Better Rhodes
Better Rhodes is a Shopify-based DTC marketplace for low- and no-alcohol beverages, offering 200+ curated NA wine, beer, spirit, RTD, and mixer brands plus subscription clubs and wholesale via Airgoods to consumers in the U.S., U.K., Canada, and Australia.
- Company typePrivate
- Founded2019
- HeadquartersNew Haven, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Better Rhodes does
Better Rhodes is a privately held, U.S.-based premium beverage platform focused on low- and no-alcohol (Lo/No) beverages, operating primarily as a direct-to-consumer e-commerce marketplace built on Shopify. The storefront offers more than 200 curated SKUs across non-alcoholic wines, beers, spirits, ready-to-drink cocktails, functional beverages, and sophisticated mixers, sourced from a global roster of NA brands. Underlying technology is intentionally lightweight: a Shopify storefront with subscription billing via Trudy's Monthly Wine Club ($49.99/month for 2 or 6 bottles) and Better Rhodes Insider Monthly Beer Box ($24.99/month for 6 or 12 cans), supported by a "Better Without" mobile app positioned as the world's first alcohol-free app, featuring drink search with taste, ABV, and dietary filters, wishlists, reviews/badges, and activity tracking.
The business model spans four revenue streams: direct e-commerce product sales with free U.S. shipping above $125, recurring subscription clubs for wine and beer, wholesale distribution to retail and hospitality buyers through the Airgoods marketplace on Net 60 terms, and go-to-market services for alcohol-free brands covering Amazon setup, campaign development, social channel management, and fulfillment through partner BevStack. Customer base is segmented across mindful/moderate drinkers (primary), expectant mothers, health-and-fitness-focused consumers, and wholesale/retail buyers. Distribution reaches consumers in the U.S., U.K., Canada, and Australia, with two completed/intended acquisitions (Better Without in May 2022; Seir Hill in June 2024) extending reach into community/mobile and into owned NA spirits production, respectively. Founder Chris Becker established the company in 2019, with Daniel Stiller serving as Chief Executive Officer.
Better Rhodes firmographics
Firmographics- Name
- Better Rhodes
- Legal name
- Better Rhodes
- Website
- https://betterrhodes.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Better Rhodes is a Shopify-based DTC marketplace for low- and no-alcohol beverages, offering 200+ curated NA wine, beer, spirit, RTD, and mixer brands plus subscription clubs and wholesale via Airgoods to consumers in the U.S., U.K., Canada, and Australia.
- Ownership category
- akta.pro rank
Better Rhodes industry classification
Industry- Product category
- Non-Alcoholic Beverage Retail
- NAICS
- Beer and Ale Merchant Wholesalers (424810)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
- akta.pro secondary industries
- Alcohol Subscription Clubs & Membership Retail (CRANAAAI), Alcohol Delivery & On-Demand Off-Premise (CRANAAAF)
Keywords
Where Better Rhodes is headquartered
LocationHeadquarters
- HQ city
- New Haven
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Better Rhodes business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- E-commerce Product Sales: Direct-to-consumer sales of non-alcoholic beverages through betterrhodes.com. Products include wines, beers, spirits, RTD cocktails, and mixers. Revenue generated through individual product purchases with free shipping threshold at $125.
- Subscription Clubs: Monthly subscription clubs including Trudy's Wine Club ($49.99/month for 2 bottles) and Beer Box ($24.99/month for 6-pack). Pre-paid options for 3, 6, or 12 months available. Provides recurring subscription revenue.
- Wholesale Distribution: Wholesale sales through Airgoods marketplace to retail partners. Better Rhodes products sold to stores with Net 60 payment terms.
- Go-to-Market Services: Marketing and commerce solutions for alcohol-free brands including Amazon store setup, campaign development, social channel management, and fulfillment services through partner BevStack.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Trudy's Monthly Wine Club - 2 bottles monthly |
| Subscription | Monthly | Trudy's Monthly Wine Club - 6 bottles monthly |
| Subscription | Monthly | Beer Box Subscription - 6-pack monthly |
| Subscription | Monthly | Beer Box Subscription - 12-pack monthly |
| Unit Pricing | Pay-as-you-go | Individual Product Pricing |
| One time/ perpetual license | Pay-as-you-go | E-Gift Cards |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Better Rhodes product offering
Product offeringCore offering
Better Rhodes operates a curated e-commerce marketplace for premium non-alcoholic and low-alcohol ("Lo and No") beverages, offering 200+ brands across wines, beers, spirits, ready-to-drink cocktails, and mixers. The platform is complemented by monthly subscription clubs (Trudy's Wine Club, Beer Box), a mobile app (Better Without) for community and product discovery, wholesale distribution through Airgoods for retail partners, and go-to-market services for brands seeking to enter the alcohol-free category.
Product overview
Better Rhodes is a premier e-commerce marketplace for non-alcoholic and low-alcohol beverages, operating as a single unified platform offering 200+ premium brands across multiple product categories. The core offering includes non-alcoholic wines (red, white, rosé, sparkling), non-alcoholic beers (craft and mainstream), non-alcoholic spirits (gin, vodka, whiskey, rum, tequila), pre-mixed cocktails, functional beverages, and sophisticated mixers. The platform complements its product marketplace with subscription services (Trudy's Monthly Wine Club and Better Rhodes Insider Monthly Beer Box), a mobile application (Better Without App), B2B wholesale services through Airgoods, and go-to-market services for brands. The company has expanded through acquisitions including Better Without (2022) and Seir Hill (2024).
Differentiator
Problem solved
Functional benefit
Brands
- Better Without: Platform for alcohol-free products with community, information, and sales channels for non-alcoholic beverages
- Trudy's Monthly Wine Club
- Better Rhodes Insider Monthly Beer Box
Products and services
- Better Rhodes Marketplace Premier e-commerce marketplace offering 200+ premium non-alcoholic and low-alcohol beverage brands across wines, beers, spirits, RTDs, and mixers, serving individual consumers seeking alcohol-free alternatives.
- Trudy's Monthly Wine Club Monthly subscription delivering two curated non-alcoholic wines per shipment with exclusive member pricing and early access to limited editions, targeting mindful drinkers and wine enthusiasts.
- Better Rhodes Insider Monthly Beer Box Monthly subscription delivering three curated non-alcoholic craft beers in 6-pack or 12-pack formats with shipping included, targeting craft beer enthusiasts and curious newcomers.
- Better Without App World's first alcohol-free mobile app featuring drink search with taste/ABV/dietary filters, wish lists, personalized recommendations, reviews, badges, and activity tracking, enabling community engagement around non-alcoholic beverages.
- Better Rhodes Wholesale Wholesale distribution service for retailers, restaurants, and hospitality venues to purchase Better Rhodes' non-alcoholic beverage portfolio, accessible through the Airgoods platform with Net 60 payment terms.
- Better Without Go-to-Market Services Comprehensive go-to-market solutions for brands entering the alcohol-free category, including marketing services, analytics, Amazon store setup, campaign development, social channel management, and fulfillment through partner BevStack.
- E-Gift Cards Digital gift cards available in denominations from $10 to $200 with tiered discounts for larger amounts, enabling gifting of non-alcoholic beverages.
Quantifiable outcome
- 200+ premium non-alcoholic brands and drinks available
- +2 more outcomes
Companies that use Better Rhodes
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Better Rhodes technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Better Rhodes partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Seir HillcoreBetter Rhodes announced intent to acquire Seir Hill, a Connecticut-based producer of non-alcoholic spirits and RTD beverages. The acquisition aims to enhance Better Rhodes' product lineup, distribution channels, and brand portfolio in the growing Lo and No category.
- Better WithoutcoreBetter Rhodes acquired Better Without platform in May 2022, expanding reach to consumers in U.K., U.S., Canada, and Australia. Better Without is described as a platform for alcohol-free products that strengthens community, information, and sales channels for non-alcoholic beverages.
- AirgoodscoreBetter Rhodes partnered with Airgoods to sell products wholesale. Retailers can purchase through Airgoods marketplace with Net 60 payment terms on all Better Rhodes products. New retailers need to create an Airgoods account with basic business details and reseller/sales tax ID.
- BevStackminorBevStack provides fulfillment and customer service integration for brands wanting to plug into Better Rhodes' fulfillment infrastructure for their own e-commerce sites, enabling immediate access to alcohol-free beverage fulfillment capabilities.
- Mock the ToastminorPartnership with 'Mock the Toast' industry newsletter focused on the zero to low-alcohol sector. Better Rhodes collaborates to bring news and insights to wholesale and service clients.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Better Rhodes competitors and assessment
Company assessmentDirect peers
- Boisson: Boisson is a leading U.S. online retailer of non-alcoholic wines, beers, and spirits with a curated marketplace-plus-subscription model. It directly competes with Better Rhodes on assortment breadth and the same mindful-drinking consumer segment.
- The Zero Proof: The Zero Proof is a curated marketplace and content site for non-alcoholic beverages covering wine, beer, spirits, and aperitifs. It directly competes with Better Rhodes on curation, education-led content, and DTC assortment.
- Drynks: Drynks is a UK-based subscription and marketplace for non-alcoholic wines, beers, and spirits. It is a direct peer with overlapping NA brand assortment, subscription-club mechanics, and DTC delivery model.
Emerging players
- Athletic Brewing: Athletic Brewing is the largest U.S. craft non-alcoholic brewer with strong direct-to-consumer e-commerce. It is comparable as a leading NA brand that has built consumer trust and a DTC storefront in the same category Better Rhodes curates.
- Lyre's Spirit Co: Lyre's is a leading global non-alcoholic spirits brand with DTC and retail distribution. It is comparable to Better Rhodes' NA spirits assortment and overlapping premium mindful-drinking consumer.
- Surely Wine: Surely is a premium dealcoholized wine brand with direct-to-consumer retail. It is comparable as an NA wine brand competing for the same mindful-drinking consumer wallet share that Better Rhodes targets.
- Gruvi: Gruvi is a non-alcoholic wine and beer brand with direct e-commerce sales, and is also a vendor on Better Rhodes. It is comparable both as a supplier and as an emerging DTC NA brand competing for similar occasions.
- Töst Beverages: Töst is a non-alcoholic sparkling beverage brand with DTC channels. It is comparable as an emerging NA brand competing for premium occasion-based consumption moments alongside Better Rhodes' curated assortment.
- De Soi: De Soi is a non-alcoholic aperitif and RTD cocktail brand with direct e-commerce. It is comparable as a premium NA brand carried by Better Rhodes and an emerging DTC competitor for the same sober-curious consumer.
Broad incumbents
- Total Wine & More: Total Wine is the largest U.S. specialty retailer of beer, wine, and spirits and is expanding its non-alcoholic assortment. It is a broad incumbent that could encroach on Better Rhodes' specialty NA marketplace position with existing traffic and scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Better Rhodes social profiles
Digital presenceBetter Rhodes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Better Rhodes leadership team
Management profileNumber of profiles
Profiles2 records
Better Rhodes subsidiaries and ownership
Company hierarchySubsidiaries1 record
Better Rhodes funding detail
Funding detailFunding overview
Funding rounds5 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Better Rhodes M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Better Rhodes
What does Better Rhodes do?
Better Rhodes operates a curated e-commerce marketplace for premium non-alcoholic and low-alcohol ("Lo and No") beverages, offering 200+ brands across wines, beers, spirits, ready-to-drink cocktails, and mixers. The platform is complemented by monthly subscription clubs (Trudy's Wine Club, Beer Box), a mobile app (Better Without) for community and product discovery, wholesale distribution through Airgoods for retail partners, and go-to-market services for brands seeking to enter the alcohol-free category.
Is Better Rhodes a public or private company?
Better Rhodes is a private company. It is classified as venture growth investor backed and is currently operating.
When was Better Rhodes founded?
Better Rhodes was founded in 2019. It employs 1 to 10 people.
Where is Better Rhodes based?
Better Rhodes is headquartered in New Haven, United States, in the North America region.
How does Better Rhodes make money?
Four revenue lines are on record. E-commerce Product Sales are the primary driver. The others are subscription Clubs, wholesale Distribution and go-to-Market Services.
Who are Better Rhodes's main competitors?
Direct peers on record are Boisson, The Zero Proof and Drynks. Emerging players are Athletic Brewing, Lyre's Spirit Co, Surely Wine, Gruvi, Töst Beverages and De Soi. Total Wine & More is listed as a broad incumbent.
Does Better Rhodes have an API?
No public API is recorded for Better Rhodes.
What industry is Better Rhodes in?
Better Rhodes's product category is Non-Alcoholic Beverage Retail. Its primary akta.pro industry code is CRANABAF, Alcohol Subscription & Wine Clubs (Retail), with a secondary code of CRANAAAI, Alcohol Subscription Clubs & Membership Retail. Its NAICS code is 424810 and its SIC code is 5180.