the Swiss Moving Company SA (the SMC)

What the Swiss Moving Company SA (the SMC) does

The Swiss Moving Company SA (the SMC) is a privately held Swiss moving and relocation services provider founded in 2011 in Geneva and led by Jimmy Bruzzese as President & CEO of the SMC Group. The company coordinates residential, family, and corporate relocations both within Switzerland and internationally, serving private individuals, families, expatriates, SMEs, multinationals, and international organisations. Its service offering is built around four pillars: international removals (with volume assessment, packing, transport, customs clearance, and final delivery), national removals across all Swiss cantons, storage solutions including document archiving, wine storage, and vehicle storage, and complementary services such as office relocations, cleaning coordination, property handovers, handyperson tasks, and pet transport.

The underlying operating model is asset-light and partner-coordinated. The company employs roughly 8 people across three owned offices in Geneva (HQ, Plan-les-Ouates), Lausanne, and Zurich, and outsources execution capacity to a curated network of regional partners across Switzerland and reciprocal international partners accessible through memberships in IAM, FEDEMAC, EUROVAN, LACMA, IMA, CSD, and SARA, giving it access to vetted counterparties in 170+ countries. No proprietary technology platform, API, or app is disclosed; service delivery relies on dedicated personal coordinators who manage each project from initial quote through final installation. There is no publicly disclosed pricing — each engagement is custom-quoted following a free technical home survey.

Revenue is generated entirely on a transaction-fee, project-by-project basis across the four service pillars, with billing occurring at the point of each move or storage engagement. Customer acquisition is direct: bilingual French/English website quote forms, phone contact, and office walk-ins, supplemented by referral traffic from association memberships and Swiss local directories. The company has no disclosed institutional investors, no parent entity, no subsidiaries, no M&A history, and no public listing, indicating a founder-managed, self-funded operating structure.

Name

the Swiss Moving Company SA (the SMC)

Legal name

the SMC, the Swiss Moving Company SA

Website

https://thesmc.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

The Swiss Moving Company SA is a privately held Geneva-based moving and relocation services provider founded in 2011, coordinating national and international relocations for private clients, families, expatriates, SMEs, multinationals, and international organisations through a lean, partner-driven model across Switzerland.

Ownership category

akta.pro rank

Product category

Moving and Relocation Services

NAICS

Used Household and Office Goods Moving (48421)

SIC

Trucking (No Local) (4213), Services-Business Services, Nec (7389)

akta.pro primary industry

Local Moving for Homes (Single-Family, Townhome) (HSAKAAAC)

akta.pro secondary industries

Move Management (Office Relocations) (BPABAFAC), Local Storage-to-Home / Home-to-Storage Moves (HSAKAAAL), Corporate Relocation Management (RMCs) (THACALAA)

Keywords

• International moving services
• National relocation services
• Storage solutions
• Corporate relocation
• Expatriate relocation

Headquarters

HQ city

Geneva (Plan-les-Ouates)

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. International Moving Services: Full-service international relocation including volume assessment, packing, transport, customs clearance, and final delivery through global partner network. Pricing based on project scope and destination.
2. National Moving Services: Domestic relocation services across Switzerland including packing materials delivery, furniture dismantling/assembly, transport, and unpacking. Billed as project-based fees.
3. Storage Services (Garde-Meubles): Secure storage solutions for personal effects, documents, wine, and vehicles through partner facilities. Flexible solutions adapted to customer needs and duration.
4. Additional/M complementary Services: Office relocations, cleaning coordination, property handovers, equipment setup, new furniture assembly, handyperson services, and pet transport. Ancillary services bundled with moves or sold separately.
5. Custom Crating: Bespoke wooden crates manufactured for fragile items requiring special protection during transit.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

The Swiss Moving Company SA (the SMC) is a Geneva-based moving and relocation services provider coordinating residential and commercial relocations within Switzerland and internationally. It delivers full-service international removals, national removals, secure storage (garde-meubles), and complementary services such as office moves, cleaning coordination, and pet transport through a curated partner network spanning 170+ countries. Each project is overseen by a single dedicated coordinator from initial contact through final installation.

Product overview

The Swiss Moving Company SA (the SMC) is a relocation services provider offering a unified service platform centered on four core offerings: International Removals, National Removals, Storage, and Additional Services. International and National Removals form the primary service pillars, supported by flexible Storage solutions and supplementary add-on services (office relocations, pet transport, specialized storage). All services are coordinated through dedicated personal advisors and delivered via a global partner network.

Differentiator

Problem solved

Functional benefit

Products and services

• Déménagement International (International Removals) Full-service international relocation covering volume assessment, free technical survey, packing, transport, customs clearance, and final delivery through a global network of qualified partners. Each project is managed by a dedicated single point of contact. Designed for private individuals, families, expatriates, and corporate clients relocating to or from Switzerland.
• Déménagement National (National Removals) Domestic moving services across Switzerland including packing material delivery, floor and wall protection, furniture disassembly and secure packing, bespoke crate manufacturing for fragile items, reassembly, unpacking, and packing material removal. Serves individuals, families, and businesses relocating within Switzerland.
• Garde-Meubles (Storage) Flexible storage solutions for renovations, property letting, or temporary needs, with personal effects packed to international move quality standards. Includes document archiving, wine storage under controlled conditions, and vehicle storage through partner facilities.
• Services Complémentaires (Additional Services) Supplementary services including office and commercial relocations, cleaning coordination, property handovers, equipment connection and setup, new furniture assembly, handyperson services, and dedicated pet transport for animals during relocation.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• IAM – International Association of MoverscoreStrategic or Co-development PartnerThe world's largest trade association for moving and international logistics professionals. Membership provides access to a network of vetted companies committed to quality and ethics standards. Enables reciprocal referrals for international moves.
• FEDEMACcoreStrategic or Co-development PartnerThe leading European federation representing removal and relocation companies. Promotes operational excellence, training, and best practices. Provides access to European partner network and industry standards.
• EUROVANcoreStrategic or Co-development PartnerA selective network of independent removal companies renowned for expertise and reliability in Europe and internationally. Membership indicates premium positioning within the industry.
• LACMA – Latin American & Caribbean International Movers AssociationminorStrategic or Co-development PartnerThe premier association for removal professionals in Latin America and the Caribbean. Fosters cooperation between trusted partners and development of international trade in the region.
• IMA – International Mobility AlliancecoreStrategic or Co-development PartnerAn international alliance bringing together international mobility specialists sharing high standards of quality, collaboration, and customer satisfaction. Provides networking and best practice sharing opportunities.
• CSD – Chambre Syndicale du DéménagementminorStrategic or Co-development PartnerThe principal French professional organisation for the moving sector. Brings together companies committed to high standards of quality, transparency, regulatory compliance, and consumer protection.
• SARA – Swiss Association of Relocation AgenciescoreStrategic or Co-development PartnerThe leading Swiss association for relocation professionals. Groups companies specialising in expat support and promotes mobility services aligned with highest quality and ethics standards. Primary local industry association.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Cartus: Corporate relocation management and moving services provider serving multinational transferees. Comparable on corporate relocation programmes but broader scope including destination and immigration services.
• SIRVA: Largest global relocation services company with owned moving capacity plus broad mobility solutions. Sets the enterprise-RFP benchmark that smaller firms like the SMC compete against for multinational relocation contracts.
• Graebel Companies: Large global moving and relocation company offering household goods moving, storage, and mobility services worldwide. Direct overlap on the international moving product, but at materially larger scale.

Direct peers

• Asian Tigers Group: International moving and relocation specialist with offices across Asia, the Middle East, Europe, and the Americas. Comparable end-to-end household goods moving model with dedicated move coordinators.
• ISS Relocations: International relocation services provider covering moving, storage, and settling-in services for private and corporate clients. Closely overlaps the SMC's full-service, partner-network delivery approach.
• Crown Relocations: Global relocation services company offering international household moves, storage, and destination services through a partner-and-office hybrid model. Closest like-for-like competitor in cross-border moving with comparable reliance on vetted global partners.
• Santa Fe Relocation: International relocation and mobility company providing international moving, storage, and settling-in services. Comparable offering across private, corporate, and expat segments via a global office and partner network.
• A. Remond & Cie: Swiss-headquartered moving and relocation company operating across Switzerland and internationally. Direct domestic competitor targeting the same private, corporate, and expat segments in the Swiss market.

Regional players

• Pickfords: UK-headquartered international moving and storage company with global partner reach. Comparable international household goods moving product but operates primarily in UK and British expat corridors rather than continental Europe.
• Demeco: European household goods moving and storage group with operations across several European countries. Comparable service portfolio (national, international, storage) but geographically weighted toward France rather than Switzerland.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-swiss-moving-company-sa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about the Swiss Moving Company SA (the SMC)