Basq NYC

What Basq NYC does

Basq NYC is a privately held, woman-owned direct-to-consumer skincare brand founded in 2005 and operated through the legal entity Kleo Partners Ltd. The company develops and sells a focused portfolio of plant-based, clinically tested skincare products formulated specifically for pregnant and nursing women, addressing stretch marks, dry itchy skin, and aches and swelling. Its core product line is small — six SKUs including the flagship INTENSIVE TREATMENT STRETCH MARK BUTTER FRAGRANCE FREE 8 oz, Jumbo Massage & Body Oil (Eucalyptus), Lavender Sugar Skin Perfecting Scrub, Calendula Lavender Mist, Better Balm, and Cooling Body Bliss — with proprietary blends of plant extracts (Centella Asiatica, Siegesbeckia) and omega-rich oils (Borage, Grapeseed, Rosehip) as the central formulation technology. Products are vegan, cruelty-free, and free of sulfates, parabens, phthalates, mineral oils, petroleum, and artificial scents, manufactured in the USA following GMP standards, and certified to meet EU and US safety requirements.

The business operates entirely through a Shopify-powered DTC e-commerce storefront (basqnyc.com), shipping within the United States at a flat $8 ground rate. Revenue mechanics are straightforward one-time unit purchases with prices ranging from $12 to $40; there is no subscription model, no wholesale, and no disclosed retail or marketplace distribution. Marketing is conducted through email newsletters, organic social (Facebook, Twitter, Pinterest), influencer partnerships, and earned media coverage in outlets including Forbes, People, The Today Show, The Bump, Parade, Self, US Weekly, Reader's Digest, Inc., and Daily Mail. The brand was bootstrapped with no disclosed institutional funding.

The customer base is segmented horizontally: pregnant women (primary) seeking safe, non-toxic skincare, and new mothers (secondary) seeking nursing-safe postpartum skincare. The company has been continuously operational for approximately 20 years with limited disclosed growth signals, and there is no headcount, revenue, or geographic-expansion data in the source materials to assess scale or trajectory.

Name

Basq NYC

Legal name

Kleo Partners Ltd.

Website

https://basqnyc.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Basq NYC is a woman-owned, US-based direct-to-consumer skincare brand founded in 2005 that sells a small portfolio of plant-based, clinically tested skincare products formulated for pregnant and nursing women, distributed exclusively through its Shopify e-commerce storefront.

Ownership category

akta.pro rank

Product category

Pregnancy & Maternity Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB)

akta.pro secondary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

Keywords

• Pregnancy skincare
• Stretch mark treatment
• Maternity body care
• Plant-based skincare
• Nursing-safe cosmetics

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: E-commerce direct-to-consumer sales of pregnancy skincare products. One-time purchase model for individual products with no subscription offering. Products include stretch mark treatments, body oils, balms, scrubs, and mists.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Basq NYC sells a focused line of plant-based, clinically-tested skincare products formulated specifically for pregnant and nursing women. The portfolio addresses three core concerns — stretch marks, dry skin, and aches & swelling — through collagen-boosting butters, body oils, scrubs, mists, and balms. Products are sold direct-to-consumer through the company's Shopify-powered website with U.S. domestic shipping.

Product overview

Basq NYC is a pregnancy skincare brand offering a focused portfolio of plant-based, clinically-tested products designed for pregnant and nursing women. The core product line includes the INTENSIVE TREATMENT STRETCH MARK BUTTER FRAGRANCE FREE (their flagship product), Lavender Sugar Skin Perfecting Scrub, Jumbo Massage & Body Oil with Eucalyptus, Calendula Lavender Mist, Better Balm, and Cooling Body Bliss. Products are organized into collections addressing Stretch Marks, Dry Skin, and Aches & Swelling concerns. All formulations are made in the USA, vegan, cruelty-free, and free from parabens, phthalates, sulfates, petroleum, mineral oils, and artificial colors.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Visibly reduces stretch mark length, depth, and color
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Palmer's: Palmer's offers a dedicated pregnancy-focused stretch mark product line (cocoa butter and vitamin E-based formulas) sold through mass retail. It competes with Basq on the same consumer need (preventing stretch marks during pregnancy) but with a much broader retail footprint and larger marketing spend.
• Belli Skincare: Belli Skincare is an OB-GYN-recommended pregnancy skincare brand offering stretch mark and facial products. Its OB-endorsement and clinical-testing positioning directly mirrors Basq's "clinically proven safe" claims, making it a direct niche competitor in the same DTC-plus-practitioner channel mix.
• Bio-Oil: Bio-Oil is the category leader in pregnancy stretch-mark skincare with a globally distributed product portfolio. It is the most direct head-to-head competitor to Basq's flagship Intensive Treatment Stretch Mark Butter, competing on the same stretch-mark-prevention use case for expectant mothers.
• Earth Mama Organics: Earth Mama Organics produces organic, non-toxic pregnancy and postpartum skincare including stretch mark oils and balms. It competes with Basq on the same clean-ingredient, pregnancy-safe positioning and similar mid-premium price points.
• Mustela: Mustela is a French brand specializing in pregnancy, baby, and maternal skincare with a clinically tested positioning comparable to Basq's safety messaging. Both brands target expectant and nursing mothers with plant-based, dermatologist-reviewed formulations, making Mustela a close functional competitor.

Emerging players

• Erbaviva: Erbaviva produces organic pregnancy and baby skincare including stretch mark oils. It overlaps with Basq in plant-based, organic formulation positioning and the pregnancy skin-care use case, serving a similarly premium DTC segment.
• Mambino Organics: Mambino Organics is a smaller organic pregnancy-skincare brand offering stretch mark and belly care products. It is comparable to Basq as a similarly-sized niche player competing in the clean pregnancy skincare segment, though with a smaller product assortment.

Broad incumbents

• The Honest Company: The Honest Company is a much larger publicly-traded clean-beauty and baby-care brand with pregnancy and postpartum products in its portfolio. While its category breadth goes well beyond pregnancy skincare, its clean-ingredient, clinically-tested positioning competes for the same expectant-mother consumer dollars.

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/basqskincare
• Facebookfacebook.com/BasqSkinCare
• LinkedInlinkedin.com/company/basq-nyc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Basq NYC