The Shopper Experience
The Shopper Experience is an Argentine-headquartered mystery shopping and customer experience measurement agency founded in 2009, serving enterprise clients across retail, hospitality, telecom, and consumer goods in five LATAM/USA markets via a 2,100+ shopper field network and a proprietary trade marketing platform.
- Company typePrivate
- Founded2009
- HeadquartersLomas de San Isidro, Buenos aires, Argentina
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Shopper Experience does
The Shopper Experience is an Argentine-headquartered mystery shopping and customer experience measurement agency operating since 2009. The company delivers four core professional services — mystery shopping (ghost shopper evaluations), satisfaction surveys (email/SMS/QR/telephone), technical surveys (POS compliance audits), and share-of-shelf audits — to enterprise clients across retail, hospitality, telecommunications, consumer goods, electronics, and construction. Notable disclosed clients include Samsung, Movistar, Sofitel, Pani, Selquet, Showcase, and Obraplus. Service delivery is supported by a network of more than 2,100 trained field shoppers operating across five countries: Argentina (HQ in San Isidro, Buenos Aires), USA (Florida), Chile, Paraguay, and Uruguay.
The company's underlying technology is a proprietary Trade Marketing Platform that manages field workforce execution and POS performance monitoring in real time, with features for custom form creation, dynamic task scheduling, route tracking, and back-office analytics. The platform claims up to 70% productivity improvement for field teams. The shopper base and clients access the system via separate logins (sa.checker-soft.com for clients, internal portal for shoppers), indicating a multi-sided operational architecture.
The business model is professional services-led with an embedded technology layer. Revenue is generated through quote-based B2B engagements (no public pricing) covering mystery shopping programs, satisfaction survey campaigns, compliance audits, and shelf-share measurement. Distribution is direct enterprise sales via the company website, supplemented by organic social (Instagram, Facebook, LinkedIn) and content marketing through a blog. There is no disclosed funding, no parent company, and no public revenue figure; the firm operates as a privately-held, independently-owned agency. Pricing is opaque, contracts are bespoke, and revenue mix between services and platform licensing is not disclosed.
The Shopper Experience firmographics
Firmographics- Name
- The Shopper Experience
- Legal name
- The Shopper Experience
- Website
- https://theshopperexperience.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Shopper Experience is an Argentine-headquartered mystery shopping and customer experience measurement agency founded in 2009, serving enterprise clients across retail, hospitality, telecom, and consumer goods in five LATAM/USA markets via a 2,100+ shopper field network and a proprietary trade marketing platform.
- Ownership category
- akta.pro rank
The Shopper Experience industry classification
Industry- Product category
- Customer Experience Measurement Services
- akta.pro primary industry
- Shopper & Retail Insights (In-Store/Path-to-Purchase, Category Insights) (MPAAALAJ)
- akta.pro secondary industries
- Undercover Operations & Integrity Shopping (Internal Theft Testing) (BPAKAJAI), Retail Media, Shopper Marketing & In-Store Activation Services (CRAOAOAD)
Keywords
Where The Shopper Experience is headquartered
LocationHeadquarters
- HQ city
- Lomas de San Isidro, Buenos aires
- HQ country
- Argentina
- HQ region
- Latin America
Offices1 record
Markets served
The Shopper Experience business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Mystery Shopping Services: Premium mystery shopper services where trained professionals evaluate and report on service quality at client locations. Also known as ghost shopper or cliente oculto services.
- Satisfaction Surveys: Customer satisfaction surveys distributed via email, social networks, SMS, QR codes, or telephone calls to gather decision-making data.
- Technical Surveys: Point of sale audits evaluating compliance with company image policies, general conditions, and defined procedures with documented evidence.
- Share of Shelf Audits: In-store performance indicators measuring product existence and presence of advertising elements to improve retail executions.
- Technology Platform Licensing: Trade marketing technology platform for field team management and POS tracking, offered as part of service delivery.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
The Shopper Experience product offering
Product offeringCore offering
The Shopper Experience is a customer experience measurement agency that delivers mystery shopping evaluations, customer satisfaction surveys, technical point-of-sale audits, and share-of-shelf audits. The company deploys a network of 2,100+ trained field shoppers across Argentina, USA (Florida), Chile, Paraguay, and Uruguay to assess service quality, brand compliance, and retail execution for enterprise clients in retail, hospitality, telecommunications, and consumer goods.
Product overview
The Shopper Experience is a mystery shopping and customer experience measurement agency operating since 2009. Their portfolio consists of four core services: Mystery Shopper (their flagship service featuring trained ghost shoppers who evaluate service quality), Satisfaction Survey (multi-channel customer feedback collection via email, SMS, social media, and QR codes), Technical Survey (point-of-sale compliance auditing), and Share of Shelf (retail shelf presence measurement). These services are supported by a proprietary Trade Marketing Technology Platform that enables real-time field data collection, route tracking, custom forms, and task scheduling. The company operates across Argentina (headquarters in Buenos Aires), USA (Florida), Chile, Paraguay, and Uruguay, serving over 80 clients with a network of more than 2,100 mystery shoppers.
Differentiator
Problem solved
Functional benefit
Products and services
- Mystery Shopper Premium mystery shopping service where trained professionals (ghost shoppers) visit client locations to monitor, evaluate, and report on service quality standards, staff product knowledge, and sales/persuasion techniques. Targeted at retail, hospitality, and consumer goods companies seeking objective service quality assessments.
- Satisfaction Survey Customer satisfaction survey tool distributed via email, social networks, SMS, direct links, QR codes, or telephone calls to gather decision-making information about customer perceptions of products, services, and brands. Designed for multi-industry companies needing structured customer feedback.
- Technical Survey Point-of-sale evaluation service that verifies compliance with company image policies, general store conditions, and defined procedures through systematic, independent, and documented processes with evidence collection. Targeted at consumer goods brands and retailers needing brand compliance auditing.
- Share of Shelf Share of shelf audit service providing product existence indicators and advertising presence metrics to improve supermarket executions and support marketing plans. Targeted at consumer goods brands needing in-store performance measurement.
- Trade Marketing Technology Platform Fieldwork optimization platform enabling real-time point-of-sale performance tracking, custom form creation, dynamic task scheduling, and field team productivity management. Supports delivery of mystery shopping and audit services to enterprise clients with claimed efficiency improvements.
Companies that use The Shopper Experience
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
The Shopper Experience technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Shopper Experience partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
The Shopper Experience competitors and assessment
Company assessmentDirect peers
- Intouch Insight: North American mystery shopping and customer experience measurement specialist; comparable business model combining field-based evaluators with technology-enabled analytics dashboards.
- HS Brands International: Global mystery shopping and loss prevention firm operating across Latin America and the US — referenced in TSE's own SEO keywords and the most direct competitor given overlapping geographic coverage and service offerings.
- BARE International: Global mystery shopping and CX measurement firm with operations across multiple continents; directly comparable in service mix and reliance on crowdsourced evaluators.
- Market Force Information: Customer experience and mystery shopping provider serving multi-site retail and hospitality brands; comparable enterprise go-to-market and POS audit capabilities.
- MaritzCX (Marwood Group): Customer experience research and mystery shopping firm operating across the Americas; comparable in combining field measurement programs with proprietary technology platforms.
- Service Quality Measurement (SQM): Specialized mystery shopping and call center quality measurement firm; comparable to TSE in field-based service quality evaluation for multi-unit retail and hospitality operators.
Regional players
- Quedes (DataQuest Argentina): Argentina-based market research and field services firm offering mystery shopping and POS audits; the most direct regional competitor in TSE's home market.
Emerging players
- Trax Retail: Computer-vision retail execution and share-of-shelf analytics platform; competes with TSE's Share of Shelf and Technical Survey offerings via automated image recognition vs. human-led audits.
- Capillary Technologies: SaaS platform for retail loyalty and in-store execution; overlaps with TSE's Trade Marketing Platform vision on retail workflow automation and POS analytics.
Broad incumbents
- Ipsos Mystery Shopping: Global market research powerhouse with a dedicated mystery shopping practice; competes for the same enterprise clients but operates as part of a much broader research portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Shopper Experience social profiles
Digital presenceThe Shopper Experience financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Shopper Experience leadership team
Management profileNumber of profiles
The Shopper Experience funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Shopper Experience M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Shopper Experience
What does The Shopper Experience do?
The Shopper Experience is a customer experience measurement agency that delivers mystery shopping evaluations, customer satisfaction surveys, technical point-of-sale audits, and share-of-shelf audits. The company deploys a network of 2,100+ trained field shoppers across Argentina, USA (Florida), Chile, Paraguay, and Uruguay to assess service quality, brand compliance, and retail execution for enterprise clients in retail, hospitality, telecommunications, and consumer goods.
Is The Shopper Experience a public or private company?
The Shopper Experience is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Shopper Experience founded?
The Shopper Experience was founded in 2009. It employs 11 to 50 people.
Where is The Shopper Experience based?
The Shopper Experience is headquartered in Lomas de San Isidro, Buenos aires, Argentina, in the Latin America region.
How does The Shopper Experience make money?
Five revenue lines are on record. Mystery Shopping Services are the primary driver. The others are satisfaction Surveys, technical Surveys, share of Shelf Audits and technology Platform Licensing.
Who are The Shopper Experience's main competitors?
Direct peers on record are Intouch Insight, HS Brands International, BARE International, Market Force Information, MaritzCX (Marwood Group) and Service Quality Measurement (SQM). Quedes (DataQuest Argentina) is listed as a regional player. Emerging players are Trax Retail and Capillary Technologies. Ipsos Mystery Shopping is listed as a broad incumbent.
Does The Shopper Experience have an API?
No public API is recorded for The Shopper Experience.
What industry is The Shopper Experience in?
The Shopper Experience's product category is Customer Experience Measurement Services. Its primary akta.pro industry code is MPAAALAJ, Shopper & Retail Insights (In-Store/Path-to-Purchase, Category Insights), with a secondary code of BPAKAJAI, Undercover Operations & Integrity Shopping (Internal Theft Testing).