What These 3 Things does

These 3 Things operates the J88 (J88.style) online betting and entertainment ecosystem, a PAGCOR-licensed and iTech Labs-certified platform serving Vietnamese and broader Asian online gamblers. The platform aggregates over 2,500 games across sports betting, eSports, live casino, slot machines, 3D card games, fishing arcade, lottery (including Keno), and virtual cockfighting, delivered through a self-serve website and native Android/iOS applications. The technical stack is conventional: a responsive web interface, SSL 256-bit encryption, automated deposit and withdrawal processing, and 24/7 customer support — with no proprietary AI/ML components disclosed.

The business operates on a transaction-fee revenue model, monetizing the house edge on betting activity across all game verticals. Customer acquisition is driven by a freemium 88K new-user signup bonus, a content-marketing blog, social media hashtags, and an agent/affiliate network (Đại Lý J88). The company is privately held, founded in 2023, has approximately 5 employees, and is led by CEO Trương Thị Mỹ Tú. Despite a Bristol, England corporate address in firmographic records, the operating headquarters and stated business address is 188 P. Nguyễn An Ninh, Hai Bà Trưng, Hanoi, Vietnam. No funding rounds, acquisitions, revenue figures, or institutional investors are disclosed, indicating a lean, self-funded or privately capitalized operation whose scale, financial trajectory, and unit economics cannot be validated from public sources.

Name

These 3 Things

Legal name

J88.style

Website

https://these3things.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

These 3 Things operates J88, a PAGCOR-licensed online betting and entertainment platform offering 2,500+ games (sports, casino, slots, lottery) to individual bettors primarily in Vietnam and Asia, monetizing via transaction fees on a self-serve web and mobile platform.

Ownership category

akta.pro rank

Product category

Online gambling and betting

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

Keywords

• Online sports betting
• Live casino gaming
• Online slot games
• Online lottery betting
• Online gambling platform

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Technology or R&D, Operations, Personnel

Revenue model

1. Gaming and Betting Transaction Fees: Revenue generated from betting transactions across sports betting, eSports, live casino, slots, lottery, and other gambling games offered on the platform

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

These 3 Things operates the J88.style online entertainment ecosystem, a licensed online betting and gaming platform offering more than 2,500 games across sports betting, eSports, live casino, slot machines, 3D card games, fishing arcade games, lottery (including Keno), and virtual cockfighting. The platform provides automated deposits/withdrawals, 24/7 customer support, native Android/iOS apps, and an 88K sign-up bonus for new users.

Product overview

J88.style is a unified online entertainment platform and ecosystem licensed by PAGCOR, offering over 2,500 games. The core platform integrates multiple gaming verticals including sports betting (THỂ THAO J88), live casino (CASINO J88), and a comprehensive game library comprising jackpot slots (NỔ HŨ J88), 3D card games (GAME BÀI 3D J88), fishing games (BẮN CÁ J88), lottery (XỔ SỐ J88), and cockfighting (ĐÁ GÀ J88). Additional offerings include a VIP loyalty program, mobile applications for Android and iOS, automatic deposit/withdrawal services, and 24/7 customer support. The platform operates with SSL 256-bit encryption and is certified by iTech Labs.

Differentiator

Problem solved

Functional benefit

Products and services

• J88.style Online Gaming Platform Unified online entertainment ecosystem licensed by PAGCOR and certified by iTech Labs, offering more than 2,500 games spanning sports betting, eSports, live casino, slots, 3D card games, fishing games, jackpots, lottery, and cockfighting with SSL 256-bit security and automated deposit/withdrawal services. Targeted at adult consumers in Vietnam and Asia.
• J88 Mobile App Native mobile application for Android and iOS devices enabling users to register, deposit, withdraw, and access the full J88 platform game library on mobile.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• PAGCOR (Philippine Amusement and Gaming Corporation)coreOthersPAGCOR is the Philippine regulatory body that provides the operating license for J88's online gambling services, establishing regulatory legitimacy and authorization to operate as an online betting platform.
• iTech LabsminorOthersiTech Labs provides certification and testing services for J88's gaming platform, verifying game fairness and platform compliance with industry standards.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• M88: Vietnam- and Asia-targeted online sportsbook and casino with affiliate-driven acquisition. Closely comparable in geography, product mix, and reliance on agent/affiliate networks.
• 1xBet: Large offshore online sportsbook and casino with thousands of casino games, multi-channel affiliate acquisition, and presence in emerging markets. Comparable operator playbook and PLG/affiliate GTM.
• SBOBet: Asia-focused online sportsbook with strong live-betting product. Comparable in Asian geographic focus and sportsbook-led product strategy.
• BK8: Asia-focused online gambling operator offering sports betting, live casino, and slots under an offshore license. Highly comparable to J88 in product mix, target market (Southeast Asian bettors), and offshore-license GTM model.
• Dafabet: Established Asia-facing online sportsbook and casino with multi-vertical catalogue and PAGCOR/Cagayan licensing. Comparable offshore-license structure and product breadth.
• 188Bet: Online sportsbook and casino operator with strong Asian distribution and multi-vertical offering. Comparable in product mix and target geography to J88.
• W88: Online sportsbook and casino operator serving Vietnam, Thailand, and other Southeast Asian markets with a PAGCOR-style offshore license. Closely comparable geography, licensing posture, and product breadth to J88.
• Pinnacle: Online sportsbook known for sharp odds and high-volume betting; serves many Asian-facing operators as a liquidity reference. Comparable sportsbook operator model, though with very different margin and customer strategy.
• Fun88: Online betting and casino brand focused on India and Southeast Asia with multi-vertical sportsbook, live casino, and slots. Comparable operator model, marketing playbook (sponsorships, agents), and Asian user base.

Broad incumbents

• Bet365: Global online sportsbook and gaming incumbent with mature multi-vertical platform. Comparable in product breadth but operates at substantially greater scale, regulated footprint, and brand recognition than J88.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/these-3-things

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about These 3 Things