The Shamrock Irish Pub & Eatery
Family-owned Irish pub and full-service restaurant in Murrieta, California, founded in 2012 with 26 employees, offering food, a 19-tap bar, whiskey flights, and live entertainment seven nights a week to local diners in the Temecula Valley area.
- Company typePrivate
- Founded2012
- HeadquartersMurrieta, California, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Shamrock Irish Pub & Eatery does
The Shamrock Irish Pub & Eatery is a family-owned, single-location Irish pub and full-service restaurant in Murrieta, California, founded in December 2012 by Irish immigrants Graham and Deborah. The venue operates seven days a week from noon until late and anchors its offering on live entertainment seven nights a week, including Celtic bands, dueling pianos, karaoke, trivia, and bingo. The bar program features 19 beers on tap, cocktails priced at $14-$15, and whiskey flights ranging from $30 to $130, while the food menu covers entrées in the $13-$30 range. The concept positions itself as an authentic Irish cultural gathering place rather than a purely F&B transaction, drawing repeat visitors from the surrounding Hemet, Temecula, Murrieta, Moreno Valley, and Wildomar communities.
The business is a privately held, family-operated small enterprise with 26 employees and no disclosed revenue, franchise, or multi-unit footprint. It has built public brand recognition through third-party validation, including recognition as a top Irish pub in California by BuzzFeed in 2016 and Irish Central in 2020, along with Yelp recognition. The distribution model is primarily dine-in, with off-premises delivery extended through a DoorDash partnership. Technology adoption appears minimal — limited to a standard POS and online reservation system — with no digital ordering platform, loyalty program, or data-driven marketing infrastructure disclosed.
The revenue model is a combination of food, full bar, and live entertainment ticket economics in a single physical unit. The high-end whiskey program and continuous entertainment schedule are designed to lift average check and drive non-discretionary repeat traffic in a suburban Southern California market. The business carries no multi-unit scale, no institutional capital, and no public financial disclosures, making it a small, operationally focused independent operator rather than a scalable concept.
The Shamrock Irish Pub & Eatery firmographics
Firmographics- Name
- The Shamrock Irish Pub & Eatery
- Legal name
- The Shamrock Irish Pub & Eatery
- Website
- https://theshamrockirishpubandeatery.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Family-owned Irish pub and full-service restaurant in Murrieta, California, founded in 2012 with 26 employees, offering food, a 19-tap bar, whiskey flights, and live entertainment seven nights a week to local diners in the Temecula Valley area.
- Ownership category
- akta.pro rank
The Shamrock Irish Pub & Eatery industry classification
Industry- Product category
- Irish Pub Restaurant
- NAICS
- Drinking Places (Alcoholic Beverages) (722410), Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Pubs & Gastropubs (CRANACAB)
Keywords
Where The Shamrock Irish Pub & Eatery is headquartered
LocationHeadquarters
- HQ city
- Murrieta, California
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Shamrock Irish Pub & Eatery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Food and Beverage Sales: Primary revenue from food service including appetizers, sandwiches, burgers, entrees, and full bar with draft beers, cocktails, whiskey flights, and non-alcoholic beverages. Menu features Irish and American fusion cuisine with traditional items like Fish & Chips, Corned Beef and Cabbage, Bangers and Mash, and Shepherd's Pie.
- Event Cover Charges: Revenue from special events including St. Patrick's Day celebrations with $20 cover charge. Regular weekly entertainment including live music, dueling pianos, karaoke, and trivia nights with no cover charge for most events.
- Delivery and Take-out: Take-out orders via phone and DoorDash delivery service, expanding revenue beyond dine-in capacity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Food Menu - Appetizers |
| Unit Pricing | Pay-as-you-go | Food Menu - Burgers and Sandwiches |
| Unit Pricing | Pay-as-you-go | Food Menu - Entrees |
| Unit Pricing | Pay-as-you-go | Whiskey Flights |
| Unit Pricing | Pay-as-you-go | Cocktails |
| Unit Pricing | Pay-as-you-go | Salads |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
The Shamrock Irish Pub & Eatery product offering
Product offeringCore offering
The Shamrock Irish Pub & Eatery operates a single-location full-service Irish and American fusion restaurant and bar in Murrieta, California, serving a full food menu (appetizers, burgers, sandwiches, entrees such as Fish & Chips and Corned Beef and Cabbage), a full bar with 19 beers on tap (including Guinness, Smithwicks, Kilkenny), whiskey flights, and cocktails, combined with live music and entertainment offered 7 days a week including Dueling Pianos, Celtic bands, karaoke, trivia, and bingo.
Product overview
The Shamrock Irish Pub & Eatery is a single-location Irish pub and restaurant offering a unified hospitality experience combining authentic Irish and American fusion cuisine with extensive live entertainment. The core offerings include a full food menu featuring signature Irish dishes like Fish & Chips and Corned Beef and Cabbage, a complete bar service with craft beers and whiskey flights, and a robust entertainment program providing live music 7 days a week including Dueling Pianos, Celtic bands, karaoke, trivia nights, and bingo events. Online reservation capabilities are available for table bookings.
Differentiator
Problem solved
Functional benefit
Products and services
- Food Menu Full restaurant menu featuring Irish and American fusion cuisine including appetizers (Calamari, Irish Egg Rolls, Burnt Ends, Loaded Potato Skins), sandwiches and burgers (Paddy Melt, Short Rib Philly, Dublin Deli Burger, Beef Short Rib, Reaper Burger), entrees (Full Fish & Chips, Irish Guinness Beef Stew, Corned Beef and Cabbage, Bangers and Mash, Shepherd's Pie, Poutine), salads, soups, and desserts, served to dine-in and take-out customers.
- Beverage Service Full bar service offering 19 beers on tap (including Guinness, Smithwicks, and Kilkenny traditional Irish drafts and craft selections), whiskey flights (Castle Flight $30, Little Piggy Flight $35, Spot Flight $60, Red Breast Flight $45, Pride of Ireland $100, Big Piggy Flight $130), craft cocktails (Pineapple Upside Down Punch $14, Murrieta Sunset $15, Irish Espresso Martini), bottle beers, and non-alcoholic options for dine-in customers.
- Live Music Entertainment Live music and entertainment offered 7 days a week featuring Celtic bands, solo performers, and eclectic musicians, including Dueling Pianos on weekends, live bands, and special themed performances for dine-in patrons.
- Weekly Events Program Recurring weekly entertainment events including Monday and Wednesday Karaoke hosted by Kevin Henderson, Tuesday Open Mic Night, Wednesday Prize Trivia Night hosted by Chris Johnson, and Thursday Adult Bingo, held at the physical pub location.
- Online Reservations Online table reservation system accessed through the official website allowing customers to select date, time, and party size, with options for indoor or outdoor dining and reservations for 2 allocated 90 minutes; phone reservations also accepted at 951.696.5252.
- DoorDash Delivery Food delivery service offered through partnership with DoorDash, expanding the restaurant's food menu availability to customers who prefer to order from home.
Companies that use The Shamrock Irish Pub & Eatery
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
The Shamrock Irish Pub & Eatery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
The Shamrock Irish Pub & Eatery partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DoorDashminorDoorDash partnership for food delivery service. The pub offers delivery through DoorDash.com to expand revenue beyond dine-in capacity. This allows customers who prefer not to dine in to enjoy The Shamrock's food from home.
Scale indicators4 records
Recent moves4 records
Expansion highlights3 records
The Shamrock Irish Pub & Eatery competitors and assessment
Company assessmentDirect peers
- The Auld Dubliner: Southern California-based Irish pub concept featuring Irish-American menu, full bar, and live music. Directly comparable in geography and concept, including weekend entertainment programming and Irish-themed events.
- Claddagh Irish Pub: Irish pub and restaurant chain in the Midwest offering traditional Irish fare, full bar service, and live entertainment nights. Comparable as a multi-location Irish pub concept with similar food/beverage/entertainment mix.
- Molly Malone's Irish Pub: Irish pub with locations in multiple US markets offering traditional Irish food, draft Irish beers, and live music. Comparable as an Irish pub concept combining full-service food, bar, and entertainment.
- The Harp Irish Pub: Independent Irish pub with traditional Irish/American menu, draft beers, and live entertainment. Comparable concept combining Irish authenticity with full food service.
- Fadó Irish Pub: Multi-unit Irish pub chain with locations across the US, offering the same combination of Irish/American menu, draft beers (including Guinness and Smithwicks), and live entertainment. Directly comparable as an Irish pub concept with food, drink, and music programming.
- Mrs. Murphy's Irish Bistro: Chicago-area Irish-American restaurant and pub serving traditional Irish fare alongside a full bar. Comparable as an Irish-themed full-service pub-and-eatery targeting local community and family diners.
- Tir na nÓg: Irish pub and bar concept with locations focused on Celtic atmosphere, traditional Irish drinks, and live music. Comparable Irish pub category with a similar authentic-Ireland positioning.
Broad incumbents
- Yard House: Large US chain focused on an extensive draft beer program and full-service American menu. Comparable as a broad-incumbent draft-beer-and-full-menu venue, though broader in scope than The Shamrock's Irish-niche positioning.
- Buffalo Wild Wings: Large US sports-bar chain combining full bar, casual food menu, and giant screens for sports viewing. Overlaps with The Shamrock on the sports-viewing / casual-dining-plus-bar positioning though without the Irish authenticity angle.
- BJ's Restaurant & Brewhouse: Casual-dining chain with in-house brewing program, full bar, and large-format menu. Comparable as a broader casual full-service bar-and-restaurant operator competing for similar local discretionary dining occasions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
The Shamrock Irish Pub & Eatery social profiles
Digital presenceThe Shamrock Irish Pub & Eatery financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Shamrock Irish Pub & Eatery leadership team
Management profileNumber of profiles
Profiles2 records
The Shamrock Irish Pub & Eatery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Shamrock Irish Pub & Eatery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Shamrock Irish Pub & Eatery
What does The Shamrock Irish Pub & Eatery do?
The Shamrock Irish Pub & Eatery operates a single-location full-service Irish and American fusion restaurant and bar in Murrieta, California, serving a full food menu (appetizers, burgers, sandwiches, entrees such as Fish & Chips and Corned Beef and Cabbage), a full bar with 19 beers on tap (including Guinness, Smithwicks, Kilkenny), whiskey flights, and cocktails, combined with live music and entertainment offered 7 days a week including Dueling Pianos, Celtic bands, karaoke, trivia, and bingo.
Is The Shamrock Irish Pub & Eatery a public or private company?
The Shamrock Irish Pub & Eatery is a private company. It is classified as family owned and is currently operating.
When was The Shamrock Irish Pub & Eatery founded?
The Shamrock Irish Pub & Eatery was founded in 2012. It employs 11 to 50 people.
Where is The Shamrock Irish Pub & Eatery based?
The Shamrock Irish Pub & Eatery is headquartered in Murrieta, California, United States, in the North America region.
How does The Shamrock Irish Pub & Eatery make money?
Three revenue lines are on record. Food and Beverage Sales are the primary driver. The others are event Cover Charges and delivery and Take-out.
Who are The Shamrock Irish Pub & Eatery's main competitors?
Direct peers on record are The Auld Dubliner, Claddagh Irish Pub, Molly Malone's Irish Pub, The Harp Irish Pub, Fadó Irish Pub, Mrs. Murphy's Irish Bistro and Tir na nÓg. Broad incumbents are Yard House, Buffalo Wild Wings and BJ's Restaurant & Brewhouse.
Does The Shamrock Irish Pub & Eatery have an API?
No public API is recorded for The Shamrock Irish Pub & Eatery.
What industry is The Shamrock Irish Pub & Eatery in?
The Shamrock Irish Pub & Eatery's product category is Irish Pub Restaurant. Its primary akta.pro industry code is CRANACAB, Pubs & Gastropubs. Its NAICS code is 722410 and its SIC code is 5810.