The Truck Shop

What The Truck Shop does

The Truck Shop, Inc. is a privately held commercial truck and trailer dealership serving the Pacific Northwest, with three physical locations across Washington and Oregon (two in Auburn, WA and one in Portland, OR) and 57 employees. Founded under the prior name Portland Mitsubishi Fuso before rebranding to The Truck Shop, the company operates as an authorized dealer for ten manufacturers spanning heavy-duty trucks (Western Star), medium-duty trucks (Hino, Fuso), yard toters (Capacity), trailers (Reitnouer, Demco), agricultural equipment (Mahindra), and zero-emissions vehicles (Nikola, Workhorse, Motiv Power Systems).

The company runs a full-service dealership platform combining new and used vehicle sales (prices ranging from approximately $15,900 to $290,504), parts sales through the Excelerator online ordering system, factory-trained service and repairs including warranty/OEM work, DOT inspections, and preventative maintenance, alongside financing and leasing arrangements and short-term rentals including a partnership with Penske Truck Rentals. Its technology stack is conventional for the dealer industry, centered on inventory browsing, save/favorite functionality, trade-in applications, and parts e-commerce, with no proprietary AI/ML capabilities disclosed.

Revenue is generated across five streams: one-time vehicle and parts transactions, professional service fees, managed leasing arrangements, and usage-based rentals. The dealership serves a horizontally segmented customer base ranging from single owner operators to large commercial fleets requiring multiple tractor-trailers, with additional reach into heavy-haul, yard operations, and agricultural verticals. GTM motion combines direct enterprise field sales, walk-in direct-to-consumer retail, and channel partnerships with OEM manufacturers and Penske.

Name

The Truck Shop

Legal name

The Truck Shop, Inc.

Website

https://thetruckshop.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

The Truck Shop is a privately held commercial truck and trailer dealership operating three locations across Washington and Oregon, selling and servicing vehicles from ten OEMs for single owner operators, commercial fleets, and agricultural customers.

Ownership category

akta.pro rank

Product category

Commercial Vehicle Dealership

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

General Heavy-Duty Truck & Bus Repair (Full-Service Shops) (TLAKABAA)

akta.pro secondary industries

Heavy-Duty Truck & Tractor Rentals (THADAJAC), Pickup Truck Rentals (Commercial Use) (THADAJAG)

Keywords

• Commercial truck dealer
• Trailer sales
• Fleet service center
• Vehicle financing leasing
• Truck rentals

Headquarters

HQ city

Auburn

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales: Sales of new and used commercial trucks, trailers, and yard toters. Includes heavy duty trucks, medium duty trucks, and agricultural equipment. Revenue from vehicle transactions with prices ranging from approximately $15,000 to $290,000+ depending on vehicle type and specifications.
2. Parts Sales: Commercial truck and trailer parts sales through online ordering platform (Excelerator system) and in-person at dealership locations.
3. Service and Maintenance: Factory trained technicians providing service, repairs, warranty and OEM repairs, annual DOT inspections, and preventative maintenance. Additional services include DC-Max cab extensions and Graco automatic lubrication systems.
4. Financing and Leasing: Full-service truck leasing, financing options, and trade-in applications for commercial vehicles.
5. Truck Rentals: Weekly and daily truck rentals through partnership with Penske Truck Rentals, as well as company-owned rental fleet.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Truck Shop is a commercial truck and trailer dealership that sells new and used heavy-duty trucks, medium-duty trucks, yard totters, trailers, zero-emission trucks, and Mahindra agricultural equipment across three locations in Washington and Oregon. It complements vehicle sales with factory-trained service and repair, online and in-store parts, financing and full-service leasing, DOT inspections, and truck rentals (own fleet plus a Penske partnership).

Product overview

The Truck Shop is a commercial truck and trailer dealer operating in Washington and Oregon, serving the Seattle to Portland corridor. The company offers a comprehensive portfolio of commercial vehicles including heavy duty trucks (Western Star), medium duty trucks (Hino, Fuso), yard toters (Capacity), and trailers (Reitnouer, Demco), as well as agricultural equipment (Mahindra tractors) and zero emissions trucks (Nikola, Workhorse, Motiv Power System). The company provides complementary services including parts sales with online ordering, factory-trained maintenance and repairs, financing and leasing options, and truck rentals including a partnership with Penske Truck Rentals. The Truck Shop caters to operations ranging from single delivery trucks to large tractor-trailer fleets.

Differentiator

Problem solved

Functional benefit

Products and services

• Western Star Trucks
• Hino Trucks
• Fuso Trucks
• Capacity Yard Trucks
• Reitnouer Trailers
• Demco Semi Trailers
• Nikola Zero-Emission Trucks
• Workhorse Zero-Emission Trucks
• Motiv Zero-Emission Trucks
• Mahindra Tractors
• Parts Sales
• Service and Repairs
• Financing and Leasing
• Truck Rentals

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Penske Truck RentalsminorChannel Partner/ Reseller/ DistributorPartnership for truck rental services. Penske provides weekly and daily truck rental options that complement The Truck Shop's primary sales and service operations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Velocity Vehicle Group: Daimler Truck authorized dealer group operating Western Star and Freightliner dealerships across the western U.S., including the Pacific Northwest. Competes directly with The Truck Shop for Western Star franchise customers and fleet service contracts.
• TEC Equipment: Pacific Northwest-based Volvo and Mack heavy-duty truck dealer group with locations in Washington, Oregon, and California. Direct regional overlap and competing for the same Seattle–Portland fleet and owner-operator customer base as The Truck Shop.
• Bruckner Truck Sales: Multi-brand commercial truck dealership group headquartered in Texas with locations across the western, central, and southern U.S. selling Mack, Volvo, and Hino. Comparable multi-OEM commercial truck dealer with full sales, service, parts, and leasing operations.
• Premier Truck Group: Large multi-brand commercial truck dealer group operating Freightliner, Western Star, and Sterling dealerships across the western and southern U.S. with full-service sales, parts, and service. Highly comparable as a Western Star authorized dealer offering the same heavy-duty OEM mix that anchors The Truck Shop.
• Rush Enterprises: The largest network of commercial truck and trailer dealerships in North America, operating multi-brand Peterbilt, International, Hino, and Ford dealerships plus Idealease leasing across the U.S. and Canada. Directly comparable as a multi-brand commercial vehicle dealer group with integrated service, parts, and leasing operations.
• Doggett Equipment Services Group: Diversified heavy equipment and commercial truck dealer group operating across the southern and central U.S. with multi-brand heavy-duty truck sales and service. Comparable as a multi-OEM commercial vehicle dealer with full-stack service capabilities.
• MHC Kenworth: One of the largest Kenworth heavy-duty truck dealer networks in North America, operating across multiple U.S. states with integrated sales, leasing (MHC Truck Leasing), parts, and service. Comparable commercial truck dealer with similar full-service fleet support model.
• SelecTrucks: Daimler Truck North America's network of used commercial truck dealerships. Directly comparable as a commercial truck sales and service channel, particularly relevant given The Truck Shop's used vehicle inventory and Western Star franchise.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCXob-3oGFQ8Rf6kq45Rt1oA?view_as=subscriber
• Facebookfacebook.com/TheTruckShopFB
• LinkedInlinkedin.com/company/thetruckshop
• Instagraminstagram.com/the.truck.shop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Truck Shop