The Town FC
The Town FC is a professional men's soccer club competing in MLS NEXT Pro as an affiliate of the San Jose Earthquakes, serving East Bay and Bay Area fans through matchday operations at Saint Mary's Stadium and PayPal Park, alongside youth development programs and a newly launched women's professional team.
- Company typePrivate
- Founded2022
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Town FC does
The Town FC is a professional men's soccer club based in the East Bay region of California, competing in MLS NEXT Pro, the third tier of American professional soccer, as a developmental affiliate of the San Jose Earthquakes. The club was launched in early 2022 as The Town Group LLC, a community-based organization backed by more than 40 local investors, and was rebranded from Earthquakes II to The Town FC in March 2024 with a distinct Art Deco-inspired identity. The team plays home matches at The Park at Saint Mary's Stadium in Moraga and at PayPal Park in San Jose, contesting 14 home games per MLS NEXT Pro regular season.
The organization operates a portfolio that extends beyond the professional men's team to include the Town Futures Project, a grassroots youth soccer development initiative in Oakland and southern Alameda County, and the Town Futures Academy, an elite girls' development program serving Walnut Creek and the Tri-Valley. In 2025, the group launched a WPSL PRO women's professional team and formed Town Soccer Holdings LLC, a joint venture with Soccer Training Solutions LLC intended to scale youth soccer across the region. The club has won back-to-back Pacific Division titles in 2024 and 2025, reaching the Western Conference Semifinals in both seasons.
Revenue is generated primarily through ticket sales (season passes, multi-game packs, and single-game tickets distributed via TicketSpice and stadium box office), merchandise sold through a Square Online storefront, and likely local sponsorship, though financial figures are not publicly disclosed. Customer segments include Bay Area soccer spectators, youth players in Oakland and Alameda County, and adult league participants, all served through a community-driven operating model that emphasizes local ownership and grassroots engagement rather than technology differentiation.
The Town FC firmographics
Firmographics- Name
- The Town FC
- Legal name
- The Town Group LLC
- Website
- https://thetownfc.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Town FC is a professional men's soccer club competing in MLS NEXT Pro as an affiliate of the San Jose Earthquakes, serving East Bay and Bay Area fans through matchday operations at Saint Mary's Stadium and PayPal Park, alongside youth development programs and a newly launched women's professional team.
- Ownership category
- akta.pro rank
The Town FC industry classification
Industry- Product category
- Professional Soccer Club
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro industry
- Association Football (Soccer) LeaguesMedia, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Leagues (Domestic & International)Team Sports Matches (Club & National)Local Amateur Clubs & Community Sports OrganizationsMedia, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)
Keywords
The Town FC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | — | Season Passes |
| One time/ perpetual license | — | Single-game and Multi-game Tickets |
Distribution channels3 records
Marketing channels7 records
The Town FC product offering
Product offeringCore offering
The Town FC is a professional men's soccer club competing in MLS NEXT Pro as an affiliate of the San Jose Earthquakes, playing home matches at The Park at Saint Mary's Stadium in Moraga, California, and PayPal Park in San Jose. The club sells match tickets (single-game, multi-game packs, season passes for 14 home games) and team merchandise, and operates youth soccer development programs including the Academy, Town Futures Project, and a WPSL PRO women's team.
Product overview
The Town FC is a professional soccer organization operating as an MLS NEXT Pro team in partnership with the San Jose Earthquakes. The organization offers a unified portfolio consisting of its core professional men's soccer team competing in MLS NEXT Pro, a youth development Academy program, the community-focused Town Futures Project initiative, and an e-commerce shop for merchandise and tickets. The club plays home games at The Park at Saint Mary's Stadium in Moraga, California, with additional matches at PayPal Park in San Jose.
Differentiator
Problem solved
Functional benefit
Brands
- The Town Futures Project: Community-driven initiative focused on grassroots youth soccer development in Oakland and southern Alameda County
- Town Futures Academy
- Town Soccer Holdings
Products and services
- The Town FC Professional Men's Soccer Team (MLS NEXT Pro Matches)
- Academy Program
- The Town Futures Project
- Town Futures Academy (Girls-Focused Elite Academy)
- The Town FC Shop
- WPSL PRO Women's Professional Team
- Season Pass and Match Tickets
Companies that use The Town FC
Customer profileSegments3 records
Ideal customer profiles2 records
The Town FC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Town FC partnerships and signals
Strategic signalRecent moves7 records
Expansion highlights4 records
The Town FC competitors and assessment
Company assessmentDirect peers
- Chattanooga FC: Community-owned professional soccer club (USL League One) with strong grassroots identity. Closely mirrors The Town FC's community-ownership model and small-market independent club economics.
- Austin FC II: MLS NEXT Pro Pacific Division rival and fellow MLS affiliate (Austin FC). Directly comparable as a second-year expansion-era club in a competitive Western Conference market.
- Detroit City FC: Community-owned lower-division professional soccer club (USL Championship). Closely comparable in fan-ownership model, community-first brand identity, and independent pro soccer operations outside MLS.
- North Texas SC: Fellow MLS NEXT Pro club and direct league competitor (eliminated by The Town FC in 2025 Quarterfinals). Operates under the same developmental affiliate model with an MLS parent (FC Dallas) and serves as a directly comparable peer in on-field competition and business structure.
- Real Monarchs SLC: MLS NEXT Pro club affiliated with Real Salt Lake. Directly comparable peer in the same league with similar MLS-affiliate structure, providing a benchmark for ticket, sponsorship, and academy economics.
- Oakland Roots SC: Bay Area-based professional soccer club competing in the USL Championship. Operates in the same geographic market with a community-driven, independent ownership model closely mirroring The Town FC's positioning.
- Colorado Rapids 2: MLS NEXT Pro Western Conference opponent that eliminated The Town FC in the 2025 Western Semifinals. Same league, same MLS-affiliate structure (Colorado Rapids), making it a direct comparable in matchday operations and player development economics.
- Tacoma Defiance: MLS NEXT Pro Pacific Division competitor and MLS affiliate (Seattle Sounders FC). Directly comparable peer in regional lower-division operations, youth development, and MLS affiliation economics.
Broad incumbents
- Phoenix Rising FC: Established USL Championship club with high attendance and notable investor profile (Diplo, others). Comparable as a higher-valuation lower-division benchmark for what scaled independent/community-driven soccer operations can look like.
- San Jose Earthquakes: MLS parent club and direct affiliate of The Town FC. Comparable as the broader incumbent governing the developmental pathway and co-tenant at PayPal Park, providing structural context for The Town FC's ceiling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Town FC social profiles
Digital presenceThe Town FC financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Town FC leadership team
Management profileNumber of profiles
Profiles3 records
The Town FC subsidiaries and ownership
Company hierarchySubsidiaries2 records
The Town FC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Town FC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Town FC
What does The Town FC do?
The Town FC is a professional men's soccer club competing in MLS NEXT Pro as an affiliate of the San Jose Earthquakes, playing home matches at The Park at Saint Mary's Stadium in Moraga, California, and PayPal Park in San Jose. The club sells match tickets (single-game, multi-game packs, season passes for 14 home games) and team merchandise, and operates youth soccer development programs including the Academy, Town Futures Project, and a WPSL PRO women's team.
Is The Town FC a public or private company?
The Town FC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Town FC founded?
The Town FC was founded in 2022. It employs 11 to 50 people.
Who are The Town FC's main competitors?
Direct peers on record are Chattanooga FC, Austin FC II, Detroit City FC, North Texas SC, Real Monarchs SLC, Oakland Roots SC, Colorado Rapids 2 and Tacoma Defiance. Broad incumbents are Phoenix Rising FC and San Jose Earthquakes.
Does The Town FC have an API?
No public API is recorded for The Town FC.
What industry is The Town FC in?
The Town FC's product category is Professional Soccer Club. Its primary akta.pro industry code is MPAKAAAA, Association Football (Soccer) Leagues, with a secondary code of MPAGAMAB, Team Sports Matches (Club & National). Its NAICS code is 711211 and its SIC code is 7997.