The Showpros Group

What The Showpros Group does

The Showpros Group is a Laguna Beach / Mission Viejo, California-based, privately held creative agency and live event production company founded in 1978 by John Brown. The firm positions itself as a full-service production house combining content development, design, videography, and on-site live event execution under a proprietary methodology it calls "Business Theater," in which each event is custom-designed around a client's brand and audience rather than produced from templates. Its service offering spans client strategy and content development, creative writing and design, in-studio and on-location videography, stage management and show control, lighting, sound, projection, and multi-vendor coordination for live events.

The company's technical differentiation rests on two pillars: certified expertise in the Dataton WATCHOUT multi-display control system for synchronized, large-scale AV presentations, and a proprietary Showpros Digital Podium© featuring a built-in high-definition screen designed to keep audience attention on the speaker. A sub-brand, Laguna Creative, extends the offering into branding, logo and graphic design, and website development on WordPress, CSS/HTML, and Adobe Suite toolchains.

The revenue model is professional-services based: project-based, custom-quoted engagements with pricing driven by scope, duration, technical complexity, and production scale, rather than disclosed rate cards or subscription tiers. Go-to-market is sales-led, relying on relationship-based selling, client referrals, industry event participation, and association-channel visibility. The customer base spans two primary segments — Fortune 500 corporations (e.g., Kelley Blue Book, California Bank & Trust, Hooters of America) and nonprofit and community organizations (e.g., CHOC, Laguna Art Museum, Black Chamber of Orange County, BSA Orange County Council) — with documented client tenures reaching 20-25 years. Geographic operations are concentrated in Orange County, California, though the company claims nationwide service delivery.

Name

The Showpros Group

Legal name

The Showpros Group, Inc.

Website

https://theshowpros.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

The Showpros Group is a privately held, full-service live event production and creative agency founded in 1978, serving Fortune 500 corporations and nonprofit organizations nationwide through custom-designed "Business Theater" events, content development, videography, and multi-screen AV production out of Orange County, California.

Ownership category

akta.pro rank

Product category

Live Event Production Services

NAICS

Performing Arts Companies (7111), Motion Picture and Video Production (51211)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

akta.pro secondary industries

Trade Shows & Industry Expos (B2B) (MPAGAHAB), Lighting, LED Walls & Digital Signage for Booths (THAHAHAI)

Keywords

• Live event production
• Corporate event services
• Content development
• Event videography
• Business theater

Headquarters

HQ city

Mission Viejo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Live Event Production Services: Full-service live event production including show control, staging, lighting, sound, and projection. Revenue generated through project-based professional services with custom pricing based on event scope, duration, technical requirements, and production complexity.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Showpros Group is a full-service live event production and creative agency that designs, produces, and executes corporate events, galas, conferences, and presentations. Its offering spans content development, design and production, on-location and studio videography, and on-site show control (staging, lighting, sound, projection, multi-display), anchored by its proprietary Showpros Digital Podium© and the Dataton WATCHOUT multi-display system. The firm also operates a sub-brand, Laguna Creative, which provides branding, graphic design, and website development.

Product overview

The Showpros Group is a full-service creative agency and live event production company offering a portfolio of integrated services. Its core product is live event production and Business Theater, supported by content development, design and production, and videography. Key technology products include the proprietary Showpros Digital Podium with built-in HD screen, and Dataton WATCHOUT for multi-display AV control. A dedicated sub-brand, Laguna Creative, handles branding, logo development, and website development using WordPress, CSS/HTML, and Adobe Suite. The company was founded in 1978 and serves Fortune 500 corporations and non-profit organizations nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• Laguna Creative: A sub-brand offering website development, logo development, and graphic design services under The Showpros Group umbrella.

Products and services

• Live Event Production
• Content Development
• Design & Production
• Videography
• Showpros Digital Podium©
• Dataton WATCHOUT Multi-Display Production
• Laguna Creative (Branding & Web Services)

Quantifiable outcome

• Produced record-breaking event for Laguna Art Museum's most successful Auction in its 31-year history
• +2 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Regional players

• AVFX: Mid-Atlantic event production and AV rental company serving corporate meetings, conferences, and galas. Comparable in scale and live event production capabilities to Showpros but operating in a different U.S. region.
• VDA Productions: Regional event production and AV services company serving corporate and association clients in the western United States. Comparable scope and client profile to Showpros but based in a different regional market.

Direct peers

• MKG: Creative experience agency producing live brand events, conferences, and experiential campaigns for enterprise and nonprofit clients. Comparable offering with stronger digital and hybrid capabilities than The Showpros Group.
• Atomic: Event production and experiential marketing agency producing corporate events, galas, and brand activations. Closely comparable in service mix and corporate/nonprofit client mix to The Showpros Group.
• Freeman: Large event production and brand experience company with deep trade show, conference, and corporate event production capabilities. Competes for similar brand-side RFPs as Showpros, particularly for trade show presentations.
• George P. Johnson Experience Marketing: One of the world's largest independent experiential marketing agencies producing corporate events, trade shows, and brand experiences for Fortune 500 clients. Directly comparable end-market, customer base, and service scope, but at materially larger scale than The Showpros Group.
• Sparks: Experiential marketing agency specializing in corporate meetings, trade shows, and brand activations for global brands. Directly competes in the same corporate event production space served by Showpros.
• Jack Morton Worldwide: Global brand experience agency producing live events, conferences, and immersive brand experiences for enterprise clients. Closely aligned service offering and customer profile to Showpros, with substantially larger geographic and creative footprint.

Broad incumbents

• Production Resource Group (PRG): Global provider of live event production services including lighting, video, and staging for corporate, broadcast, and entertainment events. Comparable AV and technical production capabilities, though operates at significantly larger scale across multiple verticals.
• Encore (formerly PSAV): Large event technology and production services provider serving hotels, venues, and corporate clients with AV, lighting, and staging. Comparable in AV service offering but as part of a much broader hospitality-focused portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-showpros-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Showpros Group