Austin FC

What Austin FC does

Austin FC is a Major League Soccer expansion franchise based in Austin, Texas, that began play in 2021 and plays home matches at Q2 Stadium, a 20,738-seat soccer-specific venue which has sold out every home game since opening. The club is privately held by an investment group led by majority owner Anthony Precourt and operates across core matchday operations, a reserve team (Austin FC II) competing in MLS Next Pro, and a youth academy pipeline. Beyond the first team, the organization extends its brand through 4ATX Foundation (a nonprofit operating Verde Leaders, Clinics 4ATX, Dream Starter Competition, and mini-pitch installations) and through The Verde Store and online channels (verdevan.com, MLSStore.com) for merchandise. Austin FC also runs an Austin FC II reserve side and an academy, both feeding the first-team roster.

The club's commercial operation centers on ticket sales (season memberships with an active waitlist, Oak Collective premium tier, single-match tickets, and premium suites/lofts/loges), concessions through 512 Food Co. (multiple food partners including Austin Table, Double Dave's, Little Patagonia, One Taco, Shawarma Point, Verde Vegan), merchandise, parking distributed via SeatGeek, stadium tours (Tours 4ATX), and event rentals. Technology supporting these revenue streams includes a mobile app with mobile ticketing, mobile ordering, Scan & Pay, 50/50 digital raffle, and text-based guest services; SeatGeek for ticketing and parking distribution; and a Dialpad-powered contact center. Founding corporate partners include Q2 (stadium naming rights and Dream Starter sponsor), YETI (sustainability), St. David's HealthCare (clinics and wellness), Adidas (kits), H-E-B (plaza and community), and Netspend (jersey sleeve and youth programs).

Sponsorship and community engagement form a distinct vertical, with corporate partners co-funding youth programs (Verde Leaders, scholarships, equipment drives, mini-pitch builds) across Central Texas. Recent strategic moves include the May 2026 dismissal of head coach Nico Estévez and sporting director Rodolfo Borrell, the pre-announced appointment of Jim Curtin as Head Coach from 2027, activation around the FIFA World Cup 2026 (Soccer Celebration event, FOX 7 Matchday show, Inn Cahoots hub), and roster restructuring via the Robert Taylor buyout. Revenue is not publicly disclosed.

Name

Austin FC

Legal name

Austin FC

Website

https://austinfc.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

251–500 employees

Short description

Austin FC is a privately held Major League Soccer franchise in Austin, Texas, playing home matches at the sold-out 20,738-seat Q2 Stadium. It generates revenue from tickets, premium hospitality, merchandise, concessions, sponsorships, and community programs operated through its 4ATX Foundation nonprofit.

Ownership category

akta.pro rank

Product category

Professional Soccer

NAICS

Sports Teams and Clubs (711211), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Other Spectator Sports (711219)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industries

Soccer Equipment Retail (CRAMAEAC), Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO)

Keywords

• Professional soccer franchise
• Major League Soccer
• Matchday ticketing
• Team merchandise retail
• Youth soccer development

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Ticket Sales: Revenue from season ticket memberships, single match tickets, premium seating (suites, lofts, loges), and waitlist memberships at Q2 Stadium's nearly 21,000-seat venue that has sold out every home game.
2. Concessions and Food & Beverage: On-site food and beverage sales through 512 Food Co., featuring multiple concession partners including Austin Table, Double Dave's, Little Patagonia, One Taco, Shawarma Point, Verde Vegan, and premium club dining.
3. Merchandise Sales: Retail merchandise through The Verde Store at Q2 Stadium (open year-round), online via verdevan.com, MLSStore.com, and mobile ordering. Includes Austin FC Authentics collectibles and memorabilia.
4. Stadium Parking: Parking revenue from on-site lots (Ford East Lot, North Lot, Southwest Lot, Teal Lot) and off-site parking, all managed through SeatGeek.
5. Stadium Tours and Event Rentals: Revenue from group stadium tours (minimum 20 people, starting at $25/person) and rental of event spaces including The Porch, Lexus Club, East Club, Q2 Field Club, Beer Hall, and conference facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

Austin FC operates a professional Major League Soccer franchise that fields a first team competing in MLS regular season, Leagues Cup, and U.S. Open Cup matches at Q2 Stadium, a nearly 21,000-seat soccer-specific venue in Austin, Texas. The club sells match tickets (season memberships and single match), premium seating, and merchandise, and runs a development pipeline through Austin FC II (MLS Next Pro) and Austin FC Academy. Beyond competitive play, it operates The Verde Store retail location, stadium tours, and event rentals, and channels community impact through the 4ATX Foundation nonprofit arm.

Product overview

Austin FC operates as a Major League Soccer franchise offering professional soccer as its core product, centered around Q2 Stadium, a 20,738-seat soccer-specific venue hosting MLS matches, international friendlies, and Leagues Cup fixtures. The club complements its sporting product with The Verde Store merchandise operations and an official mobile app enabling mobile ticketing and mobile ordering. Beyond competitive soccer, the organization extends its reach through 4ATX Foundation, a nonprofit arm managing community programs including Verde Leaders (youth development), Clinics 4ATX, Dream Starter Competition, and the annual A Night in Verde Gala. Austin FC II and Austin FC Academy provide player development pathways, while season memberships and the Oak Collective premium tier offer recurring revenue engagement. The portfolio also includes venue tours, the Soccer Celebration community event, and various youth soccer initiatives through mini-pitch installations and equipment donations.

Differentiator

Problem solved

Functional benefit

Brands

• Austin FC II: Reserve team competing in MLS Next Pro development league for emerging players
• 4ATX Foundation
• The Verde Store
• Verde

Products and services

• Austin FC MLS Matches Professional Major League Soccer matches played at Q2 Stadium, representing the club's primary competitive offering as an MLS franchise. Sold to individual fans and corporate buyers through the SeatGeek platform, with all home matches sold out since opening.
• Season Ticket Memberships Annual subscription packages offering priority access to all home matches, premium seating options, exclusive member benefits, and priority access to special events at Q2 Stadium. The waitlist for 2026 memberships is currently open.
• Oak Collective Premium Membership Premium season ticket membership program offering exclusive benefits including priority access to all home matches, waitlist priority for high-demand matches, and a 10% discount at The Verde Store and MLSStore.com.
• Premium Seating (Suites, Lofts, Loges) Single-event and multi-year licenses for suites, lofts, and loges at Q2 Stadium, targeting corporate entertainment and premium matchday experiences. Restrictions apply on transfers and commercial use.
• The Verde Store (Official Merchandise Retail) Year-round official merchandise retail store at Q2 Stadium offering Austin FC jerseys, apparel, accessories, limited edition items, YETI co-branded products, Austin FC Authentics collectibles, and jersey personalization services. Also sold online through verdevan.com and MLSStore.com with mobile ordering for stadium pickup.
• Austin FC Mobile App Official mobile application enabling mobile ticketing, mobile food and beverage ordering, merchandise purchasing for in-stadium pickup, 50/50 raffle participation, and matchday information access. Available on Apple App Store and Google Play.
• Tours 4ATX (Stadium Tours) All-access group tours of Q2 Stadium for groups of 20+ (starting at $25/person, $20/person for 40+), including suites, pitch-side views, and locker room access. Proceeds benefit 4ATX Foundation community programs.
• Stadium Event Rentals Rental of Q2 Stadium event spaces including The Porch, Lexus Club, East Club, Q2 Field Club, Beer Hall, and conference facilities for corporate and private events.

Quantifiable outcome

• 95% of Verde Leaders students report feeling more hopeful about their future
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

19 partnerships are on record, tiered core, major and supporting.

• AdidascoreGTM or Marketing PartnerOfficial kit supplier and founding partner of Austin FC. Provides uniforms, training gear, and Verde Leaders jerseys for youth participants.
• H-E-BcoreGTM or Marketing PartnerFounding partner with H-E-B Plaza at Q2 Stadium. Supports community events and the Season of Giving initiative.
• Siete Family FoodscoreStrategic or Co-development PartnerLocal Austin-based Mexican-American food brand and official partner of 4ATX Foundation. Presenting sponsor of Verde Leaders at Gus Garcia Young Men's Leadership Academy, donates snacks to Verde Leaders sites, and sponsors community events including the annual Retas FC Cup.
• NetspendcoreStrategic or Co-development PartnerFounding sponsor partner with Netspend brand on Verde jersey sleeves. Co-funds Verde Nets donation program (160+ nets donated), Verde Fellowship program for first-generation college students, and alumni scholarship awards ($4,750 each).
• U.S. Soccer FoundationmajorStrategic or Co-development PartnerPartner on mini-pitch installations across Central Texas. Eight mini-pitches installed including locations in Taylor, Uvalde, Austin, and Bastrop. Provides grant funding and technical expertise for safe play spaces.
• Austin Parks FoundationmajorStrategic or Co-development PartnerPartner on mini-pitch resurfacing projects including the Wooldridge Mini-Pitch restoration. Collaboration on community soccer space improvements.
• Austin Independent School District (Austin ISD)majorStrategic or Co-development PartnerPartner for mini-pitch installations at schools including Akins Early College High School. Hosts Verde Leaders programs at five partner middle schools.
• DLA PipersupportingGTM or Marketing PartnerCorporate sponsor of Verde Leaders program at Burnet Middle School. Provides employee volunteer ambassadors and program support. Extended partnership through 2024.
• SolarWindssupportingGTM or Marketing PartnerCorporate sponsor of Verde Leaders program at Burnet Middle School. Provides employee volunteer ambassadors and extended partnership through 2024.
• IGTsupportingGTM or Marketing PartnerPresenting sponsor of annual equipment drive for 3rd consecutive year (2023). Hosted 100 students from DeZavala Elementary at Q2 Stadium for equipment donation event.
• Capital Area Youth Soccer Association (CAYSA)majorStrategic or Co-development PartnerFifth-year partnership providing club soccer scholarships to local players U4-U19 across CAYSA leagues. 28 scholarships awarded in 2024 with $65,000 total invested.
• Tellus Equipment SolutionssupportingStrategic or Co-development PartnerPartner with Austin FC and 4ATX Foundation for East Austin Soccer Club field revitalization. Provided landscaping equipment, field maintenance, and new signage.
• EVO EntertainmentsupportingStrategic or Co-development PartnerOfficial cinema and entertainment center of Austin FC. Hosted Verde Leaders field trip to EVO in Kyle, Texas, and sponsors Verde Leaders program at Bedichek Middle School.
• LP Building SolutionssupportingGTM or Marketing PartnerPartner for sustainability education initiatives. Donated community shed to Austin Voices for Education and Youth at Dobie Middle School.
• Academy Sports + OutdoorssupportingGTM or Marketing PartnerPartner providing Q2 Stadium tours and donated soccer equipment to local students. Supports community access to sports equipment.
• GoodPopsupportingGTM or Marketing PartnerOfficial frozen treat partner of Austin FC. Supports Clinics 4ATX by providing free samples for families at each clinic event.
• CapMetro (Capital Metro)majorStrategic or Co-development PartnerPublic transit partner providing special matchday service to Q2 Stadium including MetroRail to McKalla Station (opened 2024), MetroRapid 803, and multiple bus routes. McKalla Station drops fans on east side of stadium.
• 512 Food Co.coreGTM or Marketing PartnerOfficial concessions partner operating multiple food and beverage locations throughout Q2 Stadium including Austin Table, Double Dave's, Little Patagonia, One Taco, Shawarma Point, and Verde Vegan.
• O'Reilly Auto PartssupportingGTM or Marketing PartnerPartner providing phone charging stations at Q2 Stadium in Beer Hall, East Club, and VIP Lobby locations.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FC Cincinnati: FC Cincinnati is a newer MLS franchise operating TQL Stadium, a soccer-specific venue with a comparable size and premium-hospitality positioning to Q2 Stadium, making it a useful mid-market expansion-era comp for Austin FC.
• Columbus Crew: Columbus Crew operates Lower.com Field, a soccer-specific stadium, and is a longstanding MLS franchise whose community-foundation model (Crew Soccer Programs) parallels Austin FC's 4ATX Foundation in engaging local youth and underserved populations.
• Atlanta United FC: Atlanta United is a Mercedes-Benz Stadium-based MLS franchise that has demonstrated the upper bound of expansion-era MLS franchise value through record season-ticket sellouts and MLS Cup success — a key valuation and operating-model comparable for Austin FC.
• St. Louis CITY SC: St. Louis CITY SC is the newest MLS expansion franchise operating CITYPARK, a soccer-specific stadium, and is the closest direct comparable to Austin FC in expansion-fee tier, ownership-backed investment scale, and dedicated-venue model.
• Charlotte FC: Charlotte FC is a 2022 MLS expansion club operating Bank of America Stadium, closely comparable to Austin FC in franchise vintage, expansion-fee economics, and single-market business model under MLS's growth-era charter.
• Philadelphia Union: Philadelphia Union is the former club of newly appointed Austin FC head coach Jim Curtin and operates Subaru Park as a soccer-specific stadium, providing a direct prior-club benchmark for on-field expectations and academy-driven player development.
• Inter Miami CF: Inter Miami CF is an MLS expansion-era franchise with a globally recognized star-roster business model, providing a benchmark for how a newer MLS club can scale brand value, premium seating, and sponsorship rates — even though its competitive ceiling differs from Austin FC.
• Los Angeles Football Club (LAFC): LAFC operates BMO Stadium, a soccer-specific venue in Los Angeles, and exemplifies a premium-priced MLS franchise with strong corporate-partner, premium-hospitality, and merchandise revenue — a benchmark for Austin FC's growth toward upper-tier MLS economics.
• Nashville SC: Nashville SC is a fellow MLS expansion-era franchise that built GEODIS Park as a soccer-specific stadium and competes directly with Austin FC in the Western/Eastern ecosystem of newer MLS clubs with similar youth, academy, and community-program structures.
• Minnesota United FC: Minnesota United operates Allianz Field, a soccer-specific stadium in a secondary market, and shares with Austin FC the profile of a regional MLS franchise anchored by a dedicated-venue revenue model rather than national-scale broadcasting economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/AustinFC
• YouTubeyoutube.com/austinfc
• Facebookfacebook.com/AustinFC
• LinkedInlinkedin.com/company/austin-fc
• Instagraminstagram.com/AustinFC
• TikToktiktok.com/@austinfc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Austin FC