What The Stella Collective does

The Stella Collective is a Melbourne-based interior architecture and design studio founded by Hana Hakim, operating with a 5-person headcount across hospitality, multi-residential, workplace, retail, and commercial projects. The studio runs a full-service design practice structured around a five-stage proprietary process ("The Stella Experience") covering consultation, conceptual design, framework/documentation, construction documentation, and project administration. Its portfolio spans notable enterprise clients including The Lancemore Group (Lancemore Milawa Hotel), MA Financial Group, Memocorp Australia, Artedomus, and Club Tropical, with projects geographically distributed across Melbourne, Sydney, Brisbane, Port Douglas, Byron Bay, Lake Mulwala, Rottnest Island, Nelson Bay, and Dubai.

The business operates two distinct revenue streams. The primary stream is professional design services delivered via direct client engagement, with custom fee proposals developed after assessing client needs, project goals, and budget. The secondary stream is Cult Stella, a wholly-owned sub-brand selling pre-designed premium bathroom shower suites (Amal, Medina Moon, Pharaoh, Pharaoh II, Sala, White Camel) priced $18,000-$21,000 AUD through a direct-to-consumer e-commerce storefront at cultstella.com. The studio's go-to-market relies on a curated project portfolio, industry press coverage (Dezeen, Vogue Living, Yellowtrace, Est Living), and a sustained track record of international award recognition (LIV Hospitality Awards, Frame Awards, AHEAD Asia, Australian Interior Design Awards).

The company is privately held with no institutional investment, no parent company, and no disclosed ownership structure beyond the founder. It is headquartered in Melbourne with a global project footprint described as a "global design practice."

Name

The Stella Collective

Legal name

The Stella Collective

Website

https://thestellacollective.co

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Stella Collective is a Melbourne-based, 5-person interior architecture studio founded by Hana Hakim, delivering hospitality-led design for hotels, restaurants, workplaces, and luxury residences, with notable enterprise clients including Lancemore Group, MA Financial, and Artedomus, and a Cult Stella D2C bathroom product sub-brand.

Ownership category

akta.pro rank

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Interior Architecture & Design Services: Full-service interior design studio providing research, concept design, development, construction documentation, and project administration for hospitality, multi-residential, workplace, retail, and commercial projects.
2. Cult Stella Product Line: Direct-to-consumer e-commerce sales of premium bathroom fixtures and fittings including shower suites, niches, and bathroom furniture. Products range from $18,000 to $21,000 AUD.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The Stella Collective is a Melbourne-based interior architecture and design studio that delivers full-service design for hospitality, multi-residential, workplace, retail, and commercial projects, spanning research, concept design, construction documentation, and project administration. The firm also operates Cult Stella, a consumer-facing sub-brand selling pre-designed premium shower suites and bathroom fixtures via direct e-commerce at price points from $18,000 to $21,000 AUD.

Product overview

The Stella Collective is a global interior design practice based in Melbourne, Australia, led by Hana Hakim, offering a unified service of interior architecture across hospitality, multi-residential, workplace, retail, and commercial projects. The firm operates two distinct offerings: (1) its core design studio providing full-service interior architecture from concept through construction documentation and project administration via 'The Stella Experience' five-stage process, and (2) a consumer-facing sub-brand called Cult Stella that offers pre-designed bathroom renovation products—including shower suites (Amal, Medina Moon, Pharaoh, Pharaoh II, Sala, White Camel)—delivered directly to customers. Projects span hotels, restaurants, private villas, beach houses, office workplaces, and retail showrooms globally, with design philosophy centered on hospitality-led interiors, wellness, and rebellious refinement.

Differentiator

Problem solved

Functional benefit

Brands

• Cult Stella: A sub-brand focused on bathroom renovations and designer bathroom fixtures including shower suites and shower niches, marketed as 'Redefining Bathroom Renovations with Beautiful Design'.

Products and services

• Interior Design Services Full-service interior architecture and design covering hospitality venues, multi-residential, workplace, retail, and commercial projects, from research and concept design through construction documentation and project administration.
• Amal Shower Suite

Quantifiable outcome

• Multiple international award wins including LIV Hospitality Design Awards, Frame Awards People's Choice, Australian Interior Design Awards

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Thomas Coward StudiocoreStrategic or Co-development PartnerLong-term collaboration with Thomas Coward Studio on multiple Artedomus showroom projects across Sydney, Melbourne, and Brisbane. The partnership has delivered award-winning showrooms including Artedomus Brisbane which won Australian Interior Design Awards Best Retail in 2020.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Rockwell Group: David Rockwell-led global architecture and design firm with deep hospitality, restaurant, and theater interiors portfolio. Comparable in hospitality design reputation and award recognition, though at much larger scale and broader creative scope.
• Bates Smart: Long-established Australian architecture and interior design practice with deep hospitality and workplace portfolios. Overlaps with The Stella Collective on hospitality interior commissions in Australia but operates at significantly larger scale and broader scope.
• HASSELL: Major Australian architecture and interior design practice with global offices. Competes with The Stella Collective on large-scale Australian workplace and hospitality interior commissions but at much larger scale and broader service offering.
• Yabu Pushelberg: Toronto-based global hospitality and luxury interior design firm founded in 1980. Direct comparable in hospitality-led design philosophy and luxury hotel/restaurant commissions, though at significantly larger scale (hundreds of staff, multi-office) than the boutique Stella Collective.
• Hirsch Bedner Associates (HBA): Global hospitality interior design firm specializing in luxury hotels and resorts with offices worldwide. Most relevant direct comparable for high-end hospitality interior design services; competes for the same flagship hotel commissions The Stella Collective targets in the Australian/Middle East markets.

Direct peers

• Russell & George: Australian boutique interior design studio with hospitality, restaurant, and residential focus. Direct geographic and scale peer competing for similar Melbourne-based hospitality and dining clients, with overlapping award-circuit presence.
• Studio Munge: Toronto-based interior design firm specializing in luxury hospitality (hotels, restaurants, bars) with a similarly distinct aesthetic point of view. Closest peer in boutique scale and hospitality-led differentiation, though with broader North American footprint.
• Tom Mark Henry: Australian boutique interior design studio with a hospitality, workplace, and residential focus. Direct geographic peer competing for the same Sydney/Melbourne-based hospitality and workplace clients, including enterprise commissions.
• AvroKO: New York-based hospitality design and concept firm specializing in hotels, restaurants, and bars with a strong narrative-driven design philosophy. Comparable in boutique size, hospitality focus, and award-winning reputation in the same design circles as The Stella Collective.

Emerging players

• ABI Interiors: Australian premium bathroom fittings and fixtures brand with design-led positioning. Comparable to Cult Stella as an Australian premium bathroom product brand, though ABI operates with broader SKU range, established trade distribution, and longer market history.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/thestellacollective
• LinkedInlinkedin.com/company/the-stella-collective

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Stella Collective