The Strategy
The Strategy is a 7-person performance marketing and digital strategy consultancy based in San Marino, serving Italian ecommerce and B2B clients with proprietary growth methodologies, advertising management, and the SamiAi AI ecommerce assistant.
- Company typePrivate
- Founded2013
- HeadquartersDomagnano, San Marino
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Strategy does
The Strategy (legal entity THE STRATEGY S.R.L.) is a performance marketing and digital strategy consultancy founded in 2013 and headquartered in Domagnano, San Marino, serving primarily Italian-speaking ecommerce and B2B clients. The firm operates as a 'Growth Partner' using its proprietary Circular Approach methodology (Approccio Circolare) — a structured cycle of planning, data analysis, and continuous testing — alongside The Space Framework, an 11-step SEO methodology for ecommerce sites. The core technology stack integrates third-party platforms (Google Ads, Google Analytics, Google Tag Manager, Meta Pixel, Klaviyo, Brevo, Semrush, SeoZoom, Shopify, Clerk.io, Microsoft Clarity) with proprietary frameworks. SamiAi, an AI-powered ecommerce conversational assistant built on Claude AI, is positioned as a flagship product offering to convert visitors into customers.
The company's offerings span digital strategy consulting, advertising (Google Ads and Meta Ads), ecommerce consulting, digital analytics, lead generation, marketing automation, marketplace (Amazon) consulting, conversion rate optimization, SEO, market research, startup consulting, and corporate mentoring. Pricing is quote-based and tailored per client, distributed via direct B2B sales (website contact forms, discovery calls) and a Partnership Program with freelancers and agencies. Supplementary revenue comes from The Strategy Academy (a free structured digital marketing course limited to 20 participants aged 20-35), the published book 'E-commerce Optimization' (Maggioli Editore, authored by CEO Filippo Bacciocchi), and a library of paid/free resources including video guides, checklists, and ebooks on SEO, AI marketing, B2B ecommerce, email automation, and cart abandonment.
The company is privately held and founder-owned with no disclosed institutional funding. Reported scale signals include 200+ clients served since 2013, 350+ ecommerce businesses supported by the founder, and management of over EUR 500,000 in monthly client advertising budgets. The operating geographies are San Marino and Italy, with 7 total employees and a stated share capital of EUR 50,000. Ecosystem relationships include co-founded affiliate companies The Space (web development) and Tellem (content creation), which together with The Strategy deliver bundled client engagements and co-organize The Strategy Academy.
The Strategy firmographics
Firmographics- Name
- The Strategy
- Legal name
- THE STRATEGY S.R.L.
- Website
- https://thestrategysm.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Strategy is a 7-person performance marketing and digital strategy consultancy based in San Marino, serving Italian ecommerce and B2B clients with proprietary growth methodologies, advertising management, and the SamiAi AI ecommerce assistant.
- Ownership category
- akta.pro rank
The Strategy industry classification
Industry- Product category
- Performance Marketing and Digital Strategy Consulting
- NAICS
- Advertising Agencies (541810), Marketing Consulting Services (541613)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Brand Strategy & Positioning (BPAFAEAA)
- akta.pro secondary industries
- Strategy & Corporate Development Consulting (BPAHACAA), Market Research & Consumer Insights (BPAHALAA), Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI)
Keywords
Where The Strategy is headquartered
LocationHeadquarters
- HQ city
- Domagnano
- HQ country
- San Marino
- HQ region
- Europe
Offices1 record
Markets served
The Strategy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital Strategy Consulting: Advisory services covering digital strategy, advertising, ecommerce, lead generation, digital analytics, marketplace, CRO, SEO, marketing automation, startup consulting, and mentoring. Services are sold through direct sales motion via contact forms and discovery calls, with pricing likely quote-based.
- Education and Training Programs: The Strategy Academy (free digital marketing course), mentoring programs, and team training services generate revenue through enrollment fees and corporate training engagements.
- Resources and Publications: Ebooks, checklists, video guides, and the published book 'E-commerce Optimization' (Maggioli Editore) are sold or distributed as lead-generation tools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom consulting engagements — pricing available upon request |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
The Strategy product offering
Product offeringCore offering
The Strategy is a performance marketing agency that acts as a growth partner for ecommerce businesses and companies. It sells digital strategy consulting, advertising management (Google Ads and Meta Ads), ecommerce consulting, SEO, CRO, lead generation, marketing automation, marketplace (Amazon) consulting, and digital analytics services. The agency also markets SamiAi, an AI-powered conversational assistant for ecommerce built on Claude AI, and runs The Strategy Academy, a free digital marketing training program.
Product overview
The Strategy is a performance marketing agency and growth partner for ecommerce businesses and companies. They offer a comprehensive suite of services including strategic planning, digital analytics, lead generation, ecommerce strategy, and growth systems, all delivered through their proprietary circular methodology tested with over 200 clients since 2013. Their product portfolio centers on SamiAi (AI-powered ecommerce assistant built on Claude), The Strategy Academy (free digital marketing training program), and the Digital Strategy Box (case study collection). Supplementary resources include video guides, checklists, and ebooks covering SEO for ecommerce, AI marketing, email automation, and ecommerce tools. Core consulting services span advertising, analytics, marketplace management, CRO, and strategic planning.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 20% revenue improvement within first 3 months for ecommerce audit clients who implement recommendations
- +4 more outcomes
Companies that use The Strategy
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles4 records
The Strategy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability12 records
Feature4 records
The Strategy partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- The SpacecoreThe Space is a web agency specializing in ecommerce and web project development, co-founded by CEO Filippo Bacciocchi alongside The Strategy. The Space handles the technical web development while The Strategy handles digital marketing strategy. The two companies collaborate on client projects and co-organize The Strategy Academy.
- TellemcoreTellem is a content creation agency specializing in social media, SEO content, photography, and video production, co-founded by CEO Filippo Bacciocchi. Tellem creates content assets used by The Strategy to drive ecommerce sales. The two companies co-organize The Strategy Academy training program.
- Partnership Program MembersminorThe Strategy maintains a partnership program with freelance professionals and smaller agencies (social media, content, web development) who integrate The Strategy's digital marketing services into their offerings. Partner logos shown include Dotcom, Retorica, Hoboh, Passepartout Square, and others.
- Maggioli EditoreminorMaggioli Editore is an Italian publishing house that published CEO Filippo Bacciocchi's book 'E-commerce Optimization'. The book serves as a lead generation and brand authority asset for The Strategy.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
The Strategy competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Strategy social profiles
Digital presenceThe Strategy compliance and trust
Trust signalCompliance3 records
The Strategy financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Strategy leadership team
Management profileNumber of profiles
Profiles1 record
The Strategy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Strategy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Strategy
What does The Strategy do?
The Strategy is a performance marketing agency that acts as a growth partner for ecommerce businesses and companies. It sells digital strategy consulting, advertising management (Google Ads and Meta Ads), ecommerce consulting, SEO, CRO, lead generation, marketing automation, marketplace (Amazon) consulting, and digital analytics services. The agency also markets SamiAi, an AI-powered conversational assistant for ecommerce built on Claude AI, and runs The Strategy Academy, a free digital marketing training program.
Is The Strategy a public or private company?
The Strategy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Strategy founded?
The Strategy was founded in 2013. It employs 1 to 10 people.
Where is The Strategy based?
The Strategy is headquartered in Domagnano, San Marino, in the Europe region.
How does The Strategy make money?
Three revenue lines are on record. Digital Strategy Consulting is the primary driver. The others are education and Training Programs and resources and Publications.
Does The Strategy have an API?
No public API is recorded for The Strategy.
What industry is The Strategy in?
The Strategy's product category is Performance Marketing and Digital Strategy Consulting. Its primary akta.pro industry code is BPAFAEAA, Brand Strategy & Positioning, with a secondary code of BPAHACAA, Strategy & Corporate Development Consulting. Its NAICS code is 541810 and its SIC code is 7311.