Giftify
Giftify is a Nasdaq-listed holding company operating a portfolio of incentive brands including CardCash, the leading U.S. secondary gift card marketplace, and Restaurant.com. It serves consumers and merchants through marketplace commissions, transaction fees, and affiliate channels.
- Company typePublic
- Founded1999
- HeadquartersNorcross, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Giftify does
Giftify, Inc. (Nasdaq: GIFT) is a publicly traded holding company founded in 1999 and IPO'd in 2019, operating a portfolio of digital incentive and deal brands anchored by CardCash.com and Restaurant.com. CardCash functions as the leading U.S. secondary gift card marketplace, having processed over $1.5 billion in cumulative volume since 2009 across 1,500+ partner retailers, while Restaurant.com is positioned as the largest restaurant-focused digital deals brand. The portfolio is augmented by FraudFix (an AI-driven fraud prevention engine delivering sub-second risk assessments at 98.5% approval rates), Takeout7 (online restaurant ordering), Platr (restaurant marketing automation), and RedTag (bundled entertainment and dining deals).
The platform architecture combines proprietary marketplace technology (CardCash, Restaurant.com) with the FraudFix risk-scoring module, which is integrated into transaction workflows and is also positioned as a standalone product. The company has explicitly deployed AI agents for automated order review and is using AI-led development practices to accelerate feature delivery across Restaurant.com, CardCash.com, and Takeout7.com. Reported Q1 2026 operating metrics include $45 million in gross billings (up 25% year-over-year), 19.9% gross margin (a 380 basis point expansion), 112,084 CardCash buy orders, 70,954 sell orders (up 14.2% year-over-year), and a $384 average buyer order value (up 15.4% year-over-year).
The business model operates three primary revenue streams: marketplace commissions on CardCash gift card transactions (the dominant engine), transaction fees and partnership revenue from Restaurant.com, and affiliate/referral revenue structured as flat fee plus commission (notably via the April 2026 Capital One Shopping distribution deal through Rakuten). The company serves two primary customer segments — value-conscious consumers buying discounted gift cards or restaurant deals, and a long tail of gift card sellers liquidating unused balances — alongside enterprise relationships with retailers such as Amazon, Walmart, CVS, eBay, and United Airlines, for whom CardCash powers branded exchange sites. Per disclosed FY2025 figures, the company generated $83.18 million in revenue against a $10.49 million net loss, while operating from Schaumburg, Illinois with a reported headcount of approximately 40–50 employees.
Giftify firmographics
Firmographics- Name
- Giftify
- Legal name
- Giftify, Inc.
- Website
- https://giftifyinc.com
- Company type
- Public
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Giftify is a Nasdaq-listed holding company operating a portfolio of incentive brands including CardCash, the leading U.S. secondary gift card marketplace, and Restaurant.com. It serves consumers and merchants through marketplace commissions, transaction fees, and affiliate channels.
- Ownership category
- akta.pro rank
Giftify industry classification
Industry- Product category
- Online Gift Card Marketplace
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942)
- akta.pro primary industry
- Rewards, Incentives & Gift Card Program Services (MPAAAIAG)
- akta.pro secondary industries
- Closed-Loop Gift Cards (Single-Merchant) (FSAMANAB), Multi-Merchant / Shopping Mall Gift Cards (FSAMANAC), Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences) (THALAKAC)
Keywords
Where Giftify is headquartered
LocationHeadquarters
- HQ city
- Norcross
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Giftify business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations, Infrastructure
Revenue model
- CardCash Marketplace Commission: CardCash operates as the nation's leading secondary gift card marketplace. Revenue is generated through commissions on gift card transactions between buyers and sellers. The platform processed over $1.5 billion in volume since 2009.
- Restaurant.com Digital Deals: The nation's largest restaurant-focused digital deals brand connecting diners with exclusive savings at thousands of restaurants. Revenue generated from restaurant partnerships and transaction fees.
- Affiliate/Referral Revenue: Distribution partnership with Capital One Shopping structured with flat fee plus commission, providing performance-based upside tied to actual CardCash sales. Affiliate channel reports strong year-over-year growth in both net sales and average order value.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Giftify product offering
Product offeringCore offering
Giftify operates a digital incentives portfolio of consumer-facing platforms that connect buyers and sellers of discounted gift cards (CardCash), diners and restaurants with exclusive dining savings (Restaurant.com), and bundled entertainment deals (RedTag), supported by proprietary AI-powered fraud prevention (FraudFix). The company generates revenue primarily through marketplace commissions on gift card transactions, transaction fees from restaurant deals, and affiliate/referral revenue from distribution partnerships.
Product overview
Giftify Inc. operates a diversified portfolio of incentive brands connected through a platform-plus-modules architecture. The core offerings include CardCash (secondary gift card marketplace) and Restaurant.com (restaurant deals), supplemented by the AI-driven FraudFix fraud prevention module. The portfolio is expanded through acquired brands: RedTag (bundled entertainment/dining deals), Takeout7 (restaurant ordering), and Platr (restaurant marketing automation). The company connects millions of consumers with exclusive deals and supports business growth through strategic partnerships.
Differentiator
Problem solved
Functional benefit
Brands
- CardCash: The nation's leading secondary gift card marketplace, having processed over $1.5 billion in volume since 2009. Saves consumers more than $10 million every year by turning unused cards into real discounts.
- Restaurant.com
- FraudFix
- RedTag
- Takeout7
- Platr
Products and services
- CardCash The nation's leading secondary gift card marketplace connecting buyers and sellers of discounted gift cards; has processed over $1.5 billion in volume since 2009 and saves consumers more than $10 million annually by turning unused cards into real discounts.
- Restaurant.com The largest restaurant-focused digital deals brand in the U.S., connecting diners with exclusive savings at thousands of restaurants nationwide.
- FraudFix AI-driven fraud prevention engine built for scale delivering sub-second risk assessments, 98.5% approval rates, and up to 40% lower costs than traditional in-house systems.
- RedTag Provides bundled entertainment and dining deals offering consumers an enhanced experience with combined savings including Movie Tickets and Travel Savings Cards.
- Takeout7 Fast and easy online ordering experience for restaurant customers with best-in-class features that help drive online business and customer relationships.
- Platr Leading online restaurant marketing automation platform built for restaurant growth providing a complete digital marketing toolkit.
Quantifiable outcome
- 56% reduction in fraud-related declines in Q1 2026
- +7 more outcomes
Companies that use Giftify
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles5 records
Giftify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
Giftify partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship and core.
- Capital One ShoppingflagshipDistribution partnership between CardCash.com and Capital One Shopping launched April 1, 2026 through June 30, 2026. The partnership surfaces CardCash's discounted gift card inventory to tens of millions of Capital One Shopping users through the Rakuten affiliate network. Deal structured with flat fee plus commission, aligning incentives for both platforms. Giftify expects the partnership to generate strong year-over-year growth in both net sales and average order value.
- RakutencoreRakuten affiliate network serves as the distribution channel for the Capital One Shopping partnership with CardCash, enabling CardCash's discounted gift card inventory to be surfaced to Capital One Shopping's tens of millions of US users.
- WalmartcoreCardCash has strategic partnership with Walmart, one of the world's largest retailers. CardCash powers branded gift card exchange functionality for Walmart, enabling customers to exchange Walmart gift cards on the CardCash platform.
- AmazoncoreCardCash powers branded exchange site for Amazon gift cards, enabling customers to buy and sell Amazon gift cards on the CardCash marketplace platform.
- CVScoreCardCash has strategic partnership with CVS for gift card exchange services, integrating CVS gift cards into the CardCash marketplace.
- United AirlinescoreCardCash has strategic partnership with United Airlines for gift card exchange services, integrating United Airlines gift cards into the CardCash marketplace.
- eBaycoreCardCash powers branded exchange site for eBay gift cards, enabling customers to buy and sell eBay gift cards on the CardCash marketplace platform.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Giftify competitors and assessment
Company assessmentBroad incumbents
- InComm Payments: InComm Payments is a global payments technology company that powers prepaid, gift card, and incentive products across thousands of retailers. It is comparable as a broad incumbent in the same stored-value/incentive space where Giftify operates.
- Blackhawk Network: Blackhawk Network is a large, established prepaid and gift card distribution and payments network with B2B and B2C products. It owns Cardpool and competes broadly with both CardCash and FraudFix as a comprehensive incentives and stored-value platform.
Direct peers
- Groupon: Groupon is a local deals and experiences marketplace with a strong restaurant vertical. It is the most direct public peer to Giftify's Restaurant.com business in terms of customer, merchant relationships, and transaction-based monetization.
- Cardpool: Cardpool is a secondary gift card exchange now owned by Blackhawk Network. It targets the same seller and buyer use cases as CardCash and competes on take rate, payout speed, and retailer coverage.
- Raise: Raise operates one of the largest secondary gift card marketplaces in the U.S., letting consumers buy and sell unwanted gift cards at a discount. It is the closest direct competitor to Giftify's CardCash business in terms of product, customer, and two-sided marketplace model.
- Tango Card: Tango Card runs a digital rewards and gift card delivery platform used by employers, SaaS, and incentive programs. It overlaps with CardCash on the digital gift card distribution side and with FraudFix-adjacent reward fulfillment use cases.
- Gift Card Granny: Gift Card Granny is a gift card comparison and aggregator that routes users to secondary marketplaces for discounted gift cards. It overlaps directly with CardCash on discovery and conversion of value-conscious consumers.
Emerging players
- Sift: Sift provides AI-driven fraud detection and risk decisioning for digital businesses. It is comparable to Giftify's FraudFix unit in underlying technology, target customers (marketplaces, fintechs), and productized approach to fraud prevention.
Others
- OpenTable: OpenTable is a leading restaurant reservation and diner engagement platform. It is comparable to the Restaurant.com side of Giftify as a digital touchpoint that connects diners with restaurant offers, though its primary model is reservations rather than discounts.
- Toast: Toast is a cloud-based restaurant operating system spanning POS, online ordering, and marketing. It is comparable to Giftify's Platr and Takeout7 restaurant-tech assets as a broader restaurant growth platform competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Giftify social profiles
Digital presenceGiftify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Giftify leadership team
Management profileNumber of profiles
Profiles8 records
Giftify subsidiaries and ownership
Company hierarchySubsidiaries6 records
Giftify funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Giftify M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Giftify
What does Giftify do?
Giftify operates a digital incentives portfolio of consumer-facing platforms that connect buyers and sellers of discounted gift cards (CardCash), diners and restaurants with exclusive dining savings (Restaurant.com), and bundled entertainment deals (RedTag), supported by proprietary AI-powered fraud prevention (FraudFix). The company generates revenue primarily through marketplace commissions on gift card transactions, transaction fees from restaurant deals, and affiliate/referral revenue from distribution partnerships.
Is Giftify a public or private company?
Giftify is a public company. It is classified as public and is currently operating.
When was Giftify founded?
Giftify was founded in 1999. It employs 1 to 10 people.
Where is Giftify based?
Giftify is headquartered in Norcross, United States, in the North America region.
How does Giftify make money?
Three revenue lines are on record. CardCash Marketplace Commission is the primary driver. The others are restaurant.com Digital Deals and affiliate/Referral Revenue.
Who are Giftify's main competitors?
Broad incumbents on record are InComm Payments and Blackhawk Network. Direct peers are Groupon, Cardpool, Raise, Tango Card and Gift Card Granny. Sift is listed as an emerging player. Others are OpenTable and Toast.
Does Giftify have an API?
No public API is recorded for Giftify.
What industry is Giftify in?
Giftify's product category is Online Gift Card Marketplace. Its primary akta.pro industry code is MPAAAIAG, Rewards, Incentives & Gift Card Program Services, with a secondary code of FSAMANAB, Closed-Loop Gift Cards (Single-Merchant). Its NAICS code is 45942.