The Square Tallaght

What The Square Tallaght does

The Square Tallaght is a privately held regional shopping centre in Tallaght, southwest Dublin, operated by The Square Management Limited. Opened in 1990 and built around three retail levels, the asset houses 144 stores, 32 eateries, a Movies@ cinema, a medical centre, and 2,500 parking spaces, drawing 22.2 million annual visits from a primary catchment that is Ireland's third-largest population centre (278,085 residents). Access is anchored by the Luas Red Line terminus, 11 Dublin Bus routes, and immediate proximity to TU Dublin Tallaght (3,700 students), Tallaght Hospital (3,000 employees), and South Dublin County Council.

The business operates as a commercial real estate landlord and centre operator rather than a product or technology company. Revenue is generated from four principal streams: long-term commercial lettings to retail and F&B tenants (the dominant stream); car park tariffs (2,500 spaces, repriced from 1 October 2025); short-term space rentals for brand activations and pop-ups booked via the Fillit platform; and ancillary lines including The Square Media advertising, the Square Gift Card (operated by Giftify since 8 January 2025), self-service laundry, printing, GoCar rental, and Mini Strollex stroller hire. Customer engagement is sustained through community programmes such as the Sq Arts Project, the Silly Billy toddler group, sensory playdates, and the SQ Community Champions / SQ Club Together initiatives with Shamrock Rovers FC and five local GAA clubs.

The go-to-market model is fundamentally footfall-driven and event-led. Marketing is concentrated on owned social channels (Facebook 127,000+ likes, Instagram, TikTok, YouTube), email newsletters, on-site events, and the loyalty programmes (Student VIP Card, Emergency Services Loyalty Card, Sensory Room bookings). The stated headcount of 6 reflects corporate management only; tenant staff and outsourced services are not captured. No AI/ML capabilities, proprietary technology platform, or external funding are disclosed in the available data.

Name

The Square Tallaght

Legal name

The Square Management Limited

Website

https://thesquare.ie

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Square Tallaght is a privately operated three-level shopping centre in Tallaght, Dublin, with 144 stores, 32 eateries, a cinema, and 2,500 parking spaces, serving 22.2 million annual visitors from Ireland's third-largest population catchment via Luas and bus transit.

Ownership category

akta.pro rank

Product category

Shopping Centre Management

NAICS

General Merchandise Retailers (455), Restaurants and Other Eating Places (72251), General Rental Centers (53231)

SIC

Retail-Department Stores (5311), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Regional Department Store–Anchored Multi-Category Retail (Store-in-Store) (CRAGAFAH)

akta.pro secondary industry

Full-Line Traditional Department Stores (CRAGAAAA)

Keywords

• Shopping centre management
• Retail space leasing
• Commercial lettings
• Leisure entertainment venues
• Customer amenity services

Headquarters

HQ city

Tallaght

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales

Revenue model

1. Commercial Lettings: The primary revenue stream comes from renting retail space to tenants across 144 stores and 32 eateries. The center has over 160 shops and restaurants total.
2. Parking Services: Revenue from 2,500 parking spaces across three levels, with new parking tariffs effective from 1st October 2025.
3. Short-term Retail Lettings: Short-term brand activations, indoor sampling, car displays, and outdoor activations booked through Fillit platform at various locations (AM1, Level 1, Level 2, North/West Car Park).
4. Media & Advertising: Advertising opportunities through The Square Media website, including digital signage, static advertising, and promotional spaces throughout the center.
5. Gift Card Operations: Gift cards operated by Giftify on behalf of The Square Tallaght since 8th January 2025 (previously by RG Financial). Monthly service fee of €3 deducted from balance from month thirteen.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Square Tallaght operates a three-level shopping centre in Tallaght, Dublin, housing 144 retail stores, 32 eateries, a multiplex cinema, and a multi-level car park with 2,500 spaces. The centre leases commercial space to tenants, books short-term brand activations through the Fillit platform, sells pre-loaded Visa gift cards, and provides amenities including free WiFi, EV charging, a self-service laundry, and a Sensory Room.

Product overview

The Square Tallaght is a large shopping centre in Tallaght, Dublin, operating as a unified retail and leisure destination. The centre spans three levels with 144 stores and 32 eateries, offering a diverse mix of retail, dining, entertainment, and services. Key products include the Gift Card (operated via Giftify), Student VIP Card, and Emergency Services Loyalty Card for customer engagement. The centre provides amenities such as free Square WiFi, GoCar rental, and self-service laundry. Its community initiatives include The Sq Arts Project featuring local murals, The SQ Community Champions programme partnered with Shamrock Rovers FC, and The SQ Club Together with local GAA clubs. Accessibility services include a Sensory Room with 25-minute pre-booked sessions. The centre is accessible via Luas Red Line and serves approximately 22.2 million annual visitors.

Differentiator

Problem solved

Functional benefit

Brands

• The Square Gift Card: Pre-loaded debit card redeemable at over 140 outlets throughout the centre, operated by Giftify on behalf of The Square Tallaght.
• Student VIP Card
• Emergency Services Loyalty Card

Products and services

• The Square Gift Card A pre-loaded Visa debit gift card redeemable at over 140 outlets throughout The Square Tallaght, intended for shoppers purchasing gifts for use across the centre's retailers and restaurants.
• Student VIP Card

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Shamrock Rovers FCcoreStrategic or Co-development Partner · 1 January 2026The Square and Shamrock Rovers FC have a renewed partnership for the 2026 season with focus on community and increased support for the Ladies team (+20% funding). Shamrock Rovers named first official partner in The Square's Community Champions initiative. Continued collaboration on events and fan experiences.
• GiftifycoreTechnology or Integration · 8 January 2025Gift card operator for The Square Tallaght since 8th January 2025. Operates the pre-loaded Visa debit gift cards redeemable at over 140 outlets.
• Thomas Davis GAAcoreStrategic or Co-development PartnerPartner club in The SQ Club Together initiative encouraging participation in Gaelic games at academy age (4-8 year olds). Located on Kiltipper Road, Tallaght.
• St Anne's GAAcoreStrategic or Co-development PartnerPartner club in The SQ Club Together initiative. Located in Bohernabreena, Dublin.
• St Mark's GAAcoreStrategic or Co-development PartnerPartner club in The SQ Club Together initiative. Located at McGee Park, Cookstown Road, Springfield, Tallaght.
• St Kevins Killians GAAcoreStrategic or Co-development PartnerPartner club in The SQ Club Together initiative. Pitch locations include Kilnamanagh Pitches and Kingswood Pitches.
• Croi Ro Naofa GAAcoreStrategic or Co-development PartnerPartner club in The SQ Club Together initiative. Located in Killinarden Park, Tallaght. Received generous investment from The Square for nursery and underage squads.
• BannoncoreChannel Partner/ Reseller/ DistributorJoint letting agents with Cushman & Wakefield for long-term commercial lettings at The Square Tallaght.
• Cushman & WakefieldcoreChannel Partner/ Reseller/ DistributorJoint letting agents with Bannon for long-term commercial lettings at The Square Tallaght.
• FillitcoreChannel Partner/ Reseller/ DistributorBooking partner for short-term letting opportunities including pop-up spaces, event venues, and temporary retail locations throughout the centre.
• TU Dublin Tallaght CampusminorOthersMajor third-level institution with 3,700 students located within a five-minute walk of the centre. Adjacent to the Belgard Road Luas stop.
• Tallaght HospitalminorOthersMajor hospital employing 3,000 people located within a five-minute walk of the centre.
• South Dublin County CouncilminorOthersLocal government authority adjoining the centre along with public library and government services.
• Sensory ExplorersminorStrategic or Co-development PartnerPartner for sensory playdates at The Square, providing inclusive play experiences for neurodivergent children.
• Creative ConnectionsminorStrategic or Co-development PartnerArts organization that collaborated on The Square Mural artwork installation in August 2022.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Whitewater Shopping Centre: Major regional shopping centre in Newbridge, County Kildare. Comparable as a multi-tenant regional mall format with similar tenant profile and catchment-driven model, though operating in a different (Kildare) trade area.
• Blanchardstown Centre: One of Ireland's largest regional shopping centres located in north Dublin, operated by a major institutional landlord. Directly comparable to The Square as a multi-level, multi-tenant regional mall with similar tenant mix of fashion, food court, cinema, and dining anchors serving a Dublin suburban catchment.
• Mahon Point Shopping Centre: Largest shopping centre in Cork serving a similar suburban regional-mall role with comparable tenant mix and community engagement approach. Comparable as a regional destination asset operating outside the capital city centre.
• Dundrum Town Centre: Premium south Dublin shopping centre comparable in scale and format to The Square. Both operate as full-line multi-tenant regional destinations with retail, dining, and entertainment anchors, though Dundrum targets a higher-income catchment versus Tallaght's value positioning.
• Jervis Shopping Centre: Dublin city centre shopping centre comparable in multi-tenant format and mixed retail/dining/entertainment offering, though with a more urban catchment versus The Square's suburban commuter positioning.
• Liffey Valley Shopping Centre: West Dublin regional shopping centre of similar scale and tenant composition to The Square. Both anchor suburban Dublin catchments with comparable fashion, food court, and entertainment offerings, competing for overlapping west-Dublin shopper segments.
• Pavilions Shopping Centre: Multi-level Swords-based shopping centre serving north County Dublin. Comparable as a regional suburban mall with similar tenant mix, parking infrastructure, and family-oriented amenities; competes for suburban Dublin discretionary spend.
• ILAC Centre: Dublin city centre shopping centre comparable in multi-tenant retail format with strong public transit connectivity (Luas), similar in targeting footfall-driven visits rather than destination shopping.

Broad incumbents

• Hammerson plc: Major UK/Ireland shopping centre REIT (owner of Dundrum and other Irish assets). Comparable as a large-scale institutional owner-operator of premium shopping centres, though with a portfolio approach versus The Square's single-asset model.

Others

• Cushman & Wakefield (Ireland Retail): Joint letting agent for The Square's commercial lettings. Adjacent rather than competitive, but represents the institutional real estate advisory layer that benchmarks Irish retail property valuations and tenant deals.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/TheSqTallaght
• Facebookfacebook.com/TheSqTallaght
• Instagraminstagram.com/thesqtallaght
• TikToktiktok.com/@thesqtallaght
• LinkedInlinkedin.com/company/thesqtallaght

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Square Tallaght