Sobr Market

What Sobr Market does

Sobr Market is a Canadian private e-commerce retailer and curated marketplace specializing exclusively in non-alcoholic beverages, headquartered in Winnipeg, Manitoba and operating across Canada with shipping to the United States and the European Union. The company sells five core product categories — non-alcoholic wine (red, rosé, white, sparkling, single-serve), non-alcoholic beer (IPAs, lagers, stouts, sours, wheat/Belgian, functional), non-alcoholic spirits (gin, rum, tequila, whiskey, amari, aperitifs), ready-to-drink cocktails and ciders, and functional beverages with calming, energizing, and hydration variants — supplemented by bundles, cocktail kits, and a Mixology Studio content library of recipe guides. The technology stack is a Shopify-based storefront that also powers a dedicated B2B wholesale portal and franchise operations, with no proprietary AI or custom platform components disclosed.

The business operates four go-to-market channels: direct-to-consumer e-commerce with Canada-wide free shipping over CAD $150 and international delivery, a network of company-owned and franchise bottle shops offering local pickup and delivery, a B2B wholesale portal supplying bars and restaurants, and an affiliate program for marketing partners. Recurring revenue comes from monthly subscription boxes (Wine Club, Beer Box Subscription, Discovery Boxes). Pricing is per-bottle ranging from CAD $5 single-serves to CAD $121 premium spirit collections, with automatic volume discounts (5% off 6+ bottles, 8% off 12+ bottles) and seasonal shipping fees. The primary customer segment is health- and lifestyle-conscious "mindful consumers" seeking alcohol alternatives; secondary segments are hospitality operators expanding NA menus and prospective franchisees. The company is privately held with 8 employees, no disclosed funding rounds, and no publicly reported revenue.

Name

Sobr Market

Legal name

The Sobr Market

Website

https://thesobrmarket.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sobr Market is a Canadian curated e-commerce marketplace and retail chain selling exclusively non-alcoholic beverages — wine, beer, spirits, RTD cocktails, and functional drinks — serving mindful consumers, hospitality operators, and franchisees across Canada, the US, and the EU.

Ownership category

akta.pro rank

Product category

Non-Alcoholic Beverage Retail

NAICS

Beer, Wine, and Liquor Retailers (445320), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Liquor Stores (General Off-Premise) (CRANAAAA)

akta.pro secondary industries

Alcohol Subscription Clubs & Membership Retail (CRANAAAI), Wine Shops (Off-Premise) (CRANAAAB), Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD), Beer Retail (Bottle Shops & Beer Merchants) (CRANABAC)

Keywords

• Non-alcoholic beverages
• Alcohol-free retail
• Mocktail e-commerce
• Sober curious marketplace
• Beverage wholesale

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Retail Sales: Direct online sales of non-alcoholic beverages to consumers with shipping across Canada and internationally. Products include wine, beer, spirits, RTD cocktails, and functional drinks.
2. Subscription Boxes: Recurring subscription model featuring curated discovery boxes including Wine Club, Beer Box Subscription, and Discovery Boxes offering monthly product selections.
3. Wholesale B2B: Supplying bars, restaurants, and hospitality venues with alcohol-free beverages for their menus through dedicated wholesale portal.
4. Franchise Revenue: Franchise fees from operators seeking to bring Sobr Market bottle shops to new cities.
5. Affiliate Program: Marketing partnerships through affiliate program generating referral-based revenue.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels5 records

Core offering

Sobr Market is a curated marketplace and retail chain specializing exclusively in non-alcoholic beverages, offering non-alcoholic wine, beer, spirits, ready-to-drink cocktails, functional drinks, and alcohol-free bitters. It sells through a Shopify-powered direct-to-consumer e-commerce storefront, multiple physical bottle shops in Canada, a separate B2B wholesale portal serving hospitality venues, subscription wine and beer clubs, and a franchise program to expand its retail footprint.

Product overview

Sobr Market is a curated e-commerce marketplace and retail chain specializing exclusively in non-alcoholic beverages. The company operates a Shopify-powered online storefront (thesobrmarket.com) alongside physical bottle shop locations in Canada. The core product portfolio centers on five main categories: Non-Alcoholic Wine (Red, Rosé, White, Sparkling, Wine Alternatives), Non-Alcoholic Beer (Ales, IPAs, Lagers, Stouts, Sours, Functional varieties), Non-Alcoholic Spirits (Gin, Rum, Tequila, Whiskey, Amari, Aperitifs), Ready-to-Drink Cocktails (pre-mixed cocktails, ciders, seltzers), and Functional Beverages (Calming, Energizing, Hydration with adaptogens and vitamins). Additional offerings include Bundles & Cocktail Kits, Discovery Box Subscriptions (Wine Club, Beer Box), B2B Wholesale Portal, Franchise Program, and Affiliate Program. The company also provides recipe content through its Mixology Studio blog featuring non-alcoholic cocktail recipes.

Differentiator

Problem solved

Functional benefit

Products and services

• Non-Alcoholic Wine Curated selection of alcohol-free wines including rosés, reds, whites, and sparkling options sourced from multiple third-party beverage brands, sold to consumers and wholesale hospitality buyers.
• Non-Alcoholic Beer Assortment of alcohol-free lagers, IPAs, stouts, and pale ales from third-party non-alcoholic breweries, available to individual shoppers and via wholesale portal.
• Non-Alcoholic Spirits Alcohol-free gin, tequila, whiskey, rum, and other spirit alternatives from third-party brands used for crafting sober cocktails.
• Ready-to-Drink Cocktails Pre-mixed alcohol-free cocktails and mocktails packaged for immediate consumption, sourced from multiple third-party beverage brands.
• Functional Beverages Beverages with added functional ingredients such as adaptogens, nootropics, and electrolytes, sold as part of the sober-curious lineup.
• Alcohol-Free Bitters Alcohol-free cocktail bitters used to flavor mocktails and non-alcoholic mixed drinks, sourced from third-party producers.
• Bundles and Cocktail Kits Multi-bottle bundle sets and curated cocktail kits that combine multiple non-alcoholic beverages and mixers into ready-to-give or ready-to-mix packages, including collaborations such as the NOA x Templ Spaghett cocktail kit.
• Wine Club Subscription Recurring subscription delivering a curated selection of non-alcoholic wines on a regular cadence to subscribing consumers.
• Beer Box Subscription Recurring subscription box delivering rotating selections of non-alcoholic beers to subscribing consumers for ongoing discovery.
• B2B Wholesale Portal Separate wholesale portal supplying bars, restaurants, hotels, and hospitality venues with alcohol-free wine, beer, spirits, and RTDs for inclusion on their menus, with tiered volume pricing and case-size ordering.
• Sobr Market Franchise Program Franchise opportunity allowing operators to license the Sobr Market model and open branded non-alcoholic bottle shops in new geographic markets.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationE-commerce platform provider powering the online store, B2B wholesale portal, and franchise operations. Shopify enables the shopping cart, payment processing, order management, and customer account functionality.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Emerging players

• Lyre's Spirit Co. Lyre's is a leading non-alcoholic spirits brand distributed globally through both DTC and retail channels. It overlaps directly with Sobr Market's spirits assortment and could be both supplier and competitive substitute.
• Athletic Brewing Company: Athletic Brewing is the leading non-alcoholic craft beer brand in North America with extensive DTC, retail, and on-premise distribution. It is comparable as a category leader that could either compete with or supply through Sobr Market's beer category.
• Caleño Drinks: Caleño is a UK-based non-alcoholic tropical spirit and RTD brand with growing North American distribution. It overlaps with Sobr Market's spirits and RTD categories and shares the mindful-drinking customer base.
• Sans Bar Co. Sans Bar is a non-alcoholic bottle shop concept that has expanded to multiple US cities. Its physical retail model and NA-only curation are directly comparable to Sobr Market's bottle shop format.

Direct peers

• Dry Drinker: Dry Drinker is a UK-based online retailer specializing in alcohol-free wines, beers, and spirits. It is comparable to Sobr Market in curation approach and product categories, though its primary geography is the UK rather than Canada.
• Boisson: Boisson is a US-based curated non-alcoholic beverage retailer operating both DTC e-commerce and physical retail stores. It is the closest analog to Sobr Market in terms of multi-category NA curation, retail-and-online model, and target customer base of mindful and sober-curious consumers.
• Better Rhodes: Better Rhodes operates a curated online marketplace for non-alcoholic beverages across wine, beer, and spirits categories in North America. Its marketplace model and category mix closely parallel Sobr Market's e-commerce positioning.
• The Zero Proof: The Zero Proof is an online non-alcoholic beverage retailer offering curated selections of NA beer, wine, and spirits. It competes directly with Sobr Market's DTC marketplace for the same mindful-drinking customer segment.
• Surely: Surely is a non-alcoholic wine brand with strong DTC and retail distribution. While more brand-led than Sobr Market's marketplace model, it shares target customers and overlaps significantly in NA wine assortment.

Broad incumbents

• Total Wine & More: Total Wine & More is the largest US specialty retailer of wine, beer, and spirits, with a rapidly expanding non-alcoholic assortment. It is comparable as a broad incumbent with growing NA category presence that competes with Sobr Market for alcohol-free occasions.

Market position

Strengths6 records

Weaknesses6 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thesobrmarket
• Instagraminstagram.com/thesobrmarket
• TikToktiktok.com/@thesobrmarket
• LinkedInlinkedin.com/company/sobr-market

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sobr Market