Group as a franchise-style training network with localized delivery of proprietary content.
• Wilson Learning: Wilson Learning is a global sales and leadership training company with proprietary methodologies (e.g., Trusted Advisor, Connecting with Sales). It is comparable to The Ruby Group as a long-standing, methodology-driven B2B training provider with a global delivery footprint.
• Richardson Sales Performance: Richardson is a long-established sales training and performance improvement firm offering methodology-driven programs, custom sales training, and sales management development. It is directly comparable to The Ruby Group as a B2B sales training provider serving mid-market and enterprise clients.
• BTS: BTS is a professional services firm specializing in sales transformation, leadership development, and simulation-based training for enterprises. It competes with The Ruby Group for enterprise sales training and capability-building mandates.
• The Brooks Group: The Brooks Group delivers sales training, sales management development, and performance consulting built around proprietary methodologies (e.g., IMPACT). It is comparable to The Ruby Group as a mid-sized, methodology-driven sales training specialist serving B2B clients.
• Force Management: Force Management provides sales training, enablement, and methodology (e.g., Command of the Message, Force Mindset) targeting B2B sales teams and leaders. It competes head-to-head with Sandler-style consultative selling programs like those offered by The Ruby Group.
• RAIN Group: RAIN Group is a global sales training and consulting firm offering sales performance programs, sales coaching, and custom training. It directly competes with The Ruby Group in the consultative/value-based B2B sales training space.
• ValueSelling Associates: ValueSelling Associates provides the ValueSelling Framework and related sales training, sales management, and customer success programs. It directly competes with The Ruby Group in consultative, value-based B2B sales training.

Broad incumbents

• Korn Ferry: Korn Ferry is a global organizational consulting firm with a substantial sales training and sales enablement practice. It is comparable to The Ruby Group as a broad incumbent offering overlapping sales training capabilities as part of a wider talent/organization portfolio.

Others

• Sandler Systems, LLC: Sandler Systems, LLC is the franchisor and parent brand under which The Ruby Group operates. It is included as an ecosystem peer because it sets the methodology, IP, brand, and technology (e.g., AI Roleplay Coach) that The Ruby Group delivers to market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/f44668666
• YouTubeyoutube.com/@sandler
• LinkedInlinkedin.com/company/the-ruby-group-llc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sandler by The Ruby Group, LLC.