Sunflower Lounge

Name

Sunflower Lounge

Legal name

The Sunflower Lounge

Website

https://thesunflowerlounge.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Live Music Venue

NAICS

Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Live Music Clubs & Venues (MPAGAIAB)

akta.pro secondary industries

Live Music Venues & Concert Bars (THAFAEAD), Lounge Bars & Hotel Bars (THAFAEAI), Venue & Facility Reservations (Private Rooms, Event Spaces) (HSACALAJ)

Keywords

• Live music venue
• Music entertainment
• Event hosting
• Concert venue
• Private venue hire

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue generated from ticket sales for live music events at the venue, with prices ranging from £7.50 to £20 per show. Tickets are sold through multiple platforms including Skiddle, Seetickets, Eventbrite, Fatsoma, Universe, Ticketweb, We Got Tickets, and Ticket Source, as well as on the door subject to availability.
2. Venue Bar Sales: Revenue from the bar service within the venue, serving drinks during events and regular operating hours.
3. Private Venue Hire: The venue is available for private event hire, with inquiries directed to [email protected].

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Sunflower Lounge is a live music venue in Birmingham city centre operating since 2002. It hosts intimate live music performances in a 120-capacity basement bar, showcases underground, breaking and local talent, runs a main bar with forward-thinking DJs, and offers the space for private event hire. Revenue is generated primarily through ticket sales for shows, on-site bar service, and private venue hire.

Product overview

The Sunflower Lounge is a live music venue in Birmingham, UK. The venue operates primarily as a physical entertainment space featuring a basement bar for live performances and a main bar with forward-thinking DJs. It offers venue hire for private events and showcases emerging artists through its Emerging Artists Showcase series. The venue does not operate as a software platform with distinct digital products or modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Music Performances
• Venue Bar Service
• Private Venue Hire
• Emerging Artists Showcase

Named customers7 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, regular and minor.

• Yampy PromotionscoreChannel Partner/ Reseller/ DistributorYampy Promotions is a regular promoter at The Sunflower Lounge, booking multiple events including Absolutely Anytime, ARSE, Son Of Boar, SLAG, Big Fear, Tchotchke, Lacuna, Umarells, Ollie Cook & The Hogwash, Bones Ate Arfa, and others.
• Uncover MusiccoreChannel Partner/ Reseller/ DistributorUncover Music promotes events at the venue including ELI and Night Swimming performances.
• This FeelingcoreChannel Partner/ Reseller/ DistributorThis Feeling is a promoter that books events at the venue, including CUSP.
• GotobeatregularChannel Partner/ Reseller/ DistributorGotobeat promotes events at the venue including Fright Years, Cristina Hart, and Charlie Bennett.
• Border Live AgencyregularChannel Partner/ Reseller/ DistributorBorder Live Agency books acts at the venue including Park Drive and Headwired debut tours.
• Silver Birch SoundregularChannel Partner/ Reseller/ DistributorSilver Birch Sound presents The Rabbits at the venue.
• Crosstown ConcertsregularChannel Partner/ Reseller/ DistributorCrosstown Concerts presents Wilt at the venue.
• DHP PresentsregularChannel Partner/ Reseller/ DistributorDHP Presents is a promoter that books MOULD at the venue.
• Live Nation / KilimanjaroregularChannel Partner/ Reseller/ DistributorLive Nation Kilimanjaro presents Saint Clair at the venue.
• Metropolis MusicregularChannel Partner/ Reseller/ DistributorMetropolis Music Live Nation presents The North at the venue.
• Scruff of the NeckregularChannel Partner/ Reseller/ DistributorScruff of the Neck presents V.I.C at the venue.
• SJM ConcertsregularChannel Partner/ Reseller/ DistributorSJM Concerts books artists including Grace Gachot, Florentenes, Jos Rivers, and Arcy Drive at the venue.
• Kushikatsu / Riot SeasonregularChannel Partner/ Reseller/ DistributorKushikatsu and Riot Season present Hibushibire (Japanese psychedelic rock) at the venue.
• AEG PresentsminorChannel Partner/ Reseller/ DistributorAEG Presents co-books Pixie McCann at the venue alongside Live Nation.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Moth Club: East London grassroots live music venue with similar capacity profile and programming ethos focused on emerging UK and international indie talent. Comparable business model centered on tickets, bar, and venue hire.
• KOKO: London live music venue that similarly began as a grassroots launchpad space and has hosted many of the same emerging acts during early career stages. Operates comparable mix of ticketed shows, bar revenue, and private hire.
• Brudenell Social Club: Long-running grassroots music venue in Leeds with a similar ~400-cap format, comparable artist-development launchpad reputation, and promoter-driven programming model aimed at emerging UK talent. Highly analogous operating model to Sunflower Lounge.
• The 100 Club: Iconic small-capacity basement music venue in London with a multi-decade heritage of showcasing emerging and legendary artists. Closely comparable as a UK grassroots live music venue with bar-led revenue and similar promoter-dependent booking.
• The Cavern Club: Historic small-format live music venue in Liverpool operating a basement-stage concept with multiple revenue streams including ticketed shows, bar, and venue hire. Comparable as a heritage grassroots venue with launchpad reputation.
• The Leadmill: Sheffield-based independent music venue with a comparable grassroots-to-mid-tier capacity profile and long history of showcasing emerging UK artists. Closely analogous in operating scale and target artist pipeline.
• Rescue Rooms: Nottingham mid/small-capacity live music venue with a comparable emerging-artist focus and multi-stream revenue (tickets, bar, private hire). Closely aligned operating model to Sunflower Lounge.
• The Bodega: Nottingham small-capacity grassroots venue that has launched acts including Jake Bugg, with a similar promoter-network-driven bookings model and bar-led ancillary revenue.
• Sneaky Pete's: Edinburgh small-capacity live music and club venue with a basement-style layout and similar emerging-artist focus. Comparable as a UK grassroots venue with bar revenue and promoter-driven programming.

Broad incumbents

• DHP Family: Multi-venue UK independent operator (Rock City, Rescue Rooms, Stealth etc.) that books many of the same artists as Sunflower Lounge through its DHP Presents promoter arm. Comparable as a UK live music venue operator and promoter at greater scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sunflower-lounge

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunflower Lounge