The Stag Pub

What The Stag Pub does

The Stag is a single-site traditional pub operating at 6 Crown Street, Aberdeen city centre, in the United Kingdom. The venue, which reopened on 15 July 2020 under new ownership after operating historically as the Star and Garter ("Auld Starry"), serves alcoholic and non-alcoholic beverages including lagers, ales, fine wines, and whiskies for on-premises consumption. It is staffed by approximately 12 employees and offers extended opening hours (up to 1am on Fridays and Saturdays), live sport viewing on multiple HD screens, and venue hire for groups of up to sixty people via phone and website contact form bookings.

The business operates on a direct-to-consumer physical-venue model with no disclosed pricing structure beyond per-item beverage sales. Distribution is entirely local and walk-in driven, with marketing limited to a company website, Facebook, Twitter, and cross-promotion with its sister pub, McGinty's Meal an' Ale, which is owned by the same Aberdeen-based operating team. The underlying technology is a standard accessibility-compliant XHTML/CSS website with no proprietary systems, APIs, integrations, or data infrastructure.

The Stag is privately held, reports no external investment or parent company, and serves primarily Aberdeen city-centre locals, workers, and visitors. There are no disclosed enterprise customers, B2B contracts, loyalty programmes, or booking analytics. The operating profile is consistent with a small independent hospitality micro-operator rather than a scaling or technology-enabled business.

Name

The Stag Pub

Legal name

The Stag

Website

https://thestag.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

The Stag is a traditional pub in Aberdeen city centre, UK, serving local residents, workers, and visitors with on-premises beverages, live sport viewing, and group venue hire for up to 60 people, operated by the same team that runs sister pub McGinty's Meal an' Ale.

Ownership category

akta.pro rank

Product category

Pub and Bar Services

NAICS

Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pubs & Gastropubs (CRANACAB)

akta.pro secondary industry

Neighborhood Bars & Taverns (CRANACAA)

Keywords

• Traditional pub services
• Beverage sales
• Venue hire
• Live sport viewing
• Hospitality services

Headquarters

HQ city

Aberdeen

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. On-site beverage and food sales: Revenue generated from selling alcoholic and non-alcoholic beverages including lagers, ales, fine wines, and whiskies directly to customers at the pub location.
2. Table reservations and group bookings: Revenue from catering to groups of up to sixty people, with table booking available via phone or contact form.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The Stag is a traditional pub in Aberdeen city centre providing on-premises beverage service (lagers, ales, fine wines, and whiskies) alongside live sport viewing on multiple large HD screens. The venue also offers group bookings and venue hire for parties of up to 60 people, making it suitable for social gatherings, celebrations, and after-work drinks.

Product overview

The Stag is a traditional pub offering in Aberdeen city centre. The core offering consists of beverage service (lagers, ales, fine wines, and whiskies), venue hire for groups up to sixty people, and live sport viewing on multiple HD screens. It is a single-location hospitality business, not a technology product or platform.

Differentiator

Problem solved

Functional benefit

Products and services

• The Stag Pub Services Traditional bar and pub services offering lagers, ales, fine wines, and whiskies for on-premises consumption in Aberdeen city centre.
• Venue Hire

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• McGinty's Meal an' AlecoreOthersMcGinty's Meal an' Ale is The Stag's sister pub, owned by the same team. McGinty's is situated at the top of Union Street and Holburn Junction in Aberdeen. The two venues cross-promote each other, with McGinty's website featuring a link to The Stag. This affiliation provides brand recognition and customer crossover between the two establishments.

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Fuller, Smith & Turner: Historic London-based brewer and pub operator focused on premium traditional pubs. Comparable as an incumbent in the traditional wet-led UK pub category and on heritage-led venue positioning.
• Laine Pub Company: UK pub operator running independent-format pubs and venues (many with live music/sport programming). Comparable as a broad incumbent with overlapping live-sport and group-event venue formats.
• Mitchells & Butlers: UK pub and restaurant operator behind brands including All Bar One, Harvester, and Toby Carvery. Comparable as a broad incumbent operating across traditional pub and bar formats that compete for similar city-centre occasions.
• Young's: London-centric pub operator and brewer with a portfolio of traditional and gastro pubs. Comparable as an established broad incumbent in the traditional UK pub space The Stag occupies.
• JD Wetherspoon: UK-wide pub and hotel operator running large-format, value-priced high street pubs. Compares as the dominant broad incumbent in the UK on-premise alcohol retail space where The Stag competes.
• Greene King: Major UK pub operator (owned by CK Asset Holdings) running traditional tenanted and managed pubs. Comparable as an established incumbent in the traditional UK pub category The Stag operates in.
• Stonegate Pub Company: Large UK pub and bar operator running brands such as Slug & Lettuce and Yates's. Comparable as a broad incumbent with overlapping wet-led and sport-led venue formats in UK city centres.
• Marston's: National UK pub operator and brewer running a mix of managed and tenanted pubs across regional high streets. Comparable as a broad incumbent competing for similar cask ale and traditional pub occasions.

Direct peers

• McGinty's Meal an' Ale: The Stag's sister pub, owned by the same team on Union Street / Holburn Junction in Aberdeen. Same target market, similar traditional-bar positioning, with direct cross-promotion, making it the closest behavioural and operational comparable.
• BrewDog: Aberdeen-headquartered craft beer bar operator with a similar city-centre, casual, beer-led offering. Compares on location geography, demographic, and core product overlap (lagers/ales).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/thestagaberdeen
• LinkedInlinkedin.com/company/the-stag-pub

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Stag Pub