Koko
KOKO is an independent, historic London music venue in Camden operating since 1901. It runs 150-plus live shows annually across mainstream, electronic, and jazz programming, supported by F&B, membership subscriptions, merchandise, and private venue hire.
- Company typePrivate
- Founded1901
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingServices
What Koko does
KOKO is an independently operated, historic live music venue and cultural hub based in Camden, London, operating continuously in various forms since 1901. The venue runs a 150-show-plus annual calendar spanning mainstream concerts, dedicated electronic music programming under the KOKO Electronic sub-brand, intimate jazz at Ellen's, daytime disco events (Guilty Pleasures), and curated cultural programming. Audience segments are consumer-facing and primarily horizontal, targeting adults aged 19+ across indie, electronic, jazz, hip-hop, rock, and world music genres.
The venue's product surface extends well beyond live performance. F&B operations span Cafe KOKO (pizza and cocktails), Don KOKO (Friday late-night pizzas and cocktails), and multi-bar service throughout the building. The House of KOKO is a recurring membership program bundling complimentary access to 150+ live shows from a private balcony, after-parties, artist talks, and supper clubs with performing artists. Merchandise is sold through a proprietary e-commerce storefront (KOKO Shop), including the Still Independent 125th anniversary apparel line and limited-edition art prints. A separate KOKO Foundation supports young people in the arts.
KOKO generates revenue across five streams: ticket sales (distributed via SeeTickets and Dice), on-site F&B, merchandise, House of KOKO membership subscriptions, and private venue hire for corporate events. Operations are supported by a portfolio of beverage and lifestyle brand sponsorships (Miraval, Moët & Chandon, Johnnie Walker, Casamigos, Asahi, Grolsch, IQOS, Ray-Ban). Distribution is omnichannel: third-party ticketing platforms for ticket discovery, proprietary e-commerce for merchandise, an on-site box office, and the @kokoculture YouTube channel for livestreamed performances. The company is privately held with no disclosed parent, institutional investors, or external funding rounds.
Koko firmographics
Firmographics- Name
- Koko
- Legal name
- KOKO
- Website
- https://koko.co.uk
- Company type
- Private
- Founded year
- 1901
- Operating status
- Operating
- Short description
- KOKO is an independent, historic London music venue in Camden operating since 1901. It runs 150-plus live shows annually across mainstream, electronic, and jazz programming, supported by F&B, membership subscriptions, merchandise, and private venue hire.
- Ownership category
- akta.pro rank
Koko industry classification
Industry- Product category
- Live Music Venue
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts, Spectator Sports, and Related Industries (711), Arts, Entertainment, and Recreation (71)
- SIC
- Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Live Music Clubs & Venues (MPAGAIAB)
- akta.pro secondary industries
- Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Live Music Venues & Concert Bars (THAFAEAD), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Live Music Bars & Venues (CRANACAH), Concerts & Music Festivals (THAJAFAA)
Keywords
Where Koko is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Koko business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Ticket Sales: Primary revenue stream from ticket sales for live events, concerts, electronic nights, jazz club performances, and special events. Tickets are sold through third-party platforms including SeeTickets and Dice.
- Food and Beverage: On-site food and beverage sales including Cafe KOKO (pizza and cocktails), bars throughout the venue, and Don KOKO (Friday evening food offering).
- Merchandise: Sale of branded merchandise including apparel (t-shirts, long-sleeve tops, tote bags) and limited edition art prints through the KOKO online shop.
- Membership Subscriptions: The House of KOKO membership offering complimentary access to live shows from a private balcony, exclusive after-parties, talks, and supper clubs with performing artists.
- Venue Hire: Private event hire of the venue for corporate events, parties, and special occasions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Still Independent t-shirt |
| One time/ perpetual license | Pay-as-you-go | Still Independent long sleeve t-shirt |
| One time/ perpetual license | Pay-as-you-go | Still Independent tote bags |
| One time/ perpetual license | Pay-as-you-go | Vauxhall Bridge 2 limited edition print |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Koko product offering
Product offeringCore offering
KOKO is a historic live music venue in Camden, London, that hosts concerts, electronic music nights, and jazz performances, alongside a members' club, on-site dining, and branded merchandise retail. Revenue is generated from ticket sales, food and beverage, membership subscriptions, merchandise, and private venue hire for events.
Product overview
KOKO is a historic London music venue (operating since 1901) offering live music events across multiple formats: mainstream concerts under the KOKO brand, dedicated electronic music nights via KOKO Electronic, and intimate jazz performances at Ellen's. The venue operates a membership program called The House of KOKO providing exclusive backstage access, private balcony viewing, and artist meet-and-greets. Additional offerings include Cafe KOKO serving food, Supper Clubs with guest chefs, and a merchandise shop selling anniversary apparel and art prints. The venue also offers private hire for events.
Differentiator
Problem solved
Functional benefit
Brands
- KOKO Electronic: Electronic music nights featuring underground to mainstream DJs
- The House of KOKO
- Ellen’s
- Cafe KOKO
- KOKO Foundation
- Don KOKO
- KOKO Jazz Club
- Guilty Pleasures
Products and services
- The House of KOKO Subscription-based membership programme giving members complimentary access to live shows from a private balcony, exclusive after-parties, artist talks, and supper clubs with performing artists at the KOKO venue.
- KOKO Electronic Dedicated electronic music nights programme at KOKO featuring underground and mainstream DJs, with late-night sessions continuing the venue's electronic music heritage.
- Ellen's A late-night jazz club hidden backstage at the KOKO venue, offering secret live jazz performances in an intimate setting.
- Cafe KOKO On-site cafe at the KOKO venue serving pizza and cocktails, promoted as offering 'the best pizza in London'.
- Supper Clubs Curated dining experiences at KOKO featuring guest chefs and shared tables backstage, offered exclusively to House of KOKO members.
- KOKO Shop Online shop selling KOKO branded merchandise including the 'Still Independent' 125th anniversary apparel collection (t-shirts, long-sleeve tops, tote bags) and limited edition art prints.
- Venue Hire Private venue hire service at KOKO for corporate events, parties, brand activations, and special occasions, with bookings handled via a dedicated hire platform and VIP/Areas bookings team.
Quantifiable outcome
- 150+ live shows annually accessible to members
Companies that use Koko
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles2 records
Koko technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Koko partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor.
- MiravalminorMiraval is listed as a partner brand on KOKO's website. Miraval is a Provence rosé wine brand from the Perrin family. The partnership appears to involve brand integration or sponsorship at KOKO events and venues.
- Moët & ChandonminorMoët is listed as a partner brand on KOKO's website, indicating a brand partnership or sponsorship arrangement for events at the venue.
- Johnnie WalkerminorJohnnie Walker is listed as a partner brand on KOKO's website, suggesting a spirits brand partnership or sponsorship arrangement.
- IQOSminorIQOS (heated tobacco product by Philip Morris International) is listed as a partner brand on KOKO's website.
- Ray-BanminorRay-Ban is listed as a partner brand on KOKO's website, suggesting an eyewear brand partnership or sponsorship arrangement.
- Casamigos TequilaminorCasamigos Tequila is listed as a partner brand on KOKO's website. Founded by Rande Gerber, the tequila brand is co-owned by George Clooney. Partnership involves brand presence at KOKO events.
- AsahiminorAsahi Super Dry is listed as a partner brand on KOKO's website, indicating a beer brand sponsorship arrangement.
- GrolschminorGrolsch is listed as a partner brand on KOKO's website, indicating a beer brand sponsorship arrangement.
Scale indicators3 records
Recent moves9 records
Expansion highlights5 records
Koko competitors and assessment
Company assessmentDirect peers
- Roundhouse: Iconic London live-music and performing-arts venue in Camden with comparable capacity (1,700-3,300) and similar mid-size concert programming. Direct geographic and category competitor, though operated as a charity rather than commercial entity.
- Eventim Apollo: 5,000-capacity West London concert venue operated by AEG/Eventim. Competes for the same touring artist pool at slightly larger scale; highly relevant comparison for ticketed concert economics.
- Electric Brixton: South London live-music venue with ~1,500-1,800 capacity hosting concerts, club nights, and electronic events. Directly comparable scale, multi-format programming, and ticketed-event business model.
- O2 Academy Brixton: 5,000-capacity historic South London music venue operated by Academy Music Group. Direct competitor for mid-to-large touring acts within the London market and the most prominent concert venue of comparable heritage.
- Ministry of Sound: London nightclub and live-music complex with a strong electronic-music identity and late-night license. Overlaps directly with KOKO Electronic programming and late-night F&B/bar economics.
- Fabric London: Iconic London electronic-music nightclub in Farringdon. Directly comparable electronic-music programming and late-night venue economics, though KOKO's electronic offering is newer.
- Shepherd's Bush Empire: 2,000-capacity London concert venue also operated within the AEG/Academy Music Group portfolio. Direct competitor for mid-size touring rock, indie, and pop acts.
Broad incumbents
- Live Nation Entertainment: Global live-entertainment giant operating venues, promoting tours, and selling tickets worldwide. Relevant incumbent comparison for venue economics, artist-fee dynamics, and ticketing partnerships (Live Nation owns Dice, a KOKO ticketing partner).
- AEG Presents: Global venue operator and concert promoter that operates Eventim Apollo and Shepherd's Bush Empire. Highly relevant incumbent comparison for London venue economics and tour routing decisions.
Emerging players
- Village Underground: Shoreditch-based London live-music and creative venue with comparable capacity (~800-1,000) and similar indie/electronic programming. Smaller scale but overlapping artist pool and customer demographic.
Market position
Strengths5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Koko social profiles
Digital presenceKoko financial estimates
Financial estimateRevenue estimate
Valuation estimate
Koko leadership team
Management profileNumber of profiles
Koko funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Koko M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Koko
What does Koko do?
KOKO is a historic live music venue in Camden, London, that hosts concerts, electronic music nights, and jazz performances, alongside a members' club, on-site dining, and branded merchandise retail. Revenue is generated from ticket sales, food and beverage, membership subscriptions, merchandise, and private venue hire for events.
Is Koko a public or private company?
Koko is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Koko founded?
Koko was founded in 1901.
Where is Koko based?
Koko is headquartered in London, United Kingdom, in the Europe region.
How does Koko make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are food and Beverage, merchandise, membership Subscriptions and venue Hire.
Who are Koko's main competitors?
Direct peers on record are Roundhouse, Eventim Apollo, Electric Brixton, O2 Academy Brixton, Ministry of Sound, Fabric London and Shepherd's Bush Empire. Broad incumbents are Live Nation Entertainment and AEG Presents. Village Underground is listed as an emerging player.
Does Koko have an API?
No public API is recorded for Koko.
What industry is Koko in?
Koko's product category is Live Music Venue. Its primary akta.pro industry code is MPAGAIAB, Live Music Clubs & Venues, with a secondary code of MPAGALAC, Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues). Its NAICS code is 71131 and its SIC code is 7900.