The Swan at Lavenham Hotel & Spa

Name

The Swan at Lavenham Hotel & Spa

Legal name

The Hotel Folk Limited

Website

https://theswanatlavenham.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Luxury Hotel and Spa Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Boutique Resorts (Small-Scale Resorts) (THAGADAJ)

Keywords

• Luxury hotel accommodation
• Spa and wellness services
• Wedding venue packages
• Fine dining restaurant
• Corporate meeting facilities

Headquarters

HQ city

Lavenham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Accommodation: The hotel generates revenue from 46 charming bedrooms and suites, ranging from cosy Tudor double rooms to spacious Gainsborough rooms and elegant Constable Suites. Room rates are dynamic and vary according to availability and demand.
2. Food and Beverage: Revenue from The Gallery Restaurant (AA Two Rosette awarded), Airmen's Bar, and private dining experiences. Offerings include afternoon tea, lunches, dinners, and exclusive dinner parties. The restaurant serves seasonal produce with Head Chef Lukasz creating bespoke menus.
3. Spa and Wellness Services: Weavers' House Spa (five bubble boutique spa) generates revenue through individual treatments, spa days, spa breaks, spa memberships, and spa packages. Treatments range from £55 for the Spa Refresher Package to £338 for the Happily Ever After package.
4. Events and Weddings: Significant revenue from weddings (packages from intimate weddings to exclusive use at £25,000+), private dining events, celebrations, and corporate meetings. The hotel offers four private rooms accommodating 10-100 guests, with room hire from £250-£450 and three-course meals from £62 per person.
5. Spa Boutique Retail: The Spa Boutique sells Temple Spa, Tribe517, BASQ NYC products, bespoke teas from Camelia's Tea House London, OPI/Mii nail products, and spa-related gifts. Open 9am until 6:30pm daily.
6. Gift Vouchers: Hotel, restaurant, and spa experience gift vouchers available for purchase online as e-vouchers. Vouchers are valid for 12 months from purchase date.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

The Swan at Lavenham Hotel & Spa is a 15th-century luxury hotel offering 46 bedrooms and suites in historic Lavenham, Suffolk. The property operates a five-bubble boutique spa (Weavers' House Spa), an AA Two Rosette restaurant (The Gallery) and Airmen's Bar, plus four private event rooms for weddings, corporate meetings and celebrations.

Product overview

The Swan at Lavenham Hotel & Spa operates as a unified luxury hospitality offering centered on a 15th-century historic hotel in Suffolk. The core product portfolio includes hotel accommodation (46 bedrooms and suites), the Weavers' House Spa (five-bubble boutique spa with treatments and membership), and multiple dining venues (The Gallery Restaurant with two AA rosettes, Airmen's Bar, and Lounge). Event and celebration services encompass private dining rooms, wedding packages (ranging from intimate ceremonies to full exclusive-use), and corporate meeting facilities. Supporting services include a Spa Boutique for retail products, Spa Membership programs, and Gift Vouchers for all hotel, dining, and spa experiences. The property is part of The Hotel Folk group.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation Luxury hotel accommodation comprising 46 individually designed bedrooms and suites in a 15th-century building, ranging from cosy Tudor double rooms to spacious Gainsborough rooms and elegant Constable Suites. Targeted at leisure travelers, couples and corporate guests seeking historic luxury stays.
• Weavers' House Spa A five-bubble boutique spa offering spa days, spa breaks, treatments, spa memberships and use of the outdoor heated vitality pool, sauna, steam room and relaxation spaces. Hotel residents receive two hours' complimentary use of spa facilities daily.
• The Gallery Restaurant An AA Two Rosette awarded fine dining restaurant offering seasonal menus, afternoon teas, lunches and dinners, plus private dining for up to 100 guests. Head Chef Lukasz develops bespoke menus for occasions.
• Airmen's Bar A historic bar named after US Eighth Air Force servicemen of the 487th Bombardment Group, displaying WWII memorabilia, signatures and badges. Exclusively serves the 487th Commemorative Beer brewed by St Peter's Brewery.
• Wedding Packages Tiered wedding packages including intimate weddings (up to 20 guests), Sapphire Package (semi-exclusive use, 15 bedrooms), Cerulean Package (half-exclusive, 30 bedrooms) and Azure Package (full exclusive-use of 45 bedrooms from £25,000). Includes ceremony, reception, food and beverage, breakfast and complimentary spa access, managed by dedicated wedding planners.
• Private Event Rooms Four private hire rooms for celebrations, meetings and dinners: McCallum (up to 20 guests), Suffolk (up to 30), Woolhall (up to 40) and The Gallery (up to 100). Room hire from £250-£450, three-course meals from £62 per person.
• Conference and Meeting Facilities Business retreat and meeting facilities with a Day Delegate Package (from £65 per delegate) and a 24-hour Delegate Package (from £240 per delegate), including meeting room hire, Wi-Fi, refreshments, lunch or dinner allowance and overnight accommodation with breakfast.
• Gift Vouchers Online e-vouchers redeemable against hotel stays, dining experiences and spa treatments, valid for 12 months from purchase.
• Spa Boutique Retail section offering Temple Spa skincare, Tribe517 aromatherapy, BASQ NYC pregnancy products, bespoke loose-leaf teas from Camelia's Tea House London, OPI and Mii nail products, and spa gift items. Open 9am to 6:30pm daily.
• Flexi-Spa Membership Recurring spa membership program with Heat Suite and Relax (£72/month or £864 annually), Six-month Membership (£190/month or £1,140) and Annual Membership (£183/month or £2,200 annual). Includes unlimited facility access, treatment discounts and dining discounts.

Quantifiable outcome

• Suffolk Carbon Charter Bronze Accreditation achieved through 100% renewable energy tariff and LED lighting implementation

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• St Peter's BreweryminorStrategic or Co-development Partner · 1 January 2017Partnership with Suffolk traditional brewer St Peter's Brewery to create 'The 487th Commemorative Beer' in 2017 to mark 75 years since the 'friendly invasion' of Lavenham by US airmen during WWII. The blonde/golden ale is exclusively sold in the Airmen's Bar.
• Pride of Britain HotelscoreGTM or Marketing PartnerThe Swan at Lavenham is a member of Pride of Britain Hotels, a collection of independently owned luxury hotels in Britain. This partnership provides cross-promotional opportunities and shared marketing within the network, enhancing brand visibility and credibility through association with other quality properties.
• The Hotel Folk LimitedcoreOthersThe Swan at Lavenham is operated by The Hotel Folk Limited, a hospitality company managing multiple luxury hotels in Suffolk including The White Lion Hotel, The Brudenell Hotel, The Crown and Castle, The Crown at Woodbridge, and Thorpeness Golf Club & Hotel.
• Res DiarycoreTechnology or IntegrationRes Diary is used as the hotel's internal booking system for managing reservations across accommodation, dining, and spa services. Listed as an internal third party in the privacy policy.
• GuestLinecoreTechnology or IntegrationGuestLine provides the hotel's online booking functionality for accommodation availability and reservations. The hotel's direct booking system utilizes GuestLine's booking platform.
• Temple SpacoreOthersTemple Spa is the exclusive spa partner providing premium skincare products for face, body, and home. Their Mediterranean-inspired range is featured in spa treatments and available for purchase in the Spa Boutique.
• Tribe517minorOthersTribe517 is an ethical British skincare brand, and The Swan is the only spa in East Anglia stocking their aromatherapeutic products including oils, balms, buffs, and dusts. Their products are featured in treatments and sold in the boutique.
• BASQ NYCminorOthersBASQ NYC provides pregnancy skincare products and treatments at the spa, offering oils, creams, and cooling gels for expectant mothers. Featured in dedicated pregnancy treatments at Weavers' House Spa.
• Camelia's Tea House LondonminorOthersSpeciality artisan loose leaf teas are uniquely blended exclusively for the hotel by Camelia's Tea House London. These bespoke teas are available in the Spa Boutique for guests to purchase.
• Online Travel AgenciesminorChannel Partner/ Reseller/ DistributorThird-party distribution through OTAs including Booking.com, Expedia, Off Peak Luxury, Your Golf Travel, Golf Breaks, and GDS systems (HRS/Synix/Sabre). The hotel notes that direct bookings offer better flexibility than OTA bookings.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Peers

• Hambleton Hall:

Direct peers

• Lime Wood Hotel: Luxury country house hotel with award-winning spa in the New Forest, Hampshire. Closest comparable to The Swan in scale, heritage setting, multi-outlet F&B, and spa-led luxury positioning.
• The Brudenell Hotel: Sister property under The Hotel Folk Limited, located in Aldeburgh, Suffolk. Directly comparable coastal luxury hotel operating under the same parent group with overlapping F&B, events, and leisure positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-swan-at-lavenham-hotel-&-spa

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Swan at Lavenham Hotel & Spa