The Stuart

What The Stuart does

The Stuart is a 100-bedroom hotel located on London Road in Derby, UK, operating as a wholly-owned subsidiary of AG Hotels Group, a privately held UK hotel operator headquartered in London. The property offers accommodation alongside integrated food and beverage services (on-site restaurant, bar, afternoon tea), meetings and events facilities, and wedding venue services. It serves a mixed base of business travelers (leveraging proximity to Derby train station, motorway networks, and business parks) and leisure travelers visiting Derby and the Peak District, including couples and families on weekend getaways.

The hotel operates on a hybrid direct-to-consumer and channel partner distribution model. Direct channels include the company website with secure online booking, telephone reservations via a central AG Hotels line (0333 090 7865), and email bookings. Channel partnerships include OTAs such as Booking.com and Expedia, plus Best Western's booking platform for access to Best Western Rewards members. The core technology stack consists of the Guestline cloud-hosted central reservations and property management system (PMS), a PCI DSS compliant payment processing gateway, the OpenTable restaurant reservation platform, and HuemanAI-powered WhatsApp chatbot for automated customer service.

Revenue is generated from four streams: hotel accommodation (the primary recurring revenue), food and beverage (one-time transactional), meetings and events venue hire, and wedding services. Pricing is package-based and seasonal, with examples including festive 1-night stays from £89 and 2-night stays from £159 including breakfast, plus dinner add-ons at £45 and afternoon tea at £34.99. The AG Hotels loyalty programme offers free parking, daily breakfast, flexible check-in/out, room upgrades, and 15% off F&B to direct-booking customers, supporting a Best Rate Guarantee against OTA pricing. Certifications include REST sustainable tourism accreditation, PCI DSS, and GDPR compliance.

Name

The Stuart

Legal name

AG Hotels Group

Website

https://thestuart.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Stuart is a 100-bedroom mid-market hotel in Derby, UK, wholly owned by AG Hotels Group. It serves business and leisure travelers with accommodation, dining, weddings, and meetings services, distributed through direct channels, OTAs, and Best Western.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Hotel accommodation
• Wedding venue
• Meeting event spaces
• Hospitality services
• Leisure travel lodging

Headquarters

HQ city

Derby

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hotel Accommodation: Room bookings for leisure and business travelers with various room types and packages
2. Food and Beverage: On-site restaurant dining, bar services, afternoon tea, and special event catering including Christmas packages
3. Meetings and Events: Conference rooms, meeting spaces, and event venues available for corporate and private functions
4. Wedding Services: Wedding venue hire, ceremonies, receptions, and wedding planning services

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

The Stuart is a 100-bedroom hotel in Derby, UK, operated by AG Hotels Group, offering accommodation, on-site restaurant and bar dining, afternoon tea, wedding venue hire with planning support, and meetings and events spaces. The hotel serves leisure travellers, business travellers, and corporate group bookings with seasonal packages, a loyalty programme, and complimentary amenities such as free parking, breakfast, and Wi-Fi. Distribution runs through direct website and phone bookings as well as third-party OTAs such as Booking.com and Expedia.

Product overview

The Stuart Hotel is a single-property hotel brand operating within AG Hotels Group. It operates as a unified hotel offering with integrated accommodation, dining, and events services. The property functions as both a leisure hotel for tourists visiting Derby and the Peak District, and a business hotel for corporate travellers, with meeting spaces and wedding venues. Optional add-on services include the loyalty programme, spa treatments (referenced in themed getaway packages), and themed packages such as Summer Sessions. All properties within AG Hotels Group share common booking infrastructure (Guestline PMS), customer engagement tools (HuemanAI), and operational policies.

Differentiator

Problem solved

Functional benefit

Products and services

• The Stuart Hotel Accommodation

Quantifiable outcome

• 20% off summer stays with direct booking using code SUMMER
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Booking.comcoreChannel Partner/ Reseller/ DistributorThird-party online travel agency providing booking distribution services. Bookings made through third parties have privacy policies that apply separately.
• ExpediaminorChannel Partner/ Reseller/ DistributorThird-party online travel agency for accommodation bookings with separate privacy policies governing data collection.
• HuemanAIcoreTechnology or IntegrationOmnichannel customer engagement platform powering automated customer service and messaging systems including WhatsApp chatbot for guest communication and inquiry resolution.
• OpenTableminorChannel Partner/ Reseller/ DistributorRestaurant reservation platform used for making restaurant bookings at hotel properties.
• Best Western Great BritaincoreChannel Partner/ Reseller/ DistributorHotel brand affiliation providing access to Best Western Rewards program, cross-brand booking platform, and marketing support. The Stuart Hotel participates in Best Western promotions and special offers.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Village Hotels: UK regional full-service hotel group pairing accommodation with restaurants, weddings, meetings and leisure facilities. Closely comparable business model to AG Hotels Group with multi-vertical revenue per property.
• Best Western Great Britain: Member-based hotel brand network that AG Hotels properties already affiliate with. Comparable as the brand/platform itself, with each Best Western hotel a like-for-like midscale UK regional house.
• Leonardo Hotels UK (formerly Jurys Inn): European midscale hotel group with a strong UK regional-city footprint positioned in gateway cities; competes for similar business and leisure travellers with comparable pricing and amenity tiers.
• Britannia Hotels: UK-based privately-held hotel group operating a portfolio of midscale hotels across regional UK cities with on-site restaurants, bars, weddings and events — closely mirroring AG Hotels Group's value-tier full-service model.

Broad incumbents

• Premier Inn (Whitbread): UK's largest budget hotel chain by room count, owned by Whitbread. Directly competes for the same midscale/value-conscious leisure and business traveller in UK regional gateway cities.
• Holiday Inn (IHG): Global midscale hotel brand with extensive UK presence under IHG. Competes for the same midscale business and leisure traveller with full-service amenities including F&B and meetings.
• Travelodge UK: One of the UK's two dominant budget hotel brands, operating 600+ hotels across the UK. Competes for the same value-tier business and leisure traveller as AG Hotels' £89-159 nightly positioning.
• Hilton UK (Hampton by Hilton / DoubleTree): Major US-based multinational with midscale and upscale UK footprint, especially in gateway cities like Manchester and London, competing for corporate and leisure stays.
• Accor (ibis / Mercure / Novotel UK): Global hotel operator with budget-to-midscale UK presence including the ibis brand (AG Hotels itself operates an ibis in Castleford). Competes in the same midscale/value UK regional segment.
• Marriott UK (Courtyard, Moxy): Global hotel giant with a strong UK midscale presence (Courtyard, Moxy brands) in major cities and regional hubs, competing for similar business and leisure bookers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AgHotelsGroup
• LinkedInlinkedin.com/company/the-stuart
• Instagraminstagram.com/aghotelsgroup

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Stuart