What Capillary Technologies does

Capillary Technologies India Limited, headquartered in Bengaluru and listed on the NSE and BSE since November 2025 under ticker CAPTECH, is an enterprise SaaS provider of AI-powered loyalty management and customer engagement software. The company was founded in 2008 and operates a modular platform spanning Loyalty+ (experiential loyalty programs), CDP+ (customer data platform with AI-based segmentation), Engage+ (omnichannel engagement), Insights+ (predictive and prescriptive analytics), and Rewards+ (rewards catalog and optimization), augmented by aiRA, an Agentic AI Co-pilot for conversational campaign creation. The platform supports 1.9 billion+ loyalty members across 415+ brands in 49 countries, processing 1.95 billion+ annual transactions at 99.99% uptime, with proprietary internal technologies (EMF, Neo, Vulcan, Hydra) and methodologies such as the Brierley Loyalty Quotient (BLQ) and Nudge Framework. The business is primarily B2B enterprise, with approximately 80.4% of revenue from subscription and retainership contracts, complemented by professional services through Brierley+. Roughly 65% of revenue is generated in North America, anchored by 115 customers including 20 Fortune 500 brands such as Shell, PUMA, Tata Group, RaceTrac, Domino's Indonesia, and a recently signed US Fortune 50 retailer on a $20M five-year deal. The company has scaled aggressively through M&A (Persuade 2021, Brierley+Partners 2023, Digital Connect Assets 2023, Kognitiv 2025, SessionM 2026 for $20M), with combined ARR exceeding $115 million post-SessionM and FY26 revenue of INR 734.6 crore against INR 52.3 crore in profit after tax.

Name

Capillary Technologies

Legal name

Capillary Technologies India Limited

Website

https://capillarytech.com

Company type

Public

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Capillary Technologies is a Bengaluru-based, publicly listed enterprise SaaS provider of AI-powered loyalty management and customer engagement platforms, serving 415+ brands and 1.9 billion+ loyalty members across 49 countries, primarily Fortune 500 retailers and conglomerates.

Ownership category

akta.pro rank

Product category

Enterprise Loyalty Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Loyalty, Rewards & Retention Platforms (BPAFAFAH)

akta.pro secondary industries

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), Loyalty Technology Platforms (LMS, Wallets, APIs) (THABAKAH), Customer Churn, CLV & Retention Intelligence (HDAAAHAC)

Keywords

• Loyalty management software
• Customer engagement platform
• Customer data platform
• Loyalty program solutions
• Enterprise SaaS marketing

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Revenue: Capillary operates as a B2B SaaS company providing loyalty management and customer engagement platforms on a subscription basis. The majority of revenue comes from subscription and retainership contracts (80.4% as stated in IPO documents). The company serves enterprise brands with multi-year contracts.
2. Professional Services: The company generates revenue from consulting services including Brierley+Partners loyalty consulting, FastTrack Consulting modules, and implementation services for enterprise clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Capillary Technologies develops and sells an AI-powered, cloud-native SaaS platform for enterprise loyalty management, customer engagement, customer data unification, predictive insights, and rewards management. The platform serves 415+ global brands with 1.9 billion+ loyalty members and 1.95 billion+ annual transactions, offering a modular suite (Loyalty+, Engage+, Insights+, CDP+, Rewards+) augmented by an agentic AI co-pilot (aiRA) and consulting services via Brierley+.

Product overview

Capillary Technologies offers an integrated suite of AI-powered loyalty and customer engagement products organized as a modular platform. The core portfolio includes Loyalty+ (experiential loyalty platform), Engage+ (customer engagement), Insights+ (predictive analytics), CDP+ (customer data platform), and Rewards+ (rewards management). The platform is augmented by aiRA, an Agentic AI co-pilot enabling conversational campaign creation and autonomous workflow orchestration. Consulting services are delivered through Brierley+, which provides strategic loyalty design and the proprietary BLQ measurement methodology. The company has expanded through acquisitions including SessionM (Mastercard's loyalty platform), Kognitiv, Digital Connect Assets (rebranded as Rewards+), Brierley+Partners, and Persuade. Together, these products serve 415+ global brands with 1.9 billion+ loyalty members across 46+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• Brierley: Expert consultancy arm for designing and redesigning world-class loyalty programs, featuring the proprietary Brierley Loyalty Quotient (BLQ) methodology
• aiRA

Products and services

• Loyalty+ An engagement-based experiential loyalty platform powered by Actionable AI. It delivers comprehensive online, in-store, and social media-based loyalty programs with a configurable rules engine, campaign management, rewards and redemption, multi-currency and multi-brand support, and omnichannel execution for enterprise brands.
• Engage+ A customer engagement platform that unifies data, emotion, and technology to build enduring loyalty. It provides end-to-end personalized campaign automation, hyper-personalization across channels, adaptive consumer journeys, and cross-channel engagement capabilities for enterprise marketers.
• Insights+ An AI and ML-powered customer insights platform that delivers predictive intelligence for precision decision-making. It aggregates data from multiple channels, produces forecasting and decision-making insights, and provides prescriptive recommendations through propensity models and behavioral analysis.
• CDP+ An advanced customer data platform that unifies customer data from online, offline, and third-party sources. It provides real-time data aggregation, identity resolution, AI-based segmentation and targeting, and hyper-personalization delivery across channels.
• Rewards+ A customer rewards platform that identifies, sources, and catalogs thousands of intelligence-based offers including cash back, card-linked offers, vouchers, discounts, and experiences. It provides personalized reward selection using AI-powered optimization and commercial flexibility for profitable loyalty outcomes.
• aiRA (Agentic AI Co-pilot) An Agentic AI Co-pilot that serves as a full-stack marketing intelligence partner. aiRA enables conversational campaign creation, compresses traditional 26+ day campaign workflows into minutes, and provides AI-powered analytics, intelligent reward optimization, natural language segmentation, and multi-country execution capabilities.
• Brierley+ (Loyalty Consulting) Capillary's expert consultancy arm for designing and redesigning world-class loyalty programs. It offers strategic loyalty design, the Brierley Loyalty Quotient (BLQ) framework for measuring emotional and behavioral loyalty, and FastTrack Consulting with 20+ modules for rapid loyalty assessment.
• SessionM A cloud-based loyalty and engagement platform acquired from Mastercard in 2026 for $20 million. SessionM provides enterprise loyalty solutions with real-time personalization technology, serving Fortune 500 clients across retail, airlines, and consumer packaged goods sectors, contributing approximately $35 million in annualized recurring revenue and 40+ enterprise customers.

Quantifiable outcome

• 60% improved customer retention
• +4 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability11 records

Feature11 records

Partnerships

Two partnerships are on record, tiered core.

• Adobe Experience PlatformcoreTechnology or Integration · 11 December 2025Capillary integrated with Adobe Experience Platform as a loyalty platform partner, enabling real-time data flow from Capillary's loyalty platform to Adobe's tools including Real-Time Customer Data Platform and Journey Optimizer for hyper-relevant cross-channel engagement.
• KPMG in IndiacoreStrategic or Co-development Partner · 1 January 2025Capillary formed a strategic alliance partnership with KPMG in India for loyalty management consulting and implementation services.

Scale indicators15 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Antavo: Antavo is an enterprise SaaS loyalty cloud platform serving global brands with AI-driven loyalty programs, membership tiers, and omnichannel engagement. Directly competes with Capillary's Loyalty+ and Engage+ for enterprise loyalty RFPs.
• Yotpo: Yotpo is a B2B SaaS platform offering loyalty, referrals, and reviews for retail and e-commerce brands. Competes head-on with Capillary in DTC and omnichannel retail loyalty use cases, including integration with e-commerce clouds similar to CDP+.
• Punchh: Punchh (by PAR Technology) is an AI-powered loyalty and engagement platform built for restaurant, convenience, and fuel retail chains. Directly competes with Capillary in fuel retail (Shell, RaceTrac) and QSR (Domino's) verticals.
• LoyaltyLion: LoyaltyLion is a loyalty and engagement platform purpose-built for Shopify and e-commerce merchants. Competes with Capillary's mid-market retail loyalty offering and Engage+ personalization for online-first brands.
• Annex Cloud: Annex Cloud is an enterprise loyalty and customer engagement platform serving large brands with referral, loyalty, and user-generated content solutions. Competes directly with Capillary's Loyalty+ and Rewards+ for tier-1 retail and CPG brands.
• Smile.io: Smile.io is a leading loyalty and rewards platform for e-commerce, with deep Shopify, BigCommerce, and WooCommerce integrations. Competes with Capillary in the SMB and mid-market e-commerce loyalty segment.

Emerging players

• Open Loyalty: Open Loyalty is a headless, API-first loyalty infrastructure platform for digital-first brands and integrators. Overlaps with Capillary's loyalty engine capabilities but with a developer-focused, composable architecture.

Broad incumbents

• Salesforce (Marketing Cloud Loyalty): Salesforce offers Loyalty Management as part of Marketing Cloud, bundling loyalty into a broader CX suite. Competes with Capillary for Fortune 500 enterprise CRM and loyalty RFPs where Salesforce has an entrenched footprint.
• Oracle CrowdTwist: Oracle CrowdTwist is Oracle's loyalty cloud offering, integrated with Oracle CX and Responsys. Competes with Capillary for large enterprise loyalty deals where Oracle's broader data and ERP stack is the incumbent.
• Adobe Experience Platform: Adobe Experience Platform (AEP) is a broader customer data and journey orchestration platform that increasingly overlaps with loyalty. Capillary integrates with AEP but also competes with Adobe's personalization and CDP layers that can host loyalty use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@LTL.LoyaltyTV/videos
• LinkedInlinkedin.com/company/capillary-technologies
• Xx.com/capillarytech
• Facebookfacebook.com/capillarytech

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries5 records

Funding overview

Funding rounds12 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A8 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capillary Technologies