The Star Agency

What The Star Agency does

The Star Agency is a privately held, independent insurance agency founded in March 2022 by Julie Price and headquartered in the Soulard neighborhood of St. Louis, Missouri. The agency offers personal insurance (auto, homeowners, motorcycle, watercraft, pet, renters), business insurance (commercial property, general liability, workers' compensation), and life insurance (term, whole, universal, final expense, mortgage protection, individual). As an independent agency rather than a captive agent, it represents 15+ insurance carriers including Travelers, Progressive, Liberty Mutual, The Hartford, Berkshire Hathaway subsidiaries, and specialty providers such as Hagerty, Dairyland, and Missouri Employers Mutual, enabling it to quote-shop across carriers for clients.

The agency operates on a commission-based revenue model, earning a percentage of premiums paid by policyholders to the carriers it represents. It employs 2-5 staff members and serves customers throughout Missouri with a focus on St. Louis, St. Charles, and Jefferson counties. Distribution is omnichannel: in-person consultations at the Soulard office, online quote and contact forms, Calendly appointment scheduling, a referral program, and an active digital presence across blog, Facebook, Instagram, LinkedIn, and Yelp. The agency uses standard third-party insurance industry tools for policy servicing and payments, with no proprietary technology platform. Julie Price maintains a personal-advisory, boutique service model emphasizing long-term client relationships and annual insurance reviews.

Name

The Star Agency

Legal name

The Star Agency

Website

https://thestaragency.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

The Star Agency is an independent insurance agency founded in 2022 in St. Louis, Missouri, offering personal, business, and life insurance through 15+ carrier partnerships. It serves individual consumers and small businesses across Missouri via a boutique, advisor-led model.

Ownership category

akta.pro rank

Product category

Independent Insurance Agency

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Captive Insurance Advisory & Management (FSAEADAF)

Keywords

• Independent insurance agency
• Personal insurance coverage
• Business insurance policies
• Life insurance products
• Commercial liability insurance

Headquarters

HQ city

St. Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: The Star Agency earns revenue through commissions paid by insurance carriers for policies sold and serviced. As an independent agency representing multiple carriers (Travelers, Dairyland, Foremost, Progressive, American Modern, Branch, Clearcover, Ethos, Foremost Auto, Hagerty, VOOM, Assurity Life, Plumlife, SBLI, and others), the agency receives a percentage of premiums paid by customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Star Agency is an independent insurance agency that sells and services personal, business, and life insurance policies on behalf of multiple insurance carriers. As a Missouri-licensed independent agency, it places customer coverage with 15+ carrier partners (Travelers, Progressive, Dairyland, Foremost, Hagerty, Clearcover, Ethos, Assurity, Liberty Mutual, The Hartford, and others) and earns commissions on premiums. The agency provides personalized consultations, annual policy reviews, and ongoing servicing for individuals, families, and small businesses across Missouri.

Product overview

The Star Agency is an independent insurance agency offering a portfolio of personal, business, and life insurance products. The agency provides personal insurance covering vehicles (auto, motorcycle, watercraft), homes, renters, and pets; business insurance including commercial property, general liability, and workers' compensation; and life insurance products spanning term, universal, whole life, final expense, individual life, and mortgage protection. As an independent agency, they represent multiple carrier partners (including Travelers, Progressive, Dairyland, Foremost, Clearcover, Hagerty, and others) to offer competitive pricing and coverage options to Missouri clients. The agency does not offer a unified software product but provides advisory services and policy management support across their insurance product lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance

Quantifiable outcome

• Customer rate increases of over $550/month were reduced through better coverage options
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and supporting.

• The Travelers Indemnity CompanycoreChannel Partner/ Reseller/ DistributorThe Star Agency represents Travelers Insurance, offering personal and business insurance products to Missouri customers. Travelers is one of the largest property-casualty insurers in the United States.
• The Progressive CorporationcoreChannel Partner/ Reseller/ DistributorThe agency offers Progressive auto and commercial insurance products. Progressive is a leading auto insurance provider known for competitive rates and online tools.
• DairylandsupportingChannel Partner/ Reseller/ DistributorDairyland auto insurance is offered through the agency, specializing in high-risk driver coverage.
• Foremost Insurance GroupsupportingChannel Partner/ Reseller/ DistributorForemost provides specialty insurance products including auto, home, and landlord coverage.
• Hagerty InsurancesupportingChannel Partner/ Reseller/ DistributorHagerty offers classic car and boat insurance, providing coverage for collector vehicle enthusiasts.
• American Modern InsurancesupportingChannel Partner/ Reseller/ DistributorAmerican Modern provides specialty insurance products for manufactured homes, condos, and other specialty coverages.
• BranchsupportingChannel Partner/ Reseller/ DistributorBranch offers home and auto bundling insurance products through the agency.
• ClearcoversupportingChannel Partner/ Reseller/ DistributorClearcover provides auto insurance with a digital-first approach and competitive pricing.
• EthossupportingChannel Partner/ Reseller/ DistributorEthos offers life insurance products including term life and whole life policies.
• Assurity Life InsurancesupportingChannel Partner/ Reseller/ DistributorAssurity provides life and disability insurance products through the agency.
• PlumlifesupportingChannel Partner/ Reseller/ DistributorPlumlife offers simplified life insurance products.
• SBLI (Savings Bank Life Insurance)supportingChannel Partner/ Reseller/ DistributorSBLI provides life insurance products known for affordable coverage.
• The Hartford Insurance GroupsupportingChannel Partner/ Reseller/ DistributorThe Hartford offers business insurance, auto, and home products through the agency.
• Liberty Mutual InsurancesupportingChannel Partner/ Reseller/ DistributorLiberty Mutual provides auto, home, and business insurance through the agency.
• Berkshire HathawaysupportingChannel Partner/ Reseller/ DistributorBerkshire Hathaway subsidiary insurance companies offer various coverage options through the agency.
• HISCOXsupportingChannel Partner/ Reseller/ DistributorHISCOX provides business insurance products including professional liability and cyber insurance.
• Missouri Employers MutualsupportingChannel Partner/ Reseller/ DistributorMissouri-based workers compensation insurance provider serving businesses in Missouri.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Regional players

• COUNTRY Financial: Midwest-focused mutual insurance carrier offering auto, home, life, and business coverage through agency distribution. Comparable as a regional incumbent competing for the same personal and small-business insurance customers in Missouri.
• Shelter Insurance: Missouri-headquartered regional mutual insurance carrier selling personal, commercial, and life insurance through captive agents across the Midwest. Highly comparable as a Missouri-anchored agency distribution model competing for the same St. Louis personal/commercial customer base.

Broad incumbents

• State Farm: Largest U.S. personal lines insurer with captive-agent distribution focused on auto, home, and life insurance. Directly competes with The Star Agency for personal-lines customers in Missouri but offers only its own proprietary products rather than multi-carrier comparison.
• American Family Insurance: National mutual insurance carrier with agent distribution across the Midwest selling auto, home, business, and life insurance. Comparable to The Star Agency in offering a full personal/commercial/life product suite through local agents.
• Progressive Insurance (Direct): Top U.S. auto insurer that both sells direct-to-consumer online and through independent agents including The Star Agency. Represents both a key carrier partner and a direct competitor that could disintermediate independent agents for personal auto.
• Allstate: Large national carrier with captive-agent distribution selling auto, home, and life insurance. The founder of The Star Agency previously produced for an Allstate office, highlighting Allstate as the most directly relevant incumbent competitor for personal-lines customers.

Direct peers

• Brightway Insurance: Franchise-based independent insurance agency offering home, auto, and business coverage through multiple carrier partners. Closely mirrors The Star Agency's model of representing multiple carriers and providing bundled personal and commercial coverage through locally-owned offices.
• Goosehead Insurance: Publicly-traded independent insurance agency that represents multiple carriers and sells personal, commercial, and life policies through a franchise/agent model. Directly comparable to The Star Agency's independent, multi-carrier agency structure, though at vastly larger scale.

Emerging players

• Policygenius: Online insurance marketplace that compares life, home, auto, and disability policies across multiple carriers. Comparable to The Star Agency's multi-carrier comparison value proposition, but delivered as a digital experience that competes for the same comparison-shopping customer.
• Lemonade: Digital-first insurance carrier offering renters, home, auto, pet, and term life insurance through a mobile app. Represents the insurtech competitive threat that could erode the convenience-driven personal-lines segment of The Star Agency's customer base.

Market position

Strengths2 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/thestaragencystl
• LinkedInlinkedin.com/company/the-star-agency
• Instagraminstagram.com/staragencystl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Star Agency